Booking (BKNG) Stock Price, News & Analysis

Company Overview

Booking Holdings Inc, formerly The Priceline Group Inc., is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands. Its other brands include KAYAK, Rentalcars.com and OpenTable, Inc. (OpenTable). As of December 31, 2016, Booking.com offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Booking.com Website).

Key Stats

• Today's Range: $4,793.55 to $4,878.41
• 50-Day Range: $4,164.15 to $5,110.60
• 52-Week Range: $3,180.00 to $5,337.24
• Volume: 189,557 shs
• Average Volume: 250,611 shs
• Market Capitalization: $157.93 billion
• P/E Ratio: 27.96
• Dividend Yield: 0.79%
• Price Target: $5,278.66
• Consensus Rating: Moderate Buy

Booking Stock Analysis - MarketRank™

Booking scored higher than 84% of companies evaluated by MarketBeat, and ranked 37th out of 214 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Booking has received a consensus rating of Moderate Buy. The company's average rating score is 2.75, and is based on 20 buy ratings, 10 hold ratings, and no sell ratings.

Amount of Analyst Coverage

Booking has been the subject of 17 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 15.89%

Earnings Growth

Earnings for Booking are expected to grow by 15.89% in the coming year, from $209.92 to $243.28 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Booking is 27.96, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 21.69.

Price to Earnings Ratio vs. Sector

The P/E ratio of Booking is 27.96, which means that it is trading at a more expensive P/E ratio than the Retail/Wholesale sector average P/E ratio of about 22.60.

Price to Earnings Growth Ratio

Booking has a PEG Ratio of 1.71. PEG Ratios above 1 indicate that a company could be overvalued.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

2.04% of the float of Booking has been sold short.

Short Interest Ratio / Days to Cover

Booking has a short interest ratio ("days to cover") of 2.2, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Booking has recently decreased by 7.34%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

Booking has a dividend yield of 0.80%, which is in the bottom 25% of all stocks that pay dividends.

Dividend Growth

Booking does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Booking is 22.19%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Booking will have a dividend payout ratio of 15.78% next year. This indicates that Booking will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: 1.7 / 5
• Environmental Score: -3.49

Percentage of Shares Shorted

2.04% of the float of Booking has been sold short.

Short Interest Ratio / Days to Cover

Booking has a short interest ratio ("days to cover") of 2.2, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Booking has recently decreased by 7.34%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 2.9 / 5
• News Sentiment: 1.19

News Sentiment

Booking has a news sentiment score of 1.19. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.86 average news sentiment score of Retail/Wholesale companies.

News Coverage This Week

MarketBeat has tracked 55 news articles for Booking this week, compared to 28 articles on an average week.

Search Interest

Only 9 people have searched for BKNG on MarketBeat in the last 30 days. This is a decrease of -50% compared to the previous 30 days.

MarketBeat Follows

Only 9 people have added Booking to their MarketBeat watchlist in the last 30 days. This is a decrease of -10% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Booking insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 0.12% of the stock of Booking is held by insiders.

Percentage Held by Institutions

92.42% of the stock of Booking is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

BKNG Stock Analysis - Frequently Asked Questions

How have BKNG shares performed this year?

Booking's stock was trading at $4,968.42 at the beginning of the year. Since then, BKNG stock has decreased by 2.6% and is now trading at $4,838.44.
View the best growth stocks for 2025 here.

How were Booking's earnings last quarter?

Booking Holdings Inc. (NASDAQ:BKNG) posted its quarterly earnings results on Thursday, February, 20th. The business services provider reported $41.55 earnings per share for the quarter, topping the consensus estimate of $35.82 by $5.73. The business services provider earned $5.47 billion during the quarter, compared to analysts' expectations of $5.18 billion. Booking had a negative trailing twelve-month return on equity of 159.34% and a net margin of 24.78%.
Read the conference call transcript.

Does Booking have any subsidiaries?

The following companies are subsidiaries of Booking: HotelsCombined, FareHarbor, momondo, AS Digital, PriceMatch, Rocketmiles, OpenTable, and more.

Who are Booking's major shareholders?

Top institutional shareholders of Booking include GAMMA Investing LLC (7.20%), Sumitomo Mitsui Trust Group Inc. (0.32%), Robeco Institutional Asset Management B.V. (0.28%) and Rhumbline Advisers (0.21%). Insiders that own company stock include Glenn D Fogel, David I Goulden, Susana D'emic, Paulo Pisano, Radakovich Lynn M Vojvodich and Radakovich Lynn Vojvodich.
View institutional ownership trends.

How do I buy shares of Booking?

Shares of BKNG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Booking own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Booking investors own include Meta Platforms (META), NVIDIA (NVDA), Broadcom (AVGO), ServiceNow (NOW), Netflix (NFLX), UnitedHealth Group (UNH) and Advanced Micro Devices (AMD).

Company Calendar

• Last Earnings: 2/20/2025
• Record date for 3/31 Dividend: 3/07/2025
• Ex-Dividend for 3/31 Dividend: 3/07/2025
• Dividend Payable: 3/31/2025
• Today: 4/26/2025
• Next Earnings (Estimated): 4/29/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Retail/Wholesale
• Industry: Transportation services
• Sub-Industry: Internet Retail
• Current Symbol: NASDAQ:BKNG
• CIK: 1075531
• Web: www.bookingholdings.com
• Phone: 203-299-8000
• Fax: 203-595-0160
• Employees: 24,300
• Year Founded: 1997

Price Target and Rating

• Average Stock Price Target: $5,278.66
• High Stock Price Target: $6,000.00
• Low Stock Price Target: $4,200.00
• Potential Upside/Downside: +9.1%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.75
• Research Coverage: 32 Analysts

Profitability

• EPS (Most Recent Fiscal Year): $173.04
• Trailing P/E Ratio: 27.96
• Forward P/E Ratio: 23.05
• P/E Growth: 1.71
• Net Income: $5.88 billion
• Net Margins: 24.78%
• Pretax Margin: 30.72%
• Return on Equity: -159.34%
• Return on Assets: 22.77%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.31
• Quick Ratio: 1.31

Sales & Book Value

• Annual Sales: $23.74 billion
• Price / Sales: 6.65
• Cash Flow: $203.98 per share
• Price / Cash Flow: 23.72
• Book Value: ($121.46) per share
• Price / Book: -39.84

Miscellaneous

• Outstanding Shares: 32,641,000
• Free Float: 32,776,000
• Market Cap: $157.93 billion
• Optionable: Optionable
• Beta: 1.37