eBay (EBAY) Stock Forecast & Price Target

Q: What analysts cover eBay?

eBay has been rated by research analysts at Arete Research , Argus , Barclays , BMO Capital Markets , BNP Paribas Exane , BTIG Research , Citigroup , Erste Group Bank , Evercore , Jefferies Financial Group , JPMorgan Chase & Co. , Mizuho , Morgan Stanley , Needham & Company LLC , Oppenheimer , Piper Sandler , Robert W. Baird , Rosenblatt Securities , Sanford C. Bernstein , Susquehanna , Truist Financial , UBS Group , Wedbush , Weiss Ratings , Wells Fargo & Company , and William Blair in the past 90 days.

$123.35 -1.80 (-1.44%)

Closing price 04:00 PM Eastern

Extended Trading

$122.67 -0.68 (-0.55%)

As of 06:13 PM Eastern

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eBay - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 35 Analyst Ratings

Sell
2

Hold
16

Buy
17

Based on 35 Wall Street analysts who have issued ratings for eBay in the last 12 months, the stock has a consensus rating of "Hold." Out of the 35 analysts, 2 have given a sell rating, 16 have given a hold rating, and 17 have given a buy rating for EBAY.

Consensus Price Target

$123.52
0.13% Upside

According to the 35 analysts' twelve-month price targets for eBay, the average price target is $123.52. The highest price target for EBAY is $153.00, while the lowest price target for EBAY is $75.00. The average price target represents a forecasted upside of 0.13% from the current price of $123.35.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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EBAY Analyst Ratings Over Time

Type	Current Forecast 11/5/25 to 11/5/26	1 Month Ago 10/6/25 to 10/6/26	3 Months Ago 8/7/25 to 8/7/26	1 Year Ago 11/5/24 to 11/5/25
Strong Buy	0 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	17 Buy rating(s)	14 Buy rating(s)	14 Buy rating(s)	13 Buy rating(s)
Hold	16 Hold rating(s)	16 Hold rating(s)	17 Hold rating(s)	16 Hold rating(s)
Sell	2 Sell rating(s)	2 Sell rating(s)	2 Sell rating(s)	2 Sell rating(s)
Consensus Price Target	$123.52	$115.12	$116.69	$93.83
Forecasted Upside	0.13% Upside	7.53% Upside	4.20% Upside	15.83% Upside
Consensus Rating	Hold	Hold	Hold	Hold

EBAY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

EBAY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

eBay Stock vs. The Competition

Type	eBay	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.43	2.19	2.52
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	-1.43% Downside	34.29% Upside	12.99% Upside
News Sentiment Rating	Positive News See Recent EBAY News	Neutral News	Positive News

