NASDAQ:DRCT Direct Digital (DRCT) Stock Price, News & Analysis $0.62 +0.06 (+10.30%) As of 04/24/2025 04:00 PM Eastern Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestTrendsBuy This Stock About Direct Digital Stock (NASDAQ:DRCT) 30 days 90 days 365 days Advanced Chart View Price History Chart DataSkip Price History Chart Get Direct Digital alerts:Sign Up Key Stats Today's Range$0.53▼$0.6450-Day Range$0.48▼$1.3352-Week Range$0.44▼$6.59Volume418,218 shsAverage Volume982,909 shsMarket Capitalization$10.94 millionP/E RatioN/ADividend YieldN/APrice TargetN/AConsensus RatingN/A Company OverviewDirect Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.Read More… Direct Digital Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks11th Percentile Overall ScoreDRCT MarketRank™: Direct Digital scored higher than 11% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's OpinionN/AAnalyst RatingN/A Consensus RatingThere is not enough analysis data for Direct Digital. Earnings and Valuation0.6 / 5Proj. Earnings GrowthGrowing Earnings GrowthEarnings for Direct Digital are expected to grow in the coming year, from ($1.91) to ($1.36) per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Direct Digital is -0.53, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Direct Digital is -0.53, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings. Short Interest2.0 / 5Short Interest LevelBearish Percentage of Shares Shorted13.96% of the float of Direct Digital has been sold short.Short Interest Ratio / Days to CoverDirect Digital has a short interest ratio ("days to cover") of 0.7, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Direct Digital has recently increased by 189.85%, indicating that investor sentiment is decreasing significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldDirect Digital does not currently pay a dividend.Dividend GrowthDirect Digital does not have a long track record of dividend growth. Sustainability and ESGN/AEnvironmental ScoreN/A Percentage of Shares Shorted13.96% of the float of Direct Digital has been sold short.Short Interest Ratio / Days to CoverDirect Digital has a short interest ratio ("days to cover") of 0.7, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Direct Digital has recently increased by 189.85%, indicating that investor sentiment is decreasing significantly. News and Social Media1.0 / 5News SentimentN/A News SentimentDirect Digital has a news sentiment score of -0.25. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.76 average news sentiment score of Business Services companies.News Coverage This WeekMarketBeat has tracked 1 news article for Direct Digital this week, compared to 3 articles on an average week. Company Ownership2.5 / 5Insider TradingSelling Shares Insider Buying vs. Insider SellingIn the past three months, Direct Digital insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $130,005.00 in company stock.Percentage Held by Insiders78.13% of the stock of Direct Digital is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by InstitutionsOnly 4.02% of the stock of Direct Digital is held by institutions.Read more about Direct Digital's insider trading history. Receive DRCT Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Direct Digital and its competitors with MarketBeat's FREE daily newsletter. Email Address DRCT Stock News HeadlinesMark D. Walker Sells 19,778 Shares of Direct Digital Holdings, Inc. (NASDAQ:DRCT) StockMarch 28, 2025 | insidertrades.comDirect Digital Holdings AI Council Releases New Guide to Help Organizations Navigate Responsible AI AdoptionApril 10, 2025 | prnewswire.comWarning: “DOGE Collapse” imminentElon Strikes Back You may already sense that the tide is turning against Elon Musk and DOGE. Just this week, President Trump promised to buy a Tesla to help support Musk in the face of a boycott against his company. But according to one research group, with connections to the Pentagon and the U.S. government, Elon's preparing to strike back in a much bigger way in the days ahead.April 25, 2025 | Altimetry (Ad)Direct Digital Holdings AI Council Releases New Guide to Help Organizations Navigate Responsible AI AdoptionApril 10, 2025 | prnewswire.comOrange 142 Emerging Channels Council Releases "Best Practices Guide to CTV Advertising" Empowering Marketers to Increase Investments in the ChannelApril 9, 2025 | prnewswire.comOrange 142 Emerging Channels Council Releases "Best Practices Guide to CTV Advertising" Empowering Marketers to Increase Investments in the ChannelApril 9, 2025 | prnewswire.comDirect Digital Holdings Releases "The Generative AI Roadmap" to Help Business Leaders Navigate Safe and Scalable AI AdoptionApril 3, 2025 | prnewswire.comDirect Digital Holdings AI Council Unveils New Guide to Help Higher Ed Marketers Harness Generative AIMarch 31, 2025 | prnewswire.comSee More Headlines DRCT Stock Analysis - Frequently Asked Questions How have DRCT shares performed this year? Direct Digital's stock was trading at $1.59 at the beginning of the year. Since then, DRCT stock has decreased by 61.3% and is now trading at $0.6155. View the best growth stocks for 2025 here. How were Direct Digital's earnings last quarter? Direct Digital Holdings, Inc. (NASDAQ:DRCT) released its earnings results on Thursday, March, 27th. The company reported ($0.54) EPS for the quarter, beating the consensus estimate of ($0.78) by $0.24. The company had revenue of $9.08 million for the quarter, compared to the consensus estimate of $13.82 million. Direct Digital had a negative net margin of 5.61% and a negative trailing twelve-month return on equity of 25.66%. Read the conference call transcript. When did Direct Digital IPO? Direct Digital (DRCT) raised $18 million in an initial public offering (IPO) on Friday, February 11th 2022. The company issued 2,200,000 shares at a price of $7.00-$9.00 per share. The Benchmark Company and Roth Capital Partners served as the underwriters for the IPO. How do I buy shares of Direct Digital? Shares of DRCT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Direct Digital own? Based on aggregate information from My MarketBeat watchlists, some other companies that Direct Digital investors own include NVIDIA (NVDA), Broadcom (AVGO), Arista Networks (ANET), Novo Nordisk A/S (NVO), AppLovin (APP), Jabil (JBL) and Adobe (ADBE). Company Calendar Last Earnings3/27/2025Today4/24/2025Fiscal Year End12/31/2025Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNASDAQ SectorBusiness Services Industry Advertising Sub-IndustryBusiness Services Current SymbolNASDAQ:DRCT CIK1880613 Webwww.directdigitalholdings.com Phone832-402-1051FaxN/AEmployees60Year FoundedN/AProfitability EPS (Most Recent Fiscal Year)($1.63) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income$-2,190,000.00 Net Margins-5.61% Pretax Margin-17.89% Return on Equity-25.66% Return on Assets-10.40% Debt Debt-to-Equity RatioN/A Current Ratio0.25 Quick Ratio0.25 Sales & Book Value Annual Sales$62.29 million Price / Sales0.18 Cash Flow$0.20 per share Price / Cash Flow3.03 Book Value($0.26) per share Price / Book-2.37Miscellaneous Outstanding Shares17,782,000Free Float3,207,000Market Cap$10.94 million OptionableNot Optionable Beta6.63 Metaverse Stocks And Why You Can't Ignore ThemThinking about investing in Meta, Roblox, or Unity? 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