Franklin Financial Services (FRAF) Competitors $31.40 +0.20 (+0.64%) (As of 10:23 AM ET) Add Compare Share Share Competitors Stock AnalysisChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestTrends FRAF vs. SMBK, SHBI, MSBI, HONE, PFIS, ALRS, HIVE, QD, GCBC, and HKDShould you be buying Franklin Financial Services stock or one of its competitors? The main competitors of Franklin Financial Services include SmartFinancial (SMBK), Shore Bancshares (SHBI), Midland States Bancorp (MSBI), HarborOne Bancorp (HONE), Peoples Financial Services (PFIS), Alerus Financial (ALRS), HIVE Digital Technologies (HIVE), Qudian (QD), Greene County Bancorp (GCBC), and AMTD Digital (HKD). These companies are all part of the "banking" industry. Franklin Financial Services vs. SmartFinancial Shore Bancshares Midland States Bancorp HarborOne Bancorp Peoples Financial Services Alerus Financial HIVE Digital Technologies Qudian Greene County Bancorp AMTD Digital Franklin Financial Services (NASDAQ:FRAF) and SmartFinancial (NASDAQ:SMBK) are both small-cap finance companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, valuation, analyst recommendations, profitability, media sentiment, community ranking, dividends, earnings and risk. Is FRAF or SMBK more profitable? Franklin Financial Services has a net margin of 12.40% compared to SmartFinancial's net margin of 11.88%. Franklin Financial Services' return on equity of 10.19% beat SmartFinancial's return on equity.Company Net Margins Return on Equity Return on Assets Franklin Financial Services12.40% 10.19% 0.70% SmartFinancial 11.88%6.81%0.66% Which has more volatility and risk, FRAF or SMBK? Franklin Financial Services has a beta of 0.31, indicating that its share price is 69% less volatile than the S&P 500. Comparatively, SmartFinancial has a beta of 0.68, indicating that its share price is 32% less volatile than the S&P 500. Do institutionals and insiders believe in FRAF or SMBK? 24.8% of Franklin Financial Services shares are owned by institutional investors. Comparatively, 58.8% of SmartFinancial shares are owned by institutional investors. 6.9% of Franklin Financial Services shares are owned by insiders. Comparatively, 7.7% of SmartFinancial shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth. Does the media prefer FRAF or SMBK? In the previous week, Franklin Financial Services and Franklin Financial Services both had 1 articles in the media. SmartFinancial's average media sentiment score of 1.40 beat Franklin Financial Services' score of 1.00 indicating that SmartFinancial is being referred to more favorably in the news media. Company Overall Sentiment Franklin Financial Services Positive SmartFinancial Positive Do analysts rate FRAF or SMBK? SmartFinancial has a consensus target price of $29.50, indicating a potential downside of 6.02%. Given SmartFinancial's stronger consensus rating and higher possible upside, analysts plainly believe SmartFinancial is more favorable than Franklin Financial Services.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Franklin Financial Services 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00SmartFinancial 0 Sell rating(s) 4 Hold rating(s) 0 Buy rating(s) 1 Strong Buy rating(s) 2.40 Which has better earnings & valuation, FRAF or SMBK? SmartFinancial has higher revenue and earnings than Franklin Financial Services. Franklin Financial Services is trading at a lower price-to-earnings ratio than SmartFinancial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioFranklin Financial Services$72.51M1.89$13.60M$3.179.79SmartFinancial$163.79M3.24$28.59M$1.9416.18 Does the MarketBeat Community favor FRAF or SMBK? SmartFinancial received 192 more outperform votes than Franklin Financial Services when rated by MarketBeat users. CompanyUnderperformOutperformFranklin Financial ServicesN/AN/ASmartFinancialOutperform Votes19258.18% Underperform Votes13841.82% Is FRAF or SMBK a better dividend stock? Franklin Financial Services pays an annual dividend of $1.28 per share and has a dividend yield of 4.1%. SmartFinancial pays an annual dividend of $0.32 per share and has a dividend yield of 1.0%. Franklin Financial Services pays out 40.4% of its earnings in the form of a dividend. SmartFinancial pays out 16.