Heritage Global (HGBL) Competitors

trivago (NASDAQ:TRVG) and Heritage Global (NASDAQ:HGBL) are both small-cap computer and technology companies, but which is the better stock? We will compare the two companies based on the strength of their community ranking, risk, media sentiment, dividends, institutional ownership, earnings, analyst recommendations, profitability and valuation.

Which has higher valuation and earnings, TRVG or HGBL?

Heritage Global has lower revenue, but higher earnings than trivago. trivago is trading at a lower price-to-earnings ratio than Heritage Global, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
trivago	$498.74M	0.54	-$25.64M	-$0.01	-386.00
Heritage Global	$60.54M	1.25	$12.48M	$0.28	7.25

Do analysts prefer TRVG or HGBL?

trivago currently has a consensus target price of $2.55, suggesting a potential downside of 33.94%. Given trivago's stronger consensus rating and higher possible upside, equities research analysts plainly believe trivago is more favorable than Heritage Global.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
trivago	0 Sell rating(s)	3 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.25
Heritage Global	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Do institutionals & insiders have more ownership in TRVG or HGBL?

4.5% of trivago shares are held by institutional investors. Comparatively, 33.5% of Heritage Global shares are held by institutional investors. 6.5% of trivago shares are held by company insiders. Comparatively, 12.8% of Heritage Global shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Is TRVG or HGBL more profitable?

Heritage Global has a net margin of 20.60% compared to trivago's net margin of -5.20%. Heritage Global's return on equity of 16.05% beat trivago's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
trivago	-5.20%	0.09%	0.06%
Heritage Global	20.60%	16.05%	11.90%

Which has more volatility & risk, TRVG or HGBL?

trivago has a beta of 1.76, suggesting that its share price is 76% more volatile than the S&P 500. Comparatively, Heritage Global has a beta of 1.17, suggesting that its share price is 17% more volatile than the S&P 500.

Does the media refer more to TRVG or HGBL?

In the previous week, trivago and trivago both had 1 articles in the media. trivago's average media sentiment score of 1.88 beat Heritage Global's score of 1.31 indicating that trivago is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
trivago	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Heritage Global	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Does the MarketBeat Community favor TRVG or HGBL?

trivago received 312 more outperform votes than Heritage Global when rated by MarketBeat users. Likewise, 59.55% of users gave trivago an outperform vote while only 46.15% of users gave Heritage Global an outperform vote.

Company	Underperform	Outperform
trivago	Outperform Votes 318 59.55%	Underperform Votes 216 40.45%
Heritage Global	Outperform Votes 6 46.15%	Underperform Votes 7 53.85%

Summary

Heritage Global beats trivago on 9 of the 17 factors compared between the two stocks.