Grocery Outlet (GO) Competitors

FirstCash (NASDAQ:FCFS) and Grocery Outlet (NASDAQ:GO) are both business services companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, earnings, dividends, institutional ownership, risk, profitability, valuation, community ranking and media sentiment.

Which has better earnings & valuation, FCFS or GO?

FirstCash has higher earnings, but lower revenue than Grocery Outlet. FirstCash is trading at a lower price-to-earnings ratio than Grocery Outlet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
FirstCash	$3.39B	1.63	$258.82M	$5.73	21.47
Grocery Outlet	$4.37B	0.31	$79.44M	$0.39	35.13

Which has more risk & volatility, FCFS or GO?

FirstCash has a beta of 0.58, meaning that its stock price is 42% less volatile than the S&P 500. Comparatively, Grocery Outlet has a beta of 0.36, meaning that its stock price is 64% less volatile than the S&P 500.

Does the media refer more to FCFS or GO?

In the previous week, Grocery Outlet had 5 more articles in the media than FirstCash. MarketBeat recorded 12 mentions for Grocery Outlet and 7 mentions for FirstCash. FirstCash's average media sentiment score of 1.28 beat Grocery Outlet's score of 0.32 indicating that FirstCash is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
FirstCash	6 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Grocery Outlet	3 Very Positive mention(s)	1 Positive mention(s)	8 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do insiders and institutionals hold more shares of FCFS or GO?

80.3% of FirstCash shares are held by institutional investors. Comparatively, 99.9% of Grocery Outlet shares are held by institutional investors. 14.8% of FirstCash shares are held by company insiders. Comparatively, 4.5% of Grocery Outlet shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Do analysts prefer FCFS or GO?

FirstCash currently has a consensus target price of $135.67, suggesting a potential upside of 10.27%. Grocery Outlet has a consensus target price of $15.25, suggesting a potential upside of 11.31%. Given Grocery Outlet's higher possible upside, analysts clearly believe Grocery Outlet is more favorable than FirstCash.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
FirstCash	0 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.75
Grocery Outlet	2 Sell rating(s)	9 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	2.08

Is FCFS or GO more profitable?

FirstCash has a net margin of 7.64% compared to Grocery Outlet's net margin of 1.20%. FirstCash's return on equity of 14.99% beat Grocery Outlet's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
FirstCash	7.64%	14.99%	6.94%
Grocery Outlet	1.20%	5.25%	2.11%

Does the MarketBeat Community prefer FCFS or GO?

Grocery Outlet received 14 more outperform votes than FirstCash when rated by MarketBeat users. However, 42.22% of users gave FirstCash an outperform vote while only 31.73% of users gave Grocery Outlet an outperform vote.

Company	Underperform	Outperform
FirstCash	Outperform Votes 19 42.22%	Underperform Votes 26 57.78%
Grocery Outlet	Outperform Votes 33 31.73%	Underperform Votes 71 68.27%

Summary

FirstCash beats Grocery Outlet on 12 of the 19 factors compared between the two stocks.