Alphabet (GOOGL) Stock Forecast & Price Target

$163.24

+1.16 (+0.72%)

(As of 10/11/2024 ET)

Alphabet - Analysts' Recommendations and Stock Price Forecast (2024)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 39 Analyst Ratings

Sell
0

Hold
8

Buy
31

Based on 39 Wall Street analysts who have issued ratings for Alphabet in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 39 analysts, 8 have given a hold rating, 28 have given a buy rating, and 3 have given a strong buy rating for GOOGL.

Consensus Price Target

$200.95
23.10% Upside

According to the 39 analysts' twelve-month price targets for Alphabet, the average price target is $200.95. The highest price target for GOOGL is $240.00, while the lowest price target for GOOGL is $165.00. The average price target represents a forecasted upside of 23.10% from the current price of $163.24.

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GOOGL Analyst Ratings Over Time

Type	Current Forecast 10/13/23 to 10/12/24	1 Month Ago 9/13/23 to 9/12/24	3 Months Ago 7/15/23 to 7/14/24	1 Year Ago 10/13/22 to 10/13/23
Strong Buy	3 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	28 Buy rating(s)	28 Buy rating(s)	29 Buy rating(s)	30 Buy rating(s)
Hold	8 Hold rating(s)	8 Hold rating(s)	6 Hold rating(s)	4 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$200.95	$201.76	$195.06	$144.27
Forecasted Upside	23.10% Upside	30.43% Upside	5.40% Upside	5.03% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

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GOOGL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

GOOGL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Alphabet Stock vs. The Competition

Type	Alphabet	Computer and Technology Companies	S&P 500
Consensus Rating Score	2.84	2.66	2.50
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	23.10% Upside	1,681.66% Upside	6.82% Upside
News Sentiment Rating	Neutral News See Recent GOOGL News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
10/11/2024	Scotiabank 5 of 5 stars	N. Schindler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
10/9/2024	BMO Capital Markets 4 of 5 stars		Lower Target	Outperform ➝ Outperform	$222.00 ➝ $215.00	+32.95%
10/7/2024	Cantor Fitzgerald 3 of 5 stars	D. Mathivanan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Neutral ➝ Neutral	$190.00 ➝ $190.00	+13.90%
10/2/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Equal Weight ➝ Equal Weight	$190.00 ➝ $182.00	+10.08%
10/1/2024	Pivotal Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Wlodarczak Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
9/30/2024	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Overweight ➝ Overweight	$200.00 ➝ $200.00	+21.57%
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9/26/2024	Tigress Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Strong-Buy ➝ Strong-Buy	$210.00 ➝ $220.00	+35.05%
9/25/2024	JMP Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Market Outperform ➝ Market Outperform	$200.00 ➝ $200.00	+23.66%
9/16/2024	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$196.00 ➝ $196.00	+24.35%
9/16/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$225.00 ➝ $200.00	+27.02%
9/10/2024	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating	G. Luria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Neutral	$170.00	+14.32%
9/5/2024	Wedbush Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$205.00 ➝ $205.00	+31.03%
9/3/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Overweight ➝ Overweight	$205.00 ➝ $190.00	+16.29%
8/30/2024	Needham & Company LLC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$210.00 ➝ $210.00	+29.73%
8/29/2024	Roth Mkm Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$206.00 ➝ $206.00	+24.44%
7/24/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$190.00 ➝ $212.00	+22.82%
7/24/2024	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$200.00 ➝ $204.00	+17.31%
7/24/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$200.00 ➝ $204.00	+17.31%
7/24/2024	Mizuho Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform	$205.00 ➝ $210.00	+20.76%
7/24/2024	Guggenheim Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$195.00 ➝ $205.00	+17.88%
7/24/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$200.00 ➝ $208.00	+14.42%
7/24/2024	Rosenblatt Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	B. Crockett Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Neutral ➝ Neutral	$181.00 ➝ $181.00	-0.43%
7/17/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$200.00 ➝ $206.00	+12.01%
7/16/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$200.00 ➝ $215.00	+15.47%
7/16/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	S. Khajuria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Outperform	$240.00	+28.67%
7/10/2024	TD Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$200.00 ➝ $220.00	+15.15%
7/9/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$215.00 ➝ $220.00	+15.64%
7/3/2024	Loop Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Hold ➝ Hold	$170.00 ➝ $170.00	-8.23%
5/15/2024	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$196.00 ➝ $196.00	+15.06%
4/29/2024	Susquehanna Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Positive ➝ Positive	$170.00 ➝ $225.00	+32.55%
4/26/2024	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$185.00 ➝ $205.00	+19.65%
4/26/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$170.00 ➝ $200.00	+16.10%
4/26/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$160.00 ➝ $200.00	+16.10%
4/26/2024	Canaccord Genuity Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$190.00 ➝ $210.00	+34.62%
4/26/2024	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$160.00 ➝ $200.00	+28.21%
4/26/2024	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Market Perform ➝ Market Perform	$165.00 ➝ $180.00	+15.38%
4/26/2024	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$173.00 ➝ $200.00	+28.21%
4/22/2024	KeyCorp Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$165.00 ➝ $175.00	+13.57%
1/31/2024	Redburn Atlantic Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$150.00 ➝ $165.00	+8.94%
10/25/2023	Monness Crespi & Hardt Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Buy ➝ Neutral
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7/17/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform	$135.00 ➝ $150.00	+19.60%
7/17/2023	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$132.00 ➝ $140.00	+11.62%
6/27/2023	51job Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Downgrade
6/26/2023	888 Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Downgrade
3/17/2023	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Neutral ➝ Outperform	$123.00	+22.61%
2/3/2023	Roth Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating	R. Kulkarni Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy
2/3/2023	MKM Partners Subscribe to MarketBeat All Access for the recommendation accuracy rating	Rohit Kulkarni Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target		$120.00 ➝ $126.00	+16.95%
1/4/2023	New Street Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Buy	$118.00	+32.41%
10/27/2022	Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target		$135.00	+46.98%
10/27/2022	Atlantic Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target		$115.00	+25.20%
10/26/2022	Susquehanna Bancshares Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Positive	$150.00 ➝ $120.00	+23.06%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 01:25 PM ET.

