Five Below (FIVE) Competitors $139.97 +0.30 (+0.21%) Closing price 07/18/2025 04:00 PM EasternExtended Trading$140.14 +0.17 (+0.12%) As of 07/18/2025 07:58 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock FIVE vs. ULTA, DKS, SIG, WINA, SBH, HZO, ODP, BGFV, TSCO, and SNShould you be buying Five Below stock or one of its competitors? The main competitors of Five Below include Ulta Beauty (ULTA), DICK'S Sporting Goods (DKS), Signet Jewelers (SIG), Winmark (WINA), Sally Beauty (SBH), MarineMax (HZO), ODP (ODP), Big 5 Sporting Goods (BGFV), Tractor Supply (TSCO), and SharkNinja (SN). These companies are all part of the "retail/wholesale" sector. Five Below vs. Its Competitors Ulta Beauty DICK'S Sporting Goods Signet Jewelers Winmark Sally Beauty MarineMax ODP Big 5 Sporting Goods Tractor Supply SharkNinja Ulta Beauty (NASDAQ:ULTA) and Five Below (NASDAQ:FIVE) are both retail/wholesale companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, risk, dividends, media sentiment, profitability, institutional ownership and valuation. Do analysts recommend ULTA or FIVE? Ulta Beauty currently has a consensus target price of $465.04, indicating a potential downside of 5.73%. Five Below has a consensus target price of $115.11, indicating a potential downside of 17.76%. Given Ulta Beauty's stronger consensus rating and higher probable upside, analysts plainly believe Ulta Beauty is more favorable than Five Below.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Ulta Beauty 1 Sell rating(s) 11 Hold rating(s) 13 Buy rating(s) 0 Strong Buy rating(s) 2.48Five Below 1 Sell rating(s) 13 Hold rating(s) 6 Buy rating(s) 0 Strong Buy rating(s) 2.25 Which has more volatility & risk, ULTA or FIVE? Ulta Beauty has a beta of 1.08, indicating that its stock price is 8% more volatile than the S&P 500. Comparatively, Five Below has a beta of 1.04, indicating that its stock price is 4% more volatile than the S&P 500. Which has preferable earnings & valuation, ULTA or FIVE? Ulta Beauty has higher revenue and earnings than Five Below. Ulta Beauty is trading at a lower price-to-earnings ratio than Five Below, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioUlta Beauty$11.30B1.96$1.20B$25.6019.27Five Below$3.88B1.99$253.61M$4.7729.34 Is ULTA or FIVE more profitable? Ulta Beauty has a net margin of 10.45% compared to Five Below's net margin of 6.52%. Ulta Beauty's return on equity of 49.73% beat Five Below's return on equity.Company Net Margins Return on Equity Return on Assets Ulta Beauty10.45% 49.73% 20.15% Five Below 6.52%17.00%6.89% Do insiders and institutionals believe in ULTA or FIVE? 90.4% of Ulta Beauty shares are owned by institutional investors. 0.4% of Ulta Beauty shares are owned by company insiders. Comparatively, 1.9% of Five Below shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term. Does the media favor ULTA or FIVE? In the previous week, Ulta Beauty had 9 more articles in the media than Five Below. MarketBeat recorded 28 mentions for Ulta Beauty and 19 mentions for Five Below. Ulta Beauty's average media sentiment score of 1.34 beat Five Below's score of 0.89 indicating that Ulta Beauty is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Ulta Beauty 23 Very Positive mention(s) 3 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Five Below 7 Very Positive mention(s) 6 Positive mention(s) 6 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive SummaryUlta Beauty beats Five Below on 13 of the 16 factors compared between the two stocks. Get Five Below News Delivered to You Automatically Sign up to receive the latest news and ratings for FIVE and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding FIVE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart FIVE vs. The Competition Export to ExcelMetricFive BelowRETAIL IndustryRetail SectorNASDAQ ExchangeMarket Cap$7.71B$11.53B$26.57B$9.41BDividend YieldN/A2.26%177.11%4.04%P/E Ratio29.3415.1329.8619.76Price / Sales1.991.686.0489.19Price / Cash17.2910.9817.0928.17Price / Book4.263.925.675.69Net Income$253.61M$608.19M$879.47M$257.97M7 Day Performance4.21%-0.70%-0.31%1.92%1 Month Performance13.47%5.83%5.64%12.82%1 Year Performance81.05%5.20%23.83%19.22% Five Below Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)FIVEFive Below2.888 of 5 stars$139.97+0.2%$115.11-17.8%+81.1%$7.71B$3.88B29.3423,200ULTAUlta Beauty3.7902 of 5 stars$480.00+0.7%$465.04-3.1%+26.2%$21.57B$11.42B18.7558,000Positive NewsDKSDICK'S Sporting Goods4.7933 of 5 stars$208.87-0.5%$219.56+5.1%-1.2%$16.72B$13.60B14.9456,100SIGSignet Jewelers2.9353 of 5 stars$80.99+1.8%$87.14+7.6%-2.8%$3.33B$6.73B88.0427,595Positive NewsWINAWinmark1.3847 of 5 stars$372.23+0.7%N/A-3.6%$1.31B$83.10M33.2680Earnings ReportDividend AnnouncementSBHSally Beauty3.8019 of 5 stars$10.09+2.7%$12.63+25.2%-13.5%$1.02B$3.72B5.6727,000Positive NewsHZOMarineMax4.544 of 5 stars$26.00-3.6%$33.25+27.9%-26.5%$558.11M$2.43B10.614,050News CoverageUpcoming EarningsODPODP4.4238 of 5 stars$18.33+0.9%$28.00+52.8%-57.3%$551.40M$6.82B-13.1919,000BGFVBig 5 Sporting Goods0.1461 of 5 stars$1.42-0.4%N/A-45.6%$32.34M$777.69M-0.407,600TSCOTractor Supply4.7187 of 5 stars$58.06+2.2%$58.02-0.1%+5.4%$30.78B$14.88B28.8352,000Trending NewsUpcoming EarningsAnalyst ForecastSNSharkNinja2.2061 of 5 stars$111.74+0.7%$121.50+8.7%+61.7%$15.76B$5.53B35.363,688News CoveragePositive NewsAnalyst Forecast Related Companies and Tools Related Companies Ulta Beauty Alternatives DICK'S Sporting Goods Alternatives Signet Jewelers Alternatives Winmark Alternatives Sally Beauty Alternatives MarineMax Alternatives ODP Alternatives Big 5 Sporting Goods Alternatives Tractor Supply Alternatives SharkNinja Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:FIVE) was last updated on 7/21/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredGoogle did what!?!?A new technology has sparked a modern-day gold rush in Silicon Valley. 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