CrossFirst Bankshares (CFB) Competitors

CrossFirst Bankshares (NASDAQ:CFB) and Bread Financial (NYSE:BFH) are both finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their community ranking, dividends, analyst recommendations, institutional ownership, valuation, earnings, profitability, risk and media sentiment.

Does the media favor CFB or BFH?

In the previous week, Bread Financial had 8 more articles in the media than CrossFirst Bankshares. MarketBeat recorded 13 mentions for Bread Financial and 5 mentions for CrossFirst Bankshares. CrossFirst Bankshares' average media sentiment score of 1.02 beat Bread Financial's score of 0.94 indicating that CrossFirst Bankshares is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
CrossFirst Bankshares	2 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Bread Financial	5 Very Positive mention(s)	0 Positive mention(s)	4 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Positive

Does the MarketBeat Community prefer CFB or BFH?

CrossFirst Bankshares received 11 more outperform votes than Bread Financial when rated by MarketBeat users. Likewise, 50.00% of users gave CrossFirst Bankshares an outperform vote while only 21.92% of users gave Bread Financial an outperform vote.

Company	Underperform	Outperform
CrossFirst Bankshares	Outperform Votes 27 50.00%	Underperform Votes 27 50.00%
Bread Financial	Outperform Votes 16 21.92%	Underperform Votes 57 78.08%

Do institutionals and insiders hold more shares of CFB or BFH?

56.3% of CrossFirst Bankshares shares are owned by institutional investors. Comparatively, 99.5% of Bread Financial shares are owned by institutional investors. 9.3% of CrossFirst Bankshares shares are owned by insiders. Comparatively, 0.6% of Bread Financial shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Do analysts rate CFB or BFH?

CrossFirst Bankshares currently has a consensus price target of $18.50, suggesting a potential upside of 19.20%. Bread Financial has a consensus price target of $55.14, suggesting a potential downside of 12.14%. Given CrossFirst Bankshares' stronger consensus rating and higher probable upside, analysts clearly believe CrossFirst Bankshares is more favorable than Bread Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
CrossFirst Bankshares	0 Sell rating(s)	0 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	3.00
Bread Financial	2 Sell rating(s)	9 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.24

Which has more volatility and risk, CFB or BFH?

CrossFirst Bankshares has a beta of 1.06, suggesting that its stock price is 6% more volatile than the S&P 500. Comparatively, Bread Financial has a beta of 1.96, suggesting that its stock price is 96% more volatile than the S&P 500.

Is CFB or BFH more profitable?

CrossFirst Bankshares has a net margin of 14.52% compared to Bread Financial's net margin of 6.37%. Bread Financial's return on equity of 13.33% beat CrossFirst Bankshares' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
CrossFirst Bankshares	14.52%	10.72%	1.04%
Bread Financial	6.37%	13.33%	1.82%

Which has better earnings & valuation, CFB or BFH?

Bread Financial has higher revenue and earnings than CrossFirst Bankshares. Bread Financial is trading at a lower price-to-earnings ratio than CrossFirst Bankshares, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
CrossFirst Bankshares	$254.34M	3.01	$66.67M	$1.47	10.56
Bread Financial	$3.93B	0.79	$718M	$6.28	9.99

Summary

CrossFirst Bankshares and Bread Financial tied by winning 9 of the 18 factors compared between the two stocks.