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NASDAQ:DRCT

Direct Digital (DRCT) Stock Price, News & Analysis

Direct Digital logo
$0.62 +0.03 (+5.00%)
Closing price 04:00 PM Eastern
Extended Trading
$0.62 0.00 (-0.34%)
As of 07:36 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

About Direct Digital Stock (NASDAQ:DRCT)

Key Stats

Today's Range
$0.55
$0.62
50-Day Range
$0.59
$1.37
52-Week Range
$0.51
$13.07
Volume
509,325 shs
Average Volume
916,066 shs
Market Capitalization
$9.08 million
P/E Ratio
N/A
Dividend Yield
N/A
Price Target
$23.00
Consensus Rating
Buy

Company Overview

Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.

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Direct Digital Stock Analysis - MarketRank™

See Top-Rated MarketRank™ Stocks
55th Percentile Overall Score

DRCT MarketRank™: 

Direct Digital scored higher than 55% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

  • Consensus Rating

    Direct Digital has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 1 buy rating, no hold ratings, and no sell ratings.

  • Amount of Analyst Coverage

    Direct Digital has received no research coverage in the past 90 days.

  • Read more about Direct Digital's stock forecast and price target.
  • Earnings Growth

    Earnings for Direct Digital are expected to grow in the coming year, from ($1.91) to ($1.36) per share.

  • Price to Earnings Ratio vs. the Market

    The P/E ratio of Direct Digital is -0.53, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

  • Price to Earnings Ratio vs. Sector

    The P/E ratio of Direct Digital is -0.53, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

  • Percentage of Shares Shorted

    5.25% of the float of Direct Digital has been sold short.
  • Short Interest Ratio / Days to Cover

    Direct Digital has a short interest ratio ("days to cover") of 0.1, which is generally considered an acceptable ratio of short interest to trading volume.
  • Change versus previous month

    Short interest in Direct Digital has recently decreased by 11.27%, indicating that investor sentiment is improving significantly.
  • Dividend Yield

    Direct Digital does not currently pay a dividend.

  • Dividend Growth

    Direct Digital does not have a long track record of dividend growth.

  • Percentage of Shares Shorted

    5.25% of the float of Direct Digital has been sold short.
  • Short Interest Ratio / Days to Cover

    Direct Digital has a short interest ratio ("days to cover") of 0.1, which is generally considered an acceptable ratio of short interest to trading volume.
  • Change versus previous month

    Short interest in Direct Digital has recently decreased by 11.27%, indicating that investor sentiment is improving significantly.
  • News Sentiment

    Direct Digital has a news sentiment score of 0.55. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.72 average news sentiment score of Business Services companies.
  • News Coverage This Week

    MarketBeat has tracked 8 news articles for Direct Digital this week, compared to 3 articles on an average week.
  • Insider Buying vs. Insider Selling

    In the past three months, Direct Digital insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $127,612.00 in company stock.

  • Percentage Held by Insiders

    78.13% of the stock of Direct Digital is held by insiders. A high percentage of insider ownership can be a sign of company health.

  • Percentage Held by Institutions

    Only 4.02% of the stock of Direct Digital is held by institutions.

  • Read more about Direct Digital's insider trading history.
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DRCT Stock News Headlines

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DRCT Stock Analysis - Frequently Asked Questions

Direct Digital's stock was trading at $1.59 at the start of the year. Since then, DRCT stock has decreased by 61.1% and is now trading at $0.6191.
View the best growth stocks for 2025 here
.

Direct Digital Holdings, Inc. (NASDAQ:DRCT) released its earnings results on Thursday, March, 27th. The company reported ($0.54) EPS for the quarter, topping the consensus estimate of ($0.78) by $0.24. The company had revenue of $9.08 million for the quarter, compared to analyst estimates of $13.82 million. Direct Digital had a negative net margin of 5.61% and a negative trailing twelve-month return on equity of 25.66%.

Direct Digital (DRCT) raised $18 million in an initial public offering (IPO) on Friday, February 11th 2022. The company issued 2,200,000 shares at a price of $7.00-$9.00 per share. The Benchmark Company and Roth Capital Partners served as the underwriters for the IPO.

Shares of DRCT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Based on aggregate information from My MarketBeat watchlists, some other companies that Direct Digital investors own include NVIDIA (NVDA), Broadcom (AVGO), Arista Networks (ANET), Novo Nordisk A/S (NVO), AppLovin (APP), Jabil (JBL) and Adobe (ADBE).

Company Calendar

Last Earnings
3/27/2025
Today
4/04/2025
Fiscal Year End
12/31/2025

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
Advertising
Sub-Industry
Business Services
Current Symbol
NASDAQ:DRCT
Fax
N/A
Employees
60
Year Founded
N/A

Price Target and Rating

Average Stock Price Target
$23.00
High Stock Price Target
$23.00
Low Stock Price Target
$23.00
Potential Upside/Downside
+3,615.1%
Consensus Rating
Buy
Rating Score (0-4)
3.00
Research Coverage
1 Analysts

Profitability

Trailing P/E Ratio
N/A
Forward P/E Ratio
N/A
P/E Growth
N/A
Net Income
$-2,190,000.00
Pretax Margin
-17.89%

Debt

Sales & Book Value

Annual Sales
$94.22 million
Cash Flow
$0.20 per share
Price / Cash Flow
3.03
Book Value
($0.26) per share
Price / Book
-2.38

Miscellaneous

Free Float
3,207,000
Market Cap
$9.08 million
Optionable
Not Optionable
Beta
6.61
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This page (NASDAQ:DRCT) was last updated on 4/4/2025 by MarketBeat.com Staff
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