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. SummarySmartFinancial beats Franklin Financial Services on 13 of the 18 factors compared between the two stocks. Ad Prosper Trading AcademyA.I. Trading System Helps Some Traders Pocket $1,100 per DAY!What if I told you 60 seconds a day could completely change your life? This AI-powered trading system finds high-probability option trades in less than 60 seconds a dayClick HERE to access this powerful AI Trading System Get Franklin Financial Services News Delivered to You Automatically Sign up to receive the latest news and ratings for FRAF and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart FRAF vs. The Competition Export to ExcelMetricFranklin Financial ServicesState commercial banks IndustryFinance SectorNASDAQ ExchangeMarket Cap$137.07M$3.11B$11.45B$9.21BDividend Yield4.01%3.64%5.72%4.30%P/E Ratio9.7916.5725.0517.17Price / Sales1.893.3327.23121.16Price / Cash7.9511.2718.5237.84Price / Book1.021.262.614.79Net Income$13.60M$406.76M$1.04B$225.43M7 Day Performance-5.88%-3.97%-2.25%-0.12%1 Month Performance-7.59%-6.47%-3.56%1.56%1 Year Performance-1.18%13.14%11.10%16.07% Franklin Financial Services Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)FRAFFranklin Financial Services3.1781 of 5 stars$31.40+0.6%N/A-0.7%$138.66M$72.51M9.91280Positive NewsSMBKSmartFinancial2.4845 of 5 stars$34.19+0.6%$29.50-13.7%+25.2%$578.70M$163.79M17.54550SHBIShore Bancshares3.6164 of 5 stars$17.13+1.1%$20.00+16.8%+11.3%$570.89M$197.90M13.59610MSBIMidland States Bancorp4.7048 of 5 stars$26.53+0.3%$27.33+3.0%-11.9%$567.74M$470.89M11.45970Positive NewsHONEHarborOne Bancorp2.8611 of 5 stars$12.84flat$13.00+1.2%+0.3%$565.60M$286.14M45.86640Dividend AnnouncementPFISPeoples Financial Services2.0486 of 5 stars$56.27+0.6%$50.00-11.1%+5.4%$562.42M$113.63M54.02400News CoverageALRSAlerus Financial4.4568 of 5 stars$22.05+0.0%$23.20+5.2%-12.1%$558.70M$170.07M137.75840HIVEHIVE Digital Technologies3.3392 of 5 stars$4.14+8.7%$7.40+78.7%-41.9%$557.36M$124.87M-29.4320Analyst RevisionNews CoverageGap UpHigh Trading VolumeQDQudian1.5085 of 5 stars$2.70-3.9%N/A+38.3%$541.62M$17.79M70.25940Positive NewsGCBCGreene County Bancorp3.3619 of 5 stars$31.10-0.8%N/A-3.8%$529.54M$65.02M21.63210HKDAMTD Digital0.2045 of 5 stars$2.73-2.5%N/A-37.7%$522.65M$27.83M0.0050 Related Companies and Tools Related Companies SmartFinancial Alternatives Shore Bancshares Alternatives Midland States Bancorp Alternatives HarborOne Bancorp Alternatives Peoples Financial Services Alternatives Alerus Financial Alternatives HIVE Digital Technologies Alternatives Qudian Alternatives Greene County Bancorp Alternatives AMTD Digital Alternatives Top 10 Stock Comparisons Bank Stocks Artificial Intelligence Stocks Toy Stocks Growth Stocks Airline Stocks Chinese Stocks EV Charging Stocks Defense Stocks Lithium Stocks Pharmaceutical Stocks This page (NASDAQ:FRAF) was last updated on 12/24/2024 by MarketBeat.com Staff From Our Partners"This looks and feels like 2000," says investing legendOur senior analyst Dan Ferris says a new surprise crisis could begin at any moment... and this time, he says i...Stansberry Research | SponsoredA.I. 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