GoPro (GPRO) Competitors

GoPro (NASDAQ:GPRO) and Eastman Kodak (NYSE:KODK) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their valuation, analyst recommendations, community ranking, media sentiment, profitability, institutional ownership, risk, dividends and earnings.

Which has more risk and volatility, GPRO or KODK?

GoPro has a beta of 1.52, indicating that its share price is 52% more volatile than the S&P 500. Comparatively, Eastman Kodak has a beta of 3.73, indicating that its share price is 273% more volatile than the S&P 500.

Does the media favor GPRO or KODK?

In the previous week, GoPro had 3 more articles in the media than Eastman Kodak. MarketBeat recorded 4 mentions for GoPro and 1 mentions for Eastman Kodak. Eastman Kodak's average media sentiment score of 0.95 beat GoPro's score of -0.01 indicating that Eastman Kodak is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
GoPro	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral
Eastman Kodak	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Does the MarketBeat Community believe in GPRO or KODK?

GoPro received 977 more outperform votes than Eastman Kodak when rated by MarketBeat users. Likewise, 63.94% of users gave GoPro an outperform vote while only 52.65% of users gave Eastman Kodak an outperform vote.

Company	Underperform	Outperform
GoPro	Outperform Votes 1156 63.94%	Underperform Votes 652 36.06%
Eastman Kodak	Outperform Votes 179 52.65%	Underperform Votes 161 47.35%

Which has stronger earnings & valuation, GPRO or KODK?

Eastman Kodak has higher revenue and earnings than GoPro. GoPro is trading at a lower price-to-earnings ratio than Eastman Kodak, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
GoPro	$896.01M	0.19	-$53.18M	-$2.62	-0.42
Eastman Kodak	$1.05B	0.52	$75M	$0.70	9.79

Do analysts rate GPRO or KODK?

GoPro presently has a consensus target price of $1.50, suggesting a potential upside of 37.61%. Given GoPro's stronger consensus rating and higher possible upside, equities analysts clearly believe GoPro is more favorable than Eastman Kodak.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
GoPro	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Eastman Kodak	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Do insiders and institutionals hold more shares of GPRO or KODK?

70.1% of GoPro shares are held by institutional investors. Comparatively, 33.7% of Eastman Kodak shares are held by institutional investors. 19.0% of GoPro shares are held by insiders. Comparatively, 23.9% of Eastman Kodak shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Is GPRO or KODK more profitable?

Eastman Kodak has a net margin of 7.70% compared to GoPro's net margin of -44.37%. Eastman Kodak's return on equity of 8.47% beat GoPro's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
GoPro	-44.37%	-33.48%	-13.93%
Eastman Kodak	7.70%	8.47%	3.43%

Summary

Eastman Kodak beats GoPro on 11 of the 17 factors compared between the two stocks.