GrowGeneration (GRWG) Competitors

22nd Century Group (NASDAQ:XXII) and GrowGeneration (NASDAQ:GRWG) are both small-cap consumer staples companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, community ranking, valuation, institutional ownership, dividends, media sentiment, profitability, earnings and risk.

Which has more volatility & risk, XXII or GRWG?

22nd Century Group has a beta of 1.59, meaning that its share price is 59% more volatile than the S&P 500. Comparatively, GrowGeneration has a beta of 3.1, meaning that its share price is 210% more volatile than the S&P 500.

Does the media prefer XXII or GRWG?

In the previous week, 22nd Century Group had 10 more articles in the media than GrowGeneration. MarketBeat recorded 10 mentions for 22nd Century Group and 0 mentions for GrowGeneration. 22nd Century Group's average media sentiment score of 0.05 beat GrowGeneration's score of 0.00 indicating that 22nd Century Group is being referred to more favorably in the media.

Company	Overall Sentiment
22nd Century Group	Neutral
GrowGeneration	Neutral

Is XXII or GRWG more profitable?

GrowGeneration has a net margin of -26.62% compared to 22nd Century Group's net margin of -144.09%. 22nd Century Group's return on equity of 0.00% beat GrowGeneration's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
22nd Century Group	-144.09%	N/A	-130.16%
GrowGeneration	-26.62%	-23.73%	-17.03%

Which has preferable valuation and earnings, XXII or GRWG?

GrowGeneration has higher revenue and earnings than 22nd Century Group. GrowGeneration is trading at a lower price-to-earnings ratio than 22nd Century Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
22nd Century Group	$32.20M	0.09	-$140.77M	-$2.99 thousand	0.00
GrowGeneration	$225.88M	0.39	-$46.50M	-$0.87	-1.72

Do analysts rate XXII or GRWG?

GrowGeneration has a consensus price target of $2.75, suggesting a potential upside of 83.33%. Given GrowGeneration's stronger consensus rating and higher possible upside, analysts clearly believe GrowGeneration is more favorable than 22nd Century Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
22nd Century Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
GrowGeneration	0 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.20

Does the MarketBeat Community prefer XXII or GRWG?

22nd Century Group received 301 more outperform votes than GrowGeneration when rated by MarketBeat users. Likewise, 65.62% of users gave 22nd Century Group an outperform vote while only 60.00% of users gave GrowGeneration an outperform vote.

Company	Underperform	Outperform
22nd Century Group	Outperform Votes 355 65.62%	Underperform Votes 186 34.38%
GrowGeneration	Outperform Votes 54 60.00%	Underperform Votes 36 40.00%

Do institutionals and insiders hold more shares of XXII or GRWG?

18.1% of 22nd Century Group shares are held by institutional investors. Comparatively, 36.0% of GrowGeneration shares are held by institutional investors. 0.1% of 22nd Century Group shares are held by company insiders. Comparatively, 7.1% of GrowGeneration shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

GrowGeneration beats 22nd Century Group on 12 of the 18 factors compared between the two stocks.