Booking (BKNG) Stock Forecast & Price Target

$4,777.91 +68.19 (+1.45%)

Closing price 03/25/2025 04:00 PM Eastern

Extended Trading

$4,793.83 +15.92 (+0.33%)

As of 03/25/2025 08:00 PM Eastern

Booking - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 31 Analyst Ratings

Sell
0

Hold
10

Buy
21

Based on 31 Wall Street analysts who have issued ratings for Booking in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 31 analysts, 10 have given a hold rating, 19 have given a buy rating, and 2 have given a strong buy rating for BKNG.

Consensus Price Target

$5,370.43
12.40% Upside

According to the 31 analysts' twelve-month price targets for Booking, the average price target is $5,370.43. The highest price target for BKNG is $6,000.00, while the lowest price target for BKNG is $4,200.00. The average price target represents a forecasted upside of 12.40% from the current price of $4,777.91.

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BKNG Analyst Ratings Over Time

Type	Current Forecast 3/26/24 to 3/26/25	1 Month Ago 2/25/24 to 2/24/25	3 Months Ago 12/27/23 to 12/26/24	1 Year Ago 3/27/23 to 3/26/24
Strong Buy	2 Strong Buy rating(s)	2 Strong Buy rating(s)	2 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	19 Buy rating(s)	20 Buy rating(s)	21 Buy rating(s)	20 Buy rating(s)
Hold	10 Hold rating(s)	9 Hold rating(s)	10 Hold rating(s)	7 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$5,370.43	$5,370.43	$4,909.90	$3,697.38
Forecasted Upside	12.40% Upside	6.36% Upside	-3.65% Downside	0.99% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

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BKNG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

BKNG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Booking Stock vs. The Competition

Type	Booking	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	2.74	2.54	2.54
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	12.40% Upside	51.47% Upside	17.45% Upside
News Sentiment Rating	Positive News See Recent BKNG News	Positive News	Positive News

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Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
3/17/2025	Erste Group Bank 3 of 5 stars	H. Engel Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Strong-Buy ➝ Hold
2/21/2025	Royal Bank of Canada 4 of 5 stars	Brad Erickson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$5,250.00 ➝ $5,900.00	+16.55%
2/21/2025	BMO Capital Markets 4 of 5 stars	Brian Pitz Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$5,155.00 ➝ $5,900.00	+17.08%
2/21/2025	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating	Ronald Josey Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$5,500.00 ➝ $5,800.00	+15.09%
2/21/2025	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lloyd Walmsley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$5,560.00 ➝ $5,960.00	+18.27%
2/21/2025	Cantor Fitzgerald Subscribe to MarketBeat All Access for the recommendation accuracy rating	D. Mathivanan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$4,900.00 ➝ $5,540.00	+7.89%
2/21/2025	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Tom White Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$5,005.00 ➝ $5,800.00	+11.79%
2/21/2025	Benchmark Subscribe to MarketBeat All Access for the recommendation accuracy rating	Daniel Kurnos Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$5,000.00 ➝ $5,900.00	+12.10%
2/21/2025	B. Riley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Naved Khan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$5,700.00 ➝ $6,000.00	+14.61%
2/21/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating	Ken Gawrelski Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Equal Weight ➝ Equal Weight	$4,470.00 ➝ $5,248.00	+1.69%
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2/21/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating	Doug Anmuth Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$5,575.00 ➝ $5,750.00	+11.41%
2/21/2025	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Thomas Champion Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Neutral ➝ Neutral	$4,900.00 ➝ $5,120.00	-1.54%
2/21/2025	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	Ross Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$5,100.00 ➝ $5,600.00	+11.59%
2/18/2025	Cfra Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Hold ➝ Buy
1/13/2025	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Brian Nowak Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Equal Weight ➝ Equal Weight	$4,600.00 ➝ $5,000.00	+5.69%
1/6/2025	Wedbush Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$5,000.00 ➝ $5,500.00	+12.38%
12/19/2024	Mizuho Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$5,400.00 ➝ $6,000.00	+21.38%
12/18/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$4,850.00 ➝ $5,522.00	+7.12%
12/11/2024	JMP Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Market Outperform ➝ Market Outperform	$5,400.00 ➝ $5,400.00	+2.16%
12/6/2024	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$5,500.00 ➝ $6,000.00	+13.52%
11/27/2024	Baird R W Subscribe to MarketBeat All Access for the recommendation accuracy rating	M. Bellisario Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
11/27/2024	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Outperform	$5,850.00	+12.18%
11/18/2024	Tigress Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Strong-Buy ➝ Strong-Buy	$4,580.00 ➝ $5,600.00	+11.60%
11/7/2024	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	G. Miller Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Hold ➝ Hold	$4,100.00 ➝ $4,700.00	-6.02%
11/1/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$4,900.00 ➝ $5,200.00	+9.45%
11/1/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$3,940.00 ➝ $4,510.00	-4.46%
11/1/2024	Susquehanna Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Positive ➝ Positive	$4,100.00 ➝ $5,500.00	+15.39%
10/31/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Staszak Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Strong-Buy ➝ Hold
10/22/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold ➝ Hold	$4,200.00 ➝ $4,300.00	-1.46%
8/2/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$4,500.00 ➝ $4,200.00	+24.89%
5/7/2024	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$4,220.00 ➝ $4,230.00	+17.48%
2/20/2024	Seaport Res Ptn Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Kessler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy
2/16/2024	Edward Jones Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Hold
12/29/2023	Ascendiant Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$3,700.00 ➝ $3,900.00	+9.84%
12/12/2023	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$3,250.00 ➝ $4,000.00	+18.36%
11/13/2023	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Underperform ➝ Market Perform
8/4/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$2,950.00 ➝ $3,325.00	+17.08%
7/31/2023	Melius Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Overweight	$3,500.00	+16.19%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 07:05 AM ET.

