Happiness Development Group (HAPP) Competitors $0.69 -0.02 (-2.82%) As of 08/22/2025 Add Compare Share Share Competitors Stock AnalysisChartCompetitorsHeadlinesSEC FilingsTrendsBuy This Stock HAPP vs. BON, SMFL, AEI, JTAI, STRR, PAVS, ATXG, LRHC, ELAB, and AEHLShould you be buying Happiness Development Group stock or one of its competitors? The main competitors of Happiness Development Group include Bon Natural Life (BON), Smart for Life (SMFL), Alset (AEI), Jet.AI (JTAI), Star Equity (STRR), Paranovus Entertainment Technology (PAVS), Addentax Group (ATXG), La Rosa (LRHC), PMGC (ELAB), and Antelope Enterprise Holdings L (AEHL). Happiness Development Group vs. Its Competitors Bon Natural Life Smart for Life Alset Jet.AI Star Equity Paranovus Entertainment Technology Addentax Group La Rosa PMGC Antelope Enterprise Holdings L Happiness Development Group (NASDAQ:HAPP) and Bon Natural Life (NYSE:BON) are both small-cap medicinals & botanicals industry companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, valuation, profitability, media sentiment, earnings, dividends, analyst recommendations and institutional ownership. Does the media refer more to HAPP or BON? In the previous week, Bon Natural Life had 1 more articles in the media than Happiness Development Group. MarketBeat recorded 1 mentions for Bon Natural Life and 0 mentions for Happiness Development Group. Bon Natural Life's average media sentiment score of 0.87 beat Happiness Development Group's score of 0.00 indicating that Bon Natural Life is being referred to more favorably in the news media. Company Overall Sentiment Happiness Development Group Neutral Bon Natural Life Positive Do insiders and institutionals believe in HAPP or BON? 15.2% of Happiness Development Group shares are owned by institutional investors. Comparatively, 0.6% of Bon Natural Life shares are owned by institutional investors. 15.6% of Happiness Development Group shares are owned by insiders. Comparatively, 26.5% of Bon Natural Life shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term. Is HAPP or BON more profitable? Company Net Margins Return on Equity Return on Assets Happiness Development GroupN/A N/A N/A Bon Natural Life N/A N/A N/A Which has more risk and volatility, HAPP or BON? Happiness Development Group has a beta of 0.23, indicating that its stock price is 77% less volatile than the S&P 500. Comparatively, Bon Natural Life has a beta of -0.47, indicating that its stock price is 147% less volatile than the S&P 500. Which has preferable earnings & valuation, HAPP or BON? Bon Natural Life has lower revenue, but higher earnings than Happiness Development Group. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioHappiness Development Group$95.59M0.05-$49.19M$0.481.44Bon Natural Life$23.84M0.01$400KN/AN/A SummaryHappiness Development Group and Bon Natural Life tied by winning 4 of the 8 factors compared between the two stocks. Get Happiness Development Group News Delivered to You Automatically Sign up to receive the latest news and ratings for HAPP and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding HAPP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HAPP vs. The Competition Export to ExcelMetricHappiness Development GroupMedicinals & botanicals IndustryMulti-Sector SectorNASDAQ ExchangeMarket Cap$4.80M$3.50B$14.79B$9.62BDividend YieldN/AN/A4.00%4.10%P/E Ratio1.448.6110.2326.05Price / Sales0.0555.235.38193.75Price / CashN/A5.6236.3358.48Price / Book0.041.1816.406.61Net Income-$49.19M$17.44M$922.56M$265.65M7 Day Performance-10.38%1.86%1.88%2.02%1 Month Performance-20.77%8.97%-2.23%-0.31%1 Year Performance-31.68%-38.19%1.99%19.06% Happiness Development Group Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HAPPHappiness Development GroupN/A$0.69-2.8%N/A-31.1%$4.80M$95.59M1.44215BONBon Natural LifeN/A$1.30flatN/A-97.5%$217K$23.84M0.00100Gap DownSMFLSmart for LifeN/A$0.01+138.5%N/A-99.8%$44K$11.11M0.00110Gap UpAEIAlset1.5423 of 5 stars$1.16+0.9%N/A+7.4%$13.49M$21.12M-2.4730JTAIJet.AI2.9596 of 5 stars$3.10+1.3%N/A-92.5%$7.81M$14.02M-0.019News CoverageAnalyst ForecastSTRRStar Equity2.6742 of 5 stars$2.01+0.5%$5.00+148.8%-36.1%$6.45M$53.36M-0.59460News CoveragePAVSParanovus Entertainment TechnologyN/A$0.80+12.4%N/A-31.7%$5.22M$70K0.00220ATXGAddentax Group0.4537 of 5 stars$0.45+4.8%N/A-21.5%$4.36M$4.18M-0.51130News CoverageAnalyst UpgradeGap DownLRHCLa Rosa1.0987 of 5 stars$5.55+1.8%N/A-93.1%$3.97M$69.45M-0.0142Earnings ReportAnalyst UpgradeGap DownELABPMGC0.8878 of 5 stars$1.93flatN/A-99.3%$2.65M$1.71M0.0018News CoveragePositive NewsGap DownAEHLAntelope Enterprise Holdings L0.509 of 5 stars$2.45+18.4%N/A-96.5%$2.14M$98.77M0.00240Positive NewsGap Up Related Companies and Tools Related Companies BON Alternatives SMFL Alternatives AEI Alternatives JTAI Alternatives STRR Alternatives PAVS Alternatives ATXG Alternatives LRHC Alternatives ELAB Alternatives AEHL Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:HAPP) was last updated on 8/23/2025 by MarketBeat.com Staff From Our PartnersBONUS GUIDE - Ben Stein Prepares For the Next Financial CrisisWith inflation high, debt soaring, and global tensions rising, a financial storm may be brewing. Economist ...Goldco Precious Metals | SponsoredAlex’s “Next Magnificent Seven” stocksThe original “Magnificent Seven” turned $7K into $1.18 million. Now, Alex Green has identified AI’s Next Ma...The Oxford Club | SponsoredElon’s Secret Social Security BombshellTo All Americans Born Before April 16th, 1963: Did Trump Just Give The Green Light To Radically RE-DO Social S...Banyan Hill Publishing | SponsoredThe $7 company helping Nvidia build the world’s first trillion-dollar robot …Michael Robinson has been at the forefront of the technology market for over 40 years. Spotting some profit...Weiss Ratings | SponsoredINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredTrump set to Boost Social Security Checks by 400%?If you're collecting or planning to collect social security... You should see this presentation about Presi...InvestorPlace | SponsoredThe Trump Dump is starting; Get out of stocks now?The first 365 days of the Trump presidency… Will be the best time to get rich in American history.Paradigm Press | SponsoredAmazon’s big Bitcoin embarrassmentBitcoin just passed Amazon in total market cap — but most investors are missing the bigger opportunity. Whi...Brownstone Research | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added ten stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Happiness Development Group Limited Please log in to your account or sign up in order to add this asset to your watchlist. Share Happiness Development Group With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
MarketBeat All Access