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Alphabet (GOOG) Competitors

Alphabet logo
$197.55 +3.14 (+1.62%)
As of 01/17/2025 04:00 PM Eastern

GOOG vs. OMC, LAMR, IPG, CCO, NCMI, GOOGL, META, APP, TTD, and BIDU

Should you be buying Alphabet stock or one of its competitors? The main competitors of Alphabet include Omnicom Group (OMC), Lamar Advertising (LAMR), Interpublic Group of Companies (IPG), Clear Channel Outdoor (CCO), National CineMedia (NCMI), Alphabet (GOOGL), Meta Platforms (META), AppLovin (APP), Trade Desk (TTD), and Baidu (BIDU).

Alphabet vs.

Alphabet (NASDAQ:GOOG) and Omnicom Group (NYSE:OMC) are both large-cap computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, community ranking, earnings, analyst recommendations, dividends, profitability, media sentiment, institutional ownership and valuation.

Alphabet currently has a consensus price target of $200.56, suggesting a potential upside of 1.52%. Omnicom Group has a consensus price target of $110.00, suggesting a potential upside of 28.80%. Given Omnicom Group's higher possible upside, analysts clearly believe Omnicom Group is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
6 Hold rating(s)
13 Buy rating(s)
3 Strong Buy rating(s)
2.86
Omnicom Group
1 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.50

Alphabet received 2039 more outperform votes than Omnicom Group when rated by MarketBeat users. Likewise, 82.60% of users gave Alphabet an outperform vote while only 49.48% of users gave Omnicom Group an outperform vote.

CompanyUnderperformOutperform
AlphabetOutperform Votes
2417
82.60%
Underperform Votes
509
17.40%
Omnicom GroupOutperform Votes
378
49.48%
Underperform Votes
386
50.52%

Alphabet has a beta of 0.99, meaning that its share price is 1% less volatile than the S&P 500. Comparatively, Omnicom Group has a beta of 0.98, meaning that its share price is 2% less volatile than the S&P 500.

Alphabet pays an annual dividend of $0.80 per share and has a dividend yield of 0.4%. Omnicom Group pays an annual dividend of $2.80 per share and has a dividend yield of 3.3%. Alphabet pays out 10.6% of its earnings in the form of a dividend. Omnicom Group pays out 38.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Alphabet has a net margin of 27.74% compared to Omnicom Group's net margin of 9.45%. Omnicom Group's return on equity of 36.59% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet27.74% 31.66% 22.79%
Omnicom Group 9.45%36.59%5.61%

In the previous week, Alphabet had 147 more articles in the media than Omnicom Group. MarketBeat recorded 155 mentions for Alphabet and 8 mentions for Omnicom Group. Alphabet's average media sentiment score of 0.81 beat Omnicom Group's score of 0.46 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
106 Very Positive mention(s)
6 Positive mention(s)
26 Neutral mention(s)
14 Negative mention(s)
1 Very Negative mention(s)
Positive
Omnicom Group
4 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

27.3% of Alphabet shares are held by institutional investors. Comparatively, 92.0% of Omnicom Group shares are held by institutional investors. 13.0% of Alphabet shares are held by insiders. Comparatively, 1.3% of Omnicom Group shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Alphabet has higher revenue and earnings than Omnicom Group. Omnicom Group is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$307.39B7.87$73.80B$7.5426.20
Omnicom Group$14.69B1.13$1.39B$7.3211.67

Summary

Alphabet beats Omnicom Group on 17 of the 21 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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GOOG vs. The Competition

MetricAlphabetComputer & Data IndustryComputer SectorNASDAQ Exchange
Market Cap$2.42T$87.46B$27.16B$9.15B
Dividend Yield0.41%0.85%2.78%4.03%
P/E Ratio26.2048.97232.6217.36
Price / Sales7.87274.223,650.9579.32
Price / Cash28.0132.5434.3635.97
Price / Book8.676.148.404.79
Net Income$73.80B$2.33B$671.11M$225.00M
7 Day Performance2.74%3.49%3.68%2.62%
1 Month Performance2.38%3.14%4.90%3.81%
1 Year Performance33.51%70.34%24.32%20.10%

Alphabet Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
GOOG
Alphabet
4.7219 of 5 stars
$197.55
+1.6%
$200.56
+1.5%
+33.5%$2.42T$339.86B26.20190,200
OMC
Omnicom Group
4.4236 of 5 stars
$82.30
+0.3%
$110.00
+33.7%
-2.8%$16.06B$14.69B11.2475,900
LAMR
Lamar Advertising
3.6187 of 5 stars
$118.33
-0.3%
$132.40
+11.9%
+18.4%$12.11B$2.18B23.673,500Positive News
IPG
Interpublic Group of Companies
4.0532 of 5 stars
$26.69
+0.2%
$32.50
+21.8%
-12.6%$9.94B$10.86B12.5958,400Analyst Forecast
Short Interest ↑
News Coverage
CCO
Clear Channel Outdoor
2.7717 of 5 stars
$1.46
+1.7%
$2.16
+48.6%
-9.9%$711.61M$2.23B-5.024,700
NCMI
National CineMedia
1.7395 of 5 stars
$5.99
-0.3%
$8.06
+34.6%
+64.3%$568.54M$245.30M-23.96350
GOOGL
Alphabet
4.1572 of 5 stars
$189.03
-1.6%
$208.15
+10.1%
+33.9%$2.31T$339.86B25.07190,200Short Interest ↓
META
Meta Platforms
4.352 of 5 stars
$600.72
-2.5%
$647.98
+7.9%
+59.8%$1.52T$156.23B28.3067,317Gap Up
APP
AppLovin
3.0496 of 5 stars
$309.79
-2.7%
$338.06
+9.1%
+732.1%$103.96B$4.29B93.881,745Gap Up
TTD
Trade Desk
3.2443 of 5 stars
$118.12
-0.6%
$129.55
+9.7%
+86.1%$58.30B$2.31B193.643,115Gap Up
BIDU
Baidu
4.6119 of 5 stars
$78.12
+0.9%
$113.75
+45.6%
-19.2%$27.39B$134.84B9.5639,800

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This page (NASDAQ:GOOG) was last updated on 1/20/2025 by MarketBeat.com Staff
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