GoPro (GPRO) Stock Price, News & Analysis

Company Overview

GoPro, Inc. (NASDAQ: GPRO) is an American technology company specializing in the design and manufacture of compact, high-definition cameras and related accessories. Headquartered in San Mateo, California, GoPro’s product lineup is centered on its flagship HERO series of action cameras, which combine rugged construction, waterproof housings and advanced imaging capabilities. In addition to the HERO line, the company offers the MAX camera for 360-degree video capture, along with an array of mounts, grips and protective cases to support use in extreme sports, travel and professional video production.

Since its founding in 2002 by Nicholas Woodman, who continues to serve as chief executive officer, GoPro has expanded beyond hardware into software and cloud-based services. The company’s mobile app and desktop software, branded Quik, enable users to edit and share footage quickly using automated templates, filters and music tracks. GoPro also operates a subscription-based cloud service that provides unlimited photo and video storage, automatic upload from devices and priority customer support.

GoPro sells its products through a diversified distribution network that includes direct-to-consumer channels via its website and flagship stores, as well as third-party retailers, e-commerce platforms and telecommunications partners. Its global reach spans North America, Europe, Asia and other markets, with localized marketing campaigns and partnerships in key regions to drive brand engagement among athletes, content creators and adventure enthusiasts.

The company went public in June 2014, listing on the NASDAQ exchange under the ticker symbol GPRO. Over the years, GoPro has pursued a strategy of continuous product innovation—updating sensor performance, image stabilization and battery life with each new camera generation—while fostering an active user community that shares user-generated content across social media platforms.

Key Stats

• Today's Range: $2.07 to $2.47
• 50-Day Range: $0.76 to $2.07
• 52-Week Range: $0.40 to $2.47
• Volume: 25.43 million shs
• Average Volume: 6.82 million shs
• Market Capitalization: $380.42 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $0.75
• Consensus Rating: Reduce

GoPro Stock Analysis - MarketRank™

GoPro scored higher than 41% of companies evaluated by MarketBeat, and ranked 202nd out of 301 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.0 / 5
• Analyst Rating: Reduce

Consensus Rating

GoPro has received a consensus rating of Reduce. The company's average rating score is 1.50, and is based on no buy ratings, 1 hold rating, and 1 sell rating.

Downside Risk

GoPro has a consensus price target of $0.75, representing about 68.6% downside from its current price of $2.39.

Amount of Analyst Coverage

GoPro has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for GoPro are expected to grow in the coming year, from ($0.25) to ($0.17) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of GoPro is -3.56, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of GoPro is -3.56, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

GoPro has a P/B Ratio of 2.43. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

13.70% of the float of GoPro has been sold short.

Short Interest Ratio / Days to Cover

GoPro has a short interest ratio ("days to cover") of 1.4, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in GoPro has recently increased by 29.47%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

GoPro does not currently pay a dividend.

Dividend Growth

GoPro does not have a long track record of dividend growth.

Sustainability and ESG

• Score: 1.9 / 5
• Environmental Score: -1.27

Percentage of Shares Shorted

13.70% of the float of GoPro has been sold short.

Short Interest Ratio / Days to Cover

GoPro has a short interest ratio ("days to cover") of 1.4, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in GoPro has recently increased by 29.47%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 2.6 / 5
• News Sentiment: 0.72

News Sentiment

GoPro has a news sentiment score of 0.72. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.93 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 10 news articles for GoPro this week, compared to 6 articles on an average week.

Search Interest

Only 5 people have searched for GPRO on MarketBeat in the last 30 days. This is a decrease of -83% compared to the previous 30 days.

MarketBeat Follows

11 people have added GoPro to their MarketBeat watchlist in the last 30 days. This is an increase of 267% compared to the previous 30 days.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, GoPro insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $186,053.00 in company stock.

Percentage Held by Insiders

18.38% of the stock of GoPro is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

70.09% of the stock of GoPro is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

GPRO Stock Analysis - Frequently Asked Questions

How have GPRO shares performed this year?

GoPro's stock was trading at $1.09 at the beginning of 2025. Since then, GPRO shares have increased by 118.8% and is now trading at $2.3850.

How were GoPro's earnings last quarter?

GoPro, Inc. (NASDAQ:GPRO) issued its quarterly earnings results on Monday, May, 12th. The company reported ($0.12) earnings per share (EPS) for the quarter, beating the consensus estimate of ($0.13) by $0.01. The business had revenue of $134.31 million for the quarter, compared to the consensus estimate of $124.65 million. GoPro had a negative net margin of 14.53% and a negative trailing twelve-month return on equity of 49.10%.
Read the conference call transcript.

Does GoPro have any subsidiaries?

The following companies are subsidiaries of GoPro: Stupeflix, Vemory, Skybotix, Lumific, Kolor, General Things Inc, GoPro Australia Pty Ltd, and more.

Who are GoPro's major shareholders?

Top institutional investors of GoPro include Acadian Asset Management LLC (2.71%), Geode Capital Management LLC (0.94%), Allianz Asset Management GmbH (0.40%) and Militia Capital Partners LP (0.32%). Insiders that own company stock include Brian Mcgee, Dean Jahnke, Kevin Hinge, Eve T Saltman, Charles Lafrades and Lauren Zalaznick.
View institutional ownership trends.

How do I buy shares of GoPro?

Shares of GPRO stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of GoPro own?

Based on aggregate information from My MarketBeat watchlists, some other companies that GoPro investors own include Meta Platforms (META), Tesla (TSLA), NVIDIA (NVDA), Netflix (NFLX), Alibaba Group (BABA), Advanced Micro Devices (AMD) and Alphabet (GOOG).

Company Calendar

• Last Earnings: 5/12/2025
• Today: 9/15/2025
• Next Earnings (Estimated): 11/06/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: AUDIO/VIDEO PRD
• Sub-Industry: Consumer Goods
• Current Symbol: NASDAQ:GPRO
• CIK: 1500435
• Web: www.gopro.com
• Phone: (650) 332-7600
• Fax: N/A
• Employees: 880
• Year Founded: 2003

Price Target and Rating

• Average Price Target for GoPro: $0.75
• High Price Target: $0.75
• Low Price Target: $0.75
• Potential Upside/Downside: -63.8%
• Consensus Rating: Reduce
• Rating Score (0-4): 1.50
• Research Coverage: 2 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.69)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$432.31 million
• Net Margins: -14.53%
• Pretax Margin: -14.18%
• Return on Equity: -49.10%
• Return on Assets: -12.67%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 0.83
• Quick Ratio: 0.55

Sales & Book Value

• Annual Sales: $801.47 million
• Price / Sales: 0.41
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $0.98 per share
• Price / Book: 2.11

Miscellaneous

• Outstanding Shares: 158,180,000
• Free Float: 129,109,000
• Market Cap: $327.43 million
• Optionable: Optionable
• Beta: 1.51