Cricut (CRCT) Stock Price, News & Analysis

Company Overview

Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods. It operates through three segments: Connected Machines, Subscriptions, and Accessories and Materials. The company offers connected machines, design apps, and accessories and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines include Cricut Joy family for personalization, organization, and customization; Cricut Explore family for cutting, writing, and scoring; Cricut Maker family for cutting, writing, scoring, and adding decorative effects to various materials, such as paper, vinyl, iron-on vinyl, pens, and others; and Cricut Venture for cutting, writing, and scoring large-format projects at professional speeds. The company also provides Cricut Access and Cricut Access Premium subscription offerings, and in-app purchases; and a software that integrates its connected machines and design apps comprising Cricut Joy App, Design Space, and other design apps. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, hand tools, machine replacement tools and blades, and project materials. The company offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. It operates in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, and Western Europe, as well as the Middle East, Latin America, South Africa, and Asia. The company was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah.

Key Stats

• Today's Range: $5.15 to $5.31
• 50-Day Range: $5.20 to $6.01
• 52-Week Range: $4.55 to $8.40
• Volume: 137,091 shs
• Average Volume: 499,888 shs
• Market Capitalization: $1.10 billion
• P/E Ratio: 18.41
• Dividend Yield: 3.88%
• Price Target: $4.78
• Consensus Rating: Reduce

Cricut Stock Analysis - MarketRank™

Cricut scored higher than 38% of companies evaluated by MarketBeat, and ranked 230th out of 312 stocks in the business services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 0.8 / 5
• Analyst Rating: Reduce

Consensus Rating

Cricut has received a consensus rating of Reduce. The company's average rating score is 1.50, and is based on no buy ratings, 1 hold rating, and 1 sell rating.

Amount of Analyst Coverage

Cricut has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 7.14%

Earnings Growth

Earnings for Cricut are expected to grow by 7.14% in the coming year, from $0.28 to $0.30 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Cricut is 18.48, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 23.48.

Price to Earnings Ratio vs. Sector

The P/E ratio of Cricut is 18.48, which means that it is trading at a less expensive P/E ratio than the Business Services sector average P/E ratio of about 31.04.

Price to Book Value per Share Ratio

Cricut has a P/B Ratio of 2.11. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

9.02% of the float of Cricut has been sold short.

Short Interest Ratio / Days to Cover

Cricut has a short interest ratio ("days to cover") of 12.4, which indicates bearish sentiment.

Change versus previous month

Short interest in Cricut has recently decreased by 1.23%, indicating that investor sentiment is improving.

Dividend

• Score: 3.3 / 5
• Dividend Strength: Strong

Dividend Leadership

Cricut is a leading dividend payer. It pays a dividend yield of 3.64%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Cricut does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Cricut is 68.97%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Cricut will have a dividend payout ratio of 66.67% next year. This indicates that Cricut will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

9.02% of the float of Cricut has been sold short.

Short Interest Ratio / Days to Cover

Cricut has a short interest ratio ("days to cover") of 12.4, which indicates bearish sentiment.

Change versus previous month

Short interest in Cricut has recently decreased by 1.23%, indicating that investor sentiment is improving.

News and Social Media

• Score: 3.1 / 5
• News Sentiment: 1.56

News Sentiment

Cricut has a news sentiment score of 1.56. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.71 average news sentiment score of Business Services companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for Cricut this week, compared to 2 articles on an average week.

Search Interest

4 people have searched for CRCT on MarketBeat in the last 30 days. This is an increase of 300% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Cricut insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $1,734,055.00 in company stock.

Percentage Held by Insiders

18.02% of the stock of Cricut is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 19.60% of the stock of Cricut is held by institutions.

CRCT Stock Analysis - Frequently Asked Questions

How have CRCT shares performed this year?

Cricut's stock was trading at $5.70 on January 1st, 2025. Since then, CRCT shares have decreased by 9.2% and is now trading at $5.1750.
View the best growth stocks for 2025 here.

How were Cricut's earnings last quarter?

Cricut, Inc. (NASDAQ:CRCT) issued its earnings results on Tuesday, March, 4th. The company reported $0.06 earnings per share for the quarter, beating analysts' consensus estimates of $0.04 by $0.02. The business earned $209.31 million during the quarter, compared to analyst estimates of $214.41 million. Cricut had a net margin of 8.47% and a trailing twelve-month return on equity of 12.36%.

When did Cricut IPO?

Cricut (CRCT) raised $321 million in an initial public offering on Thursday, March 25th 2021. The company issued 15,300,000 shares at a price of $20.00-$22.00 per share. Goldman Sachs, Morgan Stanley, Citigroup, Barclays and Baird served as the underwriters for the IPO.

Who are Cricut's major shareholders?

Top institutional shareholders of Cricut include Vanguard Group Inc. (2.26%), American Century Companies Inc. (0.55%), Geode Capital Management LLC (0.51%) and Tenzing Global Management LLC (0.43%). Insiders that own company stock include Abdiel Capital Management, Llc, Arora Ashish, Len Blackwell, Donald B Olsen, Ryan Harmer and Jason Makler.
View institutional ownership trends.

How do I buy shares of Cricut?

Shares of CRCT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Cricut own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Cricut investors own include Predictive Oncology (POAI), JPMorgan Chase & Co. (JPM), Ford Motor (F), Abbott Laboratories (ABT), Bank of America (BAC), Wells Fargo & Company (WFC) and Wayfair (W).

Company Calendar

• Ex-Dividend for 1/21 Dividend: 1/07/2025
• Dividend Payable: 1/21/2025
• Last Earnings: 3/04/2025
• Today: 3/25/2025
• Next Earnings (Estimated): 5/06/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Business Services
• Industry: Special industry machinery, not elsewhere classified
• Sub-Industry: Machinery
• Current Symbol: NASDAQ:CRCT
• CIK: 1828962
• Web: www.cricut.com
• Phone: 385-351-0633
• Fax: N/A
• Employees: 830
• Year Founded: N/A

Price Target and Rating

• Average Stock Price Target: $4.78
• High Stock Price Target: $5.75
• Low Stock Price Target: $3.80
• Potential Upside/Downside: -9.6%
• Consensus Rating: Reduce
• Rating Score (0-4): 1.50
• Research Coverage: 2 Analysts

Profitability

• EPS (Most Recent Fiscal Year): $0.29
• Trailing P/E Ratio: 18.86
• Forward P/E Ratio: 18.86
• P/E Growth: N/A
• Net Income: $53.64 million
• Net Margins: 8.47%
• Pretax Margin: 12.35%
• Return on Equity: 12.36%
• Return on Assets: 8.64%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 3.16
• Quick Ratio: 2.18

Sales & Book Value

• Annual Sales: $712.54 million
• Price / Sales: 1.57
• Cash Flow: $0.34 per share
• Price / Cash Flow: 15.65
• Book Value: $2.45 per share
• Price / Book: 2.16

Miscellaneous

• Outstanding Shares: 212,544,000
• Free Float: 175,804,000
• Market Cap: $1.12 billion
• Optionable: Optionable
• Beta: -0.02