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Cricut (CRCT) Competitors

Cricut logo
$5.73 -0.05 (-0.87%)
As of 01/17/2025 04:00 PM Eastern

CRCT vs. WHD, HAYW, ATS, AZTA, EPAC, HSAI, DNOW, KRNT, EFXT, and CECO

Should you be buying Cricut stock or one of its competitors? The main competitors of Cricut include Cactus (WHD), Hayward (HAYW), ATS (ATS), Azenta (AZTA), Enerpac Tool Group (EPAC), Hesai Group (HSAI), DNOW (DNOW), Kornit Digital (KRNT), Enerflex (EFXT), and CECO Environmental (CECO). These companies are all part of the "machinery" industry.

Cricut vs.

Cricut (NASDAQ:CRCT) and Cactus (NYSE:WHD) are both business services companies, but which is the superior business? We will compare the two companies based on the strength of their community ranking, valuation, earnings, dividends, institutional ownership, profitability, analyst recommendations, risk and media sentiment.

In the previous week, Cactus had 1 more articles in the media than Cricut. MarketBeat recorded 2 mentions for Cactus and 1 mentions for Cricut. Cricut's average media sentiment score of 1.76 beat Cactus' score of 1.40 indicating that Cricut is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Cricut
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Cactus
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

19.6% of Cricut shares are held by institutional investors. Comparatively, 85.1% of Cactus shares are held by institutional investors. 18.0% of Cricut shares are held by insiders. Comparatively, 16.8% of Cactus shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Cricut pays an annual dividend of $0.20 per share and has a dividend yield of 3.5%. Cactus pays an annual dividend of $0.52 per share and has a dividend yield of 0.8%. Cricut pays out 71.4% of its earnings in the form of a dividend. Cactus pays out 18.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Cactus has a net margin of 16.57% compared to Cricut's net margin of 8.47%. Cactus' return on equity of 20.24% beat Cricut's return on equity.

Company Net Margins Return on Equity Return on Assets
Cricut8.47% 12.36% 8.64%
Cactus 16.57%20.24%14.32%

Cricut currently has a consensus price target of $5.25, suggesting a potential downside of 8.38%. Cactus has a consensus price target of $56.40, suggesting a potential downside of 11.23%. Given Cricut's higher probable upside, equities research analysts clearly believe Cricut is more favorable than Cactus.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cricut
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67
Cactus
1 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.14

Cricut has a beta of -0.01, suggesting that its share price is 101% less volatile than the S&P 500. Comparatively, Cactus has a beta of 1.98, suggesting that its share price is 98% more volatile than the S&P 500.

Cactus received 344 more outperform votes than Cricut when rated by MarketBeat users. Likewise, 62.63% of users gave Cactus an outperform vote while only 33.33% of users gave Cricut an outperform vote.

CompanyUnderperformOutperform
CricutOutperform Votes
18
33.33%
Underperform Votes
36
66.67%
CactusOutperform Votes
362
62.63%
Underperform Votes
216
37.37%

Cactus has higher revenue and earnings than Cricut. Cricut is trading at a lower price-to-earnings ratio than Cactus, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cricut$765.15M1.61$53.64M$0.2820.46
Cactus$1.10B4.61$169.17M$2.8222.53

Summary

Cactus beats Cricut on 16 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CRCT vs. The Competition

MetricCricutSpecial industry machinery IndustryBusiness SectorNASDAQ Exchange
Market Cap$1.23B$21.48B$7.47B$9.14B
Dividend Yield3.60%1.61%2.33%4.02%
P/E Ratio20.4619.6528.5317.36
Price / Sales1.619.73103.3177.11
Price / Cash14.4824.3929.1435.97
Price / Book2.343.746.194.79
Net Income$53.64M$589.74M$134.52M$225.00M
7 Day Performance1.24%1.07%3.11%2.62%
1 Month Performance-3.37%0.22%4.99%3.81%
1 Year Performance3.06%-0.29%24.01%20.10%

Cricut Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CRCT
Cricut
2.2151 of 5 stars
$5.73
-0.9%
$5.25
-8.4%
+3.1%$1.23B$765.15M20.46830
WHD
Cactus
3.2012 of 5 stars
$60.85
+2.3%
$56.40
-7.3%
+65.2%$4.84B$1.13B21.581,600News Coverage
Positive News
HAYW
Hayward
3.782 of 5 stars
$14.27
-0.6%
$17.50
+22.6%
+21.4%$3.07B$1.00B33.982,000Short Interest ↑
ATS
ATS
2.1971 of 5 stars
$26.90
-0.6%
$30.50
+13.4%
-38.4%$2.63B$2.85B28.027,000
AZTA
Azenta
3.1997 of 5 stars
$51.89
+0.4%
$61.60
+18.7%
-21.9%$2.37B$656.32M-17.473,300Positive News
EPAC
Enerpac Tool Group
3.2761 of 5 stars
$41.50
+1.4%
N/A+47.8%$2.26B$592.74M26.602,000
HSAI
Hesai Group
1.2429 of 5 stars
$13.64
-10.4%
$15.00
+10.0%
+117.4%$1.73B$1.92B-31.001,122Gap Up
DNOW
DNOW
2.919 of 5 stars
$13.10
+2.1%
$15.50
+18.3%
+42.4%$1.39B$2.32B7.012,475
KRNT
Kornit Digital
1.8212 of 5 stars
$28.93
-2.8%
$33.40
+15.5%
+83.4%$1.38B$199.71M-32.88880News Coverage
Positive News
EFXT
Enerflex
2.9829 of 5 stars
$9.92
+1.2%
$12.00
+21.0%
+105.7%$1.23B$2.47B-15.754,800Positive News
CECO
CECO Environmental
2.5778 of 5 stars
$30.52
-1.7%
$36.20
+18.6%
+56.7%$1.07B$553.08M92.491,200Analyst Downgrade
Short Interest ↑
Analyst Revision
Gap Down

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This page (NASDAQ:CRCT) was last updated on 1/21/2025 by MarketBeat.com Staff
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