Cheer (CHR) Stock Price, News & Analysis

Company Overview

Cheer Holding, Inc., through its subsidiaries, provides advertisement and content production services in the People's Republic of China. It operates through Cheers APP Internet Business and Traditional Media Businesses segments. The company also engages in mobile and online advertising, and media and entertainment businesses. In addition, it operates CHEERS app, an integrated e-commerce service with professionally produced content; CHEERS Video app, a media platform that engages users with content; and CHEERS e-Mall, an e-Mall app that offers products to the users through third party merchants through live streaming, online short videos, and online games. The company also provides CHEERS Telepathy, an artificial intelligence content creation platform; CHEERS Open Data, a platform that provides industry solutions; CheerCar, an interactive entertainment app; CheerReal, a digital collection NFT app; and production, such as short videos, online variety shows, online drama, live stream, and Cheers series. In addition, it is developing CheerChat App, a social app; and CHEERS Metaverse, a platform to provide immersive digital experiences. The company was formerly known as Glory Star New Media Group Holdings Limited and changed its name to Cheer Holding, Inc. in November 2023. Cheer Holding, Inc. was founded in 2016 and is headquartered in Beijing, the People's Republic of China.

Key Stats

• Today's Range: $1.12 to $1.25
• 50-Day Range: $1.11 to $1.99
• 52-Week Range: $1.00 to $3.45
• Volume: 154,074 shs
• Average Volume: 46,746 shs
• Market Capitalization: $13.62 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: N/A

Cheer Stock Analysis - MarketRank™

Cheer scored higher than 13% of companies evaluated by MarketBeat, and ranked 618th out of 665 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: N/A
• Analyst Rating: N/A

Consensus Rating

There is not enough analysis data for Cheer.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: N/A

Price to Book Value per Share Ratio

Cheer has a P/B Ratio of 0.04. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.99% of the float of Cheer has been sold short.

Short Interest Ratio / Days to Cover

Cheer has a short interest ratio ("days to cover") of 1.2, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Cheer has recently increased by 180.80%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Cheer does not currently pay a dividend.

Dividend Growth

Cheer does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

0.99% of the float of Cheer has been sold short.

Short Interest Ratio / Days to Cover

Cheer has a short interest ratio ("days to cover") of 1.2, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Cheer has recently increased by 180.80%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 1.1 / 5
• News Sentiment: N/A

News Sentiment

Cheer has a news sentiment score of 0.01. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.69 average news sentiment score of Computer and Technology companies.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Cheer insiders have not sold or bought any company stock.

Percentage Held by Insiders

41.70% of the stock of Cheer is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 18.54% of the stock of Cheer is held by institutions.

CHR Stock Analysis - Frequently Asked Questions

How have CHR shares performed this year?

Cheer's stock was trading at $2.49 at the beginning of 2025. Since then, CHR shares have decreased by 53.0% and is now trading at $1.17.

When did Cheer's stock split?

Cheer's stock reverse split on Monday, November 27th 2023.The 1-10 reverse split was announced on Monday, November 27th 2023. The number of shares owned by shareholders was adjusted after the closing bell on Monday, November 27th 2023. An investor that had 100 shares of stock prior to the reverse split would have 10 shares after the split.

Who are Cheer's major shareholders?

Cheer's top institutional investors include Shah Capital Management (18.13%).

How do I buy shares of Cheer?

Shares of CHR stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Cheer own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Cheer investors own include Jiuzi (JZXN), Organigram Global (OGI), Adial Pharmaceuticals (ADIL), Avenue Therapeutics (ATXI), Blackboxstocks (BLBX), Cocrystal Pharma (COCP) and HCW Biologics (HCWB).

Company Calendar

• Today: 8/22/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Computer and Technology
• Industry: Comm Infrastructure
• Sub-Industry: Business Services
• Current Symbol: NASDAQ:CHR
• Previous Symbol: NASDAQ:CHR
• CIK: 1738758
• Web: www.yaoshixinghui.com
• Phone: 86-10-8770-0500
• Fax: N/A
• Employees: 127
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: N/A
• Net Margins: N/A
• Pretax Margin: N/A
• Return on Equity: N/A
• Return on Assets: N/A

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 8.29
• Quick Ratio: 7.66

Sales & Book Value

• Annual Sales: $147.20 million
• Price / Sales: 0.10
• Cash Flow: $3.13 per share
• Price / Cash Flow: 0.39
• Book Value: $27.69 per share
• Price / Book: 0.04

Miscellaneous

• Outstanding Shares: 11,640,000
• Free Float: 6,784,000
• Market Cap: $14.20 million
• Optionable: N/A
• Beta: 1.03