Booking (BKNG) Stock Forecast & Price Target

$5,236.21 +217.98 (+4.34%)

As of 10:49 AM Eastern

Booking - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 31 Analyst Ratings

Sell
0

Hold
9

Buy
22

Based on 31 Wall Street analysts who have issued ratings for Booking in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 31 analysts, 9 have given a hold rating, 20 have given a buy rating, and 2 have given a strong buy rating for BKNG.

Consensus Price Target

$5,070.14
-3.17% Downside

According to the 31 analysts' twelve-month price targets for Booking, the average price target is $5,070.14. The highest price target for BKNG is $6,000.00, while the lowest price target for BKNG is $3,860.00. The average price target represents a forecasted downside of -3.17% from the current price of $5,236.21.

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BKNG Analyst Ratings Over Time

Type	Current Forecast 2/22/24 to 2/21/25	1 Month Ago 1/23/24 to 1/22/25	3 Months Ago 11/24/23 to 11/23/24	1 Year Ago 2/22/23 to 2/22/24
Strong Buy	2 Strong Buy rating(s)	2 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	20 Buy rating(s)	20 Buy rating(s)	21 Buy rating(s)	20 Buy rating(s)
Hold	9 Hold rating(s)	10 Hold rating(s)	10 Hold rating(s)	7 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$5,070.14	$4,997.64	$4,785.00	$3,582.54
Forecasted Upside	-3.17% Downside	8.19% Upside	-7.57% Downside	-8.19% Downside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

BKNG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

BKNG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Booking Stock vs. The Competition

Type	Booking	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	2.77	2.51	2.53
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	0.52% Upside	30.10% Upside	12.83% Upside
News Sentiment Rating	Positive News See Recent BKNG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
2/21/2025	Wells Fargo & Company 3 of 5 stars	Ken Gawrelski Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Equal Weight ➝ Equal Weight	$4,470.00 ➝ $5,248.00	+1.69%
2/21/2025	JPMorgan Chase & Co. 3 of 5 stars	Doug Anmuth Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$5,575.00 ➝ $5,750.00	+11.41%
2/21/2025	Piper Sandler 2 of 5 stars	Thomas Champion Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Neutral ➝ Neutral	$4,900.00 ➝ $5,120.00	-1.54%
2/21/2025	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	Ross Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$5,100.00 ➝ $5,600.00	+11.59%
2/18/2025	Cfra Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Hold ➝ Buy
1/29/2025	Cantor Fitzgerald Subscribe to MarketBeat All Access for the recommendation accuracy rating	D. Mathivanan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Neutral ➝ Neutral	$5,100.00 ➝ $4,900.00	+4.49%
1/13/2025	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Brian Nowak Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Equal Weight ➝ Equal Weight	$4,600.00 ➝ $5,000.00	+5.69%
1/6/2025	Wedbush Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$5,000.00 ➝ $5,500.00	+12.38%
12/19/2024	Mizuho Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$5,400.00 ➝ $6,000.00	+21.38%
12/18/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$4,850.00 ➝ $5,522.00	+7.12%
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12/11/2024	JMP Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Market Outperform ➝ Market Outperform	$5,400.00 ➝ $5,400.00	+2.16%
12/6/2024	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$5,500.00 ➝ $6,000.00	+13.52%
11/27/2024	Baird R W Subscribe to MarketBeat All Access for the recommendation accuracy rating	M. Bellisario Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
11/27/2024	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Outperform	$5,850.00	+12.18%
11/18/2024	Tigress Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Strong-Buy ➝ Strong-Buy	$4,580.00 ➝ $5,600.00	+11.60%
11/7/2024	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	G. Miller Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Hold ➝ Hold	$4,100.00 ➝ $4,700.00	-6.02%
11/4/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$4,100.00 ➝ $5,500.00	+15.19%
11/1/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$4,900.00 ➝ $5,200.00	+9.45%
11/1/2024	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$3,900.00 ➝ $5,250.00	+11.22%
11/1/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$3,940.00 ➝ $4,510.00	-4.46%
11/1/2024	Susquehanna Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Positive ➝ Positive	$4,100.00 ➝ $5,500.00	+15.39%
10/31/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Staszak Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Strong-Buy ➝ Hold
10/31/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$5,050.00 ➝ $5,550.00	+19.16%
10/31/2024	B. Riley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$4,650.00 ➝ $5,100.00	+9.26%
10/31/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$4,205.00 ➝ $5,155.00	+7.94%
10/31/2024	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$4,100.00 ➝ $5,005.00	+4.80%
10/29/2024	Benchmark Subscribe to MarketBeat All Access for the recommendation accuracy rating	D. Kurnos Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$4,600.00 ➝ $4,600.00	+4.69%
10/22/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold ➝ Hold	$4,200.00 ➝ $4,300.00	-1.46%
8/2/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$4,500.00 ➝ $4,200.00	+24.89%
6/14/2024	Erste Group Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Hold ➝ Buy
5/7/2024	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$4,220.00 ➝ $4,230.00	+17.48%
2/20/2024	Seaport Res Ptn Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Kessler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy
2/16/2024	Edward Jones Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Hold
12/29/2023	Ascendiant Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$3,700.00 ➝ $3,900.00	+9.84%
12/12/2023	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$3,250.00 ➝ $4,000.00	+18.36%
11/13/2023	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Underperform ➝ Market Perform
8/4/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$2,950.00 ➝ $3,325.00	+17.08%
7/31/2023	Melius Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Overweight	$3,500.00	+16.19%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 10:35 AM ET.

