Groupon (GRPN) Competitors

Groupon (NASDAQ:GRPN) and Tripadvisor (NASDAQ:TRIP) are both small-cap retail/wholesale companies, but which is the superior business? We will compare the two businesses based on the strength of their community ranking, institutional ownership, dividends, media sentiment, valuation, analyst recommendations, profitability, earnings and risk.

Is GRPN or TRIP more profitable?

Groupon has a net margin of 3.87% compared to Tripadvisor's net margin of 0.33%. Groupon's return on equity of 91.94% beat Tripadvisor's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Groupon	3.87%	91.94%	3.31%
Tripadvisor	0.33%	9.02%	2.98%

Does the MarketBeat Community prefer GRPN or TRIP?

Tripadvisor received 131 more outperform votes than Groupon when rated by MarketBeat users. However, 58.95% of users gave Groupon an outperform vote while only 56.95% of users gave Tripadvisor an outperform vote.

Company	Underperform	Outperform
Groupon	Outperform Votes 922 58.95%	Underperform Votes 642 41.05%
Tripadvisor	Outperform Votes 1053 56.95%	Underperform Votes 796 43.05%

Which has better valuation & earnings, GRPN or TRIP?

Tripadvisor has higher revenue and earnings than Groupon. Groupon is trading at a lower price-to-earnings ratio than Tripadvisor, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Groupon	$492.56M	1.56	-$55.41M	-$1.45	-13.28
Tripadvisor	$1.84B	0.90	$10M	$0.02	586.00

Does the media favor GRPN or TRIP?

In the previous week, Tripadvisor had 15 more articles in the media than Groupon. MarketBeat recorded 16 mentions for Tripadvisor and 1 mentions for Groupon. Tripadvisor's average media sentiment score of 1.01 beat Groupon's score of 0.72 indicating that Tripadvisor is being referred to more favorably in the news media.

Company	Overall Sentiment
Groupon	Positive
Tripadvisor	Positive

Which has more volatility & risk, GRPN or TRIP?

Groupon has a beta of 0.93, meaning that its share price is 7% less volatile than the S&P 500. Comparatively, Tripadvisor has a beta of 1.25, meaning that its share price is 25% more volatile than the S&P 500.

Do analysts prefer GRPN or TRIP?

Groupon currently has a consensus price target of $17.75, indicating a potential downside of 7.84%. Tripadvisor has a consensus price target of $17.29, indicating a potential upside of 47.49%. Given Tripadvisor's higher probable upside, analysts clearly believe Tripadvisor is more favorable than Groupon.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Groupon	1 Sell rating(s)	0 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	2.80
Tripadvisor	3 Sell rating(s)	9 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	1.93

Do insiders & institutionals believe in GRPN or TRIP?

90.1% of Groupon shares are held by institutional investors. Comparatively, 99.0% of Tripadvisor shares are held by institutional investors. 31.9% of Groupon shares are held by company insiders. Comparatively, 2.2% of Tripadvisor shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

Tripadvisor beats Groupon on 10 of the 19 factors compared between the two stocks.