GrowGeneration (GRWG) Competitors

GrowGeneration (NASDAQ:GRWG) and 22nd Century Group (NASDAQ:XXII) are both small-cap basic materials companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, media sentiment, valuation, risk, earnings, community ranking, dividends, analyst recommendations and institutional ownership.

Which has more volatility and risk, GRWG or XXII?

GrowGeneration has a beta of 3.06, meaning that its stock price is 206% more volatile than the S&P 500. Comparatively, 22nd Century Group has a beta of 1.5, meaning that its stock price is 50% more volatile than the S&P 500.

Is GRWG or XXII more profitable?

GrowGeneration has a net margin of -26.62% compared to 22nd Century Group's net margin of -144.09%. GrowGeneration's return on equity of -23.73% beat 22nd Century Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
GrowGeneration	-26.62%	-23.73%	-17.03%
22nd Century Group	-144.09%	-380.39%	-130.16%

Does the media prefer GRWG or XXII?

In the previous week, 22nd Century Group had 5 more articles in the media than GrowGeneration. MarketBeat recorded 7 mentions for 22nd Century Group and 2 mentions for GrowGeneration. GrowGeneration's average media sentiment score of 1.49 beat 22nd Century Group's score of 0.05 indicating that GrowGeneration is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
GrowGeneration	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
22nd Century Group	0 Very Positive mention(s)	1 Positive mention(s)	5 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Does the MarketBeat Community believe in GRWG or XXII?

22nd Century Group received 301 more outperform votes than GrowGeneration when rated by MarketBeat users. Likewise, 66.11% of users gave 22nd Century Group an outperform vote while only 60.00% of users gave GrowGeneration an outperform vote.

Company	Underperform	Outperform
GrowGeneration	Outperform Votes 54 60.00%	Underperform Votes 36 40.00%
22nd Century Group	Outperform Votes 355 66.11%	Underperform Votes 182 33.89%

Do insiders and institutionals hold more shares of GRWG or XXII?

36.0% of GrowGeneration shares are held by institutional investors. Comparatively, 18.1% of 22nd Century Group shares are held by institutional investors. 7.1% of GrowGeneration shares are held by insiders. Comparatively, 0.1% of 22nd Century Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Do analysts recommend GRWG or XXII?

GrowGeneration currently has a consensus target price of $2.75, indicating a potential upside of 65.66%. Given GrowGeneration's stronger consensus rating and higher probable upside, equities research analysts clearly believe GrowGeneration is more favorable than 22nd Century Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
GrowGeneration	0 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.20
22nd Century Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Which has stronger earnings & valuation, GRWG or XXII?

GrowGeneration has higher revenue and earnings than 22nd Century Group. GrowGeneration is trading at a lower price-to-earnings ratio than 22nd Century Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
GrowGeneration	$200.88M	0.49	-$46.50M	-$0.87	-1.91
22nd Century Group	$29.78M	0.06	-$140.77M	-$2.99 thousand	0.00

Summary

GrowGeneration beats 22nd Century Group on 14 of the 18 factors compared between the two stocks.