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Harte Hanks (HRTH) Competitors

Harte Hanks logo

HRTH vs. MRAM, RILY, GGR, SKYX, AISP, QRHC, VCSA, TCOA, VERI, and DLHC

Should you be buying Harte Hanks stock or one of its competitors? The main competitors of Harte Hanks include Everspin Technologies (MRAM), B. Riley Financial (RILY), Gogoro (GGR), SKYX Platforms (SKYX), Airship AI (AISP), Quest Resource (QRHC), Vacasa (VCSA), Zalatoris Acquisition (TCOA), Veritone (VERI), and DLH (DLHC). These companies are all part of the "business services" sector.

Harte Hanks vs.

Harte Hanks (NASDAQ:HRTH) and Everspin Technologies (NASDAQ:MRAM) are both small-cap business services companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, valuation, community ranking, analyst recommendations, media sentiment, profitability, earnings, dividends and risk.

8.3% of Harte Hanks shares are owned by institutional investors. Comparatively, 44.7% of Everspin Technologies shares are owned by institutional investors. 21.8% of Harte Hanks shares are owned by insiders. Comparatively, 6.1% of Everspin Technologies shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, Harte Hanks' average media sentiment score of 0.00 beat Everspin Technologies' score of -0.55 indicating that Harte Hanks is being referred to more favorably in the media.

Company Overall Sentiment
Harte Hanks Neutral
Everspin Technologies Negative

Harte Hanks has a beta of 1.73, indicating that its stock price is 73% more volatile than the S&P 500. Comparatively, Everspin Technologies has a beta of 0.9, indicating that its stock price is 10% less volatile than the S&P 500.

Everspin Technologies has a consensus target price of $9.00, indicating a potential upside of 39.75%. Given Everspin Technologies' stronger consensus rating and higher probable upside, analysts clearly believe Everspin Technologies is more favorable than Harte Hanks.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Harte Hanks
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Everspin Technologies
0 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
3.00

Harte Hanks has a net margin of 7.17% compared to Everspin Technologies' net margin of 2.85%. Everspin Technologies' return on equity of 2.74% beat Harte Hanks' return on equity.

Company Net Margins Return on Equity Return on Assets
Harte Hanks7.17% -10.71% 4.37%
Everspin Technologies 2.85%2.74%2.27%

Everspin Technologies received 274 more outperform votes than Harte Hanks when rated by MarketBeat users. Likewise, 67.79% of users gave Everspin Technologies an outperform vote while only 66.67% of users gave Harte Hanks an outperform vote.

CompanyUnderperformOutperform
Harte HanksOutperform Votes
8
66.67%
Underperform Votes
4
33.33%
Everspin TechnologiesOutperform Votes
282
67.79%
Underperform Votes
134
32.21%

Everspin Technologies has lower revenue, but higher earnings than Harte Hanks. Harte Hanks is trading at a lower price-to-earnings ratio than Everspin Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Harte Hanks$176.90M0.20-$1.69M$1.623.20
Everspin Technologies$63.76M2.22$9.05M$0.06107.33

Summary

Everspin Technologies beats Harte Hanks on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HRTH vs. The Competition

MetricHarte HanksDirect Mail Advertising Services IndustryBusiness SectorNASDAQ Exchange
Market Cap$36.16MN/A$7.49B$9.10B
Dividend YieldN/AN/A2.23%3.99%
P/E Ratio3.20N/A22.2913.82
Price / Sales0.20N/A102.1082.69
Price / CashN/AN/A30.5436.83
Price / Book-0.65N/A6.154.69
Net Income-$1.69MN/A$136.63M$224.57M

Harte Hanks Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HRTH
Harte Hanks
N/A$5.18
-0.2%
N/A-32.2%$36.16M$176.90M3.202,434High Trading Volume
MRAM
Everspin Technologies
2.3532 of 5 stars
$6.26
+2.1%
$9.00
+43.8%
-26.2%$137.55M$53.87M104.3390
RILY
B. Riley Financial
0.6354 of 5 stars
$4.50
+13.9%
N/A-76.5%$136.33M$1.55B-0.901,410High Trading Volume
GGR
Gogoro
1.3123 of 5 stars
$0.48
+3.5%
$0.50
+5.3%
-79.0%$135.47M$329.04M-1.481,892Positive News
Gap Up
SKYX
SKYX Platforms
2.8791 of 5 stars
$1.22
-5.4%
$4.00
+227.9%
-5.4%$132.23M$84.77M-3.0560News Coverage
Gap Up
AISP
Airship AI
2.7046 of 5 stars
$4.69
+12.5%
$9.00
+91.9%
+287.3%$127.97M$24.05M0.0047Gap Up
QRHC
Quest Resource
4.0673 of 5 stars
$5.85
+1.2%
$12.75
+117.9%
-13.8%$120.44M$287.90M-15.81190Positive News
VCSA
Vacasa
1.1617 of 5 stars
$5.04
+1.2%
$6.08
+20.7%
-30.9%$113.41M$949.94M-0.618,200
TCOA
Zalatoris Acquisition
N/A$10.51
-0.8%
N/AN/A$112.15MN/A0.00N/A
VERI
Veritone
1.8466 of 5 stars
$2.76
-0.4%
$2.88
+4.2%
+76.3%$110.90M$124.88M-1.28550Gap Up
DLHC
DLH
2.7903 of 5 stars
$7.62
-0.5%
N/A-50.6%$109.62M$395.94M14.942,800

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This page (NASDAQ:HRTH) was last updated on 1/22/2025 by MarketBeat.com Staff
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