Recent Analyst Forecasts and Stock Ratings

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
11/5/2026	Argus 3 of 5 stars	Joseph Bonner 1 of 5 stars	Boost Target	Buy	$133.00 ➝ $138.00	+10.89%
10/30/2026	Citigroup 4 of 5 stars	Ronald Josey 2 of 5 stars	Boost Target	Buy	$130.00 ➝ $145.00	+19.20%
10/30/2026	Susquehanna 5 of 5 stars	Shyam Patil 2 of 5 stars	Boost Target	Neutral	$110.00 ➝ $125.00	+3.14%
10/29/2026	Barclays Subscribe to MarketBeat All Access to unlock brokerage rankings	Ross Sandler Subscribe to MarketBeat All Access to unlock analyst rankings	Downgrade	Overweight ➝ Underweight
10/29/2026	William Blair Subscribe to MarketBeat All Access to unlock brokerage rankings		Initiated Coverage	Market Perform
10/29/2026	BTIG Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Initiated Coverage	Buy
10/29/2026	Morgan Stanley Subscribe to MarketBeat All Access to unlock brokerage rankings	Nathan Feather Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Overweight	$132.00 ➝ $140.00	+14.53%
10/29/2026	UBS Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Stephen Ju Subscribe to MarketBeat All Access to unlock analyst rankings	Upgrade	Neutral ➝ Buy
10/29/2026	BNP Paribas Exane Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Neutral
10/29/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access to unlock brokerage rankings	Nikhil Devnani Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Market Perform	$115.00 ➝ $125.00	+2.26%
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10/29/2026	Piper Sandler Subscribe to MarketBeat All Access to unlock brokerage rankings	Ross Sandler Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Overweight	$140.00	+14.53%
10/29/2026	Wedbush Subscribe to MarketBeat All Access to unlock brokerage rankings	Ygal Arounian Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Outperform	$137.00 ➝ $153.00	+25.51%
10/29/2026	Truist Financial Subscribe to MarketBeat All Access to unlock brokerage rankings	Youssef Squali Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Hold	$115.00 ➝ $133.00	+8.56%
10/29/2026	Mizuho Subscribe to MarketBeat All Access to unlock brokerage rankings	Lloyd Walmsley Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target		$120.00	-1.80%
10/29/2026	Robert W. Baird Subscribe to MarketBeat All Access to unlock brokerage rankings	Colin Sebastian Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target		$135.00	+14.39%
10/29/2026	Oppenheimer Subscribe to MarketBeat All Access to unlock brokerage rankings		Set Target		$150.00	+27.10%
10/29/2026	BMO Capital Markets Subscribe to MarketBeat All Access to unlock brokerage rankings	Brian Pitz Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Outperform
10/29/2026	Evercore Subscribe to MarketBeat All Access to unlock brokerage rankings	Mark Mahaney Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target		$120.00	+1.68%
10/29/2026	Needham & Company LLC Subscribe to MarketBeat All Access to unlock brokerage rankings	Bernie McTernan Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Buy	$135.00 ➝ $140.00	+18.62%
10/29/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access to unlock brokerage rankings	Douglas Anmuth Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Neutral	$107.00 ➝ $125.00	+3.14%
10/29/2026	Rosenblatt Securities Subscribe to MarketBeat All Access to unlock brokerage rankings	Scott Devitt Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Buy	$132.00 ➝ $137.00	+16.08%
10/29/2026	Wells Fargo & Company Subscribe to MarketBeat All Access to unlock brokerage rankings	Ken Gawrelski Subscribe to MarketBeat All Access to unlock analyst rankings	Upgrade	Underweight ➝ Equal Weight	$91.00 ➝ $106.00	-10.18%
10/28/2026	Weiss Ratings Subscribe to MarketBeat All Access to unlock brokerage rankings		Downgrade	Buy (A-) ➝ Buy (B+)
10/21/2026	Erste Group Bank Subscribe to MarketBeat All Access to unlock brokerage rankings		Initiated Coverage	Buy
9/24/2026	Arete Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Neutral	$113.00 ➝ $111.00	+1.75%
9/21/2026	Jefferies Financial Group Subscribe to MarketBeat All Access to unlock brokerage rankings	John Colantuoni Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Underperform	$80.00 ➝ $75.00	-31.25%
8/6/2026	Benchmark Subscribe to MarketBeat All Access to unlock brokerage rankings	Daniel L. Kurnos Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Buy	$115.00 ➝ $134.00	+20.31%
8/6/2026	Cantor Fitzgerald Subscribe to MarketBeat All Access to unlock brokerage rankings	Deepak Mathivanan Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Neutral	$110.00 ➝ $106.00	-4.63%
8/4/2026	Citizens Jmp Subscribe to MarketBeat All Access to unlock brokerage rankings	Andrew Boone Subscribe to MarketBeat All Access to unlock analyst rankings	Downgrade	Outperform ➝ Market Perform
6/25/2026	President Capital Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Buy	$102.00 ➝ $126.00	+15.37%
5/13/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Neutral	$100.00 ➝ $115.00	+2.34%
5/11/2026	Daiwa Securities Group Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target		$90.00 ➝ $114.00	+6.23%
5/4/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access to unlock brokerage rankings		Set Target		$124.00	+11.84%
5/1/2026	TD Cowen Subscribe to MarketBeat All Access to unlock brokerage rankings	John Blackledge Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Hold	$87.00 ➝ $88.00	-13.17%
4/30/2026	Stifel Nicolaus Subscribe to MarketBeat All Access to unlock brokerage rankings		Set Target		$98.00	-4.43%
4/30/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Eric Sheridan Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Neutral	$88.00 ➝ $100.00	+0.08%
4/21/2026	Bank of America Subscribe to MarketBeat All Access to unlock brokerage rankings	Justin Post Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Neutral	$102.00 ➝ $110.00	+2.69%
10/20/2025	B. Riley Financial Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Buy	$94.00 ➝ $96.00	+4.34%
6/5/2025	Cfra Subscribe to MarketBeat All Access to unlock brokerage rankings	A. Sundaram Subscribe to MarketBeat All Access to unlock analyst rankings	Upgrade	Moderate Buy
5/1/2025	TD Securities Subscribe to MarketBeat All Access to unlock brokerage rankings	John Blackledge Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Hold	$62.00 ➝ $64.00	-4.91%
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Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 06:15 PM ET.

