Booking (BKNG) Competitors $4,586.91 +30.07 (+0.66%) As of 02:31 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock BKNG vs. NFLX, EXPE, TRIP, GRPN, FLWS, PETS, PRTS, AMZN, XPO, and MMYTShould you be buying Booking stock or one of its competitors? The main competitors of Booking include Netflix (NFLX), Expedia Group (EXPE), Tripadvisor (TRIP), Groupon (GRPN), 1-800-FLOWERS.COM (FLWS), PetMed Express (PETS), CarParts.com (PRTS), Amazon.com (AMZN), XPO (XPO), and MakeMyTrip (MMYT). Booking vs. Netflix Expedia Group Tripadvisor Groupon 1-800-FLOWERS.COM PetMed Express CarParts.com Amazon.com XPO MakeMyTrip Booking (NASDAQ:BKNG) and Netflix (NASDAQ:NFLX) are both large-cap retail/wholesale companies, but which is the better business? We will compare the two businesses based on the strength of their community ranking, analyst recommendations, valuation, profitability, media sentiment, risk, dividends, earnings and institutional ownership. Do analysts recommend BKNG or NFLX? Booking presently has a consensus price target of $5,327.28, suggesting a potential upside of 16.91%. Netflix has a consensus price target of $1,017.31, suggesting a potential upside of 9.24%. Given Booking's higher possible upside, research analysts plainly believe Booking is more favorable than Netflix.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Booking 0 Sell rating(s) 10 Hold rating(s) 20 Buy rating(s) 2 Strong Buy rating(s) 2.75Netflix 0 Sell rating(s) 9 Hold rating(s) 27 Buy rating(s) 1 Strong Buy rating(s) 2.78 Do insiders & institutionals believe in BKNG or NFLX? 92.4% of Booking shares are owned by institutional investors. Comparatively, 80.9% of Netflix shares are owned by institutional investors. 0.1% of Booking shares are owned by insiders. Comparatively, 1.8% of Netflix shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth. Is BKNG or NFLX more profitable? Booking has a net margin of 24.78% compared to Netflix's net margin of 22.34%. Netflix's return on equity of 38.32% beat Booking's return on equity.Company Net Margins Return on Equity Return on Assets Booking24.78% -159.34% 22.77% Netflix 22.34%38.32%17.09% Does the MarketBeat Community prefer BKNG or NFLX? Netflix received 1090 more outperform votes than Booking when rated by MarketBeat users. However, 71.73% of users gave Booking an outperform vote while only 64.94% of users gave Netflix an outperform vote. CompanyUnderperformOutperformBookingOutperform Votes186071.73% Underperform Votes73328.27% NetflixOutperform Votes295064.94% Underperform Votes159335.06% Does the media refer more to BKNG or NFLX? In the previous week, Netflix had 36 more articles in the media than Booking. MarketBeat recorded 109 mentions for Netflix and 73 mentions for Booking. Booking's average media sentiment score of 0.99 beat Netflix's score of 0.86 indicating that Booking is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Booking 43 Very Positive mention(s) 7 Positive mention(s) 10 Neutral mention(s) 7 Negative mention(s) 0 Very Negative mention(s) Positive Netflix 59 Very Positive mention(s) 10 Positive mention(s) 28 Neutral mention(s) 3 Negative mention(s) 5 Very Negative mention(s) Positive Which has preferable earnings & valuation, BKNG or NFLX? Netflix has higher revenue and earnings than Booking. Booking is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBooking$23.74B6.30$5.88B$173.0426.33Netflix$39.00B10.21$8.71B$19.8346.96 Which has more volatility & risk, BKNG or NFLX? Booking has a beta of 1.37, indicating that its share price is 37% more volatile than the S&P 500. Comparatively, Netflix has a beta of 1.55, indicating that its share price is 55% more volatile than the S&P 500. SummaryNetflix beats Booking on 11 of the 19 factors compared between the two stocks. Remove Ads Get Booking News Delivered to You Automatically Sign up to receive the latest news and ratings for