Great Southern Bancorp (GSBC) Competitors $55.99 -0.95 (-1.67%) Closing price 08/1/2025 04:00 PM EasternExtended Trading$55.97 -0.02 (-0.04%) As of 08/1/2025 06:04 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock GSBC vs. BUSE, CTBI, FFBC, MBWM, NBTB, STBA, THFF, FCF, PRK, and TMPShould you be buying Great Southern Bancorp stock or one of its competitors? The main competitors of Great Southern Bancorp include First Busey (BUSE), Community Trust Bancorp (CTBI), First Financial Bancorp. (FFBC), Mercantile Bank (MBWM), NBT Bancorp (NBTB), S&T Bancorp (STBA), First Financial Corporation Indiana (THFF), First Commonwealth Financial (FCF), Park National (PRK), and Tompkins Financial (TMP). These companies are all part of the "finance" sector. Great Southern Bancorp vs. Its Competitors First Busey Community Trust Bancorp First Financial Bancorp. Mercantile Bank NBT Bancorp S&T Bancorp First Financial Corporation Indiana First Commonwealth Financial Park National Tompkins Financial First Busey (NASDAQ:BUSE) and Great Southern Bancorp (NASDAQ:GSBC) are both small-cap finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their analyst recommendations, media sentiment, institutional ownership, valuation, earnings, risk, profitability and dividends. Which has higher earnings & valuation, BUSE or GSBC? First Busey has higher revenue and earnings than Great Southern Bancorp. Great Southern Bancorp is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioFirst Busey$663.36M2.99$113.69M$1.1219.76Great Southern Bancorp$226.53M2.83$61.81M$5.879.54 Does the media favor BUSE or GSBC? In the previous week, First Busey had 16 more articles in the media than Great Southern Bancorp. MarketBeat recorded 16 mentions for First Busey and 0 mentions for Great Southern Bancorp. First Busey's average media sentiment score of 0.77 beat Great Southern Bancorp's score of 0.00 indicating that First Busey is being referred to more favorably in the media. Company Overall Sentiment First Busey Positive Great Southern Bancorp Neutral Is BUSE or GSBC a better dividend stock? First Busey pays an annual dividend of $1.00 per share and has a dividend yield of 4.5%. Great Southern Bancorp pays an annual dividend of $1.60 per share and has a dividend yield of 2.9%. First Busey pays out 89.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Great Southern Bancorp pays out 27.3% of its earnings in the form of a dividend. First Busey has increased its dividend for 10 consecutive years. First Busey is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. Is BUSE or GSBC more profitable? Great Southern Bancorp has a net margin of 19.18% compared to First Busey's net margin of 9.48%. Great Southern Bancorp's return on equity of 11.24% beat First Busey's return on equity.Company Net Margins Return on Equity Return on Assets First Busey9.48% 9.76% 1.11% Great Southern Bancorp 19.18%11.24%1.14% Do analysts recommend BUSE or GSBC? First Busey currently has a consensus price target of $27.17, indicating a potential upside of 22.76%. Great Southern Bancorp has a consensus price target of $60.50, indicating a potential upside of 8.06%. Given First Busey's stronger consensus rating and higher probable upside, equities research analysts plainly believe First Busey is more favorable than Great Southern Bancorp.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score First Busey 0 Sell rating(s) 3 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.50Great Southern Bancorp 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 Do insiders & institutionals have more ownership in BUSE or GSBC? 56.5% of First Busey shares are owned by institutional investors. Comparatively, 41.7% of Great Southern Bancorp shares are owned by institutional investors. 3.9% of First Busey shares are owned by company insiders. Comparatively, 27.9% of Great Southern Bancorp shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth. Which has more volatility & risk, BUSE or GSBC? First Busey has a beta of 0.81, indicating that its share price is 19% less volatile than the S&P 500. Comparatively, Great Southern Bancorp has a beta of 0.53, indicating that its share price is 47% less volatile than the S&P 500. SummaryFirst Busey beats Great Southern Bancorp on 13 of the 19 factors compared between the two stocks. Get Great Southern Bancorp News Delivered to You Automatically Sign up to receive the latest news and ratings for GSBC and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding GSBC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart GSBC vs. The Competition Export to ExcelMetricGreat Southern BancorpFIN IndustryFinance SectorNASDAQ ExchangeMarket Cap$652.99M$593.41M$12.04B$9.51BDividend Yield2.78%3.45%5.62%4.09%P/E Ratio9.549.8919.7423.80Price / Sales2.832.0725.9266.58Price / Cash11.7814.7421.3357.96Price / Book1.090.952.095.55Net Income$61.81M$35.88M$1.00B$259.03M7 Day Performance-5.65%-2.48%-2.46%-4.59%1 Month Performance-9.50%-2.30%-0.96%4.46%1 Year Performance-3.65%6.37%537.06%18.03% Great Southern Bancorp Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)GSBCGreat Southern Bancorp2.0926 of 5 stars$55.99-1.7%$60.50+8.1%-6.0%$652.99M$226.53M9.541,108BUSEFirst Busey4.9521 of 5 stars$23.03-0.8%$27.17+18.0%-15.6%$2.08B$663.36M20.561,548CTBICommunity Trust Bancorp4.3398 of 5 stars$55.78+0.1%$59.50+6.7%+8.1%$1.01B$376.01M10.98980Positive NewsFFBCFirst Financial Bancorp.4.6051 of 5 stars$25.21+1.4%$29.00+15.0%-9.7%$2.38B$1.62B10.082,090Positive NewsMBWMMercantile Bank4.0449 of 5 stars$47.74+0.1%$55.25+15.7%-3.6%$775.22M$361.89M9.47670NBTBNBT Bancorp4.447 of 5 stars$41.47+0.2%$51.60+24.4%-13.5%$1.96B$788.49M13.732,083News CoverageEarnings ReportDividend IncreaseAnalyst ForecastAnalyst RevisionSTBAS&T Bancorp4.2949 of 5 stars$37.68+0.0%$42.00+11.5%-16.1%$1.44B$564.96M11.051,206Dividend AnnouncementTHFFFirst Financial Corporation Indiana3.1897 of 5 stars$55.78+1.3%$57.67+3.4%+21.2%$652.73M$307.51M10.67880Positive NewsFCFFirst Commonwealth Financial4.0696 of 5 stars$16.29+0.1%$18.92+16.1%-5.7%$1.71B$699.69M12.161,545Earnings ReportDividend AnnouncementAnalyst UpgradePRKPark National2.9473 of 5 stars$165.22-0.2%$177.75+7.6%-6.8%$2.68B$528.91M17.751,790Trending NewsDividend AnnouncementTMPTompkins Financial3.6509 of 5 stars$68.73+7.0%$69.00+0.4%N/A$927.41M$435.70M12.411,011Dividend AnnouncementHigh Trading Volume Related Companies and Tools Related Companies First Busey Competitors Community Trust Bancorp Competitors First Financial Bancorp. Competitors Mercantile Bank Competitors NBT Bancorp Competitors S&T Bancorp Competitors First Financial Corporation Indiana Competitors First Commonwealth Financial Competitors Park National Competitors Tompkins Financial Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:GSBC) was last updated on 8/2/2025 by MarketBeat.com Staff From Our PartnersElon’s Secret Social Security BombshellTo All Americans Born Before April 16th, 1963: Did Trump Just Give The Green Light To Radically RE-DO Social S...Banyan Hill Publishing | SponsoredElon’s BIGGEST warning yet?Tesla's About to Prove Everyone Wrong... 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