Booking (BKNG) Competitors $4,926.80 +61.80 (+1.27%) As of 01/17/2025 04:00 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrends BKNG vs. NFLX, EXPE, TRIP, FLWS, GRPN, PETS, PRTS, AMZN, XPO, and MMYTShould you be buying Booking stock or one of its competitors? The main competitors of Booking include Netflix (NFLX), Expedia Group (EXPE), Tripadvisor (TRIP), 1-800-FLOWERS.COM (FLWS), Groupon (GRPN), PetMed Express (PETS), CarParts.com (PRTS), Amazon.com (AMZN), XPO (XPO), and MakeMyTrip (MMYT). Booking vs. Netflix Expedia Group Tripadvisor 1-800-FLOWERS.COM Groupon PetMed Express CarParts.com Amazon.com XPO MakeMyTrip Netflix (NASDAQ:NFLX) and Booking (NASDAQ:BKNG) are both large-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, dividends, profitability, valuation, analyst recommendations, media sentiment, institutional ownership, community ranking and earnings. Do analysts rate NFLX or BKNG? Netflix presently has a consensus target price of $845.06, suggesting a potential downside of 1.52%. Booking has a consensus target price of $4,997.64, suggesting a potential upside of 1.44%. Given Booking's stronger consensus rating and higher probable upside, analysts plainly believe Booking is more favorable than Netflix.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Netflix 2 Sell rating(s) 9 Hold rating(s) 23 Buy rating(s) 1 Strong Buy rating(s) 2.66Booking 0 Sell rating(s) 10 Hold rating(s) 20 Buy rating(s) 2 Strong Buy rating(s) 2.75 Is NFLX or BKNG more profitable? Booking has a net margin of 21.85% compared to Netflix's net margin of 20.70%. Netflix's return on equity of 35.86% beat Booking's return on equity.Company Net Margins Return on Equity Return on Assets Netflix20.70% 35.86% 15.65% Booking 21.85%-166.06%22.52% Does the media refer more to NFLX or BKNG? In the previous week, Netflix had 117 more articles in the media than Booking. MarketBeat recorded 148 mentions for Netflix and 31 mentions for Booking. Booking's average media sentiment score of 1.06 beat Netflix's score of 0.68 indicating that Booking is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Netflix 67 Very Positive mention(s) 17 Positive mention(s) 41 Neutral mention(s) 10 Negative mention(s) 2 Very Negative mention(s) Positive Booking 21 Very Positive mention(s) 2 Positive mention(s) 5 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Which has stronger earnings and valuation, NFLX or BKNG? Netflix has higher revenue and earnings than Booking. Booking is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioNetflix$33.72B10.88$5.41B$17.6748.56Booking$21.37B7.63$4.29B$147.3733.43 Do insiders & institutionals believe in NFLX or BKNG? 80.9% of Netflix shares are held by institutional investors. Comparatively, 92.4% of Booking shares are held by institutional investors. 1.8% of Netflix shares are held by insiders. Comparatively, 0.1% of Booking shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth. Which has more risk and volatility, NFLX or BKNG? Netflix has a beta of 1.27, suggesting that its stock price is 27% more volatile than the S&P 500. Comparatively, Booking has a beta of 1.41, suggesting that its stock price is 41% more volatile than the S&P 500. Does the MarketBeat Community prefer NFLX or BKNG? Netflix received 1079 more outperform votes than Booking when rated by MarketBeat users. However, 71.82% of users gave Booking an outperform vote while only 64.91% of users gave Netflix an outperform vote. CompanyUnderperformOutperformNetflixOutperform Votes292464.91% Underperform Votes158135.09% BookingOutperform Votes184571.82% Underperform Votes72428.18% SummaryBooking beats Netflix on 10 of the 19 factors compared between the two stocks. Get Booking News Delivered to You Automatically Sign up to receive the latest news and ratings for BKNG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BKNG vs. The Competition Export to ExcelMetricBookingTransportation services IndustryRetail SectorNASDAQ ExchangeMarket Cap$156.86B$12.91B$23.84B$8.96BDividend Yield0.74%7.05%167.19%4.04%P/E Ratio33.4315.90110.4717.30Price / Sales7.633.753.3478.69Price / Cash27.2626.0020.3635.97Price / Book-62.644.216.704.79Net Income$4.29B$368.31M$675.95M$225.07M7 Day Performance3.95%0.57%1.32%1.52%1 Month Performance-0.33%-1.52%1.22%4.69%1 Year Performance39.62%12.26%13.96%20.91% Booking Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BKNGBooking4.4377 of 5 stars$4,926.80+1.3%$4,997.64+1.4%+41.2%$156.86B$21.37B33.4323,600Analyst ForecastAnalyst RevisionNews CoveragePositive NewsNFLXNetflix4.4544 of 5 stars$835.19-0.3%$827.79-0.9%+78.6%$357.01B$37.59B47.2713,000Upcoming EarningsAnalyst ForecastAnalyst RevisionNews CoverageGap UpEXPEExpedia Group4.56 of 5 stars$180.43+0.1%$175.64-2.7%+27.1%$23.16B$13.39B23.2217,100Analyst ForecastShort Interest ↑TRIPTripadvisor3.5859 of 5 stars$14.30+0.7%$17.50+22.4%-19.4%$1.99B$1.81B62.182,845FLWS1-800-FLOWERS.COM1.1833 of 5 stars$7.25+1.3%$7.50+3.4%-21.0%$465.60M$1.80B-51.794,000Insider TradeShort Interest ↑News CoverageGRPNGroupon4.4434 of 5 stars$11.62-4.4%$17.00+46.3%-9.6%$462.10M$499.89M22.783,680News CoveragePositive NewsGap DownPETSPetMed Express0.433 of 5 stars$4.87+2.1%$3.50-28.1%-26.3%$100.63M$259.34M-81.17210Positive NewsPRTSCarParts.com2.0531 of 5 stars$1.27+12.3%$1.60+26.1%-54.7%$72.82M$611.71M-2.351,530News CoverageHigh Trading VolumeAMZNAmazon.com4.769 of 5 stars$218.66-0.1%$245.33+12.2%+48.9%$2.30T$620.13B46.821,525,000Analyst ForecastPositive NewsGap UpXPOXPO3.8259 of 5 stars$134.96+0.6%$149.24+10.6%+69.7%$15.71B$8.09B43.6823,000Analyst ForecastNews CoverageMMYTMakeMyTrip2.6646 of 5 stars$100.81-5.3%$101.67+0.8%+125.0%$11.07B$882.62M55.094,576Upcoming EarningsNews Coverage Related Companies and Tools Related Companies NFLX Competitors EXPE Competitors TRIP Competitors FLWS Competitors GRPN Competitors PETS Competitors PRTS Competitors AMZN Competitors XPO Competitors MMYT Competitors Top 10 Stock Comparisons Bank Stocks Artificial Intelligence Stocks Toy Stocks Growth Stocks Airline Stocks Chinese Stocks EV Charging Stocks Defense Stocks Lithium Stocks Pharmaceutical Stocks This page (NASDAQ:BKNG) was last updated on 1/18/2025 by MarketBeat.com Staff From Our PartnersDo this Before Elon’s Reveal on January 22ndElon’s newest tech could pay you an extra $30,000 a year — while you sleep. 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