GrowGeneration (GRWG) Competitors

GrowGeneration (NASDAQ:GRWG) and 22nd Century Group (NASDAQ:XXII) are both small-cap basic materials companies, but which is the better stock? We will compare the two companies based on the strength of their risk, valuation, dividends, analyst recommendations, profitability, media sentiment, institutional ownership, community ranking and earnings.

Do analysts rate GRWG or XXII?

GrowGeneration currently has a consensus price target of $2.75, indicating a potential upside of 139.13%. Given GrowGeneration's stronger consensus rating and higher possible upside, equities research analysts clearly believe GrowGeneration is more favorable than 22nd Century Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
GrowGeneration	0 Sell rating(s)	3 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.25
22nd Century Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Does the media favor GRWG or XXII?

In the previous week, 22nd Century Group had 1 more articles in the media than GrowGeneration. MarketBeat recorded 6 mentions for 22nd Century Group and 5 mentions for GrowGeneration. GrowGeneration's average media sentiment score of 1.55 beat 22nd Century Group's score of 0.36 indicating that GrowGeneration is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
GrowGeneration	3 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
22nd Century Group	0 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do institutionals & insiders have more ownership in GRWG or XXII?

36.0% of GrowGeneration shares are owned by institutional investors. Comparatively, 18.1% of 22nd Century Group shares are owned by institutional investors. 7.1% of GrowGeneration shares are owned by company insiders. Comparatively, 0.1% of 22nd Century Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Does the MarketBeat Community believe in GRWG or XXII?

22nd Century Group received 301 more outperform votes than GrowGeneration when rated by MarketBeat users. Likewise, 65.14% of users gave 22nd Century Group an outperform vote while only 60.00% of users gave GrowGeneration an outperform vote.

Company	Underperform	Outperform
GrowGeneration	Outperform Votes 54 60.00%	Underperform Votes 36 40.00%
22nd Century Group	Outperform Votes 355 65.14%	Underperform Votes 190 34.86%

Which has more volatility and risk, GRWG or XXII?

GrowGeneration has a beta of 3.39, suggesting that its stock price is 239% more volatile than the S&P 500. Comparatively, 22nd Century Group has a beta of 1.67, suggesting that its stock price is 67% more volatile than the S&P 500.

Which has better valuation and earnings, GRWG or XXII?

GrowGeneration has higher revenue and earnings than 22nd Century Group. GrowGeneration is trading at a lower price-to-earnings ratio than 22nd Century Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
GrowGeneration	$188.87M	0.36	-$46.50M	-$0.82	-1.40
22nd Century Group	$29.78M	0.08	-$140.77M	-$2.99 thousand	0.00

Is GRWG or XXII more profitable?

GrowGeneration has a net margin of -26.62% compared to 22nd Century Group's net margin of -144.09%. 22nd Century Group's return on equity of 0.00% beat GrowGeneration's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
GrowGeneration	-26.62%	-23.73%	-17.03%
22nd Century Group	-144.09%	N/A	-130.16%

Summary

GrowGeneration beats 22nd Century Group on 13 of the 18 factors compared between the two stocks.