NASDAQ:BTTR Better Choice (BTTR) Stock Price, News & Analysis $1.97 +0.15 (+8.24%) (As of 11/1/2024 ET) Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOwnershipSEC FilingsTrends About Better Choice Stock (NASDAQ:BTTR) 30 days 90 days 365 days Advanced Chart View Price History Chart DataSkip Price History Chart Get Better Choice alerts:Sign Up Key Stats Today's Range$1.79▼$1.9750-Day Range$1.68▼$3.2552-Week Range$1.62▼$19.80Volume64,410 shsAverage Volume81,600 shsMarket Capitalization$3.27 millionP/E RatioN/ADividend YieldN/APrice Target$10.00Consensus RatingBuy Company OverviewBetter Choice Company Inc. operates as a pet health and wellness company. Its products portfolio includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw dog foods and treats, vegan dog foods and treats, oral care products and supplements, as well as toppers, dental products, and chews. The company sells its products under Halo Holistic and Halo Elevate brands. It primarily sells its products through its online portals, as well as through online retailers and pet specialty retailers. The company has operations in the United States, Canada, and select Asian markets, including China. The company was formerly known as Sports Endurance, Inc. and changed its name to Better Choice Company Inc. in March 2019. Better Choice Company Inc. is based in Tampa, Florida.Read More… 625,000% Gain (Ad)Imagine swapping your daily coffee expense for a future free of financial worries. It might seem far-fetched, but results like this are within reach with the right knowledge and timing in the altcoin market. Plus, you’ll get $10 in real Bitcoin when you stay to the end of the call and take a short quiz.>> Dive into the Workshop Here Better Choice Stock Analysis - MarketRank™See Top Rated MarketRank™ Stocks53rd Percentile Overall ScoreBTTR MarketRank™: Better Choice scored higher than 53% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion3.5 / 5Analyst RatingBuy Consensus RatingBetter Choice has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 1 buy rating, no hold ratings, and no sell ratings.Amount of Analyst CoverageBetter Choice has only been the subject of 1 research reports in the past 90 days.Read more about Better Choice's stock forecast and price target. Earnings and Valuation0.6 / 5Proj. Earnings GrowthN/A Price to Earnings Ratio vs. the MarketThe P/E ratio of Better Choice is -0.08, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Better Choice is -0.08, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Book Value per Share RatioBetter Choice has a P/B Ratio of 0.48. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities. Short InterestN/AShort Interest LevelN/A Short InterestThere is no current short interest data available for BTTR. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldBetter Choice does not currently pay a dividend.Dividend GrowthBetter Choice does not have a long track record of dividend growth. Sustainability and ESGN/AEnvironmental ScoreN/A Short InterestThere is no current short interest data available for BTTR. News and Social Media3.1 / 5News SentimentN/A News SentimentBetter Choice has a news sentiment score of 1.52. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.42 average news sentiment score of Retail/Wholesale companies.News Coverage This WeekMarketBeat has tracked 1 news article for Better Choice this week, compared to 1 article on an average week.Search Interest1 people have searched for BTTR on MarketBeat in the last 30 days. Company Ownership1.7 / 5Insider TradingN/A Insider Buying vs. Insider SellingIn the past three months, Better Choice insiders have not sold or bought any company stock.Percentage Held by Insiders30.10% of the stock of Better Choice is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by InstitutionsOnly 12.64% of the stock of Better Choice is held by institutions.Read more about Better Choice's insider trading history. Receive BTTR Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Better Choice and its competitors with MarketBeat's FREE daily newsletter. Email Address BTTR Stock News HeadlinesEditorial | Professional, positive Harris better choice to lead the nationOctober 27, 2024 | yahoo.comBetter Choice Moves Forward with SRx AcquisitionOctober 19, 2024 | finance.yahoo.com625,000% GainImagine swapping your daily coffee expense for a future free of financial worries. It might seem far-fetched, but results like this are within reach with the right knowledge and timing in the altcoin market. Plus, you’ll get $10 in real Bitcoin when you stay to the end of the call and take a short quiz.November 2, 2024 | Crypto Swap Profits (Ad)Voters and democracy would be better off with ranked choice votingOctober 18, 2024 | chicago.suntimes.comUPDATE -- Better Choice Company Chairman Issues Letter to Shareholders as Company Continues to Make Progress Towards the Closing of its SRx Health AcquisitionOctober 18, 2024 | globenewswire.comBetter Choice Company Chairman Issues Letter to Shareholders as Company Continues to Make Progress Towards the Closing of its SRx Health AcquisitionOctober 18, 2024 | globenewswire.comBetter Choice Company Inc.: Better Choice Company to Expand into Veterinary Medicine in 2025 Following the Acquisition of SRx HealthOctober 12, 2024 | finanznachrichten.deBetter Choice Company to Expand into Veterinary Medicine in 2025 Following the Acquisition of SRx HealthOctober 11, 2024 | globenewswire.comSee More Headlines BTTR Stock Analysis - Frequently Asked Questions How have BTTR shares performed this year? Better Choice's stock was trading at $12.1704 on January 1st, 2024. Since then, BTTR shares have decreased by 83.9% and is now trading at $1.96. View the best growth stocks for 2024 here. How were Better Choice's earnings last quarter? Better Choice Company Inc. (NASDAQ:BTTR) announced its earnings results on Tuesday, August, 13th. The company reported ($1.02) earnings per share for the quarter, missing the consensus estimate of $2.98 by $4.00. The firm earned $8.54 million during the quarter. Better Choice had a negative net margin of 46.78% and a negative trailing twelve-month return on equity of 172.17%. When did Better Choice's stock split? Better Choice shares reverse split on Thursday, March 21st 2024. The 1-44 reverse split was announced on Thursday, March 21st 2024. The number of shares owned by shareholders was adjusted after the closing bell on Thursday, March 21st 2024. An investor that had 100 shares of stock prior to the reverse split would have 2 shares after the split. When did Better Choice IPO? Better Choice (BTTR) raised $40 million in an IPO on Tuesday, June 29th 2021. The company issued 8,000,000 shares at a price of $5.00 per share. How do I buy shares of Better Choice? Shares of BTTR stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. Compare Top Brokerages Here. What other stocks do shareholders of Better Choice own? Based on aggregate information from My MarketBeat watchlists, some other companies that Better Choice investors own include Tesla (TSLA), NVIDIA (NVDA), Walmart (WMT), AbbVie (ABBV), Johnson & Johnson (JNJ), JPMorgan Chase & Co. (JPM) and Advanced Micro Devices (AMD). Company Calendar Last Earnings8/13/2024Today11/02/2024Fiscal Year End12/31/2024Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNASDAQ SectorRetail/Wholesale Industry Beverages Sub-IndustryBeer & Liquor Current SymbolNASDAQ:BTTR CUSIPN/A CIK1471727 Webwww.betterchoicecompany.com Phone(212) 896-1254FaxN/AEmployees31Year FoundedN/APrice Target and Rating Average Stock Price Target$10.00 High Stock Price Target$10.00 Low Stock Price Target$10.00 Potential Upside/Downside+410.2%Consensus RatingBuy Rating Score (0-4)3.00 Research Coverage1 Analysts Profitability EPS (Most Recent Fiscal Year)($23.6626) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income$-22,770,000.00 Net Margins-46.78% Pretax Margin-46.76% Return on Equity-172.17% Return on Assets-52.16% Debt Debt-to-Equity RatioN/A Current Ratio1.34 Quick Ratio0.92 Sales & Book Value Annual Sales$38.59 million Price / Sales0.08 Cash FlowN/A Price / Cash FlowN/A Book Value$4.09 per share Price / Book0.48Miscellaneous Outstanding Shares1,660,000Free Float1,157,000Market Cap$3.25 million OptionableNo Data Beta0.68 7 Energy Stocks to Buy and Hold ForeverDo you expect the global demand for energy to shrink?! 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