Freshpet (FRPT) Competitors $70.37 +2.43 (+3.58%) Closing price 07/8/2025 04:00 PM EasternExtended Trading$71.57 +1.20 (+1.71%) As of 07/8/2025 06:06 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock FRPT vs. VITL, UTZ, BRBR, LW, NOMD, KLG, OTLY, MAMA, BYND, and AFRIShould you be buying Freshpet stock or one of its competitors? The main competitors of Freshpet include Vital Farms (VITL), Utz Brands (UTZ), BellRing Brands (BRBR), Lamb Weston (LW), Nomad Foods (NOMD), WK Kellogg (KLG), Oatly Group (OTLY), Mama's Creations (MAMA), Beyond Meat (BYND), and Forafric Global (AFRI). These companies are all part of the "food products" industry. Freshpet vs. Its Competitors Vital Farms Utz Brands BellRing Brands Lamb Weston Nomad Foods WK Kellogg Oatly Group Mama's Creations Beyond Meat Forafric Global Vital Farms (NASDAQ:VITL) and Freshpet (NASDAQ:FRPT) are both consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, earnings, institutional ownership, risk, media sentiment, dividends, analyst recommendations and profitability. Which has preferable valuation and earnings, VITL or FRPT? Vital Farms has higher earnings, but lower revenue than Freshpet. Vital Farms is trading at a lower price-to-earnings ratio than Freshpet, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioVital Farms$606.31M2.87$53.39M$1.1234.87Freshpet$975.18M3.52$46.92M$0.31227.00 Do insiders & institutionals believe in VITL or FRPT? 98.6% of Vital Farms shares are held by institutional investors. 21.3% of Vital Farms shares are held by company insiders. Comparatively, 4.4% of Freshpet shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term. Which has more risk & volatility, VITL or FRPT? Vital Farms has a beta of 0.94, meaning that its share price is 6% less volatile than the S&P 500. Comparatively, Freshpet has a beta of 1.79, meaning that its share price is 79% more volatile than the S&P 500. Does the media favor VITL or FRPT? In the previous week, Vital Farms had 5 more articles in the media than Freshpet. MarketBeat recorded 12 mentions for Vital Farms and 7 mentions for Freshpet. Freshpet's average media sentiment score of 1.19 beat Vital Farms' score of 0.67 indicating that Freshpet is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Vital Farms 5 Very Positive mention(s) 3 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Freshpet 5 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Positive Is VITL or FRPT more profitable? Vital Farms has a net margin of 8.26% compared to Freshpet's net margin of 1.54%. Vital Farms' return on equity of 19.53% beat Freshpet's return on equity.Company Net Margins Return on Equity Return on Assets Vital Farms8.26% 19.53% 14.63% Freshpet 1.54%3.16%2.11% Do analysts prefer VITL or FRPT? Vital Farms presently has a consensus price target of $44.67, suggesting a potential upside of 14.38%. Freshpet has a consensus price target of $122.00, suggesting a potential upside of 73.37%. Given Freshpet's higher probable upside, analysts plainly believe Freshpet is more favorable than Vital Farms.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Vital Farms 0 Sell rating(s) 0 Hold rating(s) 9 Buy rating(s) 1 Strong Buy rating(s) 3.10Freshpet 1 Sell rating(s) 5 Hold rating(s) 9 Buy rating(s) 0 Strong Buy rating(s) 2.53 SummaryVital Farms beats Freshpet on 10 of the 16 factors compared between the two stocks. Get Freshpet News Delivered to You Automatically Sign up to receive the latest news and ratings for FRPT and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding FRPT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart FRPT vs. The Competition Export to ExcelMetricFreshpetFOOD IndustryStaples SectorNASDAQ ExchangeMarket Cap$3.31B$8.40B$16.33B$8.95BDividend YieldN/A3.49%3.14%4.06%P/E Ratio227.0026.3119.9220.10Price / Sales3.521.7356.95120.29Price / Cash28.7312.6414.6957.86Price / Book3.243.626.145.56Net Income$46.92M$398.24M$680.31M$248.40M7 Day Performance-2.47%-2.22%-0.82%4.67%1 Month Performance-9.13%-2.65%-0.65%6.64%1 Year Performance-45.63%0.53%7.52%21.31% Freshpet Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)FRPTFreshpet4.0957 of 5 stars$70.37+3.6%$122.00+73.4%-48.1%$3.31B$975.18M227.001,296Positive NewsVITLVital Farms3.6886 of 5 stars$38.52-0.8%$44.63+15.8%-14.7%$1.72B$606.31M34.39290News CoverageAnalyst ForecastUTZUtz Brands3.6424 of 5 stars$12.57+1.0%$17.69+40.7%-19.7%$1.78B$1.41B39.283,200BRBRBellRing Brands4.0505 of 5 stars$57.90-1.1%$77.00+33.0%-2.7%$7.35B$2.00B26.93380News CoverageLWLamb Weston4.7872 of 5 stars$51.94-2.7%$67.73+30.4%-34.9%$7.33B$6.47B20.3710,700NOMDNomad Foods4.7558 of 5 stars$16.98-0.4%$24.00+41.3%+3.6%$2.60B$3.35B11.327,788Positive NewsKLGWK Kellogg1.1388 of 5 stars$15.94-0.4%$16.86+5.8%+4.7%$1.37B$2.71B24.913,280Analyst DowngradeOTLYOatly Group1.8508 of 5 stars$11.87+2.0%$16.80+41.5%-35.5%$355.27M$823.67M-2.081,482Positive NewsMAMAMama's Creations1.8603 of 5 stars$8.30+1.0%$10.50+26.5%+20.2%$312.16M$123.33M75.46N/APositive NewsBYNDBeyond Meat2.744 of 5 stars$3.49+2.0%$4.00+14.6%-47.4%$266.88M$326.45M-1.53880Positive NewsAFRIForafric GlobalN/A$7.80+0.5%N/A-29.5%$209.66M$274.22M0.001Positive NewsHigh Trading Volume Related Companies and Tools Related Companies Vital Farms Alternatives Utz Brands Alternatives BellRing Brands Alternatives Lamb Weston Alternatives Nomad Foods Alternatives WK Kellogg Alternatives Oatly Group Alternatives Mama's Creations Alternatives Beyond Meat Alternatives Forafric Global Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:FRPT) was last updated on 7/9/2025 by MarketBeat.com Staff From Our PartnersA grave, grave error.I thought what happened 25 years ago was a once- in-a-lifetime event… but how wrong I was. 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