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eBay (EBAY) Stock Forecast & Price Target

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$90.80 -1.66 (-1.80%)
Closing price 09/12/2025 04:00 PM Eastern
Extended Trading
$90.44 -0.36 (-0.40%)
As of 09/12/2025 07:54 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

eBay - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Sell
2
Hold
20
Buy
11

Based on 33 Wall Street analysts who have issued ratings for eBay in the last 12 months, the stock has a consensus rating of "Hold." Out of the 33 analysts, 2 have given a sell rating, 20 have given a hold rating, 10 have given a buy rating, and 1 has given a strong buy rating for EBAY.

Consensus Price Target

$78.89
-13.12% Downside
According to the 33 analysts' twelve-month price targets for eBay, the average price target is $78.89. The highest price target for EBAY is $102.00, while the lowest price target for EBAY is $52.00. The average price target represents a forecasted downside of -13.12% from the current price of $90.80.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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EBAY Analyst Ratings Over Time

TypeCurrent Forecast
9/13/24 to 9/13/25
1 Month Ago
8/14/24 to 8/14/25
3 Months Ago
6/15/24 to 6/15/25
1 Year Ago
9/14/23 to 9/13/24
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
10 Buy rating(s)
10 Buy rating(s)
9 Buy rating(s)
7 Buy rating(s)
Hold
20 Hold rating(s)
20 Hold rating(s)
17 Hold rating(s)
15 Hold rating(s)
Sell
2 Sell rating(s)
2 Sell rating(s)
2 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$78.89$78.19$67.73$56.90
Forecasted Upside-13.12% Downside-20.61% Downside-12.45% Downside-10.30% Downside
Consensus RatingHoldHoldHoldHold

EBAY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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EBAY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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eBay Stock vs. The Competition

TypeeBayRetail/Wholesale CompaniesS&P 500
Consensus Rating Score
2.30
2.47
2.53
Consensus RatingHoldHoldModerate Buy
Predicted Upside-13.12% Downside60.88% Upside10.72% Upside
News Sentiment Rating
Positive News

See Recent EBAY News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
8/25/2025Bank of America
4 of 5 stars
Justin Post
1 of 5 stars
Boost TargetNeutral$89.00 ➝ $101.00+1.48%
8/14/2025Argus
4 of 5 stars
Joseph Bonner
Not Rated
Reiterated RatingBuyHold
8/7/2025Arete Research
0 of 5 stars
 UpgradeStrong SellHold
8/7/2025Arete
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 UpgradeSellNeutral$91.00-1.66%
8/1/2025Susquehanna
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Boost TargetNeutral$70.00 ➝ $95.00+3.54%
7/31/2025UBS Group
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Set Target$87.00-2.78%
7/31/2025Wells Fargo & Company
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Boost TargetEqual Weight$66.00 ➝ $84.00-6.13%
7/31/2025Barclays
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Reiterated RatingOverweight$77.00 ➝ $92.00+2.61%
7/31/2025Piper Sandler
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Boost TargetOverweight$74.00 ➝ $95.00+3.70%
7/31/2025Benchmark
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Boost TargetBuy$78.00 ➝ $100.00+9.16%
7/31/2025Cantor Fitzgerald
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Boost TargetNeutral$69.00 ➝ $85.00+9.59%
7/31/2025Needham & Company LLC
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Boost TargetBuy$78.00 ➝ $95.00+22.49%
7/31/2025Morgan Stanley
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Boost TargetOverweight$81.00 ➝ $89.00+14.75%
7/31/2025BMO Capital Markets
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UpgradeMarket PerformOutperform$70.00 ➝ $102.00+31.51%
7/29/2025Stifel Nicolaus
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Boost TargetHold$62.00 ➝ $68.00-13.92%
7/23/2025Deutsche Bank Aktiengesellschaft
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Boost TargetBuy$75.00 ➝ $90.00+10.29%
7/22/2025Cowen
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 Reiterated RatingHold
7/11/2025JPMorgan Chase & Co.
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Boost TargetNeutral$66.00 ➝ $68.00-11.56%
7/10/2025Citizens Jmp
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UpgradeHold
7/10/2025Robert W. Baird
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Boost TargetOutperform$75.00 ➝ $80.00+4.82%
6/11/2025Wedbush
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Reiterated RatingNeutral$72.00-8.59%
6/5/2025Cfra Research
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UpgradeModerate Buy
5/12/2025Daiwa America
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UpgradeHoldStrong-Buy
5/12/2025Daiwa Capital Markets
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 UpgradeNeutralBuy$70.00+0.70%
5/1/2025JMP Securities
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Reiterated RatingMarket Perform
5/1/2025Truist Financial
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Boost TargetHold$62.00 ➝ $68.00+1.03%
5/1/2025TD Securities
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Boost TargetHold$62.00 ➝ $64.00-4.91%
5/1/2025Evercore ISI
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Boost TargetIn-Line$63.00 ➝ $69.00+1.34%
4/25/2025Citigroup
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Lower TargetBuy$80.00 ➝ $79.00+17.06%
4/22/2025Sanford C. Bernstein
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DowngradeOutperformMarket Perform$70.00 ➝ $65.00-0.96%
12/10/2024Jefferies Financial Group
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 DowngradeHoldUnderperform$60.00 ➝ $52.00-20.17%
11/5/2024Mizuho
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 Boost TargetNeutral$55.00 ➝ $60.00-1.67%
10/25/2024TD Cowen
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 Boost TargetHold$45.00 ➝ $54.00-14.58%
10/15/2024The Goldman Sachs Group
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Boost TargetSell$46.00 ➝ $55.00-18.46%
7/16/2024Wolfe Research
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Initiated CoveragePeer Perform