Should I Buy Alphabet Stock? GOOGL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, October 6, 2024. Please send any questions or comments about these Alphabet pros and cons to contact@marketbeat.com.

Alphabet
Bull Case

Here are some ways that investors could benefit from investing in Google:

Google is testing verified check marks in search results, enhancing user trust and potentially increasing traffic.
Google's innovative technologies and strong market position offer long-term growth potential.
Recent positive earnings reports indicate financial stability and growth prospects.
Google's diverse revenue streams, including advertising and cloud services, provide resilience in various market conditions.
Current stock price of Google (GOOGL) is showing an upward trend, presenting a potential buying opportunity.

Alphabet
Bear Case

Investors should be bearish about investing in Google for these reasons:

Increased regulatory scrutiny on Google's market dominance may lead to legal challenges and potential fines.
Competition in the tech industry is intense, with rivals constantly innovating and challenging Google's market share.
Concerns about data privacy and security could impact user trust and lead to regulatory actions against Google.
Market volatility and economic uncertainties may affect Google's advertising revenue, a significant source of income.
Google's expansion into new ventures may face challenges and require significant investments with uncertain returns.

GOOGL Forecast - Frequently Asked Questions

: According to the research reports of 39 Wall Street equities research analysts, the average twelve-month stock price forecast for Alphabet is $200.95, with a high forecast of $240.00 and a low forecast of $165.00.
: 39 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last twelve months. There are currently 8 hold ratings, 28 buy ratings and 3 strong buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" GOOGL shares.
: According to analysts, Alphabet's stock has a predicted upside of 23.10% based on their 12-month stock forecasts.
: Over the previous 90 days, Alphabet's stock had 2 upgrades by analysts.
: Alphabet has been rated by research analysts at Argus, Bank of America, BMO Capital Markets, Cantor Fitzgerald, Citigroup, DA Davidson, Evercore ISI, Guggenheim, JMP Securities, JPMorgan Chase & Co., Mizuho, Morgan Stanley, Needham & Company LLC, Piper Sandler, Pivotal Research, Rosenblatt Securities, Roth Mkm, Royal Bank of Canada, Scotiabank, Tigress Financial, Truist Financial, UBS Group, Wedbush, Wells Fargo & Company, and Wolfe Research in the past 90 days.
: Analysts like Alphabet more than other "computer and technology" companies. The consensus rating score for Alphabet is 2.87 while the average consensus rating score for "computer and technology" companies is 2.66. Learn more on how GOOGL compares to other companies.