Franklin Financial Services (FRAF) Competitors $33.86 -0.04 (-0.12%) As of 01/30/2025 04:00 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestTrends FRAF vs. QD, LDI, HONE, SHBI, FFWM, PFIS, YRD, ALRS, HKD, and TCBXShould you be buying Franklin Financial Services stock or one of its competitors? The main competitors of Franklin Financial Services include Qudian (QD), loanDepot (LDI), HarborOne Bancorp (HONE), Shore Bancshares (SHBI), First Foundation (FFWM), Peoples Financial Services (PFIS), Yiren Digital (YRD), Alerus Financial (ALRS), AMTD Digital (HKD), and Third Coast Bancshares (TCBX). These companies are all part of the "banking" industry. Franklin Financial Services vs. Qudian loanDepot HarborOne Bancorp Shore Bancshares First Foundation Peoples Financial Services Yiren Digital Alerus Financial AMTD Digital Third Coast Bancshares Franklin Financial Services (NASDAQ:FRAF) and Qudian (NYSE:QD) are both small-cap finance companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, community ranking, risk, dividends, earnings, valuation, media sentiment, profitability and analyst recommendations. Which has more volatility & risk, FRAF or QD? Franklin Financial Services has a beta of 0.33, indicating that its stock price is 67% less volatile than the S&P 500. Comparatively, Qudian has a beta of 0.76, indicating that its stock price is 24% less volatile than the S&P 500. Which has preferable valuation and earnings, FRAF or QD? Franklin Financial Services has higher revenue and earnings than Qudian. Franklin Financial Services is trading at a lower price-to-earnings ratio than Qudian, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioFranklin Financial Services$72.51M2.07$13.60M$2.4913.62Qudian$17.79M33.43$5.51M$0.0474.13 Is FRAF or QD more profitable? Qudian has a net margin of 18.32% compared to Franklin Financial Services' net margin of 12.40%. Franklin Financial Services' return on equity of 10.19% beat Qudian's return on equity.Company Net Margins Return on Equity Return on Assets Franklin Financial Services12.40% 10.19% 0.70% Qudian 18.32%0.36%0.34% Does the MarketBeat Community believe in FRAF or QD? Qudian received 476 more outperform votes than Franklin Financial Services when rated by MarketBeat users. CompanyUnderperformOutperformFranklin Financial ServicesN/AN/AQudianOutperform Votes47667.81% Underperform Votes22632.19% Does the media favor FRAF or QD? In the previous week, Franklin Financial Services had 6 more articles in the media than Qudian. MarketBeat recorded 8 mentions for Franklin Financial Services and 2 mentions for Qudian. Qudian's average media sentiment score of 1.38 beat Franklin Financial Services' score of 0.75 indicating that Qudian is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Franklin Financial Services 2 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Qudian 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do insiders and institutionals have more ownership in FRAF or QD? 24.8% of Franklin Financial Services shares are held by institutional investors. Comparatively, 8.1% of Qudian shares are held by institutional investors. 6.9% of Franklin Financial Services shares are held by insiders. Comparatively, 25.7% of Qudian shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term. SummaryFranklin Financial Services and Qudian tied by winning 7 of the 14 factors compared between the two stocks. Get Franklin Financial Services News Delivered to You Automatically Sign up to receive the latest news and ratings for FRAF and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart FRAF vs. The Competition Export to ExcelMetricFranklin Financial ServicesState commercial banks IndustryFinance SectorNASDAQ ExchangeMarket Cap$149.66M$3.28B$11.91B$9.11BDividend Yield3.87%3.61%5.76%3.98%P/E Ratio10.6816.5024.4217.50Price / Sales1.632.4027.7781.92Price / Cash7.9710.5418.1237.67Price / Book1.121.292.714.72Net Income$13.60M$418.69M$1.07B$224.62M7 Day Performance1.68%1.47%0.79%-0.53%1 Month Performance12.87%2.15%2.04%3.45%1 Year Performance1.99%15.81%13.66%18.95% Franklin Financial Services Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)FRAFFranklin Financial Services3.5001 of 5 stars$33.92+0.1%N/A+2.2%$149.69M$72.51M10.70280Earnings ReportUpcoming EarningsShort Interest ↓News CoverageQDQudian2.3745 of 5 stars$2.94+0.2%N/A+42.9%$587.56M$17.79M73.23940Short Interest ↓News CoveragePositive NewsLDIloanDepot3.0646 of 5 stars$1.79+2.6%$2.60+45.7%-41.2%$583.70M$974.02M-3.434,250HONEHarborOne Bancorp3.726 of 5 stars$12.37+3.0%$13.00+5.1%+0.3%$544.77M$286.14M44.17640Earnings ReportUpcoming EarningsShort Interest ↑News CoverageSHBIShore Bancshares4.1856 of 5 stars$15.82+1.6%$20.00+26.4%+15.4%$527.28M$247.24M12.66450Earnings ReportShort Interest ↓News CoverageFFWMFirst Foundation2.8781 of 5 stars$6.39+2.2%$6.75+5.6%-46.7%$526.28M$623.04M-5.71710News CoverageGap DownPFISPeoples Financial Services2.969 of 5 stars$51.82+1.9%$50.00-3.5%+9.3%$517.63M$163.98M50.31400Positive NewsYRDYiren Digital2.9743 of 5 stars$5.86+5.9%N/A+20.6%$513.13M$689.53M2.023,800ALRSAlerus Financial4.1808 of 5 stars$20.18+1.8%$22.80+13.0%-12.8%$512.78M$269.76M126.48840Earnings ReportAnalyst ForecastShort Interest ↑News CoverageGap UpHKDAMTD Digital0.3518 of 5 stars$2.66-2.6%N/A-29.5%$509.24M$27.83M0.0050Short Interest ↑News CoverageGap UpHigh Trading VolumeTCBXThird Coast Bancshares2.3263 of 5 stars$37.21+1.4%$33.75-9.3%+82.8%$508.96M$338.98M13.43330Analyst DowngradeShort Interest ↑News Coverage Related Companies and Tools Related Companies Qudian Alternatives loanDepot Alternatives HarborOne Bancorp Alternatives Shore Bancshares Alternatives First Foundation Alternatives Peoples Financial Services Alternatives Yiren Digital Alternatives Alerus Financial Alternatives AMTD Digital Alternatives Third Coast Bancshares Alternatives Top 10 Stock Comparisons Bank Stocks Artificial Intelligence Stocks Toy Stocks Growth Stocks Airline Stocks Chinese Stocks EV Charging Stocks Defense Stocks Lithium Stocks Pharmaceutical Stocks This page (NASDAQ:FRAF) was last updated on 1/31/2025 by MarketBeat.com Staff From Our Partners Is Starlink Set For The Largest IPO In History?He turned PayPal from a tiny, off-the-radar startup… to a massive $64 billion giant. 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