Allbirds (BIRD) Competitors

Allbirds (NASDAQ:BIRD) and Rocky Brands (NASDAQ:RCKY) are both small-cap retail/wholesale companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, valuation, profitability, institutional ownership, risk, community ranking, analyst recommendations, earnings and media sentiment.

Is BIRD or RCKY more profitable?

Rocky Brands has a net margin of 2.94% compared to Allbirds' net margin of -60.43%. Rocky Brands' return on equity of 7.74% beat Allbirds' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Allbirds	-60.43%	-65.30%	-38.50%
Rocky Brands	2.94%	7.74%	3.69%

Does the media favor BIRD or RCKY?

In the previous week, Rocky Brands had 6 more articles in the media than Allbirds. MarketBeat recorded 9 mentions for Rocky Brands and 3 mentions for Allbirds. Rocky Brands' average media sentiment score of 0.60 beat Allbirds' score of 0.03 indicating that Rocky Brands is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Allbirds	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Rocky Brands	2 Very Positive mention(s)	1 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has better earnings and valuation, BIRD or RCKY?

Rocky Brands has higher revenue and earnings than Allbirds. Allbirds is trading at a lower price-to-earnings ratio than Rocky Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Allbirds	$254.07M	0.21	-$152.46M	-$16.08	-0.41
Rocky Brands	$461.83M	0.37	$10.43M	$1.78	12.97

Do institutionals & insiders have more ownership in BIRD or RCKY?

44.1% of Allbirds shares are held by institutional investors. Comparatively, 75.1% of Rocky Brands shares are held by institutional investors. 45.5% of Allbirds shares are held by company insiders. Comparatively, 5.3% of Rocky Brands shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Do analysts prefer BIRD or RCKY?

Allbirds currently has a consensus target price of $15.50, indicating a potential upside of 134.49%. Rocky Brands has a consensus target price of $24.50, indicating a potential upside of 6.11%. Given Allbirds' higher possible upside, research analysts plainly believe Allbirds is more favorable than Rocky Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Allbirds	0 Sell rating(s)	4 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Rocky Brands	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Which has more risk & volatility, BIRD or RCKY?

Allbirds has a beta of 1.6, meaning that its share price is 60% more volatile than the S&P 500. Comparatively, Rocky Brands has a beta of 2.1, meaning that its share price is 110% more volatile than the S&P 500.

Does the MarketBeat Community favor BIRD or RCKY?

Rocky Brands received 218 more outperform votes than Allbirds when rated by MarketBeat users. Likewise, 55.28% of users gave Rocky Brands an outperform vote while only 29.87% of users gave Allbirds an outperform vote.

Company	Underperform	Outperform
Allbirds	Outperform Votes 23 29.87%	Underperform Votes 54 70.13%
Rocky Brands	Outperform Votes 241 55.28%	Underperform Votes 195 44.72%

Summary

Rocky Brands beats Allbirds on 14 of the 16 factors compared between the two stocks.