Booking (BKNG) Competitors $4,709.72 +92.46 (+2.00%) Closing price 03/24/2025 04:00 PM EasternExtended Trading$4,703.03 -6.69 (-0.14%) As of 03/24/2025 06:45 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock BKNG vs. NFLX, EXPE, TRIP, GRPN, FLWS, PETS, PRTS, AMZN, XPO, and MMYTShould you be buying Booking stock or one of its competitors? The main competitors of Booking include Netflix (NFLX), Expedia Group (EXPE), Tripadvisor (TRIP), Groupon (GRPN), 1-800-FLOWERS.COM (FLWS), PetMed Express (PETS), CarParts.com (PRTS), Amazon.com (AMZN), XPO (XPO), and MakeMyTrip (MMYT). Booking vs. Netflix Expedia Group Tripadvisor Groupon 1-800-FLOWERS.COM PetMed Express CarParts.com Amazon.com XPO MakeMyTrip Netflix (NASDAQ:NFLX) and Booking (NASDAQ:BKNG) are both large-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, institutional ownership, profitability, analyst recommendations, community ranking, risk, valuation, dividends and media sentiment. Do insiders and institutionals hold more shares of NFLX or BKNG? 80.9% of Netflix shares are held by institutional investors. Comparatively, 92.4% of Booking shares are held by institutional investors. 1.8% of Netflix shares are held by insiders. Comparatively, 0.1% of Booking shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth. Which has stronger earnings and valuation, NFLX or BKNG? Netflix has higher revenue and earnings than Booking. Booking is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioNetflix$39.00B10.66$8.71B$19.8349.02Booking$23.74B6.51$5.88B$173.0427.22 Does the media prefer NFLX or BKNG? In the previous week, Netflix had 73 more articles in the media than Booking. MarketBeat recorded 126 mentions for Netflix and 53 mentions for Booking. Booking's average media sentiment score of 1.19 beat Netflix's score of 0.65 indicating that Booking is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Netflix 76 Very Positive mention(s) 12 Positive mention(s) 23 Neutral mention(s) 10 Negative mention(s) 5 Very Negative mention(s) Positive Booking 38 Very Positive mention(s) 7 Positive mention(s) 5 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive Which has more risk and volatility, NFLX or BKNG? Netflix has a beta of 1.38, indicating that its stock price is 38% more volatile than the S&P 500. Comparatively, Booking has a beta of 1.4, indicating that its stock price is 40% more volatile than the S&P 500. Do analysts rate NFLX or BKNG? Netflix presently has a consensus target price of $1,016.78, suggesting a potential upside of 4.61%. Booking has a consensus target price of $5,370.43, suggesting a potential upside of 14.03%. Given Booking's higher possible upside, analysts plainly believe Booking is more favorable than Netflix.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Netflix 0 Sell rating(s) 9 Hold rating(s) 26 Buy rating(s) 1 Strong Buy rating(s) 2.78Booking 0 Sell rating(s) 10 Hold rating(s) 19 Buy rating(s) 2 Strong Buy rating(s) 2.74 Does the MarketBeat Community prefer NFLX or BKNG? Netflix received 1089 more outperform votes than Booking when rated by MarketBeat users. However, 71.74% of users gave Booking an outperform vote while only 64.93% of users gave Netflix an outperform vote. CompanyUnderperformOutperformNetflixOutperform Votes294564.93% Underperform Votes159135.07% BookingOutperform Votes185671.74% Underperform Votes73128.26% Is NFLX or BKNG more profitable? Booking has a net margin of 24.78% compared to Netflix's net margin of 22.34%. Netflix's return on equity of 38.32% beat Booking's return on equity.Company Net Margins Return on Equity Return on Assets Netflix22.34% 38.32% 17.09% Booking 24.78%-159.34%22.77% SummaryNetflix beats Booking on 10 of the 19 factors compared between the two stocks. Remove Ads Get Booking News Delivered to You Automatically Sign up to receive the latest news and ratings for BKNG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BKNG vs. The Competition Export to ExcelMetricBookingTransportation services IndustryRetail SectorNASDAQ ExchangeMarket Cap$154.55B$11.62B$24.82B$8.28BDividend Yield0.84%4.47%171.31%4.02%P/E Ratio27.2217.5824.0319.36Price / Sales6.512.933.4493.27Price / Cash23.7225.8519.4934.64Price / Book-38.783.395.674.51Net Income$5.88B$467.60M$784.47M$247.14M7 Day Performance5.33%0.28%2.89%3.94%1 Month Performance-6.44%-5.46%-5.21%-2.14%1 Year Performance29.85%0.04%-0.34%4.94% Booking Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BKNGBooking4.6829 of 5 stars$4,709.72+2.0%$5,370.43+14.0%+29.9%$154.55B$23.74B27.2224,300Positive NewsNFLXNetflix3.8403 of 5 stars$964.73+5.1%$1,016.78+5.4%+54.8%$413.41B$39.00B48.7414,000EXPEExpedia Group4.831 of 5 stars$167.31+3.2%$193.43+15.6%+30.3%$21.56B$13.69B18.4916,500Gap UpTRIPTripadvisor3.8043 of 5 stars$14.49+4.7%$17.57+21.3%-47.4%$2.03B$1.84B724.612,845GRPNGroupon3.2994 of 5 stars$15.87+6.8%$17.75+11.9%+24.8%$623.36M$492.56M30.703,680Positive NewsFLWS1-800-FLOWERS.COM1.4795 of 5 stars$5.64-3.5%$7.50+33.1%-44.1%$358.39M$1.76B-51.234,700Analyst ForecastPETSPetMed Express0.2041 of 5 stars$4.06+0.9%$3.50-13.7%-10.9%$83.57M$247.01M405.01210PRTSCarParts.com2.8164 of 5 stars$1.01-2.4%$1.93+92.4%-32.7%$57.69M$611.71M-1.861,530Analyst DowngradeNews CoverageGap DownAMZNAmazon.com4.9286 of 5 stars$197.80-0.1%$260.65+31.8%+13.6%$2.10T$637.96B35.811,556,000XPOXPO4.6031 of 5 stars$111.11+3.6%$158.47+42.6%-10.2%$13.02B$8.07B34.3923,000MMYTMakeMyTrip2.1727 of 5 stars$96.71+2.9%$122.50+26.7%+55.7%$10.62B$935.76M52.564,576 Remove Ads Related Companies and Tools Related Companies NFLX Competitors EXPE Competitors TRIP Competitors GRPN Competitors FLWS Competitors PETS Competitors PRTS Competitors AMZN Competitors XPO Competitors MMYT Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:BKNG) was last updated on 3/25/2025 by MarketBeat.com Staff From Our PartnersA brutally honest economic warning for 2025 (see proof)New York Times best-selling financial author and world-renowned economist Addison Wiggin (a man who’s worked s...Banyan Hill Publishing | Sponsored$2 Trillion Disappears Because of Fed's Secretive New Move$2 trillion has disappeared from the US government's books. 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