Alphabet (GOOG) Competitors $158.33 -3.14 (-1.94%) As of 02:34 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock GOOG vs. OMC, LAMR, IPG, NCMI, CCO, GOOGL, META, APP, FLUT, and BIDUShould you be buying Alphabet stock or one of its competitors? The main competitors of Alphabet include Omnicom Group (OMC), Lamar Advertising (LAMR), Interpublic Group of Companies (IPG), National CineMedia (NCMI), Clear Channel Outdoor (CCO), Alphabet (GOOGL), Meta Platforms (META), AppLovin (APP), Flutter Entertainment (FLUT), and Baidu (BIDU). Alphabet vs. Omnicom Group Lamar Advertising Interpublic Group of Companies National CineMedia Clear Channel Outdoor Alphabet Meta Platforms AppLovin Flutter Entertainment Baidu Omnicom Group (NYSE:OMC) and Alphabet (NASDAQ:GOOG) are both large-cap business services companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, community ranking, dividends, earnings, media sentiment, profitability, analyst recommendations, institutional ownership and valuation. Do analysts rate OMC or GOOG? Omnicom Group currently has a consensus target price of $104.43, suggesting a potential upside of 36.03%. Alphabet has a consensus target price of $208.71, suggesting a potential upside of 29.25%. Given Omnicom Group's higher probable upside, equities analysts clearly believe Omnicom Group is more favorable than Alphabet.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Omnicom Group 1 Sell rating(s) 3 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 2.38Alphabet 1 Sell rating(s) 6 Hold rating(s) 16 Buy rating(s) 3 Strong Buy rating(s) 2.81 Does the MarketBeat Community prefer OMC or GOOG? Alphabet received 2044 more outperform votes than Omnicom Group when rated by MarketBeat users. Likewise, 82.54% of users gave Alphabet an outperform vote while only 49.61% of users gave Omnicom Group an outperform vote. CompanyUnderperformOutperformOmnicom GroupOutperform Votes38149.61% Underperform Votes38750.39% AlphabetOutperform Votes242582.54% Underperform Votes51317.46% Does the media refer more to OMC or GOOG? In the previous week, Alphabet had 190 more articles in the media than Omnicom Group. MarketBeat recorded 216 mentions for Alphabet and 26 mentions for Omnicom Group. Omnicom Group's average media sentiment score of 1.15 beat Alphabet's score of 0.74 indicating that Omnicom Group is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Omnicom Group 16 Very Positive mention(s) 1 Positive mention(s) 8 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Positive Alphabet 116 Very Positive mention(s) 15 Positive mention(s) 50 Neutral mention(s) 22 Negative mention(s) 8 Very Negative mention(s) Positive Which has more risk and volatility, OMC or GOOG? Omnicom Group has a beta of 0.87, suggesting that its stock price is 13% less volatile than the S&P 500. Comparatively, Alphabet has a beta of 1.04, suggesting that its stock price is 4% more volatile than the S&P 500. Do institutionals and insiders hold more shares of OMC or GOOG? 92.0% of Omnicom Group shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 1.3% of Omnicom Group shares are held by company insiders. Comparatively, 13.0% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth. Is OMC or GOOG a better dividend stock? Omnicom Group pays an annual dividend of $2.80 per share and has a dividend yield of 3.6%. Alphabet pays an annual dividend of $0.80 per share and has a dividend yield of 0.5%. Omnicom Group pays out 37.6% of its earnings in the form of a dividend. Alphabet pays out 9.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Is OMC or GOOG more profitable? Alphabet has a net margin of 28.60% compared to Omnicom Group's net margin of 9.44%. Omnicom Group's return on equity of 36.39% beat Alphabet's return on equity.Company Net Margins Return on Equity Return on Assets Omnicom Group9.44% 36.39% 5.67% Alphabet 28.60%32.49%23.52% Which has stronger earnings & valuation, OMC or GOOG? Alphabet has higher revenue and earnings than Omnicom Group. Omnicom Group is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioOmnicom Group$15.69B0.96$1.48B$7.4510.30Alphabet$350.02B5.62$100.12B$8.0520.06 SummaryAlphabet beats Omnicom Group on 16 of the 21 factors compared between the two stocks. Remove Ads Get Alphabet News Delivered to You Automatically Sign up to receive the latest news and ratings for GOOG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart GOOG vs. The Competition Export to ExcelMetricAlphabetComputer & Data IndustryComputer SectorNASDAQ ExchangeMarket Cap$1.97T$71.02B$22.20B$7.58BDividend Yield0.51%2.18%3.00%4.33%P/E Ratio20.0671.4339.1317.79Price / Sales5.62167.172,105.8794.59Price / Cash19.7130.1934.6634.64Price / Book6.054.055.723.99Net Income$100.12B$3.40B$737.35M$247.24M7 Day Performance10.16%6.16%5.27%6.12%1 Month Performance-3.67%-14.70%-5.80%-7.11%1 Year Performance3.29%29.97%52,740.53%-0.85% Alphabet Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)GOOGAlphabet4.9555 of 5 stars$157.80-2.3%$208.71+32.3%+1.4%$1.92T$350.02B19.60190,200OMCOmnicom Group4.858 of 5 stars$75.63-4.8%$104.43+38.1%-15.3%$14.87B$15.69B10.1674,200Analyst ForecastPositive NewsLAMRLamar Advertising3.5643 of 5 stars$110.35-4.8%$134.60+22.0%-0.4%$11.32B$2.21B31.323,500Positive NewsIPGInterpublic Group of Companies4.9326 of 5 stars$24.67-5.3%$33.50+35.8%-17.7%$9.20B$10.69B13.4958,400Analyst ForecastShort Interest ↓News CoveragePositive NewsNCMINational CineMedia2.8622 of 5 stars$5.91-1.5%$7.70+30.2%+22.8%$562.98M$240.80M-23.65350Positive NewsCCOClear Channel Outdoor1.9459 of 5 stars$1.05-5.9%$2.22+112.1%-35.6%$512.11M$1.51B-3.604,700Insider TradeNews CoveragePositive NewsGOOGLAlphabet4.744 of 5 stars$150.96-3.9%$209.13+38.5%+0.8%$1.84T$350.02B18.74190,200Analyst ForecastMETAMeta Platforms4.242 of 5 stars$533.30-8.7%$718.55+34.7%+3.8%$1.35T$164.50B22.2674,067Analyst ForecastAPPAppLovin4.0604 of 5 stars$262.23-9.7%$435.47+66.1%+212.4%$89.18B$4.71B57.781,745Analyst ForecastShort Interest ↓FLUTFlutter Entertainment4.234 of 5 stars$218.33-4.8%$311.41+42.6%+24.6%$38.70B$14.05B991.2623,053Analyst ForecastShort Interest ↑Positive NewsBIDUBaidu4.777 of 5 stars$89.60-2.5%$111.25+24.2%-12.6%$31.44B$133.13B9.7845,500Short Interest ↑Positive News Remove Ads Related Companies and Tools Related Companies Omnicom Group Alternatives Lamar Advertising Alternatives Interpublic Group of Companies Alternatives National CineMedia Alternatives Clear Channel Outdoor Alternatives Alphabet Alternatives Meta Platforms Alternatives AppLovin Alternatives Flutter Entertainment Alternatives Baidu Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:GOOG) was last updated on 4/15/2025 by MarketBeat.com Staff From Our PartnersCollect $7k per month from Tesla’s SECRET dividendTesla doesn't pay a traditional dividend.... 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