GoPro (GPRO) Competitors

Sleep Number (NASDAQ:SNBR) and GoPro (NASDAQ:GPRO) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their risk, community ranking, profitability, earnings, institutional ownership, analyst recommendations, valuation, dividends and media sentiment.

Do insiders & institutionals believe in SNBR or GPRO?

85.7% of Sleep Number shares are held by institutional investors. Comparatively, 70.1% of GoPro shares are held by institutional investors. 6.8% of Sleep Number shares are held by insiders. Comparatively, 19.0% of GoPro shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Do analysts recommend SNBR or GPRO?

Sleep Number currently has a consensus price target of $12.83, suggesting a potential downside of 11.43%. GoPro has a consensus price target of $1.50, suggesting a potential upside of 91.89%. Given GoPro's higher probable upside, analysts plainly believe GoPro is more favorable than Sleep Number.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sleep Number	0 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
GoPro	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Does the media favor SNBR or GPRO?

In the previous week, GoPro had 6 more articles in the media than Sleep Number. MarketBeat recorded 8 mentions for GoPro and 2 mentions for Sleep Number. Sleep Number's average media sentiment score of 0.60 beat GoPro's score of 0.22 indicating that Sleep Number is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sleep Number	0 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
GoPro	2 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has higher valuation and earnings, SNBR or GPRO?

Sleep Number has higher revenue and earnings than GoPro. Sleep Number is trading at a lower price-to-earnings ratio than GoPro, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sleep Number	$1.89B	0.17	-$15.29M	-$1.81	-8.01
GoPro	$801.47M	0.15	-$432.31M	-$2.84	-0.28

Which has more risk and volatility, SNBR or GPRO?

Sleep Number has a beta of 2.09, meaning that its stock price is 109% more volatile than the S&P 500. Comparatively, GoPro has a beta of 1.51, meaning that its stock price is 51% more volatile than the S&P 500.

Is SNBR or GPRO more profitable?

Sleep Number has a net margin of -2.35% compared to GoPro's net margin of -53.94%. Sleep Number's return on equity of 0.00% beat GoPro's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sleep Number	-2.35%	N/A	-1.98%
GoPro	-53.94%	-55.77%	-18.45%

Does the MarketBeat Community favor SNBR or GPRO?

GoPro received 729 more outperform votes than Sleep Number when rated by MarketBeat users. Likewise, 63.90% of users gave GoPro an outperform vote while only 57.24% of users gave Sleep Number an outperform vote.

Company	Underperform	Outperform
Sleep Number	Outperform Votes 427 57.24%	Underperform Votes 319 42.76%
GoPro	Outperform Votes 1156 63.90%	Underperform Votes 653 36.10%

Summary

Sleep Number beats GoPro on 10 of the 16 factors compared between the two stocks.