Franklin Financial Services (FRAF) Competitors $39.01 -1.19 (-2.96%) Closing price 08/1/2025 04:00 PM EasternExtended Trading$39.07 +0.06 (+0.15%) As of 08/1/2025 04:10 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisChartCompetitorsDividendEarningsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestTrendsBuy This Stock FRAF vs. BFST, NBBK, MCBS, CNCK, BITF, ORRF, IBCP, EQBK, FSBC, and SMBCShould you be buying Franklin Financial Services stock or one of its competitors? The main competitors of Franklin Financial Services include Business First Bancshares (BFST), NB Bancorp (NBBK), MetroCity Bankshares (MCBS), Coincheck Group (CNCK), Bitfarms (BITF), Orrstown Financial Services (ORRF), Independent Bank (IBCP), Equity Bancshares (EQBK), Five Star Bancorp (FSBC), and Southern Missouri Bancorp (SMBC). These companies are all part of the "banking" industry. Franklin Financial Services vs. Its Competitors Business First Bancshares NB Bancorp MetroCity Bankshares Coincheck Group Bitfarms Orrstown Financial Services Independent Bank Equity Bancshares Five Star Bancorp Southern Missouri Bancorp Business First Bancshares (NASDAQ:BFST) and Franklin Financial Services (NASDAQ:FRAF) are both small-cap finance companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, profitability, analyst recommendations, dividends, valuation, earnings, media sentiment and risk. Is BFST or FRAF a better dividend stock? Business First Bancshares pays an annual dividend of $0.56 per share and has a dividend yield of 2.4%. Franklin Financial Services pays an annual dividend of $1.32 per share and has a dividend yield of 3.4%. Business First Bancshares pays out 22.3% of its earnings in the form of a dividend. Franklin Financial Services pays out 40.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Business First Bancshares has increased its dividend for 2 consecutive years and Franklin Financial Services has increased its dividend for 1 consecutive years. Which has more risk & volatility, BFST or FRAF? Business First Bancshares has a beta of 0.85, indicating that its share price is 15% less volatile than the S&P 500. Comparatively, Franklin Financial Services has a beta of 0.18, indicating that its share price is 82% less volatile than the S&P 500. Do institutionals and insiders hold more shares of BFST or FRAF? 47.4% of Business First Bancshares shares are owned by institutional investors. Comparatively, 24.8% of Franklin Financial Services shares are owned by institutional investors. 5.7% of Business First Bancshares shares are owned by company insiders. Comparatively, 6.9% of Franklin Financial Services shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term. Is BFST or FRAF more profitable? Business First Bancshares has a net margin of 15.47% compared to Franklin Financial Services' net margin of 11.78%. Business First Bancshares' return on equity of 11.50% beat Franklin Financial Services' return on equity.Company Net Margins Return on Equity Return on Assets Business First Bancshares15.47% 11.50% 1.08% Franklin Financial Services 11.78%9.78%0.66% Do analysts rate BFST or FRAF? Business First Bancshares presently has a consensus target price of $30.75, suggesting a potential upside of 34.16%. Given Business First Bancshares' stronger consensus rating and higher possible upside, analysts plainly believe Business First Bancshares is more favorable than Franklin Financial Services.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Business First Bancshares 0 Sell rating(s) 0 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 3.00Franklin Financial Services 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Does the media favor BFST or FRAF? In the previous week, Business First Bancshares had 19 more articles in the media than Franklin Financial Services. MarketBeat recorded 20 mentions for Business First Bancshares and 1 mentions for Franklin Financial Services. Business First Bancshares' average media sentiment score of 0.81 beat Franklin Financial Services' score of 0.00 indicating that Business First Bancshares is being referred to more favorably in the media. Company Overall Sentiment Business First Bancshares Positive Franklin Financial Services Neutral Which has preferable valuation & earnings, BFST or FRAF? Business First Bancshares has higher revenue and earnings than Franklin Financial Services. Business First Bancshares is trading at a lower price-to-earnings ratio than Franklin Financial Services, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBusiness First Bancshares$458.96M1.48$65.11M$2.519.13Franklin Financial Services$115.13M1.51$11.10M$3.2611.97 SummaryBusiness First Bancshares beats Franklin Financial Services on 14 of the 19 factors compared between the two stocks. Get Franklin Financial Services News Delivered to You Automatically Sign up to receive the latest news and ratings for FRAF and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding FRAF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart FRAF vs. The Competition Export to ExcelMetricFranklin Financial ServicesBANKS IndustryFinance SectorNASDAQ ExchangeMarket Cap$179.22M$845.02M$12.08B$9.53BDividend Yield3.28%3.21%5.63%4.08%P/E Ratio11.9715.7019.7423.80Price / Sales1.511.9925.9288.12Price / Cash10.9648.6321.3357.96Price / Book1.191.052.095.55Net Income$11.10M$54.19M$1.00B$259.03M7 Day Performance-8.38%-3.17%-2.46%-4.56%1 Month Performance6.12%-3.26%-0.96%4.49%1 Year Performance20.55%11.32%537.06%18.05% Franklin Financial Services Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)FRAFFranklin Financial Services1.5487 of 5 stars$39.01-3.0%N/A+16.3%$179.22M$115.13M11.97280BFSTBusiness First Bancshares4.4664 of 5 stars$24.79-2.4%$30.50+23.0%-5.2%$754.25M$458.96M10.20750News CoverageEarnings ReportAnalyst ForecastAnalyst RevisionNBBKNB Bancorp3.1572 of 5 stars$18.35-0.6%$20.00+9.0%-7.6%$748.93M$304.05M13.80342MCBSMetroCity Bankshares3.6891 of 5 stars$29.67+1.1%$34.00+14.6%-9.3%$745.30M$144.66M11.59220CNCKCoincheck Group1.5674 of 5 stars$5.48+3.6%$10.00+82.5%N/A$686.11M$2.56B0.00N/AUpcoming EarningsGap DownBITFBitfarms2.1787 of 5 stars$1.28+4.1%$3.95+208.6%-52.8%$685.78M$192.88M-6.74110Upcoming EarningsGap UpORRFOrrstown Financial Services4.7317 of 5 stars$34.30-0.7%$39.25+14.4%-5.2%$674.02M$286.37M15.31430IBCPIndependent Bank3.9202 of 5 stars$32.29-0.5%$36.00+11.5%-10.0%$672.60M$323.14M10.52920EQBKEquity Bancshares4.894 of 5 stars$38.360.0%$47.80+24.6%-5.2%$671.82M$228.94M9.64700FSBCFive Star Bancorp4.4312 of 5 stars$31.15+1.9%$35.00+12.4%+4.1%$651.82M$213.40M12.71180SMBCSouthern Missouri Bancorp3.7715 of 5 stars$56.37-0.8%$64.67+14.7%-2.2%$642.35M$305.35M10.88540Upcoming EarningsInsider Trade Related Companies and Tools Related Companies Business First Bancshares Alternatives NB Bancorp Alternatives MetroCity Bankshares Alternatives Coincheck Group Alternatives Bitfarms Alternatives Orrstown Financial Services Alternatives Independent Bank Alternatives Equity Bancshares Alternatives Five Star Bancorp Alternatives Southern Missouri Bancorp Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:FRAF) was last updated on 8/2/2025 by MarketBeat.com Staff From Our PartnersBuffett to put 90% of his money in this one stock?CPA and CFA says you have WAY too many stocks - just buy these 3 After years working at the biggest accoun...Altimetry | SponsoredHe Called Nvidia at $1.10. 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