eBay (EBAY) Stock Forecast & Price Target

$66.54 +0.76 (+1.16%)

Closing price 04:00 PM Eastern

Extended Trading

$66.54 -0.01 (-0.01%)

As of 05:31 PM Eastern

eBay - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Hold

Based on 27 Analyst Ratings

Sell
2

Hold
16

Buy
9

Based on 27 Wall Street analysts who have issued ratings for eBay in the last 12 months, the stock has a consensus rating of "Hold." Out of the 27 analysts, 2 have given a sell rating, 16 have given a hold rating, and 9 have given a buy rating for EBAY.

Consensus Price Target

$65.54
-1.50% Downside

According to the 27 analysts' twelve-month price targets for eBay, the average price target is $65.54. The highest price target for EBAY is $80.00, while the lowest price target for EBAY is $52.00. The average price target represents a forecasted downside of -1.50% from the current price of $66.54.

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EBAY Analyst Ratings Over Time

Type	Current Forecast 3/24/24 to 3/24/25	1 Month Ago 2/23/24 to 2/22/25	3 Months Ago 12/25/23 to 12/24/24	1 Year Ago 3/25/23 to 3/24/24
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	9 Buy rating(s)	9 Buy rating(s)	9 Buy rating(s)	5 Buy rating(s)
Hold	16 Hold rating(s)	16 Hold rating(s)	16 Hold rating(s)	10 Hold rating(s)
Sell	2 Sell rating(s)	2 Sell rating(s)	2 Sell rating(s)	2 Sell rating(s)
Consensus Price Target	$65.54	$63.13	$62.63	$48.84
Forecasted Upside	-1.50% Downside	-9.02% Downside	-1.81% Downside	-5.01% Downside
Consensus Rating	Hold	Hold	Hold	Hold

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EBAY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

EBAY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

eBay Stock vs. The Competition

Type	eBay	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	2.26	2.54	2.54
Consensus Rating	Hold	Moderate Buy	Moderate Buy
Predicted Upside	-0.36% Downside	53.97% Upside	18.90% Upside
News Sentiment Rating	Positive News See Recent EBAY News	Positive News	Positive News

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Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
3/3/2025	Susquehanna 2 of 5 stars	Shyam Patil Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$60.00 ➝ $65.00	-0.65%
2/27/2025	Wells Fargo & Company 3 of 5 stars		Reiterated Rating	Equal Weight ➝ Equal Weight
2/27/2025	Barclays 3 of 5 stars	Ross Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target	Overweight ➝ Overweight	$64.00 ➝ $72.00	+4.14%
2/27/2025	Cantor Fitzgerald Subscribe to MarketBeat All Access for the recommendation accuracy rating	D. Mathivanan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$65.00 ➝ $70.00	+9.79%
2/27/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating	Brian Pitz Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Market Perform ➝ Market Perform	$59.00 ➝ $63.00	-1.07%
2/27/2025	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating	Mark Kelley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Hold ➝ Hold	$64.00 ➝ $63.00	-0.30%
2/27/2025	Benchmark Subscribe to MarketBeat All Access for the recommendation accuracy rating	Daniel Kurnos Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$65.00 ➝ $75.00	+18.69%
2/27/2025	Needham & Company LLC Subscribe to MarketBeat All Access for the recommendation accuracy rating	B. Mcternan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$72.00 ➝ $72.00	+4.14%
2/27/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating	Doug Anmuth Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$58.00 ➝ $60.00	-13.22%
2/27/2025	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating	Justin Post Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Neutral ➝ Neutral	$72.00 ➝ $71.00	+2.69%
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2/24/2025	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Kunal Madhukar Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$66.00 ➝ $72.00	+2.43%
2/14/2025	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating	Ygal Arounian Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$75.00 ➝ $80.00	+14.29%
1/13/2025	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Nathan Feather Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$70.00 ➝ $72.00	+8.91%
12/16/2024	JMP Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Market Perform ➝ Market Perform
12/10/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Hold ➝ Underperform	$60.00 ➝ $52.00	-20.17%
12/9/2024	Wedbush Subscribe to MarketBeat All Access for the recommendation accuracy rating	S. Devitt Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Neutral	$70.00	+10.03%
11/5/2024	Mizuho Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$55.00 ➝ $60.00	-1.67%
11/5/2024	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold ➝ Hold	$58.00 ➝ $62.00	+2.04%
11/5/2024	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating	N. Devnani Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Market Perform ➝ Outperform	$70.00	+16.22%
11/1/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$70.00 ➝ $63.00	+9.03%
10/31/2024	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$64.00 ➝ $67.00	+13.25%
10/31/2024	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$70.00 ➝ $68.00	+8.57%
10/25/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold ➝ Hold	$45.00 ➝ $54.00	-14.58%
10/15/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	E. Sheridan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Sell ➝ Sell	$46.00 ➝ $55.00	-18.46%
8/14/2024	Daiwa America Subscribe to MarketBeat All Access for the recommendation accuracy rating	S. Tanaka Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold
8/1/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	In-Line ➝ In-Line	$47.00 ➝ $53.00	-6.58%
7/16/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	D. Mathivanan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Peer Perform
7/24/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform	$56.00 ➝ $57.00	+17.82%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 05:36 PM ET.

