Booking (BKNG) Competitors $5,815.92 +99.12 (+1.73%) Closing price 07/7/2025 04:00 PM EasternExtended Trading$5,812.50 -3.42 (-0.06%) As of 07/7/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock BKNG vs. ABNB, EXPE, MAR, CCL, H, HLT, RCL, TNL, NFLX, and TRIPShould you be buying Booking stock or one of its competitors? The main competitors of Booking include Airbnb (ABNB), Expedia Group (EXPE), Marriott International (MAR), Carnival (CCL), Hyatt Hotels (H), Hilton Worldwide (HLT), Royal Caribbean Cruises (RCL), Travel + Leisure (TNL), Netflix (NFLX), and TripAdvisor (TRIP). Booking vs. Its Competitors Airbnb Expedia Group Marriott International Carnival Hyatt Hotels Hilton Worldwide Royal Caribbean Cruises Travel + Leisure Netflix TripAdvisor Booking (NASDAQ:BKNG) and Airbnb (NASDAQ:ABNB) are related large-cap companies, but which is the superior stock? We will contrast the two businesses based on the strength of their earnings, profitability, media sentiment, valuation, risk, dividends, analyst recommendations and institutional ownership. Do insiders & institutionals hold more shares of BKNG or ABNB? 92.4% of Booking shares are held by institutional investors. Comparatively, 80.8% of Airbnb shares are held by institutional investors. 0.2% of Booking shares are held by company insiders. Comparatively, 27.8% of Airbnb shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term. Is BKNG or ABNB more profitable? Airbnb has a net margin of 22.60% compared to Booking's net margin of 22.58%. Airbnb's return on equity of 30.91% beat Booking's return on equity.Company Net Margins Return on Equity Return on Assets Booking22.58% -143.67% 23.29% Airbnb 22.60%30.91%10.74% Does the media prefer BKNG or ABNB? In the previous week, Booking had 14 more articles in the media than Airbnb. MarketBeat recorded 46 mentions for Booking and 32 mentions for Airbnb. Booking's average media sentiment score of 1.38 beat Airbnb's score of 1.19 indicating that Booking is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Booking 36 Very Positive mention(s) 4 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Airbnb 20 Very Positive mention(s) 7 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Positive Which has preferable valuation & earnings, BKNG or ABNB? Booking has higher revenue and earnings than Airbnb. Airbnb is trading at a lower price-to-earnings ratio than Booking, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBooking$23.74B7.97$5.88B$160.7436.18Airbnb$11.10B7.73$2.65B$3.9634.60 Do analysts prefer BKNG or ABNB? Booking currently has a consensus price target of $5,415.00, suggesting a potential downside of 6.89%. Airbnb has a consensus price target of $141.47, suggesting a potential upside of 3.26%. Given Airbnb's higher probable upside, analysts clearly believe Airbnb is more favorable than Booking.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Booking 0 Sell rating(s) 10 Hold rating(s) 19 Buy rating(s) 2 Strong Buy rating(s) 2.74Airbnb 5 Sell rating(s) 16 Hold rating(s) 13 Buy rating(s) 2 Strong Buy rating(s) 2.33 Which has more volatility and risk, BKNG or ABNB? Booking has a beta of 1.4, suggesting that its share price is 40% more volatile than the S&P 500. Comparatively, Airbnb has a beta of 1.13, suggesting that its share price is 13% more volatile than the S&P 500. SummaryBooking beats Airbnb on 12 of the 16 factors compared between the two stocks. Get Booking News Delivered to You Automatically Sign up to receive the latest news and ratings for BKNG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding BKNG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BKNG vs. The Competition Export to ExcelMetricBookingINTERNET COMMERCE IndustryRetail SectorNASDAQ ExchangeMarket Cap$186.03B$68.92B$26.57B$9.02BDividend Yield0.67%2.18%175.53%4.08%P/E Ratio36.1832.8529.4220.04Price / Sales7.9713.834.68100.83Price / Cash27.1733.1217.1528.59Price / Book-47.887.965.755.55Net Income$5.88B$2.21B$872.97M$248.49M7 Day Performance1.49%1.49%0.80%4.87%1 Month Performance3.59%2.86%2.84%6.63%1 Year Performance45.96%96.96%21.48%20.38% Booking Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BKNGBooking4.3656 of 5 stars$5,815.92+1.7%$5,415.00-6.9%+48.0%$186.03B$23.74B36.1824,300Positive NewsAnalyst ForecastABNBAirbnb3.4627 of 5 stars$136.78+1.0%$141.23+3.3%-10.2%$85.68B$11.23B34.547,300Positive NewsAnalyst ForecastEXPEExpedia Group4.7534 of 5 stars$177.42+3.7%$186.08+4.9%+43.8%$22.55B$13.69B20.9216,500Positive NewsAnalyst ForecastMARMarriott International4.2577 of 5 stars$280.08+0.9%$275.90-1.5%+15.5%$76.71B$25.10B31.90418,000CCLCarnival4.7248 of 5 stars$29.94+1.0%$28.65-4.3%+70.4%$34.95B$25.97B16.18100,000Trending NewsHHyatt Hotels4.4575 of 5 stars$140.75-3.2%$150.63+7.0%-2.2%$13.44B$6.65B18.28227,000HLTHilton Worldwide4.3187 of 5 stars$273.21+1.1%$249.06-8.8%+26.3%$64.94B$11.17B43.09181,000Positive NewsRCLRoyal Caribbean Cruises4.6404 of 5 stars$333.86+2.4%$280.40-16.0%+109.6%$90.66B$16.76B27.73106,000Positive NewsAnalyst ForecastTNLTravel + Leisure4.4729 of 5 stars$56.31+0.7%$59.20+5.1%+29.5%$3.74B$3.86B9.4016,800NFLXNetflix4.4745 of 5 stars$1,294.41+0.7%$1,182.58-8.6%+86.7%$550.86B$39.00B61.1714,000Trending NewsTRIPTripAdvisor3.3607 of 5 stars$17.50+16.7%$17.27-1.3%-2.4%$2.48B$1.84B47.282,860High Trading Volume Related Companies and Tools Related Companies ABNB Competitors EXPE Competitors MAR Competitors CCL Competitors H Competitors HLT Competitors RCL Competitors TNL Competitors NFLX Competitors TRIP Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:BKNG) was last updated on 7/8/2025 by MarketBeat.com Staff From Our PartnersF1 Engineering Powers This Electric Marine MotorThe future of marine propulsion has arrived - powered by F-1 grade engineering. 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