Better Choice (BTTR) Stock Price, News & Analysis

Company Overview

Better Choice Company Inc. operates as a pet health and wellness company. Its products portfolio includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw dog foods and treats, vegan dog foods and treats, oral care products and supplements, as well as toppers, dental products, and chews. The company sells its products under Halo Holistic and Halo Elevate brands. It primarily sells its products through its online portals, as well as through online retailers and pet specialty retailers. The company has operations in the United States, Canada, and select Asian markets, including China. The company was formerly known as Sports Endurance, Inc. and changed its name to Better Choice Company Inc. in March 2019. Better Choice Company Inc. is based in Tampa, Florida.

Key Stats

• Today's Range: $2.09 to $2.17
• 50-Day Range: $1.63 to $2.61
• 52-Week Range: $1.58 to $16.28
• Volume: 26,237 shs
• Average Volume: 28,723 shs
• Market Capitalization: $4.11 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $10.00
• Consensus Rating: Buy

Better Choice Stock Analysis - MarketRank™

Better Choice scored higher than 46% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.5 / 5
• Analyst Rating: Buy

Consensus Rating

Better Choice has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 1 buy rating, no hold ratings, and no sell ratings.

Amount of Analyst Coverage

Better Choice has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Better Choice is -0.10, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Better Choice is -0.10, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Better Choice has a P/B Ratio of 0.52. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: N/A
• Short Interest Level: N/A

Short Interest

There is no current short interest data available for BTTR.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Better Choice does not currently pay a dividend.

Dividend Growth

Better Choice does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Short Interest

There is no current short interest data available for BTTR.

News and Social Media

• Score: 1.1 / 5
• News Sentiment: N/A

Search Interest

1 people have searched for BTTR on MarketBeat in the last 30 days.

MarketBeat Follows

1 people have added Better Choice to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Acquiring Shares

Insider Buying vs. Insider Selling

In the past three months, Better Choice insiders have bought 687.29% more of their company's stock than they have sold. Specifically, they have bought $8,550.00 in company stock and sold $1,086.00 in company stock.

Percentage Held by Insiders

13.60% of the stock of Better Choice is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 12.64% of the stock of Better Choice is held by institutions.

BTTR Stock Analysis - Frequently Asked Questions

How have BTTR shares performed this year?

Better Choice's stock was trading at $2.35 at the beginning of 2025. Since then, BTTR stock has decreased by 9.4% and is now trading at $2.13.
View the best growth stocks for 2025 here.

How were Better Choice's earnings last quarter?

Better Choice Company Inc. (NASDAQ:BTTR) issued its quarterly earnings results on Monday, August, 21st. The company reported ($4.40) earnings per share (EPS) for the quarter, missing analysts' consensus estimates of ($2.20) by $2.20. The firm earned $10.54 million during the quarter, compared to the consensus estimate of $15.30 million. Better Choice had a negative net margin of 39.83% and a negative trailing twelve-month return on equity of 206.10%.

When did Better Choice's stock split?

Better Choice shares reverse split on Thursday, March 21st 2024. The 1-44 reverse split was announced on Thursday, March 21st 2024. The number of shares owned by shareholders was adjusted after the closing bell on Thursday, March 21st 2024. An investor that had 100 shares of stock prior to the reverse split would have 2 shares after the split.

When did Better Choice IPO?

Better Choice (BTTR) raised $40 million in an initial public offering on Tuesday, June 29th 2021. The company issued 8,000,000 shares at $5.00 per share.

How do I buy shares of Better Choice?

Shares of BTTR stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Better Choice own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Better Choice investors own include Tesla (TSLA), NVIDIA (NVDA), Walmart (WMT), AbbVie (ABBV), Johnson & Johnson (JNJ), JPMorgan Chase & Co. (JPM) and Advanced Micro Devices (AMD).

Company Calendar

• Last Earnings: 8/21/2023
• Today: 1/20/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Retail/Wholesale
• Industry: Beverages
• Sub-Industry: Beer & Liquor
• Current Symbol: NASDAQ:BTTR
• CUSIP: N/A
• CIK: 1471727
• Web: www.betterchoicecompany.com
• Phone: (212) 896-1254
• Fax: N/A
• Employees: 40
• Year Founded: N/A

Price Target and Rating

• Average Stock Price Target: $10.00
• High Stock Price Target: $10.00
• Low Stock Price Target: $10.00
• Potential Upside/Downside: +369.5%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 1 Analysts

Profitability

• EPS (Most Recent Fiscal Year): ($20.73)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: $-22,770,000.00
• Net Margins: -39.83%
• Pretax Margin: -39.82%
• Return on Equity: -206.10%
• Return on Assets: -60.54%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 2.38
• Quick Ratio: 1.81

Sales & Book Value

• Annual Sales: $38.59 million
• Price / Sales: 0.11
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $4.09 per share
• Price / Book: 0.52

Miscellaneous

• Outstanding Shares: 1,930,000
• Free Float: 1,670,000
• Market Cap: $4.11 million
• Optionable: No Data
• Beta: 0.67