Alphabet (GOOG) Competitors $181.58 -5.06 (-2.71%) Closing price 04:00 PM EasternExtended Trading$181.38 -0.20 (-0.11%) As of 08:00 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrends GOOG vs. OMC, LAMR, IPG, CCO, NCMI, GOOGL, META, APP, FLUT, and TTDShould you be buying Alphabet stock or one of its competitors? The main competitors of Alphabet include Omnicom Group (OMC), Lamar Advertising (LAMR), Interpublic Group of Companies (IPG), Clear Channel Outdoor (CCO), National CineMedia (NCMI), Alphabet (GOOGL), Meta Platforms (META), AppLovin (APP), Flutter Entertainment (FLUT), and Trade Desk (TTD). Alphabet vs. Omnicom Group Lamar Advertising Interpublic Group of Companies Clear Channel Outdoor National CineMedia Alphabet Meta Platforms AppLovin Flutter Entertainment Trade Desk Alphabet (NASDAQ:GOOG) and Omnicom Group (NYSE:OMC) are both large-cap computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, community ranking, profitability, valuation, risk, earnings, media sentiment and dividends. Which has more volatility & risk, GOOG or OMC? Alphabet has a beta of 1, indicating that its share price has a similar volatility profile to the S&P 500.Comparatively, Omnicom Group has a beta of 0.97, indicating that its share price is 3% less volatile than the S&P 500. Which has stronger earnings and valuation, GOOG or OMC? Alphabet has higher revenue and earnings than Omnicom Group. Omnicom Group is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAlphabet$350.02B6.34$100.12B$8.0522.63Omnicom Group$15.69B1.03$1.48B$7.4511.02 Is GOOG or OMC more profitable? Alphabet has a net margin of 28.60% compared to Omnicom Group's net margin of 9.44%. Omnicom Group's return on equity of 36.39% beat Alphabet's return on equity.Company Net Margins Return on Equity Return on Assets Alphabet28.60% 32.49% 23.52% Omnicom Group 9.44%36.39%5.67% Do analysts prefer GOOG or OMC? Alphabet currently has a consensus price target of $209.13, indicating a potential upside of 14.81%. Omnicom Group has a consensus price target of $108.25, indicating a potential upside of 31.86%. Given Omnicom Group's higher possible upside, analysts plainly believe Omnicom Group is more favorable than Alphabet.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Alphabet 0 Sell rating(s) 6 Hold rating(s) 12 Buy rating(s) 3 Strong Buy rating(s) 2.86Omnicom Group 1 Sell rating(s) 3 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 2.44 Does the MarketBeat Community prefer GOOG or OMC? Alphabet received 2040 more outperform votes than Omnicom Group when rated by MarketBeat users. Likewise, 82.62% of users gave Alphabet an outperform vote while only 49.54% of users gave Omnicom Group an outperform vote. CompanyUnderperformOutperformAlphabetOutperform Votes242082.62% Underperform Votes50917.38%Omnicom GroupOutperform Votes38049.54% Underperform Votes38750.46% Does the media prefer GOOG or OMC? In the previous week, Alphabet had 151 more articles in the media than Omnicom Group. MarketBeat recorded 172 mentions for Alphabet and 21 mentions for Omnicom Group. Alphabet's average media sentiment score of 1.24 beat Omnicom Group's score of 0.83 indicating that Alphabet is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Alphabet 136 Very Positive mention(s) 15 Positive mention(s) 12 Neutral mention(s) 2 Negative mention(s) 4 Very Negative mention(s) Positive Omnicom Group 12 Very Positive mention(s) 3 Positive mention(s) 3 Neutral mention(s) 3 Negative mention(s) 0 Very Negative mention(s) Positive Is GOOG or OMC a better dividend stock? Alphabet pays an annual dividend of $0.80 per share and has a dividend yield of 0.4%. Omnicom Group pays an annual dividend of $2.80 per share and has a dividend yield of 3.4%. Alphabet pays out 9.9% of its earnings in the form of a dividend. Omnicom Group pays out 37.