Direct Digital (DRCT) Competitors $0.55 +0.03 (+6.05%) Closing price 04/15/2025 04:00 PM EasternExtended Trading$0.53 -0.02 (-4.07%) As of 04/15/2025 07:38 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestTrendsBuy This Stock DRCT vs. BTOC, KPLT, MOBQ, BGSF, FLNT, ISDR, SJ, XBP, GLE, and VIVKShould you be buying Direct Digital stock or one of its competitors? The main competitors of Direct Digital include Armlogi (BTOC), Katapult (KPLT), Mobiquity Technologies (MOBQ), BGSF (BGSF), Fluent (FLNT), Issuer Direct (ISDR), Scienjoy (SJ), XBP Europe (XBP), Global Engine Group (GLE), and Vivakor (VIVK). These companies are all part of the "business services" industry. Direct Digital vs. Armlogi Katapult Mobiquity Technologies BGSF Fluent Issuer Direct Scienjoy XBP Europe Global Engine Group Vivakor Direct Digital (NASDAQ:DRCT) and Armlogi (NASDAQ:BTOC) are both small-cap business services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their dividends, analyst recommendations, profitability, media sentiment, earnings, community ranking, risk, institutional ownership and valuation. Do analysts rate DRCT or BTOC? Direct Digital currently has a consensus price target of $23.00, indicating a potential upside of 4,110.14%. Given Direct Digital's stronger consensus rating and higher probable upside, research analysts plainly believe Direct Digital is more favorable than Armlogi.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Direct Digital 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00Armlogi 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Does the MarketBeat Community prefer DRCT or BTOC? Direct Digital received 14 more outperform votes than Armlogi when rated by MarketBeat users. CompanyUnderperformOutperformDirect DigitalOutperform Votes1473.68% Underperform Votes526.32% ArmlogiN/AN/A Which has stronger valuation and earnings, DRCT or BTOC? Armlogi has higher revenue and earnings than Direct Digital. Armlogi is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioDirect Digital$62.29M0.16-$2.19M-$1.63-0.34Armlogi$177.35M0.28$7.44M-$0.12-9.92 Is DRCT or BTOC more profitable? Armlogi has a net margin of -3.03% compared to Direct Digital's net margin of -5.61%. Armlogi's return on equity of -15.30% beat Direct Digital's return on equity.Company Net Margins Return on Equity Return on Assets Direct Digital-5.61% -25.66% -10.40% Armlogi -3.03%-15.30%-3.26% Do insiders and institutionals have more ownership in DRCT or BTOC? 4.0% of Direct Digital shares are owned by institutional investors. 78.1% of Direct Digital shares are owned by insiders. Comparatively, 72.9% of Armlogi shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth. Does the media prefer DRCT or BTOC? In the previous week, Direct Digital had 5 more articles in the media than Armlogi. MarketBeat recorded 6 mentions for Direct Digital and 1 mentions for Armlogi. Armlogi's average media sentiment score of 1.89 beat Direct Digital's score of 0.10 indicating that Armlogi is being referred to more favorably in the news media. Company Overall Sentiment Direct Digital Neutral Armlogi Very Positive SummaryDirect Digital and Armlogi tied by winning 8 of the 16 factors compared between the two stocks. Remove Ads Get Direct Digital News Delivered to You Automatically Sign up to receive the latest news and ratings for DRCT and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart DRCT vs. The Competition Export to ExcelMetricDirect DigitalAdvertising IndustryBusiness SectorNASDAQ ExchangeMarket Cap$9.71M$3.48B$7.06B$7.55BDividend YieldN/A0.97%2.70%4.33%P/E Ratio-0.4717.9829.7617.80Price / Sales0.1612.81152.2393.21Price / Cash3.0330.5631.6134.64Price / Book-2.103.304.563.99Net Income-$2.19M$198.49M$195.82M$247.23M7 Day Performance8.18%1.52%5.09%7.11%1 Month Performance-29.87%-12.60%-6.37%-6.38%1 Year Performance-93.42%-8.67%3.00%-0.29% Direct Digital Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)DRCTDirect Digital2.2031 of 5 stars$0.55+6.1%$23.00+4,094.8%-93.4%$9.75M$62.29M-0.4760Short Interest ↑BTOCArmlogi0.8539 of 5 stars$0.99+4.0%N/AN/A$41.28M$177.35M-8.25N/AGap DownKPLTKatapult1.8507 of 5 stars$9.24+3.4%$12.00+29.9%-13.7%$41.22M$247.19M-1.12130Gap DownMOBQMobiquity TechnologiesN/A$1.95-15.2%N/A+154.8%$38.70M$1.24M-1.7410BGSFBGSF3.5892 of 5 stars$3.41-1.3%$9.00+164.3%-67.5%$37.72M$272.50M-34.05400Short Interest ↑FLNTFluent2.8705 of 5 stars$2.15-2.7%$3.50+62.8%-15.4%$36.29M$254.62M-1.19260Upcoming EarningsShort Interest ↓News CoverageGap DownISDRIssuer DirectN/AN/AN/AN/A$35.35M$33.38M20.49140Gap UpHigh Trading VolumeSJScienjoy1.1399 of 5 stars$0.88+1.2%N/A-8.5%$33.93M$1.44B5.51280Short Interest ↑XBPXBP EuropeN/A$1.10+1.9%N/A-34.8%$33.40M$142.77M0.003Gap UpGLEGlobal Engine GroupN/A$1.85+12.8%N/AN/A$33.30M$49.45M0.003VIVKVivakor0.8061 of 5 stars$0.74+0.7%N/A-13.7%$30.18M$61.99M-1.7120Earnings ReportGap UpHigh Trading Volume Remove Ads Related Companies and Tools Related Companies BTOC Competitors KPLT Competitors MOBQ Competitors BGSF Competitors FLNT Competitors ISDR Competitors SJ Competitors XBP Competitors GLE Competitors VIVK Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:DRCT) was last updated on 4/16/2025 by MarketBeat.com Staff From Our PartnersTwo Unmistakable Patterns Return…The signs suggest we're entering one of those rare periods now. 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