Direct Digital (DRCT) Stock Price, News & Analysis

Company Overview

Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.

Key Stats

• Today's Range: $0.39 to $0.41
• 50-Day Range: $0.40 to $0.65
• 52-Week Range: $0.38 to $6.59
• Volume: 174,987 shs
• Average Volume: 1.13 million shs
• Market Capitalization: $8.85 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $6.00
• Consensus Rating: Moderate Buy

Direct Digital Stock Analysis - MarketRank™

Direct Digital scored higher than 51% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Direct Digital has received a consensus rating of Moderate Buy. The company's average rating score is 2.50, and is based on 1 buy rating, 1 hold rating, and no sell ratings.

Amount of Analyst Coverage

Direct Digital has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Direct Digital are expected to grow in the coming year, from ($1.91) to ($1.36) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Direct Digital is -0.22, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Direct Digital is -0.22, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

1.27% of the float of Direct Digital has been sold short.

Short Interest Ratio / Days to Cover

Direct Digital has a short interest ratio ("days to cover") of 0.2, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Direct Digital has recently increased by 59.90%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Direct Digital does not currently pay a dividend.

Dividend Growth

Direct Digital does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

1.27% of the float of Direct Digital has been sold short.

Short Interest Ratio / Days to Cover

Direct Digital has a short interest ratio ("days to cover") of 0.2, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Direct Digital has recently increased by 59.90%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 1.6 / 5
• News Sentiment: -0.09

News Sentiment

Direct Digital has a news sentiment score of -0.09. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.74 average news sentiment score of Business Services companies.

News Coverage This Week

MarketBeat has tracked 6 news articles for Direct Digital this week, compared to 2 articles on an average week.

MarketBeat Follows

1 people have added Direct Digital to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Direct Digital insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $157,417.00 in company stock.

Percentage Held by Insiders

62.82% of the stock of Direct Digital is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 4.02% of the stock of Direct Digital is held by institutions.

DRCT Stock Analysis - Frequently Asked Questions

How have DRCT shares performed this year?

Direct Digital's stock was trading at $1.59 at the beginning of 2025. Since then, DRCT stock has decreased by 75.1% and is now trading at $0.3960.

How were Direct Digital's earnings last quarter?

Direct Digital Holdings, Inc. (NASDAQ:DRCT) announced its quarterly earnings results on Tuesday, August, 5th. The company reported ($0.23) EPS for the quarter, beating the consensus estimate of ($0.96) by $0.73. The company had revenue of $10.14 million for the quarter, compared to analysts' expectations of $11.84 million.
Read the conference call transcript.

When did Direct Digital IPO?

Direct Digital (DRCT) raised $18 million in an initial public offering (IPO) on Friday, February 11th 2022. The company issued 2,200,000 shares at $7.00-$9.00 per share. The Benchmark Company and Roth Capital Partners acted as the underwriters for the IPO.

Who are Direct Digital's major shareholders?

Top institutional shareholders of Direct Digital include XTX Topco Ltd (0.28%). Insiders that own company stock include Antoinette Renee Leatherberry, Richard Cohen, Mark D Walker, Mistelle Locke and W Keith Smith.
View institutional ownership trends.

How do I buy shares of Direct Digital?

Shares of DRCT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Direct Digital own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Direct Digital investors own include NVIDIA (NVDA), Broadcom (AVGO), Arista Networks (ANET), Novo Nordisk A/S (NVO), AppLovin (APP), Jabil (JBL) and Adobe (ADBE).

Company Calendar

• Last Earnings: 8/05/2025
• Today: 8/19/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Business Services
• Industry: ADVERTISING/MKTG SVCS
• Sub-Industry: Business Services
• Current Symbol: NASDAQ:DRCT
• CIK: 1880613
• Web: www.directdigitalholdings.com
• Phone: 832-402-1051
• Fax: N/A
• Employees: 60
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Direct Digital: $6.00
• High Price Target: $6.00
• Low Price Target: $6.00
• Potential Upside/Downside: +1,415.2%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.50
• Research Coverage: 2 Analysts

Profitability

• EPS (Trailing Twelve Months): ($1.83)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$6.24 million
• Net Margins: -25.99%
• Pretax Margin: -45.19%
• Return on Equity: N/A
• Return on Assets: -36.29%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 0.49
• Quick Ratio: 0.49

Sales & Book Value

• Annual Sales: $62.29 million
• Price / Sales: 0.14
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: ($1.21) per share
• Price / Book: -0.33

Miscellaneous

• Outstanding Shares: 22,520,000
• Free Float: 8,372,000
• Market Cap: $8.92 million
• Optionable: Not Optionable
• Beta: 6.04