Should I Buy Booking Stock? BKNG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, February 20, 2025. Please send any questions or comments about these Booking pros and cons to contact@marketbeat.com.

Booking
Bull Case

Here are some ways that investors could benefit from investing in Booking Holdings Inc.:

Recent analyst upgrades have significantly increased price targets, with estimates reaching as high as $6,000. This suggests strong growth potential and positive market sentiment.
The current stock price is $5,013.70, which is near its 52-week high of $5,337.24, indicating strong performance and investor confidence.
Booking Holdings Inc. has a consensus rating of "Moderate Buy" from analysts, with 22 buy ratings and only 9 hold ratings, reflecting a generally favorable outlook.
Institutional ownership is high at 92.42%, which often indicates confidence from large investors in the company's future performance.
Booking Holdings Inc. operates in the growing online travel and restaurant reservation market, which continues to expand as consumer preferences shift towards digital solutions.

Booking
Bear Case

Investors should be bearish about investing in Booking Holdings Inc. for these reasons:

Despite positive analyst ratings, the stock has experienced volatility, with significant price fluctuations that may deter risk-averse investors.
Competition in the online travel industry is fierce, with numerous players vying for market share, which could impact Booking's profitability.
Recent reports indicate that some analysts have set target prices below the current stock price, suggesting potential overvaluation in the short term.
Economic uncertainties and potential downturns in travel demand could adversely affect Booking Holdings Inc.'s revenue and growth prospects.
While institutional ownership is high, it can also lead to increased volatility if large investors decide to sell their positions quickly.

BKNG Forecast - Frequently Asked Questions

: According to the research reports of 31 Wall Street equities research analysts, the average twelve-month stock price forecast for Booking is $5,070.14, with a high forecast of $6,000.00 and a low forecast of $3,860.00.
: 31 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Booking in the last year. There are currently 9 hold ratings, 20 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" BKNG shares.
: According to analysts, Booking's stock has a predicted downside of -3.17% based on their 12-month stock forecasts.
: Over the previous 90 days, Booking's stock had 2 upgrades by analysts.
: Booking has been rated by research analysts at B. Riley, Baird R W, Bank of America, Barclays, Cantor Fitzgerald, Cfra, JMP Securities, JPMorgan Chase & Co., Mizuho, Morgan Stanley, Oppenheimer, Piper Sandler, Robert W. Baird, Wedbush, and Wells Fargo & Company in the past 90 days.
: Analysts like Booking more than other "retail/wholesale" companies. The consensus rating score for Booking is 2.77 while the average consensus rating score for "retail/wholesale" companies is 2.51. Learn more on how BKNG compares to other companies.

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This page (NASDAQ:BKNG) was last updated on 2/21/2025 by MarketBeat.com Staff

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Booking (BKNG) Stock Forecast & Price Target