Crocs (CROX) Competitors

Crocs (NASDAQ:CROX) and Deckers Outdoor (NYSE:DECK) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, dividends, community ranking, profitability, valuation, institutional ownership, risk, earnings and analyst recommendations.

Is CROX or DECK more profitable?

Crocs has a net margin of 23.16% compared to Deckers Outdoor's net margin of 19.14%. Crocs' return on equity of 46.27% beat Deckers Outdoor's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Crocs	23.16%	46.27%	16.55%
Deckers Outdoor	19.14%	41.71%	27.30%

Do insiders and institutionals hold more shares of CROX or DECK?

93.4% of Crocs shares are owned by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are owned by institutional investors. 2.7% of Crocs shares are owned by insiders. Comparatively, 0.4% of Deckers Outdoor shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Do analysts recommend CROX or DECK?

Crocs presently has a consensus target price of $140.00, indicating a potential upside of 54.19%. Deckers Outdoor has a consensus target price of $187.89, indicating a potential upside of 74.89%. Given Deckers Outdoor's higher possible upside, analysts clearly believe Deckers Outdoor is more favorable than Crocs.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Crocs	0 Sell rating(s)	2 Hold rating(s)	12 Buy rating(s)	0 Strong Buy rating(s)	2.86
Deckers Outdoor	0 Sell rating(s)	8 Hold rating(s)	11 Buy rating(s)	1 Strong Buy rating(s)	2.65

Does the media prefer CROX or DECK?

In the previous week, Deckers Outdoor had 1 more articles in the media than Crocs. MarketBeat recorded 30 mentions for Deckers Outdoor and 29 mentions for Crocs. Deckers Outdoor's average media sentiment score of 1.07 beat Crocs' score of 0.51 indicating that Deckers Outdoor is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Crocs	10 Very Positive mention(s)	2 Positive mention(s)	5 Neutral mention(s)	7 Negative mention(s)	2 Very Negative mention(s)	Positive
Deckers Outdoor	18 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	4 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has better earnings and valuation, CROX or DECK?

Crocs has higher earnings, but lower revenue than Deckers Outdoor. Crocs is trading at a lower price-to-earnings ratio than Deckers Outdoor, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Crocs	$4.10B	1.24	$950.07M	$15.99	5.68
Deckers Outdoor	$4.92B	3.31	$759.56M	$6.17	17.41

Which has more risk and volatility, CROX or DECK?

Crocs has a beta of 1.62, suggesting that its stock price is 62% more volatile than the S&P 500. Comparatively, Deckers Outdoor has a beta of 1.07, suggesting that its stock price is 7% more volatile than the S&P 500.

Does the MarketBeat Community favor CROX or DECK?

Deckers Outdoor received 654 more outperform votes than Crocs when rated by MarketBeat users. Likewise, 69.28% of users gave Deckers Outdoor an outperform vote while only 60.21% of users gave Crocs an outperform vote.

Company	Underperform	Outperform
Crocs	Outperform Votes 566 60.21%	Underperform Votes 374 39.79%
Deckers Outdoor	Outperform Votes 1220 69.28%	Underperform Votes 541 30.72%

Summary

Deckers Outdoor beats Crocs on 11 of the 19 factors compared between the two stocks.