BKNG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BKNG vs. The Competition Export to ExcelMetricBookingTransportation services IndustryRetail SectorNASDAQ ExchangeMarket Cap$149.53B$10.73B$23.22B$7.58BDividend Yield0.83%5.35%170.23%4.33%P/E Ratio26.3315.3321.6317.78Price / Sales6.302.434.0394.51Price / Cash23.7225.8519.4134.64Price / Book-37.523.045.593.99Net Income$5.88B$467.60M$781.29M$247.24M7 Day Performance9.43%6.81%5.94%8.29%1 Month Performance2.05%-9.06%-4.41%-5.37%1 Year Performance30.73%-8.14%0.89%-0.24% Booking Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BKNGBooking4.4356 of 5 stars$4,586.91+0.7%$5,327.28+16.1%+29.0%$150.52B$23.74B26.5124,300Positive NewsGap DownNFLXNetflix3.9664 of 5 stars$870.45+1.7%$1,023.74+17.6%+49.5%$374.25B$39.00B44.1214,000Upcoming EarningsAnalyst ForecastGap UpEXPEExpedia Group4.9821 of 5 stars$138.19-2.6%$191.43+38.5%+14.4%$17.86B$13.69B15.3216,500Analyst ForecastPositive NewsTRIPTripadvisor4.1704 of 5 stars$11.14-4.7%$17.57+57.8%-56.2%$1.59B$1.84B565.783,100Positive NewsGRPNGroupon2.3835 of 5 stars$16.97-0.1%$17.75+4.6%+82.6%$677.38M$492.56M33.363,680Gap DownFLWS1-800-FLOWERS.COM2.9449 of 5 stars$5.58-0.4%$7.50+34.5%-39.2%$354.32M$1.76B-50.654,700Insider TradeShort Interest ↓Positive NewsPETSPetMed Express0.8011 of 5 stars$3.32-5.4%$3.50+5.4%-27.4%$68.89M$247.01M333.83210Upcoming EarningsPRTSCarParts.com3.2367 of 5 stars$0.88+1.5%$1.93+119.4%-42.8%$50.78M$588.85M-1.611,530Short Interest ↑AMZNAmazon.com4.9218 of 5 stars$174.67+2.1%$260.53+49.2%-2.3%$1.86T$637.96B31.711,541,000Analyst ForecastHigh Trading VolumeXPOXPO4.4608 of 5 stars$91.05-0.5%$150.58+65.4%-22.6%$10.73B$8.07B28.3423,000Analyst ForecastMMYTMakeMyTrip2.5516 of 5 stars$90.43+3.8%$122.50+35.5%+42.7%$10.06B$935.76M49.784,576 Remove Ads Related Companies and Tools Related Companies NFLX Competitors EXPE Competitors TRIP Competitors GRPN Competitors FLWS Competitors PETS Competitors PRTS Competitors AMZN Competitors XPO Competitors MMYT Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:BKNG) was last updated on 4/15/2025 by MarketBeat.com Staff From Our PartnersElon Set to Shock the World by May 1st ?Tech legend Jeff Brown recently traveled to the industrial zone of South Memphis to investigate what he believ...Brownstone Research | Sponsored[Action Required] Claim Your FREE IRS Loophole GuideThis shouldn't surprise anyone who's been paying attention, but... Pres. Trump may be about to unleash the ...Colonial Metals | SponsoredCollect $7k per month from Tesla’s SECRET dividendTesla doesn't pay a traditional dividend.... But I just discovered a secret backdoor to collect a secret 69...Investors Alley | SponsoredElon’s Silver Play? Trump Clears the PathNothing is confirmed—yet. But Musk has disrupted every industry he's touched, and Trump's policies make the ti...Priority Gold | SponsoredGet Your Bank Account “Fed Invasion” Ready with THESE 4 Simple StepsStarting as soon as a few months from now, the United States government will make a sweeping change to bank ac...Weiss Ratings | SponsoredElon Musk Confirms: Tesla’s Optimus is Replacing Workers… and Heading to MarsElon Musk just confirmed Tesla’s robot will go to Mars. But on Earth, it may trigger a trillion-dollar tech sh...InvestorPlace | SponsoredThe Trump Dump is starting; Get out of stocks now?The first 365 days of the Trump presidency… Will be the best time to get rich in American history.Paradigm Press | SponsoredTrump Orders 'National Digital Asset Stockpile'‘Digital Asset Reserve’ for THIS Coin??? Get all the details before this story gains even more tractionCrypto 101 Media | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added five stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Booking Holdings Inc. Please log in to your account or sign up in order to add this asset to your watchlist. Share Booking With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
