Cricut (CRCT) Competitors

Cricut (NASDAQ:CRCT) and Cactus (NYSE:WHD) are both business services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, institutional ownership, analyst recommendations, media sentiment, earnings, community ranking, profitability, valuation and dividends.

Do analysts recommend CRCT or WHD?

Cricut presently has a consensus target price of $4.52, suggesting a potential downside of 5.90%. Cactus has a consensus target price of $53.80, suggesting a potential upside of 47.97%. Given Cactus' stronger consensus rating and higher possible upside, analysts clearly believe Cactus is more favorable than Cricut.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Cricut	2 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.33
Cactus	1 Sell rating(s)	4 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.14

Which has more volatility & risk, CRCT or WHD?

Cricut has a beta of -0.02, indicating that its stock price is 102% less volatile than the S&P 500. Comparatively, Cactus has a beta of 1.74, indicating that its stock price is 74% more volatile than the S&P 500.

Which has preferable earnings & valuation, CRCT or WHD?

Cactus has higher revenue and earnings than Cricut. Cactus is trading at a lower price-to-earnings ratio than Cricut, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Cricut	$712.54M	1.43	$53.64M	$0.29	16.55
Cactus	$1.13B	2.56	$169.17M	$2.76	13.17

Is CRCT or WHD more profitable?

Cactus has a net margin of 16.57% compared to Cricut's net margin of 8.47%. Cactus' return on equity of 20.24% beat Cricut's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Cricut	8.47%	12.36%	8.64%
Cactus	16.57%	20.24%	14.32%

Does the MarketBeat Community favor CRCT or WHD?

Cactus received 345 more outperform votes than Cricut when rated by MarketBeat users. Likewise, 62.59% of users gave Cactus an outperform vote while only 32.14% of users gave Cricut an outperform vote.

Company	Underperform	Outperform
Cricut	Outperform Votes 18 32.14%	Underperform Votes 38 67.86%
Cactus	Outperform Votes 363 62.59%	Underperform Votes 217 37.41%

Is CRCT or WHD a better dividend stock?

Cricut pays an annual dividend of $0.20 per share and has a dividend yield of 4.2%. Cactus pays an annual dividend of $0.52 per share and has a dividend yield of 1.4%. Cricut pays out 69.0% of its earnings in the form of a dividend. Cactus pays out 18.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Does the media refer more to CRCT or WHD?

In the previous week, Cactus had 3 more articles in the media than Cricut. MarketBeat recorded 12 mentions for Cactus and 9 mentions for Cricut. Cactus' average media sentiment score of 1.13 beat Cricut's score of 0.53 indicating that Cactus is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Cricut	2 Very Positive mention(s)	0 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Cactus	9 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Do insiders & institutionals have more ownership in CRCT or WHD?

19.6% of Cricut shares are held by institutional investors. Comparatively, 85.1% of Cactus shares are held by institutional investors. 18.0% of Cricut shares are held by company insiders. Comparatively, 17.7% of Cactus shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

Cactus beats Cricut on 17 of the 20 factors compared between the two stocks.