Alphabet (GOOG) Stock Forecast & Price Target

$165.20 -0.85 (-0.51%)

Closing price 04:00 PM Eastern

Extended Trading

$166.88 +1.69 (+1.02%)

As of 07:59 PM Eastern

Alphabet - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 27 Analyst Ratings

Sell
3

Hold
5

Buy
19

Based on 27 Wall Street analysts who have issued ratings for Alphabet in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 27 analysts, 3 have given a sell rating, 5 have given a hold rating, 14 have given a buy rating, and 5 have given a strong buy rating for GOOG.

Consensus Price Target

$203.94
23.45% Upside

According to the 27 analysts' twelve-month price targets for Alphabet, the average price target is $203.94. The highest price target for GOOG is $235.00, while the lowest price target for GOOG is $171.00. The average price target represents a forecasted upside of 23.45% from the current price of $165.20.

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GOOG Analyst Ratings Over Time

Type	Current Forecast 5/6/24 to 5/6/25	1 Month Ago 4/6/24 to 4/6/25	3 Months Ago 2/6/24 to 2/5/25	1 Year Ago 5/7/23 to 5/6/24
Strong Buy	5 Strong Buy rating(s)	3 Strong Buy rating(s)	3 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	14 Buy rating(s)	15 Buy rating(s)	12 Buy rating(s)	6 Buy rating(s)
Hold	5 Hold rating(s)	6 Hold rating(s)	6 Hold rating(s)	0 Hold rating(s)
Sell	3 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$203.94	$208.65	$209.13	$165.67
Forecasted Upside	23.45% Upside	41.23% Upside	8.19% Upside	-2.45% Downside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Buy

GOOG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

GOOG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Alphabet Stock vs. The Competition

Type	Alphabet	Computer and Technology Companies	S&P 500
Consensus Rating Score	2.78	2.66	2.54
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	23.45% Upside	131.33% Upside	18.94% Upside
News Sentiment Rating	Positive News See Recent GOOG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
5/2/2025	Needham & Company LLC 2 of 5 stars		Downgrade	Buy ➝ Cautious
5/2/2025	Susquehanna 2 of 5 stars		Reiterated Rating	Positive ➝ Positive
5/2/2025	Tigress Financial 4 of 5 stars		Reiterated Rating	Strong-Buy ➝ Strong-Buy
4/25/2025	Cantor Fitzgerald Subscribe to MarketBeat All Access for the recommendation accuracy rating	Deepak Mathivanan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Neutral ➝ Neutral	$171.00	+5.90%
4/25/2025	Rosenblatt Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	B. Crockett Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
4/25/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating	Doug Anmuth Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$180.00 ➝ $195.00	+19.01%
4/25/2025	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating	Jason Helfstein Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$185.00 ➝ $200.00	+21.92%
4/25/2025	Westpark Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating	C. Shauger Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$210.00 ➝ $210.00	+26.62%
4/23/2025	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Sell ➝ Sell
4/21/2025	Scotiabank Subscribe to MarketBeat All Access for the recommendation accuracy rating	Nat Schindler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Sector Outperform ➝ Sector Outperform	$232.00 ➝ $200.00	+34.39%
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4/11/2025	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lloyd Walmsley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Neutral ➝ Neutral	$209.00 ➝ $173.00	+9.67%
4/9/2025	KeyCorp Subscribe to MarketBeat All Access for the recommendation accuracy rating	Justin Patterson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Overweight ➝ Overweight	$202.00 ➝ $185.00	+25.69%
2/5/2025	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Overweight ➝ Overweight
2/5/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy
2/5/2025	Benchmark Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Negative ➝ Negative
1/30/2025	Wedbush Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform	$220.00	+8.57%
1/2/2025	Citizens Jmp Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Boone Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Strong-Buy ➝ Hold
11/1/2024	Phillip Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Woo Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
10/30/2024	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$200.00 ➝ $220.00	+28.55%
10/30/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Equal Weight ➝ Equal Weight	$182.00 ➝ $187.00	+9.27%
10/30/2024	Canaccord Genuity Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$220.00 ➝ $225.00	+31.47%
10/30/2024	Pivotal Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Wlodarczak Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$215.00 ➝ $225.00	+31.47%
10/30/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$220.00 ➝ $235.00	+37.31%
10/29/2024	Seaport Res Ptn Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Kessler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
9/10/2024	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating	G. Luria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold
7/16/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	S. Khajuria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
7/10/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$200.00 ➝ $220.00	+14.83%
4/16/2024	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$154.00 ➝ $174.00	+11.30%
1/24/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$150.00 ➝ $160.00	+6.32%
7/26/2023	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$123.00 ➝ $140.00	+7.83%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 12:20 AM ET.

Should I Buy Alphabet Stock? GOOG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, May 5, 2025. Please send any questions or comments about these Alphabet pros and cons to contact@marketbeat.com.

Alphabet
Bull Case

Here are some ways that investors could benefit from investing in Google:

The current stock price is around $1200, reflecting strong market confidence in Google's diverse revenue streams.
Google is expanding its advertising reach by embedding ads in AI chatbot conversations, tapping into a new territory that could significantly increase ad revenue.
The Google Cloud segment continues to grow, offering essential services like AI and cybersecurity, which are in high demand among enterprises.
With a robust portfolio of products including YouTube and Google Workspace, Google maintains a competitive edge in both consumer and enterprise markets.
Recent innovations in AI technology position Google as a leader in the tech industry, potentially leading to increased market share and profitability.

Alphabet
Bear Case

Investors should be bearish about investing in Google for these reasons:

Increased competition in the AI space from other tech giants could impact Google's market share and profitability.
Regulatory scrutiny over data privacy and advertising practices may pose risks to Google's business model and operational flexibility.
Dependence on advertising revenue makes Google vulnerable to economic downturns that could reduce ad spending.
Recent shifts in consumer behavior towards privacy-focused platforms may challenge Google's traditional advertising strategies.
Potential backlash from users regarding ad placements in AI chatbots could affect brand perception and user engagement.

GOOG Forecast - Frequently Asked Questions

: According to the research reports of 27 Wall Street equities research analysts, the average twelve-month stock price forecast for Alphabet is $203.94, with a high forecast of $235.00 and a low forecast of $171.00.
: 27 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last twelve months. There are currently 3 sell ratings, 5 hold ratings, 14 buy ratings and 5 strong buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" GOOG shares.
: According to analysts, Alphabet's stock has a predicted upside of 23.45% based on their 12-month stock forecasts.
: Over the previous 90 days, Alphabet's stock had 1 upgrade and 1 downgrade by analysts.
: Alphabet has been rated by research analysts at Benchmark, Cantor Fitzgerald, Citigroup, JPMorgan Chase & Co., KeyCorp, Morgan Stanley, Needham & Company LLC, Oppenheimer, Rosenblatt Securities, Scotiabank, Susquehanna, The Goldman Sachs Group, Tigress Financial, UBS Group, and Westpark Capital in the past 90 days.
: Analysts like Alphabet more than other "computer and technology" companies. The consensus rating score for Alphabet is 2.78 while the average consensus rating score for "computer and technology" companies is 2.66. Learn more on how GOOG compares to other companies.

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This page (NASDAQ:GOOG) was last updated on 5/6/2025 by MarketBeat.com Staff

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Alphabet (GOOG) Stock Forecast & Price Target