Franklin Financial Services (FRAF) Competitors $39.20 -0.14 (-0.36%) Closing price 04/28/2025 04:00 PM EasternExtended Trading$39.13 -0.07 (-0.18%) As of 04/28/2025 04:05 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisChartCompetitorsDividendEarningsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestTrendsBuy This Stock FRAF vs. NBBK, PGY, ESQ, BFST, OSBC, FUFU, EQBK, MCB, IBCP, and SMBCShould you be buying Franklin Financial Services stock or one of its competitors? The main competitors of Franklin Financial Services include NB Bancorp (NBBK), Pagaya Technologies (PGY), Esquire Financial (ESQ), Business First Bancshares (BFST), Old Second Bancorp (OSBC), BitFuFu (FUFU), Equity Bancshares (EQBK), Metropolitan Bank (MCB), Independent Bank (IBCP), and Southern Missouri Bancorp (SMBC). These companies are all part of the "banking" industry. Franklin Financial Services vs. NB Bancorp Pagaya Technologies Esquire Financial Business First Bancshares Old Second Bancorp BitFuFu Equity Bancshares Metropolitan Bank Independent Bank Southern Missouri Bancorp Franklin Financial Services (NASDAQ:FRAF) and NB Bancorp (NASDAQ:NBBK) are both small-cap finance companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, media sentiment, community ranking, risk, earnings, institutional ownership, analyst recommendations, valuation and profitability. Is FRAF or NBBK more profitable? NB Bancorp has a net margin of 13.86% compared to Franklin Financial Services' net margin of 9.64%. Franklin Financial Services' return on equity of 7.91% beat NB Bancorp's return on equity.Company Net Margins Return on Equity Return on Assets Franklin Financial Services9.64% 7.91% 0.54% NB Bancorp 13.86%6.04%0.93% Does the media refer more to FRAF or NBBK? In the previous week, NB Bancorp had 9 more articles in the media than Franklin Financial Services. MarketBeat recorded 11 mentions for NB Bancorp and 2 mentions for Franklin Financial Services. Franklin Financial Services' average media sentiment score of 0.93 beat NB Bancorp's score of 0.81 indicating that Franklin Financial Services is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Franklin Financial Services 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive NB Bancorp 3 Very Positive mention(s) 0 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has higher valuation and earnings, FRAF or NBBK? NB Bancorp has higher revenue and earnings than Franklin Financial Services. NB Bancorp is trading at a lower price-to-earnings ratio than Franklin Financial Services, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioFranklin Financial Services$69.89M2.49$11.10M$2.4915.74NB Bancorp$177.98M4.01$42.15M$1.1814.45 Do institutionals & insiders hold more shares of FRAF or NBBK? 24.8% of Franklin Financial Services shares are held by institutional investors. 6.9% of Franklin Financial Services shares are held by company insiders. Comparatively, 1.9% of NB Bancorp shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth. Does the MarketBeat Community believe in FRAF or NBBK? NB Bancorp received 3 more outperform votes than Franklin Financial Services when rated by MarketBeat users. CompanyUnderperformOutperformFranklin Financial ServicesN/AN/ANB BancorpOutperform Votes3100.00% Underperform VotesNo Votes Which has more volatility and risk, FRAF or NBBK? Franklin Financial Services has a beta of 0.18, indicating that its stock price is 82% less volatile than the S&P 500. Comparatively, NB Bancorp has a beta of 0.5, indicating that its stock price is 50% less volatile than the S&P 500. Do analysts prefer FRAF or NBBK? NB Bancorp has a consensus target price of $22.00, suggesting a potential upside of 29.03%. Given NB Bancorp's stronger consensus rating and higher possible upside, analysts plainly believe NB Bancorp is more favorable than Franklin Financial Services.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Franklin Financial Services 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00NB Bancorp 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00 SummaryNB Bancorp beats Franklin Financial Services on 12 of the 17 factors compared between the two stocks. Get Franklin Financial Services News Delivered to You Automatically Sign up to receive the latest news and ratings for FRAF and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart FRAF vs. The Competition Export to ExcelMetricFranklin Financial ServicesState commercial banks IndustryFinance SectorNASDAQ ExchangeMarket Cap$174.05M$3.04B$11.06B$7.80BDividend Yield3.22%3.87%5.82%4.24%P/E Ratio15.7422.8821.9718.46Price / Sales2.493.0025.96104.12Price / Cash9.0210.6317.5934.62Price / Book1.291.152.634.21Net Income$11.10M$372.21M$1.03B$248.18M7 Day Performance1.55%4.92%3.75%7.25%1 Month Performance10.73%-1.38%-0.91%0.53%1 Year Performance28.95%16.77%537.98%4.89% Franklin Financial Services Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)FRAFFranklin Financial Services1.9064 of 5 stars$39.20-0.4%N/A+28.9%$174.05M$69.89M15.74280Positive NewsNBBKNB Bancorp3.89 of 5 stars$16.30-0.7%$22.00+35.0%+17.4%$682.04M$172.73M15.23342Earnings ReportShort Interest ↓PGYPagaya Technologies4.1906 of 5 stars$8.98-5.0%$20.61+129.5%+6.0%$676.18M$1.00B-1.63800ESQEsquire Financial1.9293 of 5 stars$79.17-1.7%$88.00+11.2%+71.3%$667.56M$124.82M15.34110Earnings ReportDividend AnnouncementNews CoveragePositive NewsBFSTBusiness First Bancshares4.0796 of 5 stars$22.48-1.1%$31.50+40.1%+11.7%$664.78M$270.37M9.95750Earnings ReportDividend AnnouncementOSBCOld Second Bancorp3.725 of 5 stars$14.68-0.7%$20.90+42.4%+13.8%$661.29M$279.90M7.85890Earnings ReportEx-DividendAnalyst ForecastAnalyst RevisionNews CoverageFUFUBitFuFu3.2479 of 5 stars$4.00-7.4%$7.00+75.0%+19.7%$652.43M$463.33M11.4329Gap UpEQBKEquity Bancshares3.4105 of 5 stars$36.72+0.7%$46.60+26.9%+15.4%$642.93M$225.03M9.23700Positive NewsMCBMetropolitan Bank3.3404 of 5 stars$56.05+2.6%$78.13+39.4%+45.2%$629.16M$276.91M9.47240Earnings ReportIBCPIndependent Bank2.9747 of 5 stars$29.99-0.4%$39.17+30.6%+23.3%$628.98M$215.80M9.49920Earnings ReportDividend AnnouncementAnalyst ForecastAnalyst RevisionPositive NewsSMBCSouthern Missouri Bancorp4.3614 of 5 stars$49.47+0.5%$70.00+41.5%+28.6%$591.61M$171.80M10.80540Upcoming EarningsShort Interest ↑ Related Companies and Tools Related Companies NB Bancorp Alternatives Pagaya Technologies Alternatives Esquire Financial Alternatives Business First Bancshares Alternatives Old Second Bancorp Alternatives BitFuFu Alternatives Equity Bancshares Alternatives Metropolitan Bank Alternatives Independent Bank Alternatives Southern Missouri Bancorp Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:FRAF) was last updated on 4/29/2025 by MarketBeat.com Staff From Our PartnersElon Set to Shock the World by May 1st ?Tech legend Jeff Brown recently traveled to the industrial zone of South Memphis to investigate what he believ...Brownstone Research | SponsoredWarning: “DOGE Collapse” imminentElon Strikes Back You may already sense that the tide is turning against Elon Musk and DOGE. 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