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Do insiders and institutionals believe in GOOG or OMC? 27.3% of Alphabet shares are owned by institutional investors. Comparatively, 92.0% of Omnicom Group shares are owned by institutional investors. 13.0% of Alphabet shares are owned by insiders. Comparatively, 1.3% of Omnicom Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth. SummaryAlphabet beats Omnicom Group on 17 of the 21 factors compared between the two stocks. Get Alphabet News Delivered to You Automatically Sign up to receive the latest news and ratings for GOOG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart GOOG vs. The Competition Export to ExcelMetricAlphabetComputer & Data IndustryComputer SectorNASDAQ ExchangeMarket Cap$2.22T$84.11B$26.39B$8.99BDividend Yield0.43%0.81%2.75%3.85%P/E Ratio22.6444.7846.3718.88Price / Sales6.34226.002,545.9376.91Price / Cash19.7633.6735.5737.47Price / Book6.835.666.894.66Net Income$100.12B$3.40B$731.18M$245.69M7 Day Performance-2.52%-4.79%-1.94%-2.22%1 Month Performance-8.76%3.79%0.14%-1.95%1 Year Performance26.64%72.77%20.57%14.12% Alphabet Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)GOOGAlphabet4.6045 of 5 stars$181.58-2.7%$209.13+15.2%+31.4%$2.21T$350.02B22.56190,200Insider TradePositive NewsOMCOmnicom Group4.8744 of 5 stars$82.28+0.4%$108.25+31.6%-5.5%$16.17B$15.69B11.0475,900LAMRLamar Advertising2.8937 of 5 stars$130.04+1.2%$132.40+1.8%+13.4%$13.31B$2.11B26.013,550Earnings ReportDividend IncreaseAnalyst ForecastNews CoverageIPGInterpublic Group of Companies4.4731 of 5 stars$27.08+0.4%$33.50+23.7%-15.6%$10.09B$10.89B12.7757,400Analyst DowngradeBuyback AnnouncementCCOClear Channel Outdoor1.2235 of 5 stars$1.39-4.5%$2.16+56.1%-17.4%$677.37M$2.23B-4.783,900NCMINational CineMedia1.3084 of 5 stars$7.07-1.7%$8.06+14.0%+62.8%$671.08M$165.20M-28.28350Analyst UpgradeNews CoverageGOOGLAlphabet4.6139 of 5 stars$185.23-0.5%$210.62+13.7%+30.8%$2.27T$350.02B23.01182,502Insider TradePositive NewsMETAMeta Platforms3.7669 of 5 stars$736.67+1.1%$717.90-2.5%+47.3%$1.87T$164.50B30.8074,067Insider TradeAnalyst RevisionPositive NewsAPPAppLovin2.7319 of 5 stars$510.13+8.2%$422.18-17.2%+684.9%$171.20B$4.71B154.591,745Analyst ForecastPositive NewsHigh Trading VolumeFLUTFlutter Entertainment4.4171 of 5 stars$298.88+5.9%$305.38+2.2%+39.4%$53.07B$11.79B0.0023,053Gap UpHigh Trading VolumeTTDTrade Desk4.2016 of 5 stars$80.16-2.1%$120.97+50.9%-8.3%$39.56B$1.95B131.413,115Analyst ForecastBuyback AnnouncementOptions VolumeNews CoverageHigh Trading Volume Related Companies and Tools Related Companies Omnicom Group Alternatives Lamar Advertising Alternatives Interpublic Group of Companies Alternatives Clear Channel Outdoor Alternatives National CineMedia Alternatives Alphabet Alternatives Meta Platforms Alternatives AppLovin Alternatives Flutter Entertainment Alternatives Trade Desk Alternatives Top 10 Stock Comparisons Bank Stocks Artificial Intelligence Stocks Toy Stocks Growth Stocks Airline Stocks Chinese Stocks EV Charging Stocks Defense Stocks Lithium Stocks Pharmaceutical Stocks This page (NASDAQ:GOOG) was last updated on 2/21/2025 by MarketBeat.com Staff From Our PartnersCollect $7k per month from Tesla’s SECRET dividendTesla doesn't pay a traditional dividend.... 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