Alphabet (GOOG) Stock Forecast & Price Target

$170.95 -1.84 (-1.06%)

As of 09:34 AM Eastern

Alphabet - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 24 Analyst Ratings

Sell
1

Hold
6

Buy
17

Based on 24 Wall Street analysts who have issued ratings for Alphabet in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 24 analysts, 1 has given a sell rating, 6 have given a hold rating, 14 have given a buy rating, and 3 have given a strong buy rating for GOOG.

Consensus Price Target

$209.13
22.34% Upside

According to the 24 analysts' twelve-month price targets for Alphabet, the average price target is $209.13. The highest price target for GOOG is $240.00, while the lowest price target for GOOG is $165.00. The average price target represents a forecasted upside of 22.34% from the current price of $170.95.

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GOOG Analyst Ratings Over Time

Type	Current Forecast 3/26/24 to 3/26/25	1 Month Ago 2/25/24 to 2/24/25	3 Months Ago 12/27/23 to 12/26/24	1 Year Ago 3/27/23 to 3/26/24
Strong Buy	3 Strong Buy rating(s)	3 Strong Buy rating(s)	3 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	14 Buy rating(s)	14 Buy rating(s)	13 Buy rating(s)	5 Buy rating(s)
Hold	6 Hold rating(s)	6 Hold rating(s)	5 Hold rating(s)	0 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$209.13	$209.13	$200.56	$146.33
Forecasted Upside	22.34% Upside	15.42% Upside	1.76% Upside	-3.54% Downside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Buy

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GOOG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

GOOG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Alphabet Stock vs. The Competition

Type	Alphabet	Computer and Technology Companies	S&P 500
Consensus Rating Score	2.79	2.68	2.54
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	21.03% Upside	833.31% Upside	17.45% Upside
News Sentiment Rating	Positive News See Recent GOOG News	Positive News	Positive News

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Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
3/19/2025	Cantor Fitzgerald 4 of 5 stars		Reiterated Rating	Neutral ➝ Neutral
3/19/2025	Rosenblatt Securities 3 of 5 stars		Reiterated Rating	Neutral ➝ Neutral
2/5/2025	Needham & Company LLC 2 of 5 stars		Reiterated Rating	Buy ➝ Buy
2/5/2025	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Overweight ➝ Overweight
2/5/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy
2/5/2025	Benchmark Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Negative ➝ Negative
1/30/2025	Wedbush Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform	$220.00	+8.57%
1/30/2025	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating	Jason Helfstein Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$215.00 ➝ $225.00	+11.72%
1/24/2025	Scotiabank Subscribe to MarketBeat All Access for the recommendation accuracy rating	N. Schindler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Sector Outperform ➝ Sector Outperform	$212.00 ➝ $240.00	+18.87%
1/2/2025	Citizens Jmp Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Boone Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Strong-Buy ➝ Hold
Get the Latest News and Ratings for GOOG and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Alphabet and its competitors with MarketBeat's FREE daily newsletter.
11/1/2024	Phillip Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Woo Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
10/30/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$208.00 ➝ $212.00	+23.88%
10/30/2024	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$200.00 ➝ $220.00	+28.55%
10/30/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$212.00 ➝ $216.00	+26.21%
10/30/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Equal Weight ➝ Equal Weight	$182.00 ➝ $187.00	+9.27%
10/30/2024	Canaccord Genuity Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$220.00 ➝ $225.00	+31.47%
10/30/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$187.00 ➝ $192.00	+12.19%
10/30/2024	Pivotal Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Wlodarczak Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$215.00 ➝ $225.00	+31.47%
10/30/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$220.00 ➝ $235.00	+37.31%
10/29/2024	Seaport Res Ptn Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Kessler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
9/10/2024	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating	G. Luria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold
7/16/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	S. Khajuria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
7/10/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$200.00 ➝ $220.00	+14.83%
4/16/2024	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$154.00 ➝ $174.00	+11.30%
1/31/2024	Susquehanna Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Positive ➝ Positive	$150.00 ➝ $170.00	+11.07%
1/24/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$150.00 ➝ $160.00	+6.32%
7/26/2023	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$123.00 ➝ $140.00	+7.83%
4/26/2023	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$120.00 ➝ $125.00	+18.83%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 09:23 AM ET.

Should I Buy Alphabet Stock? GOOG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, March 22, 2025. Please send any questions or comments about these Alphabet pros and cons to contact@marketbeat.com.

Alphabet
Bull Case

Here are some ways that investors could benefit from investing in Google:

Google's diverse product offerings, including popular services like YouTube and Google Maps, continue to attract a large user base, driving significant advertising revenue.
The company is at the forefront of cloud computing with its Google Cloud segment, which is rapidly growing and offers a range of services including AI and cybersecurity, appealing to enterprise customers.
Recent legal actions against scam networks exploiting Google Maps highlight the company's commitment to user data protection, potentially enhancing its reputation and user trust.
As of today, the stock price of Google is competitive, making it an attractive option for investors looking for growth in the tech sector.
Google's continuous innovation in technology and services positions it well for future growth, especially in areas like artificial intelligence and digital advertising.

Alphabet
Bear Case

Investors should be bearish about investing in Google for these reasons:

Increased scrutiny and legal challenges regarding data privacy and antitrust issues could lead to regulatory hurdles that may impact Google's operations and profitability.
The competitive landscape in the tech industry is intensifying, with rivals in cloud services and digital advertising potentially eroding Google's market share.
Recent incidents involving fake businesses on Google Maps could damage the company's reputation and lead to a loss of user trust, affecting user engagement and revenue.
Market volatility and economic uncertainties may impact advertising budgets, which are a significant revenue source for Google.
Dependence on advertising revenue makes Google vulnerable to fluctuations in the advertising market, which can be influenced by broader economic conditions.

GOOG Forecast - Frequently Asked Questions

: According to the research reports of 24 Wall Street equities research analysts, the average twelve-month stock price forecast for Alphabet is $209.13, with a high forecast of $240.00 and a low forecast of $165.00.
: 24 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last twelve months. There is currently 1 sell rating, 6 hold ratings, 14 buy ratings and 3 strong buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" GOOG shares.
: According to analysts, Alphabet's stock has a predicted upside of 22.34% based on their 12-month stock forecasts.
: Over the previous 90 days, Alphabet's stock had 1 downgrade by analysts.
: Alphabet has been rated by research analysts at Benchmark, Cantor Fitzgerald, Citizens Jmp, Morgan Stanley, Needham & Company LLC, Oppenheimer, Rosenblatt Securities, Scotiabank, The Goldman Sachs Group, and Wedbush in the past 90 days.
: Analysts like Alphabet more than other "computer and technology" companies. The consensus rating score for Alphabet is 2.79 while the average consensus rating score for "computer and technology" companies is 2.68. Learn more on how GOOG compares to other companies.

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This page (NASDAQ:GOOG) was last updated on 3/26/2025 by MarketBeat.com Staff

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Alphabet (GOOG) Stock Forecast & Price Target