Cricut (CRCT) Competitors

Cricut (NASDAQ:CRCT) and Pitney Bowes (NYSE:PBI) are both small-cap business services companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, media sentiment, community ranking, earnings, dividends, profitability, analyst recommendations, valuation and risk.

Do analysts recommend CRCT or PBI?

Cricut presently has a consensus price target of $5.25, suggesting a potential upside of 2.94%. Given Cricut's stronger consensus rating and higher possible upside, equities research analysts plainly believe Cricut is more favorable than Pitney Bowes.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Cricut	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67
Pitney Bowes	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Does the media refer more to CRCT or PBI?

In the previous week, Pitney Bowes had 1 more articles in the media than Cricut. MarketBeat recorded 3 mentions for Pitney Bowes and 2 mentions for Cricut. Cricut's average media sentiment score of 1.46 beat Pitney Bowes' score of 0.87 indicating that Cricut is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Cricut	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Pitney Bowes	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Is CRCT or PBI more profitable?

Cricut has a net margin of 8.47% compared to Pitney Bowes' net margin of -13.02%. Cricut's return on equity of 12.36% beat Pitney Bowes' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Cricut	8.47%	12.36%	8.64%
Pitney Bowes	-13.02%	-12.85%	1.36%

Is CRCT or PBI a better dividend stock?

Cricut pays an annual dividend of $0.20 per share and has a dividend yield of 3.9%. Pitney Bowes pays an annual dividend of $0.20 per share and has a dividend yield of 2.7%. Cricut pays out 71.4% of its earnings in the form of a dividend. Pitney Bowes pays out -9.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Do insiders and institutionals believe in CRCT or PBI?

19.6% of Cricut shares are owned by institutional investors. Comparatively, 67.9% of Pitney Bowes shares are owned by institutional investors. 18.0% of Cricut shares are owned by company insiders. Comparatively, 14.3% of Pitney Bowes shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Which has better valuation and earnings, CRCT or PBI?

Cricut has higher earnings, but lower revenue than Pitney Bowes. Pitney Bowes is trading at a lower price-to-earnings ratio than Cricut, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Cricut	$765.15M	1.43	$53.64M	$0.28	18.21
Pitney Bowes	$3.27B	0.42	-$385.63M	-$2.18	-3.45

Does the MarketBeat Community favor CRCT or PBI?

Pitney Bowes received 240 more outperform votes than Cricut when rated by MarketBeat users. Likewise, 54.78% of users gave Pitney Bowes an outperform vote while only 33.33% of users gave Cricut an outperform vote.

Company	Underperform	Outperform
Cricut	Outperform Votes 18 33.33%	Underperform Votes 36 66.67%
Pitney Bowes	Outperform Votes 258 54.78%	Underperform Votes 213 45.22%

Which has more risk and volatility, CRCT or PBI?

Cricut has a beta of 0.13, suggesting that its stock price is 87% less volatile than the S&P 500. Comparatively, Pitney Bowes has a beta of 1.97, suggesting that its stock price is 97% more volatile than the S&P 500.

Summary

Cricut beats Pitney Bowes on 12 of the 19 factors compared between the two stocks.