Criteo (CRTO) Competitors

Criteo (NASDAQ:CRTO) and Bilibili (NASDAQ:BILI) are both mid-cap computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, media sentiment, community ranking, risk, earnings, institutional ownership, analyst recommendations, valuation and profitability.

Do institutionals & insiders hold more shares of CRTO or BILI?

94.3% of Criteo shares are held by institutional investors. Comparatively, 16.1% of Bilibili shares are held by institutional investors. 1.7% of Criteo shares are held by company insiders. Comparatively, 22.2% of Bilibili shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Does the media refer more to CRTO or BILI?

In the previous week, Criteo had 7 more articles in the media than Bilibili. MarketBeat recorded 14 mentions for Criteo and 7 mentions for Bilibili. Bilibili's average media sentiment score of 0.71 beat Criteo's score of 0.26 indicating that Bilibili is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Criteo	1 Very Positive mention(s)	6 Positive mention(s)	5 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Bilibili	3 Very Positive mention(s)	3 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts prefer CRTO or BILI?

Criteo currently has a consensus target price of $49.89, suggesting a potential upside of 32.28%. Bilibili has a consensus target price of $19.69, suggesting a potential upside of 12.71%. Given Criteo's higher possible upside, equities analysts plainly believe Criteo is more favorable than Bilibili.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Criteo	0 Sell rating(s)	4 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.56
Bilibili	0 Sell rating(s)	3 Hold rating(s)	9 Buy rating(s)	2 Strong Buy rating(s)	2.93

Does the MarketBeat Community believe in CRTO or BILI?

Criteo received 165 more outperform votes than Bilibili when rated by MarketBeat users. Likewise, 66.75% of users gave Criteo an outperform vote while only 61.72% of users gave Bilibili an outperform vote.

Company	Underperform	Outperform
Criteo	Outperform Votes 568 66.75%	Underperform Votes 283 33.25%
Bilibili	Outperform Votes 403 61.72%	Underperform Votes 250 38.28%

Which has higher valuation and earnings, CRTO or BILI?

Criteo has higher earnings, but lower revenue than Bilibili. Bilibili is trading at a lower price-to-earnings ratio than Criteo, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Criteo	$1.95B	1.07	$53.26M	$1.47	25.66
Bilibili	$3.19B	2.27	-$679.21M	-$0.92	-18.99

Which has more volatility and risk, CRTO or BILI?

Criteo has a beta of 1.06, indicating that its stock price is 6% more volatile than the S&P 500. Comparatively, Bilibili has a beta of 0.81, indicating that its stock price is 19% less volatile than the S&P 500.

Is CRTO or BILI more profitable?

Criteo has a net margin of 4.52% compared to Bilibili's net margin of -10.73%. Criteo's return on equity of 15.56% beat Bilibili's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Criteo	4.52%	15.56%	7.50%
Bilibili	-10.73%	-15.17%	-6.66%

Summary

Criteo beats Bilibili on 12 of the 19 factors compared between the two stocks.