Alphabet (GOOGL) Competitors $192.17 +1.94 (+1.02%) Closing price 04:00 PM EasternExtended Trading$192.41 +0.24 (+0.12%) As of 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock GOOGL vs. AAPL, AMZN, GOOG, META, MSFT, NFLX, NVDA, TSLA, SHOP, and SNAPShould you be buying Alphabet stock or one of its competitors? The main competitors of Alphabet include Apple (AAPL), Amazon.com (AMZN), Alphabet (GOOG), Meta Platforms (META), Microsoft (MSFT), Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Shopify (SHOP), and Snap (SNAP). Alphabet vs. Its Competitors Apple Amazon.com Alphabet Meta Platforms Microsoft Netflix NVIDIA Tesla Shopify Snap Alphabet (NASDAQ:GOOGL) and Apple (NASDAQ:AAPL) are both large-cap computer and technology companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, valuation, dividends, risk, profitability, analyst recommendations, media sentiment and institutional ownership. Which has more volatility & risk, GOOGL or AAPL? Alphabet has a beta of 1, suggesting that its stock price has a similar volatility profile to the S&P 500.Comparatively, Apple has a beta of 1.2, suggesting that its stock price is 20% more volatile than the S&P 500. Which has higher valuation & earnings, GOOGL or AAPL? Alphabet has higher earnings, but lower revenue than Apple. Alphabet is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAlphabet$350.02B6.66$100.12B$8.9721.42Apple$391.04B8.16$93.74B$6.4233.30 Do analysts prefer GOOGL or AAPL? Alphabet currently has a consensus price target of $211.32, indicating a potential upside of 9.96%. Apple has a consensus price target of $235.11, indicating a potential upside of 9.99%. Given Apple's higher possible upside, analysts clearly believe Apple is more favorable than Alphabet.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Alphabet 0 Sell rating(s) 10 Hold rating(s) 29 Buy rating(s) 4 Strong Buy rating(s) 2.86Apple 2 Sell rating(s) 11 Hold rating(s) 16 Buy rating(s) 2 Strong Buy rating(s) 2.58 Do institutionals & insiders have more ownership in GOOGL or AAPL? 40.0% of Alphabet shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 11.6% of Alphabet shares are owned by insiders. Comparatively, 0.1% of Apple shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth. Is GOOGL or AAPL more profitable? Alphabet has a net margin of 31.12% compared to Apple's net margin of 24.30%. Apple's return on equity of 167.24% beat Alphabet's return on equity.Company Net Margins Return on Equity Return on Assets Alphabet31.12% 35.22% 25.57% Apple 24.30%167.24%31.35% Does the media refer more to GOOGL or AAPL? In the previous week, Alphabet had 8 more articles in the media than Apple. MarketBeat recorded 265 mentions for Alphabet and 257 mentions for Apple. Alphabet's average media sentiment score of 1.00 beat Apple's score of 0.96 indicating that Alphabet is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Alphabet 146 Very Positive mention(s) 35 Positive mention(s) 40 Neutral mention(s) 8 Negative mention(s) 1 Very Negative mention(s) Positive Apple 154 Very Positive mention(s) 24 Positive mention(s) 54 Neutral mention(s) 20 Negative mention(s) 4 Very Negative mention(s) Positive Is GOOGL or AAPL a better dividend stock? Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.4%. Apple pays an annual dividend of $1.04 per share and has a dividend yield of 0.5%. Alphabet pays out 9.4% of its earnings in the form of a dividend. Apple pays out 16.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years and Apple has raised its dividend for 14 consecutive years. Apple is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. SummaryAlphabet and Apple tied by winning 10 of the 20 factors compared between the two stocks. Get Alphabet News Delivered to You Automatically Sign up to receive the latest news and ratings for GOOGL and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding GOOGL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart GOOGL vs. The Competition Export to ExcelMetricAlphabetINTERNET SERVICES IndustryComputer SectorNASDAQ ExchangeMarket Cap$2.31T$105.01B$28.86B$9.48BDividend Yield0.44%2.48%3.00%3.99%P/E Ratio20.4737.8434.0619.95Price / Sales6.6611.001,792.45102.66Price / Cash20.0925.1238.6558.97Price / Book7.213.367.825.90Net Income$100.12B$4.40B$781.95M$258.42M7 Day Performance4.68%0.99%1.29%1.94%1 Month Performance15.23%10.24%7.09%12.02%1 Year Performance11.32%35.55%52,962.36%20.81% Alphabet Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)GOOGLAlphabet3.8307 of 5 stars$192.17+1.0%$211.32+10.0%+4.6%$2.31T$350.02B20.47183,323Trending NewsAnalyst ForecastInsider TradeOptions VolumeAnalyst RevisionGap UpAAPLApple4.6366 of 5 stars$210.37+0.6%$235.27+11.8%-4.8%$3.14T$391.04B32.76164,000Trending NewsUpcoming EarningsAMZNAmazon.com4.2997 of 5 stars$223.04-1.5%$250.35+12.2%+22.5%$2.37T$637.96B36.321,556,000Trending NewsUpcoming EarningsAnalyst ForecastInsider TradeGOOGAlphabet4.8891 of 5 stars$183.98+0.5%$208.40+13.3%+4.3%$2.24T$359.71B20.54190,200Trending NewsEarnings ReportAnalyst ForecastInsider TradeOptions VolumeAnalyst RevisionGap UpMETAMeta Platforms3.675 of 5 stars$702.32-1.1%$732.67+4.3%+46.0%$1.77T$170.36B27.4174,067Trending NewsUpcoming EarningsAnalyst ForecastInsider TradeMSFTMicrosoft4.5496 of 5 stars$505.670.0%$538.04+6.4%+13.7%$3.76T$245.12B39.08228,000Trending NewsUpcoming EarningsAnalyst ForecastNFLXNetflix4.3116 of 5 stars$1,254.80-0.4%$1,227.39-2.2%+83.1%$535.35B$39.00B59.4514,000Trending NewsEarnings ReportAnalyst ForecastAnalyst RevisionNVDANVIDIA4.5263 of 5 stars$170.94+0.1%$181.22+6.0%+39.3%$4.17T$130.50B55.1536,000Trending NewsInsider TradeTSLATesla4.6956 of 5 stars$322.22+3.7%$300.19-6.8%+35.0%$1.04T$97.69B177.08125,665Trending NewsEarnings ReportAnalyst ForecastGap DownSHOPShopify4.2013 of 5 stars$119.49+3.9%$117.45-1.7%+95.0%$155.10B$9.38B77.1311,600Trending NewsAnalyst ForecastSNAPSnap3.4319 of 5 stars$9.65+1.7%$34.79+260.7%-29.7%$16.10B$5.53B-31.084,911Analyst ForecastOptions Volume Related Companies and Tools Related Companies AAPL Alternatives AMZN Alternatives GOOG Alternatives META Alternatives MSFT Alternatives NFLX Alternatives NVDA Alternatives TSLA Alternatives SHOP Alternatives SNAP Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:GOOGL) was last updated on 7/24/2025 by MarketBeat.com Staff From Our PartnersElon’s BIGGEST warning yet?Tesla's About to Prove Everyone Wrong... 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