Criteo (CRTO) Competitors

Bilibili (NASDAQ:BILI) and Criteo (NASDAQ:CRTO) are both mid-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their valuation, earnings, risk, profitability, analyst recommendations, institutional ownership, community ranking, media sentiment and dividends.

Is BILI or CRTO more profitable?

Criteo has a net margin of 5.08% compared to Bilibili's net margin of -5.01%. Criteo's return on equity of 16.37% beat Bilibili's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Bilibili	-5.01%	-8.28%	-3.65%
Criteo	5.08%	16.37%	8.04%

Does the MarketBeat Community prefer BILI or CRTO?

Criteo received 170 more outperform votes than Bilibili when rated by MarketBeat users. Likewise, 66.94% of users gave Criteo an outperform vote while only 61.83% of users gave Bilibili an outperform vote.

Company	Underperform	Outperform
Bilibili	Outperform Votes 405 61.83%	Underperform Votes 250 38.17%
Criteo	Outperform Votes 575 66.94%	Underperform Votes 284 33.06%

Which has more volatility and risk, BILI or CRTO?

Bilibili has a beta of 0.81, suggesting that its stock price is 19% less volatile than the S&P 500. Comparatively, Criteo has a beta of 1.05, suggesting that its stock price is 5% more volatile than the S&P 500.

Do insiders and institutionals hold more shares of BILI or CRTO?

16.1% of Bilibili shares are held by institutional investors. Comparatively, 94.3% of Criteo shares are held by institutional investors. 22.2% of Bilibili shares are held by insiders. Comparatively, 1.7% of Criteo shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Do analysts recommend BILI or CRTO?

Bilibili presently has a consensus target price of $20.33, indicating a potential downside of 10.92%. Criteo has a consensus target price of $52.90, indicating a potential upside of 26.17%. Given Criteo's higher possible upside, analysts plainly believe Criteo is more favorable than Bilibili.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bilibili	0 Sell rating(s)	3 Hold rating(s)	9 Buy rating(s)	2 Strong Buy rating(s)	2.93
Criteo	0 Sell rating(s)	4 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.60

Which has preferable earnings & valuation, BILI or CRTO?

Criteo has lower revenue, but higher earnings than Bilibili. Bilibili is trading at a lower price-to-earnings ratio than Criteo, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bilibili	$3.68B	2.57	-$679.21M	-$0.45	-50.71
Criteo	$1.93B	1.25	$111.57M	$1.68	24.96

Does the media refer more to BILI or CRTO?

In the previous week, Bilibili had 35 more articles in the media than Criteo. MarketBeat recorded 40 mentions for Bilibili and 5 mentions for Criteo. Criteo's average media sentiment score of 1.14 beat Bilibili's score of 0.52 indicating that Criteo is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Bilibili	11 Very Positive mention(s)	6 Positive mention(s)	16 Neutral mention(s)	1 Negative mention(s)	2 Very Negative mention(s)	Positive
Criteo	3 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Criteo beats Bilibili on 11 of the 18 factors compared between the two stocks.