Should I Buy Booking Stock? BKNG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, March 23, 2025. Please send any questions or comments about these Booking pros and cons to contact@marketbeat.com.

Booking
Bull Case

Here are some ways that investors could benefit from investing in Booking Holdings Inc.:

The stock is currently trading at $4,617.26, reflecting a strong market position and potential for growth.
Booking Holdings Inc. reported earnings per share of $41.55, exceeding analysts' expectations, indicating robust financial performance.
The company has a high net margin of 24.78%, suggesting effective cost management and profitability.
Recent analyst ratings show a consensus of "Moderate Buy," with many analysts raising their price targets, indicating positive market sentiment.
Institutional investors hold 92.42% of the company's stock, which often reflects confidence in the company's long-term prospects.

Booking
Bear Case

Investors should be bearish about investing in Booking Holdings Inc. for these reasons:

The company has a negative return on equity of 159.34%, which may raise concerns about its ability to generate profit from shareholders' equity.
Despite strong earnings, the stock has a price-to-earnings ratio of 26.68, which could indicate that it is overvalued compared to its earnings.
Recent fluctuations in stock price may suggest volatility, which can be a risk for investors looking for stable returns.
High institutional ownership can sometimes lead to less price stability, as large investors may sell off shares quickly in response to market changes.
The company operates in a highly competitive market, which could impact its market share and profitability in the long term.

BKNG Forecast - Frequently Asked Questions

: According to the research reports of 31 Wall Street equities research analysts, the average twelve-month stock price forecast for Booking is $5,370.43, with a high forecast of $6,000.00 and a low forecast of $4,200.00.
: 31 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Booking in the last twelve months. There are currently 10 hold ratings, 19 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" BKNG shares.
: According to analysts, Booking's stock has a predicted upside of 12.40% based on their 12-month stock forecasts.
: Over the previous 90 days, Booking's stock had 1 upgrade and 1 downgrade by analysts.
: Booking has been rated by research analysts at B. Riley, Barclays, Benchmark, BMO Capital Markets, Cantor Fitzgerald, Cfra, Citigroup, DA Davidson, Erste Group Bank, JPMorgan Chase & Co., Morgan Stanley, Piper Sandler, Royal Bank of Canada, UBS Group, Wedbush, and Wells Fargo & Company in the past 90 days.
: Analysts like Booking more than other "retail/wholesale" companies. The consensus rating score for Booking is 2.74 while the average consensus rating score for "retail/wholesale" companies is 2.54. Learn more on how BKNG compares to other companies.

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This page (NASDAQ:BKNG) was last updated on 3/26/2025 by MarketBeat.com Staff

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Booking (BKNG) Stock Forecast & Price Target