Booking (BKNG) Competitors $5,089.80 +71.57 (+1.43%) As of 01:06 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrends BKNG vs. NFLX, EXPE, TRIP, FLWS, GRPN, PETS, PRTS, AMZN, XPO, and MMYTShould you be buying Booking stock or one of its competitors? The main competitors of Booking include Netflix (NFLX), Expedia Group (EXPE), Tripadvisor (TRIP), 1-800-FLOWERS.COM (FLWS), Groupon (GRPN), PetMed Express (PETS), CarParts.com (PRTS), Amazon.com (AMZN), XPO (XPO), and MakeMyTrip (MMYT). Booking vs. Netflix Expedia Group Tripadvisor 1-800-FLOWERS.COM Groupon PetMed Express CarParts.com Amazon.com XPO MakeMyTrip Booking (NASDAQ:BKNG) and Netflix (NASDAQ:NFLX) are both large-cap retail/wholesale companies, but which is the better business? We will contrast the two companies based on the strength of their valuation, community ranking, risk, dividends, analyst recommendations, profitability, institutional ownership, media sentiment and earnings. Which has higher valuation and earnings, BKNG or NFLX? Netflix has higher revenue and earnings than Booking. Booking is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBooking$21.37B7.96$4.29B$147.3734.86Netflix$39.00B11.07$8.71B$19.8350.89 Do analysts prefer BKNG or NFLX? Booking presently has a consensus price target of $5,244.00, indicating a potential upside of 2.07%. Netflix has a consensus price target of $1,021.70, indicating a potential upside of 1.25%. Given Booking's stronger consensus rating and higher possible upside, analysts plainly believe Booking is more favorable than Netflix.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Booking 0 Sell rating(s) 9 Hold rating(s) 20 Buy rating(s) 2 Strong Buy rating(s) 2.77Netflix 0 Sell rating(s) 9 Hold rating(s) 25 Buy rating(s) 1 Strong Buy rating(s) 2.77 Does the media favor BKNG or NFLX? In the previous week, Netflix had 55 more articles in the media than Booking. MarketBeat recorded 135 mentions for Netflix and 80 mentions for Booking. Booking's average media sentiment score of 1.16 beat Netflix's score of 0.94 indicating that Booking is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Booking 50 Very Positive mention(s) 4 Positive mention(s) 13 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive Netflix 94 Very Positive mention(s) 13 Positive mention(s) 18 Neutral mention(s) 3 Negative mention(s) 7 Very Negative mention(s) Positive Which has more risk & volatility, BKNG or NFLX? Booking has a beta of 1.39, indicating that its share price is 39% more volatile than the S&P 500. Comparatively, Netflix has a beta of 1.27, indicating that its share price is 27% more volatile than the S&P 500. Do institutionals and insiders believe in BKNG or NFLX? 92.4% of Booking shares are held by institutional investors. Comparatively, 80.9% of Netflix shares are held by institutional investors. 0.1% of Booking shares are held by insiders. Comparatively, 1.8% of Netflix shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth. Does the MarketBeat Community believe in BKNG or NFLX? Netflix received 1092 more outperform votes than Booking when rated by MarketBeat users. However, 71.77% of users gave Booking an outperform vote while only 64.92% of users gave Netflix an outperform vote. CompanyUnderperformOutperformBookingOutperform Votes185171.77% Underperform Votes72828.23% NetflixOutperform Votes294364.92% Underperform Votes159035.08% Is BKNG or NFLX more profitable? Netflix has a net margin of 22.34% compared to Booking's net margin of 21.85%. Netflix's return on equity of 38.32% beat Booking's return on equity.Company Net Margins Return on Equity Return on Assets Booking21.85% -166.06% 22.52% Netflix 22.34%38.32%17.09% SummaryNetflix beats Booking on 10 of the 19 factors compared between the two stocks. Get Booking News Delivered to You Automatically Sign up to receive the latest news and ratings for BKNG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BKNG vs. The Competition Export to ExcelMetricBookingTransportation services IndustryRetail SectorNASDAQ ExchangeMarket Cap$170.51B$12.17B$26.09B$9.06BDividend Yield0.68%8.02%172.57%3.85%P/E Ratio34.9619.3123.5719.03Price / Sales7.963.273.2077.31Price / Cash29.4026.8221.2137.47Price / Book-65.323.685.884.73Net Income$4.29B$366.58M$770.12M$245.69M7 Day Performance1.85%-1.68%-2.23%-1.33%1 Month Performance9.63%-2.34%-0.15%-1.00%1 Year Performance37.33%13.76%9.82%15.52% Booking Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BKNGBooking3.9764 of 5 stars$5,089.80+1.4%$5,295.25+4.0%+35.6%$168.26B$21.37B34.4923,600Earnings ReportAnalyst UpgradeNews CoveragePositive NewsGap UpNFLXNetflix4.4036 of 5 stars$1,058.60+1.4%$1,021.70-3.5%+78.1%$452.83B$39.00B53.3814,000EXPEExpedia Group4.8033 of 5 stars$202.38-0.4%$192.64-4.8%+50.8%$25.98B$13.69B22.3617,100Insider TradePositive NewsTRIPTripadvisor3.5573 of 5 stars$17.81+0.3%$17.50-1.7%-38.7%$2.48B$1.79B77.442,845Earnings ReportAnalyst ForecastNews CoverageFLWS1-800-FLOWERS.COM1.1656 of 5 stars$9.09+6.4%$7.50-17.5%-21.0%$578.12M$1.83B-82.644,000Analyst ForecastPositive NewsGRPNGroupon4.0055 of 5 stars$12.83+0.8%$17.00+32.5%-28.0%$510.25M$514.91M25.162,213PETSPetMed Express1.2753 of 5 stars$4.25-4.9%$3.50-17.6%-15.0%$87.81M$281.06M-70.83210PRTSCarParts.com3.4093 of 5 stars$1.10-0.9%$1.60+45.5%-62.0%$63.14M$675.73M-2.041,695AMZNAmazon.com4.8508 of 5 stars$228.68-0.7%$260.74+14.0%+33.4%$2.40T$637.96B41.351,525,000Insider TradePositive NewsXPOXPO4.7106 of 5 stars$145.65+1.5%$161.13+10.6%+11.8%$17.08B$8.07B45.0938,000MMYTMakeMyTrip2.314 of 5 stars$103.58-0.7%$101.67-1.8%+74.5%$11.37B$782.52M56.294,576Positive News Related Companies and Tools Related Companies NFLX Competitors EXPE Competitors TRIP Competitors FLWS Competitors GRPN Competitors PETS Competitors PRTS Competitors AMZN Competitors XPO Competitors MMYT Competitors Top 10 Stock Comparisons Bank Stocks Artificial Intelligence Stocks Toy Stocks Growth Stocks Airline Stocks Chinese Stocks EV Charging Stocks Defense Stocks Lithium Stocks Pharmaceutical Stocks This page (NASDAQ:BKNG) was last updated on 2/21/2025 by MarketBeat.com Staff From Our PartnersCollect $7k per month from Tesla’s SECRET dividendTesla doesn't pay a traditional dividend.... 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