Criteo (CRTO) Competitors

Criteo (NASDAQ:CRTO) and Life360 (NASDAQ:LIF) are both business services companies, but which is the better business? We will compare the two companies based on the strength of their dividends, analyst recommendations, risk, media sentiment, profitability, institutional ownership, valuation and earnings.

Does the media refer more to CRTO or LIF?

In the previous week, Life360 had 9 more articles in the media than Criteo. MarketBeat recorded 15 mentions for Life360 and 6 mentions for Criteo. Criteo's average media sentiment score of 0.74 beat Life360's score of 0.54 indicating that Criteo is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Criteo	3 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
Life360	5 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Do institutionals and insiders hold more shares of CRTO or LIF?

94.3% of Criteo shares are owned by institutional investors. Comparatively, 20.0% of Life360 shares are owned by institutional investors. 1.7% of Criteo shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Do analysts prefer CRTO or LIF?

Criteo currently has a consensus target price of $46.70, suggesting a potential upside of 101.29%. Life360 has a consensus target price of $59.50, suggesting a potential downside of 13.09%. Given Criteo's higher possible upside, equities analysts clearly believe Criteo is more favorable than Life360.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Criteo	1 Sell rating(s)	4 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.45
Life360	0 Sell rating(s)	0 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	3.00

Which has higher earnings & valuation, CRTO or LIF?

Criteo has higher revenue and earnings than Life360. Criteo is trading at a lower price-to-earnings ratio than Life360, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Criteo	$1.93B	0.69	$111.57M	$2.46	9.43
Life360	$371.48M	14.10	-$4.55M	$0.09	760.67

Is CRTO or LIF more profitable?

Criteo has a net margin of 7.41% compared to Life360's net margin of 2.42%. Criteo's return on equity of 18.21% beat Life360's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Criteo	7.41%	18.21%	9.01%
Life360	2.42%	4.05%	3.28%

Summary

Criteo beats Life360 on 10 of the 15 factors compared between the two stocks.