Forrester Research (FORR) Competitors

Forrester Research (NASDAQ:FORR) and The Hackett Group (NASDAQ:HCKT) are both small-cap computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, community ranking, earnings, profitability, institutional ownership, media sentiment, valuation and risk.

Which has stronger valuation & earnings, FORR or HCKT?

The Hackett Group has lower revenue, but higher earnings than Forrester Research. Forrester Research is trading at a lower price-to-earnings ratio than The Hackett Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Forrester Research	$432.47M	0.45	-$5.75M	-$0.30	-33.93
The Hackett Group	$313.86M	2.25	$34.15M	$1.06	24.13

Do analysts rate FORR or HCKT?

The Hackett Group has a consensus target price of $32.67, indicating a potential upside of 27.70%. Given The Hackett Group's stronger consensus rating and higher possible upside, analysts clearly believe The Hackett Group is more favorable than Forrester Research.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Forrester Research	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
The Hackett Group	0 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.75

Is FORR or HCKT a better dividend stock?

Forrester Research pays an annual dividend of $0.80 per share and has a dividend yield of 7.9%. The Hackett Group pays an annual dividend of $0.48 per share and has a dividend yield of 1.9%. Forrester Research pays out -266.7% of its earnings in the form of a dividend. The Hackett Group pays out 45.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Forrester Research is clearly the better dividend stock, given its higher yield and lower payout ratio.

Is FORR or HCKT more profitable?

The Hackett Group has a net margin of 9.44% compared to Forrester Research's net margin of -1.33%. The Hackett Group's return on equity of 36.40% beat Forrester Research's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Forrester Research	-1.33%	6.35%	2.81%
The Hackett Group	9.44%	36.40%	20.02%

Does the media favor FORR or HCKT?

In the previous week, The Hackett Group had 1 more articles in the media than Forrester Research. MarketBeat recorded 5 mentions for The Hackett Group and 4 mentions for Forrester Research. The Hackett Group's average media sentiment score of 0.94 beat Forrester Research's score of 0.29 indicating that The Hackett Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Forrester Research	1 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
The Hackett Group	3 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Does the MarketBeat Community believe in FORR or HCKT?

Forrester Research received 60 more outperform votes than The Hackett Group when rated by MarketBeat users. However, 68.24% of users gave The Hackett Group an outperform vote while only 59.50% of users gave Forrester Research an outperform vote.

Company	Underperform	Outperform
Forrester Research	Outperform Votes 335 59.50%	Underperform Votes 228 40.50%
The Hackett Group	Outperform Votes 275 68.24%	Underperform Votes 128 31.76%

Do insiders & institutionals believe in FORR or HCKT?

55.2% of Forrester Research shares are held by institutional investors. Comparatively, 78.1% of The Hackett Group shares are held by institutional investors. 39.2% of Forrester Research shares are held by company insiders. Comparatively, 15.4% of The Hackett Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Which has more volatility and risk, FORR or HCKT?

Forrester Research has a beta of 0.93, meaning that its share price is 7% less volatile than the S&P 500. Comparatively, The Hackett Group has a beta of 0.98, meaning that its share price is 2% less volatile than the S&P 500.

Summary

The Hackett Group beats Forrester Research on 15 of the 20 factors compared between the two stocks.