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Direct Digital (DRCT) Competitors

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$1.29 -0.03 (-2.27%)
As of 01/17/2025 04:00 PM Eastern

DRCT vs. SKLZ, OPRX, BRAG, LTBR, HGBL, TETE, INUV, FORA, YYGH, and BGSF

Should you be buying Direct Digital stock or one of its competitors? The main competitors of Direct Digital include Skillz (SKLZ), OptimizeRx (OPRX), Bragg Gaming Group (BRAG), Lightbridge (LTBR), Heritage Global (HGBL), Technology & Telecommunication Acquisition (TETE), Inuvo (INUV), Forian (FORA), YY Group (YYGH), and BGSF (BGSF). These companies are all part of the "business services" industry.

Direct Digital vs.

Skillz (NYSE:SKLZ) and Direct Digital (NASDAQ:DRCT) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their community ranking, institutional ownership, analyst recommendations, earnings, valuation, profitability, risk, dividends and media sentiment.

19.4% of Skillz shares are owned by institutional investors. Comparatively, 4.0% of Direct Digital shares are owned by institutional investors. 30.4% of Skillz shares are owned by insiders. Comparatively, 78.1% of Direct Digital shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Skillz presently has a consensus price target of $10.75, suggesting a potential upside of 71.92%. Direct Digital has a consensus price target of $21.00, suggesting a potential upside of 1,527.91%. Given Direct Digital's stronger consensus rating and higher probable upside, analysts clearly believe Direct Digital is more favorable than Skillz.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Skillz
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50
Direct Digital
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67

Skillz received 23 more outperform votes than Direct Digital when rated by MarketBeat users. However, 73.68% of users gave Direct Digital an outperform vote while only 55.22% of users gave Skillz an outperform vote.

CompanyUnderperformOutperform
SkillzOutperform Votes
37
55.22%
Underperform Votes
30
44.78%
Direct DigitalOutperform Votes
14
73.68%
Underperform Votes
5
26.32%

Direct Digital has a net margin of -5.61% compared to Skillz's net margin of -40.87%. Direct Digital's return on equity of -25.66% beat Skillz's return on equity.

Company Net Margins Return on Equity Return on Assets
Skillz-40.87% -38.95% -20.10%
Direct Digital -5.61%-25.66%-10.40%

Direct Digital has higher revenue and earnings than Skillz. Skillz is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Skillz$150.11M0.73-$101.36M-$2.25-2.78
Direct Digital$157.11M0.12-$2.19M-$1.17-1.10

Skillz has a beta of 2.71, suggesting that its share price is 171% more volatile than the S&P 500. Comparatively, Direct Digital has a beta of 6.66, suggesting that its share price is 566% more volatile than the S&P 500.

In the previous week, Direct Digital had 2 more articles in the media than Skillz. MarketBeat recorded 2 mentions for Direct Digital and 0 mentions for Skillz. Direct Digital's average media sentiment score of 0.17 beat Skillz's score of 0.00 indicating that Direct Digital is being referred to more favorably in the news media.

Company Overall Sentiment
Skillz Neutral
Direct Digital Neutral

Summary

Direct Digital beats Skillz on 15 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DRCT vs. The Competition

MetricDirect DigitalAdvertising IndustryBusiness SectorNASDAQ Exchange
Market Cap$24.05M$2.97B$7.16B$8.93B
Dividend YieldN/A0.58%2.33%4.04%
P/E Ratio-1.106.3328.5017.35
Price / Sales0.1225.1588.6577.32
Price / Cash4.4423.2729.1435.97
Price / Book-4.964.856.194.79
Net Income-$2.19M$189.45M$134.52M$225.00M
7 Day Performance-21.34%0.83%1.26%1.52%
1 Month Performance120.14%12.22%5.77%4.88%
1 Year Performance-88.08%32.66%24.04%20.12%

Direct Digital Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DRCT
Direct Digital
2.4338 of 5 stars
$1.29
-2.3%
$21.00
+1,527.9%
-88.6%$24.05M$157.11M-1.1060Gap Up
SKLZ
Skillz
1.9216 of 5 stars
$5.53
+1.5%
$10.75
+94.4%
+30.5%$96.39M$106.20M-2.46650
OPRX
OptimizeRx
3.2659 of 5 stars
$5.07
-5.4%
$9.06
+78.7%
-68.6%$93.39M$88.18M-3.81100
BRAG
Bragg Gaming Group
2.5354 of 5 stars
$3.40
+1.2%
$6.50
+91.2%
-14.9%$85.04M$98.20M-14.17290
LTBR
Lightbridge
0.4301 of 5 stars
$5.22
-12.7%
N/A+84.1%$82.30MN/A-6.966Positive News
Gap Down
HGBL
Heritage Global
1.3287 of 5 stars
$2.01
+1.5%
N/A-28.5%$75.06M$49.88M7.1860Short Interest ↑
News Coverage
Positive News
TETE
Technology & Telecommunication Acquisition
N/A$12.36
-0.1%
N/A+6.6%$73.86MN/A0.002Positive News
INUV
Inuvo
2.2928 of 5 stars
$0.51
-9.3%
$1.00
+97.5%
+10.9%$71.14M$78.45M-8.4480Analyst Forecast
News Coverage
Gap Down
FORA
Forian
2.7153 of 5 stars
$2.01
-2.0%
$5.00
+148.8%
-18.0%$62.34M$19.71M-22.33140Short Interest ↓
YYGH
YY Group
N/A$1.53
flat
N/AN/A$60.32M$37.37M0.00N/AShort Interest ↑
News Coverage
Gap Down
BGSF
BGSF
1.7639 of 5 stars
$5.28
-2.4%
N/A-45.2%$58.21M$281.66M-52.79400Analyst Forecast
Gap Up

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This page (NASDAQ:DRCT) was last updated on 1/19/2025 by MarketBeat.com Staff
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