Giftify (GIFT) Competitors

BARK (NYSE:BARK) and Giftify (NASDAQ:GIFT) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their valuation, institutional ownership, analyst recommendations, profitability, dividends, risk, media sentiment and earnings.

Do institutionals and insiders hold more shares of BARK or GIFT?

28.8% of BARK shares are held by institutional investors. 14.8% of BARK shares are held by insiders. Comparatively, 20.5% of Giftify shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Is BARK or GIFT more profitable?

BARK has a net margin of -6.79% compared to Giftify's net margin of -21.03%. BARK's return on equity of -14.70% beat Giftify's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
BARK	-6.79%	-14.70%	-5.97%
Giftify	-21.03%	-85.66%	-51.19%

Which has more risk and volatility, BARK or GIFT?

BARK has a beta of 1.88, suggesting that its stock price is 88% more volatile than the S&P 500. Comparatively, Giftify has a beta of -1.58, suggesting that its stock price is 258% less volatile than the S&P 500.

Do analysts rate BARK or GIFT?

BARK presently has a consensus target price of $2.63, suggesting a potential upside of 198.30%. Giftify has a consensus target price of $4.00, suggesting a potential upside of 249.80%. Given Giftify's stronger consensus rating and higher possible upside, analysts plainly believe Giftify is more favorable than BARK.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
BARK	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67
Giftify	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Does the media refer more to BARK or GIFT?

In the previous week, BARK had 7 more articles in the media than Giftify. MarketBeat recorded 8 mentions for BARK and 1 mentions for Giftify. Giftify's average media sentiment score of 1.87 beat BARK's score of 0.26 indicating that Giftify is being referred to more favorably in the news media.

Company	Overall Sentiment
BARK	Neutral
Giftify	Very Positive

Which has stronger earnings and valuation, BARK or GIFT?

Giftify has lower revenue, but higher earnings than BARK.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
BARK	$484.18M	0.31	-$32.88M	-$0.19	-4.63
Giftify	$88.93M	0.38	-$18.83M	N/A	N/A

Summary

BARK beats Giftify on 8 of the 14 factors compared between the two stocks.