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Harte Hanks (HRTH) Competitors

Harte Hanks logo

HRTH vs. ORKT, GGR, PAYS, LNZA, VERI, RILY, OCFT, MRAM, VCSA, and ZTEK

Should you be buying Harte Hanks stock or one of its competitors? The main competitors of Harte Hanks include OrangeKloud Technology (ORKT), Gogoro (GGR), Paysign (PAYS), LanzaTech Global (LNZA), Veritone (VERI), B. Riley Financial (RILY), OneConnect Financial Technology (OCFT), Everspin Technologies (MRAM), Vacasa (VCSA), and Zentek (ZTEK). These companies are all part of the "business services" sector.

Harte Hanks vs.

Harte Hanks (NASDAQ:HRTH) and OrangeKloud Technology (NASDAQ:ORKT) are both small-cap business services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, earnings, media sentiment, dividends, analyst recommendations, institutional ownership, community ranking, valuation and profitability.

OrangeKloud Technology has lower revenue, but higher earnings than Harte Hanks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Harte Hanks$176.90M0.20-$1.69M$1.623.12
OrangeKloud TechnologyN/AN/AN/AN/AN/A

Harte Hanks received 7 more outperform votes than OrangeKloud Technology when rated by MarketBeat users. However, 100.00% of users gave OrangeKloud Technology an outperform vote while only 66.67% of users gave Harte Hanks an outperform vote.

CompanyUnderperformOutperform
Harte HanksOutperform Votes
8
66.67%
Underperform Votes
4
33.33%
OrangeKloud TechnologyOutperform Votes
1
100.00%
Underperform Votes
No Votes

OrangeKloud Technology has a consensus price target of $5.00, indicating a potential upside of 354.55%. Given OrangeKloud Technology's stronger consensus rating and higher possible upside, analysts plainly believe OrangeKloud Technology is more favorable than Harte Hanks.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Harte Hanks
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
OrangeKloud Technology
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00

8.3% of Harte Hanks shares are owned by institutional investors. 21.8% of Harte Hanks shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Harte Hanks has a net margin of 7.17% compared to OrangeKloud Technology's net margin of 0.00%. OrangeKloud Technology's return on equity of 0.00% beat Harte Hanks' return on equity.

Company Net Margins Return on Equity Return on Assets
Harte Hanks7.17% -10.71% 4.37%
OrangeKloud Technology N/A N/A N/A

In the previous week, OrangeKloud Technology had 1 more articles in the media than Harte Hanks. MarketBeat recorded 1 mentions for OrangeKloud Technology and 0 mentions for Harte Hanks. Harte Hanks' average media sentiment score of 0.00 equaled OrangeKloud Technology'saverage media sentiment score.

Company Overall Sentiment
Harte Hanks Neutral
OrangeKloud Technology Neutral

Summary

Harte Hanks and OrangeKloud Technology tied by winning 6 of the 12 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HRTH vs. The Competition

MetricHarte HanksDirect Mail Advertising Services IndustryBusiness SectorNASDAQ Exchange
Market Cap$35.25MN/A$7.94B$9.13B
Dividend YieldN/AN/A2.22%3.85%
P/E Ratio3.12N/A33.8319.22
Price / Sales0.20N/A73.7569.65
Price / CashN/AN/A31.6834.83
Price / Book-0.63N/A5.414.62
Net Income-$1.69MN/A$188.31M$246.06M

Harte Hanks Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HRTH
Harte Hanks
N/A$5.05
-2.7%
N/A-36.1%$35.25M$176.90M3.122,434
ORKT
OrangeKloud Technology
N/A$1.29
+2.4%
$5.00
+287.6%
N/A$144.48MN/A0.0058News Coverage
GGR
Gogoro
0.9675 of 5 stars
$0.48
+3.9%
$0.50
+4.2%
-74.7%$143.11M$349.85M-1.521,892
PAYS
Paysign
4.298 of 5 stars
$2.61
-2.2%
$6.13
+134.7%
-9.0%$139.77M$47.27M17.4080
LNZA
LanzaTech Global
1.0962 of 5 stars
$0.69
-2.3%
$4.00
+483.9%
-75.2%$135.27M$62.63M-1.053Gap Up
VERI
Veritone
2.9112 of 5 stars
$3.29
0.0%
$3.42
+3.9%
+46.5%$132.15M$127.56M-1.52550Analyst Forecast
News Coverage
RILY
B. Riley Financial
0.7024 of 5 stars
$4.28
-0.3%
N/A-79.5%$130.39M$1.65B-0.202,383Earnings Report
News Coverage
OCFT
OneConnect Financial Technology
1.8258 of 5 stars
$3.19
+6.6%
$7.00
+119.7%
+69.7%$124.25M$518.92M28.972,440
MRAM
Everspin Technologies
2.644 of 5 stars
$5.63
-1.5%
$9.00
+60.0%
-30.6%$123.58M$63.76M93.7590Positive News
VCSA
Vacasa
1.1404 of 5 stars
$5.37
+0.1%
$6.08
+13.4%
-46.6%$122.16M$1.12B-0.646,400Upcoming Earnings
ZTEK
Zentek
0.6734 of 5 stars
$1.11
-1.3%
N/A-15.0%$115.04M$20,000.00-13.8124

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This page (NASDAQ:HRTH) was last updated on 2/23/2025 by MarketBeat.com Staff
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