DRCT vs. SKLZ, OPRX, BRAG, LTBR, HGBL, TETE, INUV, FORA, YYGH, and BGSF
Should you be buying Direct Digital stock or one of its competitors? The main competitors of Direct Digital include Skillz (SKLZ), OptimizeRx (OPRX), Bragg Gaming Group (BRAG), Lightbridge (LTBR), Heritage Global (HGBL), Technology & Telecommunication Acquisition (TETE), Inuvo (INUV), Forian (FORA), YY Group (YYGH), and BGSF (BGSF). These companies are all part of the "business services" industry.
Direct Digital vs.
Skillz (NYSE:SKLZ) and Direct Digital (NASDAQ:DRCT) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their community ranking, institutional ownership, analyst recommendations, earnings, valuation, profitability, risk, dividends and media sentiment.
19.4% of Skillz shares are owned by institutional investors. Comparatively, 4.0% of Direct Digital shares are owned by institutional investors. 30.4% of Skillz shares are owned by insiders. Comparatively, 78.1% of Direct Digital shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Skillz presently has a consensus price target of $10.75, suggesting a potential upside of 71.92%. Direct Digital has a consensus price target of $21.00, suggesting a potential upside of 1,527.91%. Given Direct Digital's stronger consensus rating and higher probable upside, analysts clearly believe Direct Digital is more favorable than Skillz.
Skillz received 23 more outperform votes than Direct Digital when rated by MarketBeat users. However, 73.68% of users gave Direct Digital an outperform vote while only 55.22% of users gave Skillz an outperform vote.
Direct Digital has a net margin of -5.61% compared to Skillz's net margin of -40.87%. Direct Digital's return on equity of -25.66% beat Skillz's return on equity.
Direct Digital has higher revenue and earnings than Skillz. Skillz is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.
Skillz has a beta of 2.71, suggesting that its share price is 171% more volatile than the S&P 500. Comparatively, Direct Digital has a beta of 6.66, suggesting that its share price is 566% more volatile than the S&P 500.
In the previous week, Direct Digital had 2 more articles in the media than Skillz. MarketBeat recorded 2 mentions for Direct Digital and 0 mentions for Skillz. Direct Digital's average media sentiment score of 0.17 beat Skillz's score of 0.00 indicating that Direct Digital is being referred to more favorably in the news media.
Summary
Direct Digital beats Skillz on 15 of the 18 factors compared between the two stocks.
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New MarketBeat Followers Over Time
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This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:DRCT) was last updated on 1/19/2025 by MarketBeat.com Staff