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GoPro (GPRO) Competitors

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$0.69 -0.04 (-5.52%)
Closing price 03/28/2025 04:00 PM Eastern
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$0.70 +0.01 (+2.13%)
As of 03/28/2025 07:59 PM Eastern
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GPRO vs. LVWR, WALD, HBB, COOK, VIOT, SNBR, BRLT, PRPL, NTZ, and UG

Should you be buying GoPro stock or one of its competitors? The main competitors of GoPro include LiveWire Group (LVWR), Waldencast (WALD), Hamilton Beach Brands (HBB), Traeger (COOK), Viomi Technology (VIOT), Sleep Number (SNBR), Brilliant Earth Group (BRLT), Purple Innovation (PRPL), Natuzzi (NTZ), and United-Guardian (UG). These companies are all part of the "consumer goods" industry.

GoPro vs.

GoPro (NASDAQ:GPRO) and LiveWire Group (NYSE:LVWR) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, analyst recommendations, risk, profitability, institutional ownership, media sentiment, community ranking, valuation and earnings.

In the previous week, GoPro had 5 more articles in the media than LiveWire Group. MarketBeat recorded 5 mentions for GoPro and 0 mentions for LiveWire Group. GoPro's average media sentiment score of 0.52 beat LiveWire Group's score of 0.00 indicating that GoPro is being referred to more favorably in the media.

Company Overall Sentiment
GoPro Positive
LiveWire Group Neutral

GoPro has a beta of 1.62, meaning that its share price is 62% more volatile than the S&P 500. Comparatively, LiveWire Group has a beta of 1, meaning that its share price has a similar volatility profile to the S&P 500.

LiveWire Group has lower revenue, but higher earnings than GoPro. LiveWire Group is trading at a lower price-to-earnings ratio than GoPro, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
GoPro$801.47M0.14-$432.31M-$2.84-0.24
LiveWire Group$26.63M16.12-$93.93M-$0.46-4.59

70.1% of GoPro shares are held by institutional investors. Comparatively, 0.9% of LiveWire Group shares are held by institutional investors. 19.0% of GoPro shares are held by insiders. Comparatively, 1.9% of LiveWire Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

GoPro has a net margin of -53.94% compared to LiveWire Group's net margin of -352.66%. GoPro's return on equity of -55.77% beat LiveWire Group's return on equity.

Company Net Margins Return on Equity Return on Assets
GoPro-53.94% -55.77% -18.45%
LiveWire Group -352.66%-58.65%-45.42%

GoPro currently has a consensus target price of $1.50, suggesting a potential upside of 117.30%. LiveWire Group has a consensus target price of $7.25, suggesting a potential upside of 243.60%. Given LiveWire Group's higher possible upside, analysts clearly believe LiveWire Group is more favorable than GoPro.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
GoPro
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
LiveWire Group
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

GoPro received 1156 more outperform votes than LiveWire Group when rated by MarketBeat users. Likewise, 63.76% of users gave GoPro an outperform vote while only 0.00% of users gave LiveWire Group an outperform vote.

CompanyUnderperformOutperform
GoProOutperform Votes
1156
63.76%
Underperform Votes
657
36.24%
LiveWire GroupOutperform Votes
No Votes
Underperform Votes
5
100.00%

Summary

GoPro beats LiveWire Group on 12 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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GPRO vs. The Competition

MetricGoProPhotographic equipment & supplies IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$108.67M$3.55B$7.58B$7.84B
Dividend YieldN/A1.41%2.98%4.01%
P/E Ratio-0.2416.7616.5918.74
Price / Sales0.140.909.7390.77
Price / CashN/A7.4816.4234.64
Price / Book0.191.174.254.23
Net Income-$432.31M$205.33M$261.74M$247.47M
7 Day Performance-17.92%-3.37%-1.85%-2.29%
1 Month Performance-7.52%-3.67%-5.11%-5.81%
1 Year Performance-69.04%3.05%-4.52%-0.96%

GoPro Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
GPRO
GoPro
3.7059 of 5 stars
$0.69
-5.5%
$1.50
+117.3%
-69.0%$108.67M$801.47M-0.24880Gap Up
LVWR
LiveWire Group
0.5729 of 5 stars
$2.02
flat
$7.25
+258.9%
-70.8%$411.02M$26.63M-4.39220
WALD
Waldencast
1.9963 of 5 stars
$3.15
+1.1%
$5.76
+83.1%
-54.0%$383.93M$240.38M0.00272
HBB
Hamilton Beach Brands
1.7734 of 5 stars
$19.98
+1.5%
N/A-20.5%$270.08M$654.69M10.63700Positive News
COOK
Traeger
3.2224 of 5 stars
$1.78
-0.3%
$2.79
+56.9%
-33.0%$231.90M$604.07M-4.44880
VIOT
Viomi Technology
1.7254 of 5 stars
$2.38
+26.5%
N/A+233.3%$162.30M$2.23B39.651,470Analyst Revision
High Trading Volume
SNBR
Sleep Number
2.8845 of 5 stars
$6.89
-0.8%
$12.00
+74.1%
-59.8%$154.35M$1.68B-3.815,120Short Interest ↓
Positive News
BRLT
Brilliant Earth Group
2.9676 of 5 stars
$1.50
+1.4%
$2.20
+46.7%
-47.8%$147.83M$422.16M50.02420
PRPL
Purple Innovation
2.7035 of 5 stars
$0.84
-4.4%
$1.30
+55.3%
-56.8%$90.15M$487.88M-0.841,800Analyst Revision
Positive News
NTZ
Natuzzi
0.4864 of 5 stars
$4.76
-0.7%
N/A-20.3%$52.38M$328.02M0.004,260Upcoming Earnings
Gap Down
UG
United-Guardian
1.6069 of 5 stars
$9.17
-4.6%
N/A+19.6%$42.13M$12.31M12.0720Analyst Forecast
High Trading Volume
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This page (NASDAQ:GPRO) was last updated on 3/31/2025 by MarketBeat.com Staff
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