eBay (EBAY) Stock Forecast & Price Target

Q: What analysts cover eBay?

eBay has been rated by research analysts at Arete Research , Argus , Barclays , Benchmark , BMO Capital Markets , Cantor Fitzgerald , Citigroup , Citizens Jmp , Jefferies Financial Group , Mizuho , Morgan Stanley , Needham & Company LLC , Piper Sandler , Robert W. Baird , Rosenblatt Securities , Sanford C. Bernstein , Susquehanna , Truist Financial , UBS Group , Wedbush , Weiss Ratings , and Wells Fargo & Company in the past 90 days.

$107.06 -0.08 (-0.07%)

Closing price 04:00 PM Eastern

Extended Trading

$106.64 -0.42 (-0.39%)

As of 06:01 PM Eastern

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eBay - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 33 Analyst Ratings

Sell
2

Hold
16

Buy
15

Based on 33 Wall Street analysts who have issued ratings for eBay in the last 12 months, the stock has a consensus rating of "Hold." Out of the 33 analysts, 2 have given a sell rating, 16 have given a hold rating, 14 have given a buy rating, and 1 has given a strong buy rating for EBAY.

Consensus Price Target

$115.12
7.53% Upside

According to the 33 analysts' twelve-month price targets for eBay, the average price target is $115.12. The highest price target for EBAY is $145.00, while the lowest price target for EBAY is $75.00. The average price target represents a forecasted upside of 7.53% from the current price of $107.06.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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EBAY Analyst Ratings Over Time

Type	Current Forecast 10/6/25 to 10/6/26	1 Month Ago 9/6/25 to 9/6/26	3 Months Ago 7/8/25 to 7/8/26	1 Year Ago 10/6/24 to 10/6/25
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	14 Buy rating(s)	14 Buy rating(s)	13 Buy rating(s)	11 Buy rating(s)
Hold	16 Hold rating(s)	17 Hold rating(s)	19 Hold rating(s)	17 Hold rating(s)
Sell	2 Sell rating(s)	2 Sell rating(s)	1 Sell rating(s)	2 Sell rating(s)
Consensus Price Target	$115.12	$117.24	$108.61	$81.11
Forecasted Upside	7.53% Upside	13.38% Upside	-5.76% Downside	-11.62% Downside
Consensus Rating	Hold	Hold	Hold	Hold

EBAY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

EBAY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

eBay Stock vs. The Competition

Type	eBay	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.42	2.19	2.53
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	8.63% Upside	245.88% Upside	19.92% Upside
News Sentiment Rating	Neutral News See Recent EBAY News	Neutral News	Neutral News

Recent Analyst Forecasts and Stock Ratings

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Rating

Upside/Downside

Action

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
9/28/2026	Weiss Ratings 3 of 5 stars		Downgrade	Buy (B+) ➝ Buy (B)
9/24/2026	Arete Research 5 of 5 stars		Lower Target	Neutral	$113.00 ➝ $111.00	+1.75%
9/21/2026	Jefferies Financial Group 3 of 5 stars	John Colantuoni 1 of 5 stars	Lower Target	Underperform	$80.00 ➝ $75.00	-31.25%
8/20/2026	Wedbush Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ygal Arounian Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$135.00 ➝ $137.00	+30.97%
8/20/2026	Rosenblatt Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Scott Devitt Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Buy	$120.00	+16.91%
8/13/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ronald Josey Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$127.00 ➝ $130.00	+27.06%
8/11/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Stephen Ju Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$107.00 ➝ $120.00	+12.62%
8/7/2026	Susquehanna Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Shyam Patil Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral
8/7/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Bonner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Buy	$133.00	+20.76%
8/6/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nathan Feather Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$127.00	+18.40%
Get the Latest News and Ratings for EBAY and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for eBay and its competitors with MarketBeat's FREE daily newsletter.
8/6/2026	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Colin Sebastian Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$126.00	+15.63%
8/6/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ross Sandler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$115.00 ➝ $133.00	+19.42%
8/6/2026	Benchmark Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Daniel L. Kurnos Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$115.00 ➝ $134.00	+20.31%
8/6/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Pitz Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$145.00	+30.19%
8/6/2026	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lloyd Walmsley Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$110.00	-1.03%
8/6/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ross Sandler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$114.00 ➝ $123.00	+10.66%
8/6/2026	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Youssef Squali Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$105.00 ➝ $115.00	+6.50%
8/6/2026	Cantor Fitzgerald Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Deepak Mathivanan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$110.00 ➝ $106.00	-4.63%
8/6/2026	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bernie McTernan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$122.00 ➝ $135.00	+21.46%
8/4/2026	Citizens Jmp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Boone Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Outperform ➝ Market Perform
8/3/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Market Perform	$115.00	+0.87%
8/3/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ken Gawrelski Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Equal Weight ➝ Underweight	$105.00 ➝ $92.00	-19.31%
6/25/2026	President Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$102.00 ➝ $126.00	+15.37%
5/13/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Neutral	$100.00 ➝ $115.00	+2.34%
5/11/2026	Daiwa Securities Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		$90.00 ➝ $114.00	+6.23%
5/5/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Neutral	$97.00 ➝ $110.00	+3.16%
5/4/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$124.00	+11.84%
5/1/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Blackledge Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$87.00 ➝ $88.00	-13.17%
4/30/2026	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$98.00	-4.43%
4/30/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$96.00	-6.38%
4/30/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Eric Sheridan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$88.00 ➝ $100.00	+0.08%
4/30/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Doug Anmuth Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$87.00 ➝ $100.00	-3.36%
4/21/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Justin Post Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$102.00 ➝ $110.00	+2.69%
10/20/2025	B. Riley Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$94.00 ➝ $96.00	+4.34%
6/5/2025	Cfra Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	A. Sundaram Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Moderate Buy
5/1/2025	TD Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Blackledge Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$62.00 ➝ $64.00	-4.91%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 06:03 PM ET.