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 12:28 PM ET.


Should I Buy eBay Stock? EBAY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, September 11, 2025. Please send any questions or comments about these eBay pros and cons to contact@marketbeat.com.

eBay
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in eBay Inc.:

  • The current stock price is around $88, which reflects a strong performance compared to its twelve-month high of $101.15.
  • eBay Inc. reported a quarterly earnings per share of $1.37, exceeding analysts' expectations, indicating robust financial health and effective management.
  • The company has shown a year-over-year revenue growth of 6.1%, suggesting a positive trend in sales and market demand.
  • With a net margin of 20.86%, eBay Inc. demonstrates strong profitability, which can lead to higher returns for investors.
  • The recent quarterly dividend of $0.29 per share, yielding approximately 1.3%, provides a steady income stream for investors.

eBay
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in eBay Inc. for these reasons:

  • The company's debt-to-equity ratio of 1.05 indicates a relatively high level of debt compared to equity, which could pose risks in economic downturns.
  • Despite recent growth, the price-to-earnings (PE) ratio of 20.11 suggests that the stock may be overvalued compared to its earnings, which could deter value-focused investors.
  • The price-to-earnings-growth (PEG) ratio of 2.24 indicates that the stock may not be growing fast enough to justify its current valuation, raising concerns about future performance.
  • eBay Inc. operates in a highly competitive e-commerce market, which could impact its market share and profitability in the long term.
  • The beta of 1.32 suggests that eBay Inc.'s stock is more volatile than the market, which could lead to higher risk for investors.

EBAY Forecast - Frequently Asked Questions

According to the research reports of 33 Wall Street equities research analysts, the average twelve-month stock price forecast for eBay is $78.89, with a high forecast of $102.00 and a low forecast of $52.00.

33 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for eBay in the last twelve months. There are currently 2 sell ratings, 20 hold ratings, 10 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" EBAY shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in EBAY, but not buy additional shares or sell existing shares.

According to analysts, eBay's stock has a predicted downside of -13.12% based on their 12-month stock forecasts.

Over the previous 90 days, eBay's stock had 4 upgrades and 1 downgrade by analysts.

Analysts like eBay less than other "retail/wholesale" companies. The consensus rating score for eBay is 2.30 while the average consensus rating score for "retail/wholesale" companies is 2.47. Learn more on how EBAY compares to other companies.


This page (NASDAQ:EBAY) was last updated on 9/13/2025 by MarketBeat.com Staff
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