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Alphabet (GOOGL) Competitors

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$162.24 -2.82 (-1.71%)
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GOOGL vs. SAP, PLTR, SHOP, APP, CRWD, INFY, NTES, TEAM, SNOW, and NET

Should you be buying Alphabet stock or one of its competitors? The main competitors of Alphabet include SAP (SAP), Palantir Technologies (PLTR), Shopify (SHOP), AppLovin (APP), CrowdStrike (CRWD), Infosys (INFY), NetEase (NTES), Atlassian (TEAM), Snowflake (SNOW), and Cloudflare (NET). These companies are all part of the "computer software" industry.

Alphabet vs.

SAP (NYSE:SAP) and Alphabet (NASDAQ:GOOGL) are both large-cap computer and technology companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, profitability, analyst recommendations, institutional ownership, earnings, community ranking, risk, media sentiment and valuation.

SAP pays an annual dividend of $1.73 per share and has a dividend yield of 0.6%. Alphabet pays an annual dividend of $0.80 per share and has a dividend yield of 0.5%. SAP pays out 60.3% of its earnings in the form of a dividend. Alphabet pays out 9.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Alphabet received 1973 more outperform votes than SAP when rated by MarketBeat users. Likewise, 84.24% of users gave Alphabet an outperform vote while only 66.21% of users gave SAP an outperform vote.

CompanyUnderperformOutperform
SAPOutperform Votes
770
66.21%
Underperform Votes
393
33.79%
AlphabetOutperform Votes
2743
84.24%
Underperform Votes
513
15.76%

SAP presently has a consensus price target of $248.83, indicating a potential downside of 7.21%. Alphabet has a consensus price target of $210.59, indicating a potential upside of 29.80%. Given Alphabet's higher probable upside, analysts plainly believe Alphabet is more favorable than SAP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SAP
0 Sell rating(s)
0 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
3.00
Alphabet
0 Sell rating(s)
10 Hold rating(s)
29 Buy rating(s)
4 Strong Buy rating(s)
2.86

SAP has a beta of 1.25, suggesting that its stock price is 25% more volatile than the S&P 500. Comparatively, Alphabet has a beta of 1.02, suggesting that its stock price is 2% more volatile than the S&P 500.

Alphabet has higher revenue and earnings than SAP. Alphabet is trading at a lower price-to-earnings ratio than SAP, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SAP$34.18B9.64$3.38B$2.8793.43
Alphabet$350.02B5.65$100.12B$8.0520.15

Alphabet has a net margin of 28.60% compared to SAP's net margin of 9.17%. Alphabet's return on equity of 32.49% beat SAP's return on equity.

Company Net Margins Return on Equity Return on Assets
SAP9.17% 12.18% 7.32%
Alphabet 28.60%32.49%23.52%

In the previous week, Alphabet had 173 more articles in the media than SAP. MarketBeat recorded 197 mentions for Alphabet and 24 mentions for SAP. Alphabet's average media sentiment score of 1.24 beat SAP's score of 0.83 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SAP
18 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Alphabet
149 Very Positive mention(s)
18 Positive mention(s)
18 Neutral mention(s)
11 Negative mention(s)
0 Very Negative mention(s)
Positive

40.0% of Alphabet shares are owned by institutional investors. 7.4% of SAP shares are owned by company insiders. Comparatively, 11.6% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

Alphabet beats SAP on 16 of the 21 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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GOOGL vs. The Competition

MetricAlphabetComputer & Data IndustryComputer SectorNASDAQ Exchange
Market Cap$1.98T$74.59B$23.56B$8.06B
Dividend Yield0.49%1.79%2.83%4.02%
P/E Ratio20.1577.8042.8419.02
Price / Sales5.65208.271,998.5293.16
Price / Cash19.4930.1934.6534.64
Price / Book6.084.616.244.34
Net Income$100.12B$3.40B$737.22M$247.06M
7 Day Performance-0.34%-1.06%-0.48%-0.52%
1 Month Performance-3.58%-8.66%49,592.30%-3.72%
1 Year Performance7.54%46.28%52,545.34%1.81%

Alphabet Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
GOOGL
Alphabet
4.565 of 5 stars
$162.24
-1.7%
$210.59
+29.8%
+9.6%$1.98T$350.02B20.15190,200Positive News
SAP
SAP
2.5214 of 5 stars
$275.43
+1.1%
$248.83
-9.7%
+36.2%$338.37B$34.18B95.97107,602
PLTR
Palantir Technologies
1.5959 of 5 stars
$95.69
+5.2%
$74.45
-22.2%
+270.9%$224.43B$2.87B503.663,840Positive News
SHOP
Shopify
4.3563 of 5 stars
$109.85
+5.4%
$126.31
+15.0%
+32.9%$142.24B$8.88B70.8711,600Positive News
APP
AppLovin
4.053 of 5 stars
$339.20
+8.0%
$438.28
+29.2%
+360.9%$115.31B$4.71B74.711,745
CRWD
CrowdStrike
4.2024 of 5 stars
$367.22
+1.4%
$399.51
+8.8%
+12.5%$91.02B$3.95B720.054,960Analyst Upgrade
Insider Trade
INFY
Infosys
2.0625 of 5 stars
$18.58
+1.4%
$19.70
+6.0%
+5.0%$76.96B$19.11B23.52317,240
NTES
NetEase
4.5094 of 5 stars
$99.87
+2.9%
$114.57
+14.7%
-3.2%$64.13B$105.30B15.6829,128Gap Up
TEAM
Atlassian
4.6633 of 5 stars
$233.92
+2.9%
$316.77
+35.4%
+19.6%$61.29B$4.79B-174.578,810Insider Trade
Positive News
Gap Up
SNOW
Snowflake
4.6599 of 5 stars
$165.25
+4.3%
$205.08
+24.1%
+0.7%$54.55B$3.63B-48.753,990Insider Trade
Positive News
NET
Cloudflare
4.2194 of 5 stars
$124.78
+4.7%
$131.64
+5.5%
+22.3%$43.06B$1.67B-567.183,220Analyst Upgrade
Insider Trade
Gap Up
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This page (NASDAQ:GOOGL) was last updated on 3/27/2025 by MarketBeat.com Staff
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