Should I Buy eBay Stock? EBAY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, October 3, 2026. Please send any questions or comments about these eBay pros and cons to contact@marketbeat.com.

eBay
Bull Case

Here are some ways that investors could benefit from investing in eBay Inc.:

eBay Inc. recently reported strong financial performance in its most recent quarter, with earnings per share of $1.60, which exceeded the analyst consensus estimate of $1.50, and revenue of $3.13 billion, surpassing the expected $3.01 billion, demonstrating the company's ability to outperform market expectations and drive shareholder value.
The company has shown consistent year-over-year revenue growth, with the latest quarter seeing a 14.8% increase compared to the same period last year, indicating a robust demand for its marketplace services and a solid trajectory for future earnings potential.
Investors can benefit from a stable dividend yield of 1.17%, with a recent quarterly dividend payment of $0.31 per share, providing a reliable income stream that is supported by a conservative dividend payout ratio of 25.67%, which leaves ample room for the company to reinvest in growth.
eBay Inc. maintains a strong balance sheet and operational efficiency, evidenced by a return on equity of 47.88% and a net margin of 18.50%, which suggests the company is effectively converting its revenue into profit and generating high returns for its shareholders.
The stock is currently trading at $106.40, which is below the average analyst price target of $115.12, suggesting potential upside for investors as the consensus rating remains "Hold" with a majority of analysts maintaining a neutral to positive outlook on the company's long-term prospects.

eBay
Bear Case

Investors should be bearish about investing in eBay Inc. for these reasons:

There is significant insider selling activity, with the CEO and several Senior Vice Presidents selling a total of 34,344 shares valued at approximately $3.7 million in the last 90 days, which may signal a lack of confidence in the stock's near-term performance or a desire to diversify personal holdings.
Some analysts have recently lowered their price targets, such as Jefferies Financial Group dropping its target from $80.00 to $75.00 and setting an "underperform" rating, indicating that a portion of the investment community sees limited upside or potential downside risk in the current valuation.
The company's beta of 1.33 indicates that eBay Inc. is more volatile than the overall market, meaning investors may experience larger price swings in both directions, which could be concerning for those seeking stability or who are risk-averse.
Short interest has been increasing, with the number of shares shorted rising to 18,180,321 in the most recent reporting period, suggesting that a growing number of traders are betting against the stock, which could put downward pressure on the price if the short position is not covered.
The stock is trading near its 52-week high of $119.31, which may limit the immediate upside potential for new investors, especially given that the current price of $106.40 is already a significant increase from the 52-week low of $78.03, potentially making the stock appear overvalued in the short term.

EBAY Forecast - Frequently Asked Questions

According to the research reports of 33 Wall Street equities research analysts, the average twelve-month stock price forecast for eBay is $115.12, with a high forecast of $145.00 and a low forecast of $75.00.

33 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for eBay in the last twelve months. There are currently 2 sell ratings, 16 hold ratings, 14 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "hold" EBAY shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in EBAY, but not buy additional shares or sell existing shares.

According to analysts, eBay's stock has a predicted upside of 7.53% based on their 12-month stock forecasts.

Over the previous 90 days, eBay's stock had 4 upgrades and 4 downgrades by analysts.

eBay has been rated by research analysts at Arete Research, Argus, Barclays, Benchmark, BMO Capital Markets, Cantor Fitzgerald, Citigroup, Citizens Jmp, Jefferies Financial Group, Mizuho, Morgan Stanley, Needham & Company LLC, Piper Sandler, Robert W. Baird, Rosenblatt Securities, Sanford C. Bernstein, Susquehanna, Truist Financial, UBS Group, Wedbush, Weiss Ratings, and Wells Fargo & Company in the past 90 days.

Analysts like eBay more than other "consumer discretionary" companies. The consensus rating score for eBay is 2.42 while the average consensus rating score for "consumer discretionary" companies is 2.19. Learn more on how EBAY compares to other companies.

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MarketBeat monitors more than a dozen sources for eBay analyst ratings, with the most recent rating issued on 9/28/2026.

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eBay (EBAY) Stock Forecast & Price Target