Should I Buy eBay Stock? EBAY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, November 4, 2026. Please send any questions or comments about these eBay pros and cons to contact@marketbeat.com.

eBay
Bull Case

Here are some ways that investors could benefit from investing in eBay Inc.:

eBay Inc. recently reported third-quarter earnings that significantly exceeded market expectations, delivering $1.51 in earnings per share against a consensus estimate of $1.41, while revenue of $3.21 billion also beat the projected $3.12 billion, demonstrating strong operational execution and demand for its marketplace services.
The company has provided optimistic forward-looking guidance for the fourth quarter of 2026, projecting earnings per share between $1.48 and $1.53, which is higher than the consensus estimate of $1.42, and full-year 2026 revenue guidance of $12.6 billion to $12.7 billion, surpassing the consensus estimate of $12.5 billion, indicating management confidence in sustained growth.
With the current stock price at $125.15, eBay Inc. has reached a new 52-week high, reflecting a significant upward momentum and a 6.53 point increase from the previous close of $118.62, which suggests strong investor sentiment and potential for further capital appreciation as the stock trades near its peak levels.
Institutional investors are showing renewed interest in the stock, with Mirae Asset Global Investments Co. Ltd. acquiring a new position of 140,240 shares valued at approximately $14.87 million in the third quarter, and Vise Technologies Inc. increasing its holdings by 19.2%, signaling that large funds are validating the company's investment thesis.
eBay Inc. maintains a consistent dividend policy, having recently announced a quarterly dividend of $0.31 per share to be paid on December 18th, which provides an annualized yield of approximately 1.05% and offers income stability to shareholders while the company continues to grow its core business.

eBay
Bear Case

Investors should be bearish about investing in eBay Inc. for these reasons:

Despite the recent price surge, the consensus rating from seventeen equities research analysts remains a "Hold," with an average price target of $123.36, which is slightly below the current stock price of $125.15, suggesting that the stock may be overvalued relative to the broader analyst community's expectations for future performance.
Corporate insiders have been consistently selling their shares, with CEO Jamie Iannone selling 11,110 shares in October 2026 and SVP Jordan Sweetnam selling 1,014 shares in August 2026, resulting in a total of 23,234 shares sold by insiders in the last ninety days, which may indicate a lack of confidence from company leadership in the current valuation.
Some analysts, such as Jefferies, have warned that eBay Inc. faces take rate pressure as advertising growth slows, suggesting that the company's ability to monetize its marketplace traffic may be facing headwinds that could impact future profit margins and revenue growth rates.
The company's debt-to-equity ratio stands at 1.16, with a current ratio of 0.78, indicating that eBay Inc. has more short-term liabilities than current assets, which could pose liquidity challenges if the economic environment deteriorates or if the company faces unexpected cash flow disruptions.
Short interest in the stock remains notable, with 15,388,699 shares shorted as of the most recent record date, representing a short percentage of float of approximately 3.48%, which suggests that a significant portion of the market is betting against the stock's future performance, potentially leading to volatility if these positions are unwound.

EBAY Forecast - Frequently Asked Questions

According to the research reports of 35 Wall Street equities research analysts, the average twelve-month stock price forecast for eBay is $123.52, with a high forecast of $153.00 and a low forecast of $75.00.

35 Wall Street analysts have issued "buy," "hold," and "sell" ratings for eBay in the last year. There are currently 2 sell ratings, 16 hold ratings and 17 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" EBAY shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in EBAY, but not buy additional shares or sell existing shares.

According to analysts, eBay's stock has a predicted upside of 0.13% based on their 12-month stock forecasts.

Over the previous 90 days, eBay's stock had 8 upgrades and 5 downgrades by analysts.

eBay has been rated by research analysts at Arete Research, Argus, Barclays, BMO Capital Markets, BNP Paribas Exane, BTIG Research, Citigroup, Erste Group Bank, Evercore, Jefferies Financial Group, JPMorgan Chase & Co., Mizuho, Morgan Stanley, Needham & Company LLC, Oppenheimer, Piper Sandler, Robert W. Baird, Rosenblatt Securities, Sanford C. Bernstein, Susquehanna, Truist Financial, UBS Group, Wedbush, Weiss Ratings, Wells Fargo & Company, and William Blair in the past 90 days.

Analysts like eBay more than other "consumer discretionary" companies. The consensus rating score for eBay is 2.43 while the average consensus rating score for "consumer discretionary" companies is 2.19. Learn more on how EBAY compares to other companies.

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MarketBeat monitors more than a dozen sources for eBay analyst ratings, with the most recent rating issued on 11/5/2026.

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eBay (EBAY) Stock Forecast & Price Target