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Direct Digital (DRCT) Competitors

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$0.40 -0.01 (-3.24%)
Closing price 04:00 PM Eastern
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$0.40 0.00 (-0.43%)
As of 04:27 PM Eastern
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DRCT vs. CHEK, SLGL, CISO, LUNA, MCTR, SGRP, SWAG, STFS, JOB, and XBP

Should you be buying Direct Digital stock or one of its competitors? The main competitors of Direct Digital include Check-Cap (CHEK), Sol-Gel Technologies (SLGL), CISO Global (CISO), Luna Innovations (LUNA), CTRL Group (MCTR), SPAR Group (SGRP), Stran & Company, Inc. (SWAG), Star Fashion Culture (STFS), GEE Group (JOB), and XBP Global (XBP).

Direct Digital vs. Its Competitors

Check-Cap (NASDAQ:CHEK) and Direct Digital (NASDAQ:DRCT) are related small-cap companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, media sentiment, valuation, profitability, analyst recommendations, institutional ownership, risk and dividends.

In the previous week, Direct Digital had 7 more articles in the media than Check-Cap. MarketBeat recorded 10 mentions for Direct Digital and 3 mentions for Check-Cap. Check-Cap's average media sentiment score of 0.49 beat Direct Digital's score of -0.09 indicating that Check-Cap is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Check-Cap
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Direct Digital
0 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Direct Digital has higher revenue and earnings than Check-Cap. Check-Cap is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Check-CapN/AN/A-$17.57M-$3.00-0.22
Direct Digital$62.29M0.14-$6.24M-$1.83-0.22

Check-Cap has a beta of 0.19, indicating that its stock price is 81% less volatile than the S&P 500. Comparatively, Direct Digital has a beta of 6.04, indicating that its stock price is 504% more volatile than the S&P 500.

1.1% of Check-Cap shares are held by institutional investors. Comparatively, 4.0% of Direct Digital shares are held by institutional investors. 0.5% of Check-Cap shares are held by insiders. Comparatively, 62.8% of Direct Digital shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Check-Cap has a net margin of 0.00% compared to Direct Digital's net margin of -25.99%.

Company Net Margins Return on Equity Return on Assets
Check-CapN/A N/A N/A
Direct Digital -25.99%N/A -36.29%

Direct Digital has a consensus price target of $6.00, indicating a potential upside of 1,412.48%. Given Direct Digital's stronger consensus rating and higher possible upside, analysts clearly believe Direct Digital is more favorable than Check-Cap.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Check-Cap
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Direct Digital
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50

Summary

Direct Digital beats Check-Cap on 11 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DRCT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DRCT vs. The Competition

MetricDirect DigitalADVERTISING/MKTG SVCS IndustryBusiness SectorNASDAQ Exchange
Market Cap$8.93M$1.72B$22.50B$9.79B
Dividend YieldN/A3.35%2.82%4.10%
P/E Ratio-0.225.1927.8925.25
Price / Sales0.145.1642.2788.50
Price / CashN/A6.2826.1628.45
Price / Book-0.332.236.426.00
Net Income-$6.24M$129.63M$197.40M$265.34M
7 Day Performance-4.64%1.26%1.85%2.81%
1 Month Performance-25.59%-5.27%-1.59%1.50%
1 Year Performance-88.02%-29.83%29.28%25.46%

Direct Digital Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DRCT
Direct Digital
2.5383 of 5 stars
$0.40
-3.2%
$6.00
+1,412.5%
-87.6%$8.93M$62.29M-0.2260Short Interest ↑
CHEK
Check-Cap
0.4086 of 5 stars
$0.67
-0.3%
N/A-64.2%$3.92MN/A-0.2280Short Interest ↑
Gap Down
SLGL
Sol-Gel Technologies
2.9284 of 5 stars
$16.00
+0.0%
$40.00
+150.1%
+258.4%$44.54M$11.54M-3.4050Positive News
Earnings Report
Gap Down
CISO
CISO Global
0.8007 of 5 stars
$0.93
-1.3%
N/A+124.2%$30.80M$30.75M0.00443Earnings Report
LUNA
Luna Innovations
0.1306 of 5 stars
$0.90
flat
N/A-67.2%$30.56M$116.61M0.00390Gap Up
MCTR
CTRL Group
N/A$1.79
-5.8%
N/AN/A$28.50MN/A0.0020News Coverage
Analyst Downgrade
Gap Down
SGRP
SPAR Group
2.7532 of 5 stars
$1.15
-1.7%
N/A-41.4%$27.48M$163.63M2.253,425
SWAG
Stran & Company, Inc.
1.1757 of 5 stars
$1.39
-1.5%
N/A+33.5%$26.14M$82.65M-6.3270News Coverage
Earnings Report
STFS
Star Fashion Culture
N/A$2.05
-2.8%
N/AN/A$22.89M$14.97M0.0022Gap Down
JOB
GEE Group
1.2738 of 5 stars
$0.21
+0.7%
N/A-28.8%$22.65M$111.28M-0.94310Short Interest ↓
XBP
XBP Global
N/A$0.57
-9.4%
N/A-58.9%$22.57M$142.77M0.001,450Earnings Report
Gap Down

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This page (NASDAQ:DRCT) was last updated on 8/18/2025 by MarketBeat.com Staff
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