European Wax Center (EWCZ) Competitors

RCI Hospitality (NASDAQ:RICK) and European Wax Center (NASDAQ:EWCZ) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, valuation, earnings, risk, community ranking, dividends, analyst recommendations, profitability and media sentiment.

Does the MarketBeat Community believe in RICK or EWCZ?

RCI Hospitality received 234 more outperform votes than European Wax Center when rated by MarketBeat users. Likewise, 65.16% of users gave RCI Hospitality an outperform vote while only 54.93% of users gave European Wax Center an outperform vote.

Company	Underperform	Outperform
RCI Hospitality	Outperform Votes 273 65.16%	Underperform Votes 146 34.84%
European Wax Center	Outperform Votes 39 54.93%	Underperform Votes 32 45.07%

Which has stronger earnings and valuation, RICK or EWCZ?

RCI Hospitality has higher revenue and earnings than European Wax Center. European Wax Center is trading at a lower price-to-earnings ratio than RCI Hospitality, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
RCI Hospitality	$293.79M	1.52	$29.25M	$0.52	95.12
European Wax Center	$221.02M	1.60	$8.93M	$0.23	25.63

Which has more volatility and risk, RICK or EWCZ?

RCI Hospitality has a beta of 1.56, indicating that its stock price is 56% more volatile than the S&P 500. Comparatively, European Wax Center has a beta of 1.11, indicating that its stock price is 11% more volatile than the S&P 500.

Does the media favor RICK or EWCZ?

In the previous week, European Wax Center had 25 more articles in the media than RCI Hospitality. MarketBeat recorded 27 mentions for European Wax Center and 2 mentions for RCI Hospitality. RCI Hospitality's average media sentiment score of 1.31 beat European Wax Center's score of 0.26 indicating that RCI Hospitality is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
RCI Hospitality	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
European Wax Center	3 Very Positive mention(s)	5 Positive mention(s)	12 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do insiders and institutionals hold more shares of RICK or EWCZ?

53.8% of RCI Hospitality shares are owned by institutional investors. Comparatively, 82.1% of European Wax Center shares are owned by institutional investors. 9.0% of RCI Hospitality shares are owned by insiders. Comparatively, 6.1% of European Wax Center shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Is RICK or EWCZ more profitable?

European Wax Center has a net margin of 5.61% compared to RCI Hospitality's net margin of 1.67%. European Wax Center's return on equity of 13.84% beat RCI Hospitality's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
RCI Hospitality	1.67%	1.76%	0.81%
European Wax Center	5.61%	13.84%	2.29%

Do analysts recommend RICK or EWCZ?

RCI Hospitality presently has a consensus target price of $98.00, indicating a potential upside of 98.14%. European Wax Center has a consensus target price of $7.64, indicating a potential upside of 29.65%. Given RCI Hospitality's stronger consensus rating and higher probable upside, analysts clearly believe RCI Hospitality is more favorable than European Wax Center.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
RCI Hospitality	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
European Wax Center	1 Sell rating(s)	2 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.43

Summary

RCI Hospitality beats European Wax Center on 11 of the 18 factors compared between the two stocks.