eBay (EBAY) Stock Forecast & Price Target

$65.01 +1.06 (+1.66%)

(As of 12/20/2024 05:45 PM ET)

eBay - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Hold

Based on 27 Analyst Ratings

Sell
2

Hold
16

Buy
9

Based on 27 Wall Street analysts who have issued ratings for eBay in the last 12 months, the stock has a consensus rating of "Hold." Out of the 27 analysts, 2 have given a sell rating, 16 have given a hold rating, and 9 have given a buy rating for EBAY.

Consensus Price Target

$62.63
-3.67% Downside

According to the 27 analysts' twelve-month price targets for eBay, the average price target is $62.63. The highest price target for EBAY is $72.00, while the lowest price target for EBAY is $52.00. The average price target represents a forecasted downside of -3.67% from the current price of $65.01.

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EBAY Analyst Ratings Over Time

Type	Current Forecast 12/23/23 to 12/22/24	1 Month Ago 11/23/23 to 11/22/24	3 Months Ago 9/24/23 to 9/23/24	1 Year Ago 12/23/22 to 12/23/23
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	9 Buy rating(s)	9 Buy rating(s)	7 Buy rating(s)	5 Buy rating(s)
Hold	16 Hold rating(s)	15 Hold rating(s)	15 Hold rating(s)	10 Hold rating(s)
Sell	2 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$62.63	$62.87	$56.90	$48.56
Forecasted Upside	-3.67% Downside	-0.59% Downside	-10.32% Downside	10.81% Upside
Consensus Rating	Hold	Hold	Hold	Hold

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EBAY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

EBAY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

eBay Stock vs. The Competition

Type	eBay	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	2.26	2.50	2.51
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	-3.67% Downside	28.29% Upside	14.53% Upside
News Sentiment Rating	Neutral News See Recent EBAY News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
12/16/2024	JMP Securities 2 of 5 stars		Reiterated Rating	Market Perform ➝ Market Perform
12/10/2024	Jefferies Financial Group 2 of 5 stars		Downgrade	Hold ➝ Underperform	$60.00 ➝ $52.00	-20.17%
12/9/2024	Wedbush 4 of 5 stars	S. Devitt Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Neutral	$70.00	+10.03%
11/5/2024	Mizuho Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$55.00 ➝ $60.00	-1.67%
11/5/2024	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold ➝ Hold	$58.00 ➝ $62.00	+2.04%
11/5/2024	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating	N. Devnani Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Market Perform ➝ Outperform	$70.00	+16.22%
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11/1/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$70.00 ➝ $63.00	+9.03%
11/1/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Equal Weight ➝ Equal Weight	$63.00 ➝ $62.00	+7.30%
11/1/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Neutral ➝ Neutral	$60.00 ➝ $58.00	+0.75%
10/31/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$65.00 ➝ $68.00	+18.24%
10/31/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Neutral ➝ Neutral	$72.00 ➝ $66.00	+15.97%
10/31/2024	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Overweight ➝ Overweight	$65.00 ➝ $64.00	+12.14%
10/31/2024	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$64.00 ➝ $67.00	+13.25%
10/31/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Neutral ➝ Neutral	$67.00 ➝ $64.00	+8.18%
10/31/2024	Needham & Company LLC Subscribe to MarketBeat All Access for the recommendation accuracy rating	B. Mcternan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$72.00 ➝ $72.00	+14.96%
10/31/2024	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$70.00 ➝ $68.00	+8.57%
10/29/2024	Benchmark Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$65.00 ➝ $65.00	+2.91%
10/28/2024	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold ➝ Hold	$56.00 ➝ $64.00	+0.82%
10/25/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold ➝ Hold	$45.00 ➝ $54.00	-14.58%
10/25/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$65.00 ➝ $71.00	+10.92%
10/15/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	E. Sheridan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Sell ➝ Sell	$46.00 ➝ $55.00	-18.46%
10/7/2024	Cantor Fitzgerald Subscribe to MarketBeat All Access for the recommendation accuracy rating	D. Mathivanan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Neutral ➝ Neutral	$62.00 ➝ $62.00	-6.57%
8/14/2024	Daiwa America Subscribe to MarketBeat All Access for the recommendation accuracy rating	S. Tanaka Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold
8/2/2024	Susquehanna Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$52.00 ➝ $60.00	+6.70%
8/1/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	In-Line ➝ In-Line	$47.00 ➝ $53.00	-6.58%
7/16/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	D. Mathivanan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Peer Perform
2/28/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Market Perform ➝ Market Perform	$49.00 ➝ $53.00	+12.31%
7/24/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform	$56.00 ➝ $57.00	+17.82%
2/23/2023	Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target		$48.00 ➝ $46.00	-3.87%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 09:44 AM ET.

