GrowGeneration (GRWG) Competitors

22nd Century Group (NASDAQ:XXII) and GrowGeneration (NASDAQ:GRWG) are both small-cap consumer staples companies, but which is the superior business? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, valuation, dividends, analyst recommendations, earnings, profitability, community ranking and risk.

Which has more risk & volatility, XXII or GRWG?

22nd Century Group has a beta of 2.03, indicating that its stock price is 103% more volatile than the S&P 500. Comparatively, GrowGeneration has a beta of 3.44, indicating that its stock price is 244% more volatile than the S&P 500.

Which has stronger valuation & earnings, XXII or GRWG?

GrowGeneration has higher revenue and earnings than 22nd Century Group. GrowGeneration is trading at a lower price-to-earnings ratio than 22nd Century Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
22nd Century Group	$11.88M	0.17	-$140.77M	-$2.99 thousand	0.00
GrowGeneration	$188.87M	0.28	-$46.50M	-$0.82	-1.08

Does the media favor XXII or GRWG?

In the previous week, 22nd Century Group had 16 more articles in the media than GrowGeneration. MarketBeat recorded 18 mentions for 22nd Century Group and 2 mentions for GrowGeneration. GrowGeneration's average media sentiment score of 0.26 beat 22nd Century Group's score of 0.19 indicating that GrowGeneration is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
22nd Century Group	0 Very Positive mention(s)	2 Positive mention(s)	13 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
GrowGeneration	0 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Neutral

Do analysts recommend XXII or GRWG?

GrowGeneration has a consensus price target of $2.75, suggesting a potential upside of 210.91%. Given GrowGeneration's stronger consensus rating and higher possible upside, analysts plainly believe GrowGeneration is more favorable than 22nd Century Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
22nd Century Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
GrowGeneration	0 Sell rating(s)	3 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.25

Do institutionals and insiders hold more shares of XXII or GRWG?

18.1% of 22nd Century Group shares are held by institutional investors. Comparatively, 36.0% of GrowGeneration shares are held by institutional investors. 0.1% of 22nd Century Group shares are held by insiders. Comparatively, 7.1% of GrowGeneration shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Does the MarketBeat Community favor XXII or GRWG?

22nd Century Group received 301 more outperform votes than GrowGeneration when rated by MarketBeat users. Likewise, 64.78% of users gave 22nd Century Group an outperform vote while only 60.00% of users gave GrowGeneration an outperform vote.

Company	Underperform	Outperform
22nd Century Group	Outperform Votes 355 64.78%	Underperform Votes 193 35.22%
GrowGeneration	Outperform Votes 54 60.00%	Underperform Votes 36 40.00%

Is XXII or GRWG more profitable?

GrowGeneration has a net margin of -26.62% compared to 22nd Century Group's net margin of -144.09%. 22nd Century Group's return on equity of 0.00% beat GrowGeneration's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
22nd Century Group	-144.09%	N/A	-130.16%
GrowGeneration	-26.62%	-23.73%	-17.03%

Summary

GrowGeneration beats 22nd Century Group on 13 of the 18 factors compared between the two stocks.