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Direct Digital (DRCT) Competitors

Direct Digital logo
$1.57 -0.36 (-18.65%)
(As of 11/15/2024 ET)

DRCT vs. NOTE, SY, EHGO, BRAG, PSQH, YYGH, OPRX, TETE, VCSA, and NOTV

Should you be buying Direct Digital stock or one of its competitors? The main competitors of Direct Digital include FiscalNote (NOTE), So-Young International (SY), Eshallgo (EHGO), Bragg Gaming Group (BRAG), PSQ (PSQH), YY Group (YYGH), OptimizeRx (OPRX), Technology & Telecommunication Acquisition (TETE), Vacasa (VCSA), and Inotiv (NOTV). These companies are all part of the "business services" industry.

Direct Digital vs.

Direct Digital (NASDAQ:DRCT) and FiscalNote (NYSE:NOTE) are both small-cap business services companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, risk, dividends, profitability, earnings, institutional ownership, media sentiment, valuation and community ranking.

Direct Digital has a beta of 7.45, meaning that its stock price is 645% more volatile than the S&P 500. Comparatively, FiscalNote has a beta of 0.49, meaning that its stock price is 51% less volatile than the S&P 500.

FiscalNote received 61 more outperform votes than Direct Digital when rated by MarketBeat users. However, 73.68% of users gave Direct Digital an outperform vote while only 70.09% of users gave FiscalNote an outperform vote.

CompanyUnderperformOutperform
Direct DigitalOutperform Votes
14
73.68%
Underperform Votes
5
26.32%
FiscalNoteOutperform Votes
75
70.09%
Underperform Votes
32
29.91%

Direct Digital has a net margin of -5.61% compared to FiscalNote's net margin of -22.27%. Direct Digital's return on equity of -25.66% beat FiscalNote's return on equity.

Company Net Margins Return on Equity Return on Assets
Direct Digital-5.61% -25.66% -10.40%
FiscalNote -22.27%-88.72%-22.29%

Direct Digital presently has a consensus target price of $21.00, indicating a potential upside of 1,237.58%. FiscalNote has a consensus target price of $2.60, indicating a potential upside of 224.92%. Given Direct Digital's higher probable upside, equities research analysts plainly believe Direct Digital is more favorable than FiscalNote.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Direct Digital
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67
FiscalNote
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
3.00

In the previous week, FiscalNote had 11 more articles in the media than Direct Digital. MarketBeat recorded 29 mentions for FiscalNote and 18 mentions for Direct Digital. Direct Digital's average media sentiment score of -0.09 beat FiscalNote's score of -0.29 indicating that Direct Digital is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Direct Digital
1 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
FiscalNote
1 Very Positive mention(s)
2 Positive mention(s)
11 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral

Direct Digital has higher revenue and earnings than FiscalNote. FiscalNote is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Direct Digital$157.11M0.15-$2.19M-$1.17-1.34
FiscalNote$132.65M0.84-$115.46M-$0.22-3.64

4.0% of Direct Digital shares are owned by institutional investors. Comparatively, 54.3% of FiscalNote shares are owned by institutional investors. 80.8% of Direct Digital shares are owned by insiders. Comparatively, 47.6% of FiscalNote shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

Direct Digital beats FiscalNote on 11 of the 18 factors compared between the two stocks.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DRCT vs. The Competition

MetricDirect DigitalAdvertising IndustryBusiness SectorNASDAQ Exchange
Market Cap$23.02M$3.14B$7.21B$8.74B
Dividend YieldN/A1.00%2.36%4.08%
P/E Ratio-1.343.9219.4113.48
Price / Sales0.1529.72167.8987.67
Price / Cash4.2526.1628.3235.24
Price / Book-1.548.854.795.93
Net Income-$2.19M$180.10M$120.67M$225.73M
7 Day Performance-39.15%-3.99%10.42%-1.34%
1 Month Performance-45.10%-3.17%12.46%1.15%
1 Year Performance-75.51%73.76%35.32%24.02%

Direct Digital Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DRCT
Direct Digital
2.235 of 5 stars
$1.57
-18.7%
$21.00
+1,237.6%
-70.6%$23.02M$157.11M-1.3460Short Interest ↑
Analyst Revision
News Coverage
NOTE
FiscalNote
2.4158 of 5 stars
$0.80
+3.9%
N/A+3.9%$112.09M$132.65M-3.65790Analyst Forecast
Analyst Revision
News Coverage
Gap Up
SY
So-Young International
1.7262 of 5 stars
$0.88
+10.0%
N/A-22.8%$90.86M$1.50B22.011,357Upcoming Earnings
Gap Up
EHGO
Eshallgo
N/A$3.95
+0.8%
N/AN/A$85.87M$16.96M0.00128Positive News
BRAG
Bragg Gaming Group
3.0297 of 5 stars
$3.13
-28.5%
N/A-33.8%$78.28M$101.21M-8.46290Short Interest ↑
News Coverage
Gap Up
High Trading Volume
PSQH
PSQ
3.1797 of 5 stars
$2.46
-3.5%
N/A-61.6%$77.22M$14.23M-1.9545Earnings Report
Analyst Forecast
Analyst Revision
News Coverage
Gap Down
YYGH
YY Group
N/A$1.95
-3.5%
N/AN/A$76.87M$31.77M0.00N/AShort Interest ↓
News Coverage
Gap Down
OPRX
OptimizeRx
3.3408 of 5 stars
$4.06
-34.0%
N/A-61.2%$74.39M$83.20M-4.06100Analyst Forecast
News Coverage
Gap Up
High Trading Volume
TETE
Technology & Telecommunication Acquisition
N/A$12.21
+0.2%
N/A+6.3%$73.02MN/A0.002Positive News
VCSA
Vacasa
2.2473 of 5 stars
$3.23
+2.2%
N/A-59.6%$72.93M$1.12B-0.396,400Analyst Forecast
News Coverage
NOTV
Inotiv
2.3057 of 5 stars
$2.73
-4.5%
N/A+25.8%$70.98M$572.42M-0.712,055Gap Up

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This page (NASDAQ:DRCT) was last updated on 11/17/2024 by MarketBeat.com Staff
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