Should I Buy eBay Stock? EBAY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, December 13, 2024. Please send any questions or comments about these eBay pros and cons to contact@marketbeat.com.

eBay
Bull Case

Here are some ways that investors could benefit from investing in eBay Inc.:

eBay Inc. recently declared a quarterly dividend of $0.27, which translates to an annualized dividend of $1.08, providing a yield of 1.69%. This consistent dividend payment can be attractive for income-focused investors.
The current stock price of eBay Inc. is $63.90, reflecting a 1.2% increase recently. This upward movement may indicate positive market sentiment and potential for further growth.
eBay Inc. has a solid market capitalization of $30.61 billion, which suggests a stable financial foundation and the ability to invest in growth opportunities.
Analyst ratings show a consensus of "Hold" with a target price averaging $62.63, indicating that while there may not be immediate bullish sentiment, the stock is considered stable with potential for appreciation.
Insider trading activity, including recent sales by executives, can indicate confidence in the company's future performance, as insiders often have a deep understanding of the company's operations and market position.

eBay
Bear Case

Investors should be bearish about investing in eBay Inc. for these reasons:

Insider selling has been notable, with executives selling a total of 52,641 shares valued at $3,370,974 in the last ninety days. This could raise concerns about the executives' confidence in the company's future performance.
The stock has experienced fluctuations, with a 12-month high of $67.80 and a low of $40.16, indicating volatility that may deter risk-averse investors.
eBay Inc. has a relatively low insider ownership of 0.38%, which may suggest a lack of alignment between management and shareholder interests.
Recent analyst reports have shown mixed sentiments, with some firms lowering their price targets, which could indicate uncertainty about the company's growth prospects.
The company's debt-to-equity ratio stands at 1.14, suggesting that eBay Inc. has a moderate level of debt compared to its equity, which could pose risks in times of economic downturns.

EBAY Forecast - Frequently Asked Questions

: According to the research reports of 27 Wall Street equities research analysts, the average twelve-month stock price forecast for eBay is $62.63, with a high forecast of $72.00 and a low forecast of $52.00.
: 27 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for eBay in the last year. There are currently 2 sell ratings, 16 hold ratings and 9 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" EBAY shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in EBAY, but not buy additional shares or sell existing shares.
: According to analysts, eBay's stock has a predicted downside of -3.67% based on their 12-month stock forecasts.
: Over the previous 90 days, eBay's stock had 1 upgrade and 1 downgrade by analysts.
: eBay has been rated by research analysts at Bank of America, Barclays, Benchmark, Cantor Fitzgerald, Citigroup, Deutsche Bank Aktiengesellschaft, Jefferies Financial Group, JMP Securities, JPMorgan Chase & Co., Mizuho, Morgan Stanley, Needham & Company LLC, Piper Sandler, Robert W. Baird, Sanford C. Bernstein, Stifel Nicolaus, TD Cowen, The Goldman Sachs Group, Truist Financial, UBS Group, Wedbush, and Wells Fargo & Company in the past 90 days.
: Analysts like eBay less than other "retail/wholesale" companies. The consensus rating score for eBay is 2.26 while the average consensus rating score for "retail/wholesale" companies is 2.50. Learn more on how EBAY compares to other companies.

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This page (NASDAQ:EBAY) was last updated on 12/22/2024 by MarketBeat.com Staff

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eBay (EBAY) Stock Forecast & Price Target