Alphabet (GOOG) Stock Forecast & Price Target

$165.05

+0.54 (+0.33%)

(As of 10/18/2024 ET)

Alphabet - Analysts' Recommendations and Stock Price Forecast (2024)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 13 Analyst Ratings

Sell
0

Hold
4

Buy
9

Based on 13 Wall Street analysts who have issued ratings for Alphabet in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 13 analysts, 4 have given a hold rating, 8 have given a buy rating, and 1 has given a strong buy rating for GOOG.

Consensus Price Target

$186.90
13.24% Upside

According to the 13 analysts' twelve-month price targets for Alphabet, the average price target is $186.90. The highest price target for GOOG is $220.00, while the lowest price target for GOOG is $160.00. The average price target represents a forecasted upside of 13.24% from the current price of $165.05.

GOOG Analyst Ratings Over Time

Type	Current Forecast 10/21/23 to 10/20/24	1 Month Ago 9/21/23 to 9/20/24	3 Months Ago 7/23/23 to 7/22/24	1 Year Ago 10/21/22 to 10/21/23
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	8 Buy rating(s)	6 Buy rating(s)	7 Buy rating(s)	12 Buy rating(s)
Hold	4 Hold rating(s)	3 Hold rating(s)	1 Hold rating(s)	0 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$186.90	$182.86	$174.38	$130.94
Forecasted Upside	13.24% Upside	11.06% Upside	-4.90% Downside	-4.24% Downside
Consensus Rating	Moderate Buy	Moderate Buy	Buy	Buy

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GOOG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

GOOG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Alphabet Stock vs. The Competition

Type	Alphabet	Computer and Technology Companies	S&P 500
Consensus Rating Score	2.77	2.67	2.50
Consensus Rating	Moderate Buy	Moderate Buy	Hold
Predicted Upside	13.24% Upside	1,281.74% Upside	6.19% Upside
News Sentiment Rating	Positive News See Recent GOOG News	Neutral News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
10/11/2024	Scotiabank 5 of 5 stars	N. Schindler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Sector Outperform	$212.00	+29.92%
10/7/2024	UBS Group 4 of 5 stars		Lower Target	Neutral ➝ Neutral	$204.00 ➝ $187.00	+13.44%
10/1/2024	Pivotal Research 4 of 5 stars	J. Wlodarczak Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Buy	$215.00	+28.60%
9/25/2024	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$210.00 ➝ $185.00	+13.05%
9/10/2024	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating	G. Luria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold
9/5/2024	Cantor Fitzgerald Subscribe to MarketBeat All Access for the recommendation accuracy rating	D. Mathivanan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold
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7/16/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	S. Khajuria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
7/10/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$200.00 ➝ $220.00	+14.83%
6/28/2024	Rosenblatt Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	B. Crockett Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Buy ➝ Neutral	$181.00	-3.14%
4/16/2024	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$154.00 ➝ $174.00	+11.30%
4/11/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Overweight ➝ Overweight	$165.00	+4.02%
1/31/2024	Susquehanna Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Positive ➝ Positive	$150.00 ➝ $170.00	+11.07%
1/24/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$150.00 ➝ $160.00	+6.32%
8/21/2023	Wedbush Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Outperform
7/26/2023	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$123.00 ➝ $140.00	+7.83%
4/26/2023	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$120.00 ➝ $125.00	+18.83%
2/9/2023	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating	Douglas Anmuth Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target		$118.00	+21.88%
2/6/2023	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating	Mark Shmulik Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target		$130.00	+25.29%
2/3/2023	Roth Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating	R. Kulkarni Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy
2/3/2023	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Brent Thill Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target		$125.00	+14.89%
2/3/2023	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Eric Sheridan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target		$128.00	+17.65%
2/3/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Stephen Ju Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target		$136.00	+25.00%
2/3/2023	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating	Brad Erickson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target		$130.00	+19.49%
2/3/2023	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Overweight	$122.00 ➝ $120.00	+10.29%
1/31/2023	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$116.00 ➝ $119.00	+20.96%
1/11/2023	Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform	$135.00 ➝ $125.00	+40.07%
11/30/2022	Societe Generale Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy	$147.00 ➝ $132.00	+38.31%
10/26/2022	Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform	$150.00 ➝ $135.00	+28.66%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 12:36 AM ET.

Should I Buy Alphabet Stock? GOOG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, October 13, 2024. Please send any questions or comments about these Alphabet pros and cons to contact@marketbeat.com.

Alphabet
Bull Case

Here are some ways that investors could benefit from investing in Google:

Google's diversified revenue streams through Google Services, Google Cloud, and Other Bets segments provide stability and potential for growth.
Google's focus on AI, cybersecurity, and cloud services positions it well in the rapidly evolving tech industry.
Recent reports indicate that Google's share of the search ad market could drop below 50%, potentially leading to increased competition and innovation within the company.
Google's strong presence in various regions globally offers geographic diversification and market penetration opportunities.
Investors may find Google's current stock price attractive for potential long-term gains, considering the company's historical performance and market position.

Alphabet
Bear Case

Investors should be bearish about investing in Google for these reasons:

Increased competition in the advertising market, particularly in search ads, could impact Google's market share and revenue growth.
Regulatory challenges and antitrust scrutiny may pose risks to Google's business operations and future strategies.
Fluctuations in tech industry trends and consumer preferences could affect Google's product adoption and revenue streams.
Investors should carefully monitor Google's investments in Other Bets segments, as these ventures may carry higher risks and uncertainties compared to core business operations.
Market volatility and macroeconomic factors could influence Google's stock performance, requiring a cautious approach to investment decisions.

GOOG Forecast - Frequently Asked Questions

: According to the research reports of 13 Wall Street equities research analysts, the average twelve-month stock price forecast for Alphabet is $186.90, with a high forecast of $220.00 and a low forecast of $160.00.
: 13 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last twelve months. There are currently 4 hold ratings, 8 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" GOOG shares.
: According to analysts, Alphabet's stock has a predicted upside of 13.24% based on their 12-month stock forecasts.
: Over the previous 90 days, Alphabet's stock had 2 upgrades by analysts.
: Alphabet has been rated by research analysts at Cantor Fitzgerald, DA Davidson, Oppenheimer, Pivotal Research, Scotiabank, and UBS Group in the past 90 days.
: Analysts like Alphabet more than other "computer and technology" companies. The consensus rating score for Alphabet is 2.77 while the average consensus rating score for "computer and technology" companies is 2.67. Learn more on how GOOG compares to other companies.

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This page (NASDAQ:GOOG) was last updated on 10/20/2024 by MarketBeat.com Staff

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Alphabet (GOOG) Stock Forecast & Price Target