Dada Nexus (DADA) Competitors

Viant Technology (NASDAQ:DSP) and Dada Nexus (NASDAQ:DADA) are both small-cap business services companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, profitability, valuation, analyst recommendations, dividends, media sentiment, community ranking, earnings and institutional ownership.

Do insiders & institutionals believe in DSP or DADA?

11.4% of Viant Technology shares are held by institutional investors. Comparatively, 59.3% of Dada Nexus shares are held by institutional investors. 28.8% of Viant Technology shares are held by insiders. Comparatively, 8.5% of Dada Nexus shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Which has more risk & volatility, DSP or DADA?

Viant Technology has a beta of 1, suggesting that its share price has a similar volatility profile to the S&P 500.Comparatively, Dada Nexus has a beta of 1.32, suggesting that its share price is 32% more volatile than the S&P 500.

Is DSP or DADA more profitable?

Viant Technology has a net margin of 0.47% compared to Dada Nexus' net margin of -20.95%. Viant Technology's return on equity of -5.67% beat Dada Nexus' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Viant Technology	0.47%	-5.67%	-3.78%
Dada Nexus	-20.95%	-12.70%	-9.56%

Do analysts rate DSP or DADA?

Viant Technology presently has a consensus price target of $17.75, suggesting a potential downside of 7.79%. Dada Nexus has a consensus price target of $2.70, suggesting a potential upside of 100.00%. Given Dada Nexus' higher probable upside, analysts clearly believe Dada Nexus is more favorable than Viant Technology.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Viant Technology	0 Sell rating(s)	0 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	3.00
Dada Nexus	0 Sell rating(s)	5 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.17

Does the MarketBeat Community prefer DSP or DADA?

Viant Technology received 23 more outperform votes than Dada Nexus when rated by MarketBeat users. Likewise, 66.28% of users gave Viant Technology an outperform vote while only 49.28% of users gave Dada Nexus an outperform vote.

Company	Underperform	Outperform
Viant Technology	Outperform Votes 57 66.28%	Underperform Votes 29 33.72%
Dada Nexus	Outperform Votes 34 49.28%	Underperform Votes 35 50.72%

Does the media favor DSP or DADA?

In the previous week, Viant Technology had 1 more articles in the media than Dada Nexus. MarketBeat recorded 3 mentions for Viant Technology and 2 mentions for Dada Nexus. Dada Nexus' average media sentiment score of 0.40 beat Viant Technology's score of 0.39 indicating that Dada Nexus is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Viant Technology	0 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Dada Nexus	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has preferable earnings & valuation, DSP or DADA?

Viant Technology has higher earnings, but lower revenue than Dada Nexus. Dada Nexus is trading at a lower price-to-earnings ratio than Viant Technology, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Viant Technology	$263.59M	4.59	-$3.44M	$0.06	320.83
Dada Nexus	$9.98B	0.04	-$275.71M	-$1.11	-1.22

Summary

Viant Technology beats Dada Nexus on 13 of the 18 factors compared between the two stocks.