Should I Buy eBay Stock? EBAY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, March 21, 2025. Please send any questions or comments about these eBay pros and cons to contact@marketbeat.com.

eBay
Bull Case

Here are some ways that investors could benefit from investing in eBay Inc.:

eBay Inc. has a strong market presence with its platforms connecting buyers and sellers across multiple countries, including the U.S., U.K., China, and Germany, which enhances its revenue potential.
The current stock price of eBay Inc. is approximately $64.93, which may present a buying opportunity for investors looking for value in the e-commerce sector.
Recent insider trading activity shows confidence from executives, with the CEO and CFO making stock sales that indicate they believe in the company's future performance.
eBay Inc. has a relatively low payout ratio of 29.07%, suggesting that the company retains a significant portion of its earnings for reinvestment, which could lead to growth and increased shareholder value.
Analyst ratings are generally positive, with several firms upgrading their price targets, indicating a favorable outlook for the stock's performance in the near term.

eBay
Bear Case

Investors should be bearish about investing in eBay Inc. for these reasons:

Insider ownership is relatively low at 0.38%, which may raise concerns about alignment between management and shareholder interests.
Recent insider sales, while not necessarily negative, could indicate that executives are cashing out, which might signal a lack of confidence in the stock's short-term performance.
Despite positive analyst ratings, there are still two sell ratings among analysts, suggesting that some experts have reservations about the stock's potential.
The competitive landscape in e-commerce is intensifying, with numerous players vying for market share, which could impact eBay Inc.'s growth prospects.
Market volatility and economic uncertainties could pose risks to eBay Inc.'s performance, affecting consumer spending and overall sales on its platforms.

EBAY Forecast - Frequently Asked Questions

: According to the research reports of 27 Wall Street equities research analysts, the average twelve-month stock price forecast for eBay is $65.54, with a high forecast of $80.00 and a low forecast of $52.00.
: 27 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for eBay in the last twelve months. There are currently 2 sell ratings, 16 hold ratings and 9 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" EBAY shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in EBAY, but not buy additional shares or sell existing shares.
: According to analysts, eBay's stock has a predicted downside of -1.50% based on their 12-month stock forecasts.
: eBay has been rated by research analysts at Bank of America, Barclays, Benchmark, BMO Capital Markets, Cantor Fitzgerald, Citigroup, JPMorgan Chase & Co., Morgan Stanley, Needham & Company LLC, Stifel Nicolaus, Susquehanna, UBS Group, and Wells Fargo & Company in the past 90 days.
: Analysts like eBay less than other "retail/wholesale" companies. The consensus rating for eBay is Hold while the average consensus rating for "retail/wholesale" companies is Moderate Buy. Learn more on how EBAY compares to other companies.

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This page (NASDAQ:EBAY) was last updated on 3/24/2025 by MarketBeat.com Staff

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eBay (EBAY) Stock Forecast & Price Target