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Alphabet (GOOGL) Competitors

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$192.17 +1.94 (+1.02%)
Closing price 04:00 PM Eastern
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$192.41 +0.24 (+0.12%)
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GOOGL vs. AAPL, AMZN, GOOG, META, MSFT, NFLX, NVDA, TSLA, SHOP, and SNAP

Should you be buying Alphabet stock or one of its competitors? The main competitors of Alphabet include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOG), Meta Platforms (META), Microsoft (MSFT), Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Shopify (SHOP), and Snap (SNAP).

Alphabet vs. Its Competitors

Alphabet (NASDAQ:GOOGL) and Apple (NASDAQ:AAPL) are both large-cap computer and technology companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, valuation, dividends, risk, profitability, analyst recommendations, media sentiment and institutional ownership.

Alphabet has a beta of 1, suggesting that its stock price has a similar volatility profile to the S&P 500.Comparatively, Apple has a beta of 1.2, suggesting that its stock price is 20% more volatile than the S&P 500.

Alphabet has higher earnings, but lower revenue than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$350.02B6.66$100.12B$8.9721.42
Apple$391.04B8.16$93.74B$6.4233.30

Alphabet currently has a consensus price target of $211.32, indicating a potential upside of 9.96%. Apple has a consensus price target of $235.11, indicating a potential upside of 9.99%. Given Apple's higher possible upside, analysts clearly believe Apple is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
10 Hold rating(s)
29 Buy rating(s)
4 Strong Buy rating(s)
2.86
Apple
2 Sell rating(s)
11 Hold rating(s)
16 Buy rating(s)
2 Strong Buy rating(s)
2.58

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 11.6% of Alphabet shares are owned by insiders. Comparatively, 0.1% of Apple shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Alphabet has a net margin of 31.12% compared to Apple's net margin of 24.30%. Apple's return on equity of 167.24% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet31.12% 35.22% 25.57%
Apple 24.30%167.24%31.35%

In the previous week, Alphabet had 8 more articles in the media than Apple. MarketBeat recorded 265 mentions for Alphabet and 257 mentions for Apple. Alphabet's average media sentiment score of 1.00 beat Apple's score of 0.96 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
146 Very Positive mention(s)
35 Positive mention(s)
40 Neutral mention(s)
8 Negative mention(s)
1 Very Negative mention(s)
Positive
Apple
154 Very Positive mention(s)
24 Positive mention(s)
54 Neutral mention(s)
20 Negative mention(s)
4 Very Negative mention(s)
Positive

Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.4%. Apple pays an annual dividend of $1.04 per share and has a dividend yield of 0.5%. Alphabet pays out 9.4% of its earnings in the form of a dividend. Apple pays out 16.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years and Apple has raised its dividend for 14 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Alphabet and Apple tied by winning 10 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GOOGL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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GOOGL vs. The Competition

MetricAlphabetINTERNET SERVICES IndustryComputer SectorNASDAQ Exchange
Market Cap$2.31T$105.01B$28.86B$9.48B
Dividend Yield0.44%2.48%3.00%3.99%
P/E Ratio20.4737.8434.0619.95
Price / Sales6.6611.001,792.45102.66
Price / Cash20.0925.1238.6558.97
Price / Book7.213.367.825.90
Net Income$100.12B$4.40B$781.95M$258.42M
7 Day Performance4.68%0.99%1.29%1.94%
1 Month Performance15.23%10.24%7.09%12.02%
1 Year Performance11.32%35.55%52,962.36%20.81%

Alphabet Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
GOOGL
Alphabet
3.8307 of 5 stars
$192.17
+1.0%
$211.32
+10.0%
+4.6%$2.31T$350.02B20.47183,323Trending News
Analyst Forecast
Insider Trade
Options Volume
Analyst Revision
Gap Up
AAPL
Apple
4.6366 of 5 stars
$210.37
+0.6%
$235.27
+11.8%
-4.8%$3.14T$391.04B32.76164,000Trending News
Upcoming Earnings
AMZN
Amazon.com
4.2997 of 5 stars
$223.04
-1.5%
$250.35
+12.2%
+22.5%$2.37T$637.96B36.321,556,000Trending News
Upcoming Earnings
Analyst Forecast
Insider Trade
GOOG
Alphabet
4.8891 of 5 stars
$183.98
+0.5%
$208.40
+13.3%
+4.3%$2.24T$359.71B20.54190,200Trending News
Earnings Report
Analyst Forecast
Insider Trade
Options Volume
Analyst Revision
Gap Up
META
Meta Platforms
3.675 of 5 stars
$702.32
-1.1%
$732.67
+4.3%
+46.0%$1.77T$170.36B27.4174,067Trending News
Upcoming Earnings
Analyst Forecast
Insider Trade
MSFT
Microsoft
4.5496 of 5 stars
$505.67
0.0%
$538.04
+6.4%
+13.7%$3.76T$245.12B39.08228,000Trending News
Upcoming Earnings
Analyst Forecast
NFLX
Netflix
4.3116 of 5 stars
$1,254.80
-0.4%
$1,227.39
-2.2%
+83.1%$535.35B$39.00B59.4514,000Trending News
Earnings Report
Analyst Forecast
Analyst Revision
NVDA
NVIDIA
4.5263 of 5 stars
$170.94
+0.1%
$181.22
+6.0%
+39.3%$4.17T$130.50B55.1536,000Trending News
Insider Trade
TSLA
Tesla
4.6956 of 5 stars
$322.22
+3.7%
$300.19
-6.8%
+35.0%$1.04T$97.69B177.08125,665Trending News
Earnings Report
Analyst Forecast
Gap Down
SHOP
Shopify
4.2013 of 5 stars
$119.49
+3.9%
$117.45
-1.7%
+95.0%$155.10B$9.38B77.1311,600Trending News
Analyst Forecast
SNAP
Snap
3.4319 of 5 stars
$9.65
+1.7%
$34.79
+260.7%
-29.7%$16.10B$5.53B-31.084,911Analyst Forecast
Options Volume

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This page (NASDAQ:GOOGL) was last updated on 7/24/2025 by MarketBeat.com Staff
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