Booking (BKNG) Stock Forecast & Price Target

$4,028.30

-14.13 (-0.35%)

(As of 09/18/2024 ET)

Booking - Analysts' Recommendations and Stock Price Forecast (2024)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy
Based on 32 Analyst Ratings

Based on 32 Wall Street analysts who have issued ratings for Booking in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 32 analysts, 10 have given a hold rating, 21 have given a buy rating, and 1 has given a strong buy rating for BKNG.

Consensus Price Target

$4,064.21
0.89% Upside

High Forecast	$4,650.00
Average Forecast	$4,064.21
Low Forecast	$2,900.00

According to the 32 analysts' twelve-month price targets for Booking, the average price target is $4,064.21. The highest price target for BKNG is $4,650.00, while the lowest price target for BKNG is $2,900.00. The average price target represents a forecasted upside of 0.89% from the current price of $4,028.30.

Type	Current Forecast 9/19/23 to 9/18/24	1 Month Ago 8/20/23 to 8/19/24	3 Months Ago 6/21/23 to 6/20/24	1 Year Ago 9/19/22 to 9/19/23
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	21 Buy rating(s)	21 Buy rating(s)	22 Buy rating(s)	17 Buy rating(s)
Hold	10 Hold rating(s)	7 Hold rating(s)	8 Hold rating(s)	6 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$4,064.21	$4,068.32	$3,902.54	$3,137.29
Forecasted Upside	0.89% Upside	16.66% Upside	13.32% Upside	16.23% Upside

War on Elon Escalates… (Ad)

Elon Musk, the guy slated to become the world’s first trillionaire by 2027, has publicly called for the adoption of this technology for decades. By doing so he has put himself in the crosshairs of an ideological war with the global elites. And yet, while this new technology threatens their wealth and power, it could be transformational for both the U.S. economy and your wealth.

Click here to learn how you can benefit from its widespread distribution.

BKNG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

BKNG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Booking Stock vs. The Competition

Type	Booking	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	2.72	2.49	2.50
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	0.89% Upside	39.64% Upside	7.94% Upside
News Sentiment Rating	Positive News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
9/6/2024	Truist Financial 1 of 5 stars	G. Miller Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Hold	$4,100.00	+8.41%
9/5/2024	Morgan Stanley 3 of 5 stars		Boost Target	Equal Weight ➝ Equal Weight	$4,000.00 ➝ $4,200.00	+12.11%
9/5/2024	Cantor Fitzgerald 3 of 5 stars	D. Mathivanan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Neutral	$3,590.00	-5.51%
9/4/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Buy ➝ Hold	$4,350.00 ➝ $4,200.00	+10.13%
8/5/2024	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$3,900.00 ➝ $3,900.00	+20.52%
8/2/2024	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$4,150.00 ➝ $4,100.00	+23.19%
Biden's Executive Order, Dems Digital Money Legislation, First Step To (Ad) Donald Trump once again sounded the alarm against Fed-controlled digital currencies (CBDCs). If these plans are implemented, it could mean the end of America as we know it. This means you must act NOW before it's too late.
8/2/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Equal Weight ➝ Equal Weight	$3,497.00 ➝ $3,976.00	+19.73%
8/2/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$4,275.00 ➝ $4,105.00	+22.46%
8/2/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Neutral ➝ Neutral	$3,950.00 ➝ $3,750.00	+10.95%
8/2/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$4,500.00 ➝ $4,200.00	+24.89%
8/2/2024	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$4,600.00 ➝ $4,200.00	+24.89%
8/2/2024	B. Riley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$4,900.00 ➝ $4,650.00	+38.27%
8/2/2024	Benchmark Subscribe to MarketBeat All Access for the recommendation accuracy rating	D. Kurnos Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$4,700.00 ➝ $4,600.00	+36.79%
8/2/2024	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Overweight ➝ Overweight	$4,300.00 ➝ $3,900.00	+14.34%
8/2/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Overweight ➝ Overweight	$4,025.00 ➝ $3,860.00	+5.34%
7/31/2024	Wedbush Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$3,850.00 ➝ $4,200.00	+12.86%
7/9/2024	Tigress Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Strong-Buy ➝ Strong-Buy	$4,285.00 ➝ $4,580.00	+15.15%
6/14/2024	Erste Group Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Hold ➝ Buy
6/4/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$4,200.00 ➝ $4,342.00	+14.83%
5/7/2024	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$4,220.00 ➝ $4,230.00	+17.48%
5/6/2024	JMP Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Market Outperform ➝ Market Outperform	$3,950.00	+11.46%
5/3/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$4,150.00 ➝ $4,205.00	+16.97%
2/26/2024	Susquehanna Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Positive ➝ Positive	$3,600.00 ➝ $4,100.00	+15.98%
2/20/2024	Seaport Res Ptn Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Kessler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy
2/16/2024	Edward Jones Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Hold
2/5/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$4,000.00 ➝ $4,200.00	+17.38%
1/19/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$3,080.00 ➝ $3,610.00	+2.30%
1/17/2024	Mizuho Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$3,580.00 ➝ $4,250.00	+22.38%
12/29/2023	Ascendiant Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$3,700.00 ➝ $3,900.00	+9.84%
12/12/2023	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$3,250.00 ➝ $4,000.00	+18.36%
11/13/2023	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Underperform ➝ Market Perform
11/3/2023	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Neutral ➝ Neutral	$3,110.00 ➝ $2,900.00	+1.44%
8/4/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$2,950.00 ➝ $3,325.00	+17.08%
7/31/2023	Melius Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Overweight	$3,500.00	+16.19%
1/25/2023	Gordon Haskett Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Buy ➝ Hold
12/7/2022	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Outperform ➝ Peer Perform
11/7/2022	Susquehanna Bancshares Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Positive	$2,800.00 ➝ $2,650.00	+44.90%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 10:57 PM ET.

BKNG Forecast - Frequently Asked Questions

What is Booking's forecast for 2024?: According to the research reports of 32 Wall Street equities research analysts, the average twelve-month stock price forecast for Booking is $4,064.21, with a high forecast of $4,650.00 and a low forecast of $2,900.00.
Should I buy or sell Booking stock right now?: 32 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Booking in the last twelve months. There are currently 10 hold ratings, 21 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" BKNG shares.
Does Booking's stock price have much upside?: According to analysts, Booking's stock has a predicted upside of 15.64% based on their 12-month stock forecasts.
Has Booking been upgraded or downgraded by Wall Street analysts recently?: Over the previous 90 days, Booking's stock had 1 upgrade and 1 downgrade by analysts.
What analysts cover Booking?: Booking has been rated by research analysts at B. Riley, Bank of America, Barclays, Benchmark, Cantor Fitzgerald, DA Davidson, Deutsche Bank Aktiengesellschaft, Evercore ISI, Jefferies Financial Group, JPMorgan Chase & Co., Morgan Stanley, Oppenheimer, Royal Bank of Canada, Tigress Financial, Truist Financial, Wedbush, and Wells Fargo & Company in the past 90 days.
Do Wall Street analysts like Booking more than its competitors?: Analysts like Booking more than other "retail/wholesale" companies. The consensus rating for Booking is Moderate Buy while the average consensus rating for "retail/wholesale" companies is Hold. Learn more on how BKNG compares to other companies.