First Busey (BUSE) Competitors $22.13 -0.19 (-0.85%) Closing price 08/1/2025 04:00 PM EasternExtended Trading$22.12 -0.01 (-0.05%) As of 08/1/2025 04:10 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock BUSE vs. FFBC, FRME, HWC, OBK, PPBI, STBA, TOWN, UBSI, WSBC, and FCFShould you be buying First Busey stock or one of its competitors? The main competitors of First Busey include First Financial Bancorp. (FFBC), First Merchants (FRME), Hancock Whitney (HWC), Origin Bancorp (OBK), Pacific Premier Bancorp (PPBI), S&T Bancorp (STBA), Towne Bank (TOWN), United Bankshares (UBSI), WesBanco (WSBC), and First Commonwealth Financial (FCF). These companies are all part of the "finance" sector. First Busey vs. Its Competitors First Financial Bancorp. First Merchants Hancock Whitney Origin Bancorp Pacific Premier Bancorp S&T Bancorp Towne Bank United Bankshares WesBanco First Commonwealth Financial First Busey (NASDAQ:BUSE) and First Financial Bancorp. (NASDAQ:FFBC) are both finance companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, risk, earnings, institutional ownership, media sentiment, profitability, dividends and analyst recommendations. Does the media prefer BUSE or FFBC? In the previous week, First Busey had 11 more articles in the media than First Financial Bancorp.. MarketBeat recorded 16 mentions for First Busey and 5 mentions for First Financial Bancorp.. First Busey's average media sentiment score of 1.05 beat First Financial Bancorp.'s score of 0.81 indicating that First Busey is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment First Busey 6 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 2 Negative mention(s) 1 Very Negative mention(s) Positive First Financial Bancorp. 3 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do institutionals and insiders believe in BUSE or FFBC? 56.5% of First Busey shares are held by institutional investors. Comparatively, 77.2% of First Financial Bancorp. shares are held by institutional investors. 3.9% of First Busey shares are held by company insiders. Comparatively, 1.1% of First Financial Bancorp. shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term. Do analysts recommend BUSE or FFBC? First Busey presently has a consensus price target of $27.17, indicating a potential upside of 22.76%. First Financial Bancorp. has a consensus price target of $29.00, indicating a potential upside of 22.67%. Given First Busey's stronger consensus rating and higher possible upside, equities research analysts plainly believe First Busey is more favorable than First Financial Bancorp..Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score First Busey 0 Sell rating(s) 3 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.50First Financial Bancorp. 0 Sell rating(s) 3 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.25 Is BUSE or FFBC more profitable? First Financial Bancorp. has a net margin of 19.41% compared to First Busey's net margin of 9.48%. First Financial Bancorp.'s return on equity of 10.57% beat First Busey's return on equity.Company Net Margins Return on Equity Return on Assets First Busey9.48% 9.76% 1.11% First Financial Bancorp. 19.41%10.57%1.42% Is BUSE or FFBC a better dividend stock? First Busey pays an annual dividend of $1.00 per share and has a dividend yield of 4.5%. First Financial Bancorp. pays an annual dividend of $0.96 per share and has a dividend yield of 4.1%. First Busey pays out 89.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. First Financial Bancorp. pays out 38.4% of its earnings in the form of a dividend. First Busey has increased its dividend for 10 consecutive years and First Financial Bancorp. has increased its dividend for 1 consecutive years. First Busey is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. Which has more volatility & risk, BUSE or FFBC? First Busey has a beta of 0.81, meaning that its stock price is 19% less volatile than the S&P 500. Comparatively, First Financial Bancorp. has a beta of 0.98, meaning that its stock price is 2% less volatile than the S&P 500. Which has better earnings & valuation, BUSE or FFBC? First Financial Bancorp. has higher revenue and earnings than First Busey. First Financial Bancorp. is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioFirst Busey$663.36M2.99$113.69M$1.1219.76First Financial Bancorp.$1.62B1.40$228.83M$2.509.46 SummaryFirst Busey beats First Financial Bancorp. on 10 of the 19 factors compared between the two stocks. Get First Busey News Delivered to You Automatically Sign up to receive the latest news and ratings for BUSE and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding BUSE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BUSE vs. The Competition Export to ExcelMetricFirst BuseyBANKS IndustryFinance SectorNASDAQ ExchangeMarket Cap$2.00B$2.41B$12.08B$9.53BDividend Yield4.48%3.68%5.63%4.08%P/E Ratio19.7610.8019.7423.80Price / Sales2.992.2525.9188.08Price / Cash8.2010.2921.3357.96Price / Book0.911.122.095.55Net Income$113.69M$174.52M$1.00B$259.03M7 Day Performance-4.69%-3.81%-2.46%-4.56%1 Month Performance-7.95%-5.62%-0.96%4.49%1 Year Performance-13.52%5.95%537.06%18.05% First Busey Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BUSEFirst Busey4.9697 of 5 stars$22.13-0.9%$27.17+22.8%-15.6%$2.00B$663.36M19.761,548FFBCFirst Financial Bancorp.4.5992 of 5 stars$24.59-1.1%$28.75+16.9%-9.7%$2.38B$1.62B9.352,090Positive NewsFRMEFirst Merchants4.8709 of 5 stars$40.90+0.7%$46.40+13.4%-4.0%$2.37B$1.07B11.492,120HWCHancock Whitney4.8955 of 5 stars$60.38+0.3%$66.71+10.5%+11.0%$5.16B$2.06B11.123,476OBKOrigin Bancorp3.6283 of 5 stars$37.87-0.7%$42.20+11.4%+8.7%$1.18B$358.20M15.391,010Analyst RevisionPPBIPacific Premier Bancorp4.3259 of 5 stars$21.95-0.7%$27.25+24.1%-18.1%$2.14B$905.41M14.541,325News CoveragePositive NewsAnalyst RevisionSTBAS&T Bancorp4.2899 of 5 stars$38.96-0.4%$42.00+7.8%-16.1%$1.50B$564.96M11.271,206Dividend AnnouncementTOWNTowne Bank3.7748 of 5 stars$35.78-0.4%$40.00+11.8%+7.2%$2.69B$1.03B15.162,720UBSIUnited Bankshares4.0583 of 5 stars$37.15-0.4%$40.63+9.4%-6.0%$5.30B$1.63B13.872,553Positive NewsWSBCWesBanco4.9792 of 5 stars$32.67-0.5%$38.71+18.5%-3.5%$3.14B$953.62M13.572,195Positive NewsEarnings ReportShort Interest ↑FCFFirst Commonwealth Financial4.0556 of 5 stars$16.78-0.7%$18.92+12.7%-5.7%$1.77B$699.69M12.601,545Earnings ReportDividend AnnouncementAnalyst Upgrade Related Companies and Tools Related Companies FFBC Alternatives FRME Alternatives HWC Alternatives OBK Alternatives PPBI Alternatives STBA Alternatives TOWN Alternatives UBSI Alternatives WSBC Alternatives FCF Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:BUSE) was last updated on 8/2/2025 by MarketBeat.com Staff From Our PartnersIs Elon's empire crumbling?The Tesla Shock Nobody Sees Coming While headlines scream "Tesla is doomed"... 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