GrowGeneration (GRWG) Competitors

GrowGeneration (NASDAQ:GRWG) and 22nd Century Group (NASDAQ:XXII) are both small-cap basic materials companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, risk, profitability, dividends, earnings, analyst recommendations, media sentiment and community ranking.

Which has better earnings & valuation, GRWG or XXII?

GrowGeneration has higher revenue and earnings than 22nd Century Group. GrowGeneration is trading at a lower price-to-earnings ratio than 22nd Century Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
GrowGeneration	$225.88M	0.47	-$46.50M	-$0.87	-2.05
22nd Century Group	$32.20M	0.14	-$140.77M	-$22.10	0.00

Does the media refer more to GRWG or XXII?

In the previous week, GrowGeneration had 10 more articles in the media than 22nd Century Group. MarketBeat recorded 11 mentions for GrowGeneration and 1 mentions for 22nd Century Group. GrowGeneration's average media sentiment score of 0.12 beat 22nd Century Group's score of 0.00 indicating that GrowGeneration is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
GrowGeneration	3 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
22nd Century Group	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Is GRWG or XXII more profitable?

GrowGeneration has a net margin of -26.62% compared to 22nd Century Group's net margin of -144.09%. GrowGeneration's return on equity of -23.73% beat 22nd Century Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
GrowGeneration	-26.62%	-23.73%	-17.03%
22nd Century Group	-144.09%	-380.39%	-130.16%

Does the MarketBeat Community believe in GRWG or XXII?

22nd Century Group received 301 more outperform votes than GrowGeneration when rated by MarketBeat users. Likewise, 66.73% of users gave 22nd Century Group an outperform vote while only 60.00% of users gave GrowGeneration an outperform vote.

Company	Underperform	Outperform
GrowGeneration	Outperform Votes 54 60.00%	Underperform Votes 36 40.00%
22nd Century Group	Outperform Votes 355 66.73%	Underperform Votes 177 33.27%

Do analysts rate GRWG or XXII?

GrowGeneration presently has a consensus price target of $2.75, suggesting a potential upside of 54.49%. Given GrowGeneration's stronger consensus rating and higher possible upside, equities analysts clearly believe GrowGeneration is more favorable than 22nd Century Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
GrowGeneration	0 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.20
22nd Century Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Do insiders and institutionals hold more shares of GRWG or XXII?

36.0% of GrowGeneration shares are held by institutional investors. Comparatively, 18.1% of 22nd Century Group shares are held by institutional investors. 7.1% of GrowGeneration shares are held by company insiders. Comparatively, 0.1% of 22nd Century Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Which has more risk and volatility, GRWG or XXII?

GrowGeneration has a beta of 3.14, meaning that its share price is 214% more volatile than the S&P 500. Comparatively, 22nd Century Group has a beta of 1.45, meaning that its share price is 45% more volatile than the S&P 500.

Summary

GrowGeneration beats 22nd Century Group on 15 of the 18 factors compared between the two stocks.