Crocs (CROX) Competitors

Deckers Outdoor (NYSE:DECK) and Crocs (NASDAQ:CROX) are both retail/wholesale companies, but which is the superior investment? We will compare the two businesses based on the strength of their earnings, risk, dividends, media sentiment, analyst recommendations, profitability, community ranking, institutional ownership and valuation.

Does the MarketBeat Community believe in DECK or CROX?

Deckers Outdoor received 656 more outperform votes than Crocs when rated by MarketBeat users. Likewise, 69.34% of users gave Deckers Outdoor an outperform vote while only 60.09% of users gave Crocs an outperform vote.

Company	Underperform	Outperform
Deckers Outdoor	Outperform Votes 1219 69.34%	Underperform Votes 539 30.66%
Crocs	Outperform Votes 563 60.09%	Underperform Votes 374 39.91%

Which has preferable earnings & valuation, DECK or CROX?

Crocs has lower revenue, but higher earnings than Deckers Outdoor. Crocs is trading at a lower price-to-earnings ratio than Deckers Outdoor, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Deckers Outdoor	$4.92B	3.85	$759.56M	$6.17	20.23
Crocs	$4.10B	1.52	$950.07M	$15.99	6.94

Do analysts recommend DECK or CROX?

Deckers Outdoor currently has a consensus price target of $197.41, indicating a potential upside of 58.16%. Crocs has a consensus price target of $143.53, indicating a potential upside of 29.40%. Given Deckers Outdoor's higher possible upside, research analysts plainly believe Deckers Outdoor is more favorable than Crocs.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Deckers Outdoor	0 Sell rating(s)	8 Hold rating(s)	11 Buy rating(s)	0 Strong Buy rating(s)	2.58
Crocs	0 Sell rating(s)	3 Hold rating(s)	13 Buy rating(s)	0 Strong Buy rating(s)	2.81

Does the media prefer DECK or CROX?

In the previous week, Crocs had 41 more articles in the media than Deckers Outdoor. MarketBeat recorded 68 mentions for Crocs and 27 mentions for Deckers Outdoor. Deckers Outdoor's average media sentiment score of 1.26 beat Crocs' score of 0.14 indicating that Deckers Outdoor is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Deckers Outdoor	20 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	2 Very Negative mention(s)	Positive
Crocs	13 Very Positive mention(s)	8 Positive mention(s)	37 Neutral mention(s)	5 Negative mention(s)	4 Very Negative mention(s)	Neutral

Which has more risk and volatility, DECK or CROX?

Deckers Outdoor has a beta of 1.1, suggesting that its share price is 10% more volatile than the S&P 500. Comparatively, Crocs has a beta of 1.84, suggesting that its share price is 84% more volatile than the S&P 500.

Is DECK or CROX more profitable?

Crocs has a net margin of 23.16% compared to Deckers Outdoor's net margin of 19.14%. Crocs' return on equity of 46.27% beat Deckers Outdoor's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Deckers Outdoor	19.14%	41.71%	27.30%
Crocs	23.16%	46.27%	16.55%

Do insiders & institutionals believe in DECK or CROX?

97.8% of Deckers Outdoor shares are owned by institutional investors. Comparatively, 93.4% of Crocs shares are owned by institutional investors. 0.4% of Deckers Outdoor shares are owned by company insiders. Comparatively, 2.7% of Crocs shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

Deckers Outdoor and Crocs tied by winning 9 of the 18 factors compared between the two stocks.