Viant Technology (DSP) Competitors

Viant Technology (NASDAQ:DSP) and Zeta Global (NYSE:ZETA) are both business services companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, earnings, analyst recommendations, dividends, profitability, media sentiment, institutional ownership and valuation.

Do analysts prefer DSP or ZETA?

Viant Technology presently has a consensus price target of $21.00, indicating a potential upside of 54.53%. Zeta Global has a consensus price target of $30.36, indicating a potential upside of 102.71%. Given Zeta Global's higher probable upside, analysts clearly believe Zeta Global is more favorable than Viant Technology.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Viant Technology	0 Sell rating(s)	0 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	3.00
Zeta Global	0 Sell rating(s)	4 Hold rating(s)	11 Buy rating(s)	0 Strong Buy rating(s)	2.73

Which has more risk and volatility, DSP or ZETA?

Viant Technology has a beta of 1.12, suggesting that its stock price is 12% more volatile than the S&P 500. Comparatively, Zeta Global has a beta of 1.29, suggesting that its stock price is 29% more volatile than the S&P 500.

Is DSP or ZETA more profitable?

Viant Technology has a net margin of 0.69% compared to Zeta Global's net margin of -4.82%. Viant Technology's return on equity of -4.72% beat Zeta Global's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Viant Technology	0.69%	-4.72%	-3.05%
Zeta Global	-4.82%	-9.64%	-5.40%

Does the media prefer DSP or ZETA?

In the previous week, Zeta Global had 1 more articles in the media than Viant Technology. MarketBeat recorded 6 mentions for Zeta Global and 5 mentions for Viant Technology. Viant Technology's average media sentiment score of 1.04 beat Zeta Global's score of 0.33 indicating that Viant Technology is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Viant Technology	1 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Zeta Global	1 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do institutionals and insiders have more ownership in DSP or ZETA?

11.4% of Viant Technology shares are held by institutional investors. Comparatively, 87.8% of Zeta Global shares are held by institutional investors. 29.4% of Viant Technology shares are held by company insiders. Comparatively, 13.0% of Zeta Global shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Which has higher valuation and earnings, DSP or ZETA?

Viant Technology has higher earnings, but lower revenue than Zeta Global. Zeta Global is trading at a lower price-to-earnings ratio than Viant Technology, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Viant Technology	$289.23M	2.94	$2.36M	$0.11	123.55
Zeta Global	$1.01B	3.51	-$69.77M	-$0.29	-51.64

Summary

Viant Technology beats Zeta Global on 8 of the 15 factors compared between the two stocks.