This company has been marked as potentially delisted and may not be actively trading. Harte Hanks (HRTH) Competitors Add Compare Share Share Competitors Stock AnalysisCompetitorsTrendsBuy This Stock HRTH vs. TBI, VCSA, RCMT, ZTEK, NWTN, AISP, PAYS, TCOA, MRAM, and BKKTShould you be buying Harte Hanks stock or one of its competitors? The main competitors of Harte Hanks include TrueBlue (TBI), Vacasa (VCSA), RCM Technologies (RCMT), Zentek (ZTEK), NWTN (NWTN), Airship AI (AISP), Paysign (PAYS), Zalatoris Acquisition (TCOA), Everspin Technologies (MRAM), and Bakkt (BKKT). These companies are all part of the "business services" sector. Harte Hanks vs. TrueBlue Vacasa RCM Technologies Zentek NWTN Airship AI Paysign Zalatoris Acquisition Everspin Technologies Bakkt TrueBlue (NYSE:TBI) and Harte Hanks (NASDAQ:HRTH) are both small-cap business services companies, but which is the better investment? We will contrast the two companies based on the strength of their community ranking, profitability, institutional ownership, analyst recommendations, risk, valuation, earnings, dividends and media sentiment. Which has more volatility and risk, TBI or HRTH? TrueBlue has a beta of 1.42, suggesting that its share price is 42% more volatile than the S&P 500. Comparatively, Harte Hanks has a beta of 1.73, suggesting that its share price is 73% more volatile than the S&P 500. Does the MarketBeat Community prefer TBI or HRTH? TrueBlue received 326 more outperform votes than Harte Hanks when rated by MarketBeat users. However, 66.67% of users gave Harte Hanks an outperform vote while only 62.20% of users gave TrueBlue an outperform vote. CompanyUnderperformOutperformTrueBlueOutperform Votes33462.20% Underperform Votes20337.80% Harte HanksOutperform Votes866.67% Underperform Votes433.33% Is TBI or HRTH more profitable? Harte Hanks has a net margin of 7.17% compared to TrueBlue's net margin of -8.02%. TrueBlue's return on equity of -3.90% beat Harte Hanks' return on equity.Company Net Margins Return on Equity Return on Assets TrueBlue-8.02% -3.90% -1.87% Harte Hanks 7.17%-10.71%4.37% Do institutionals and insiders believe in TBI or HRTH? 97.2% of TrueBlue shares are owned by institutional investors. Comparatively, 8.3% of Harte Hanks shares are owned by institutional investors. 5.0% of TrueBlue shares are owned by company insiders. Comparatively, 21.8% of Harte Hanks shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth. Does the media prefer TBI or HRTH? In the previous week, TrueBlue had 11 more articles in the media than Harte Hanks. MarketBeat recorded 11 mentions for TrueBlue and 0 mentions for Harte Hanks. TrueBlue's average media sentiment score of 0.61 beat Harte Hanks' score of 0.00 indicating that TrueBlue is being referred to more favorably in the media. Company Overall Sentiment TrueBlue Positive Harte Hanks Neutral Which has preferable earnings & valuation, TBI or HRTH? Harte Hanks has lower revenue, but higher earnings than TrueBlue. TrueBlue is trading at a lower price-to-earnings ratio than Harte Hanks, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioTrueBlue$1.57B0.08-$14.17M-$4.16-1.03Harte Hanks$176.90M0.18-$1.69M$1.622.87 Do analysts rate TBI or HRTH? TrueBlue currently has a consensus target price of $11.50, indicating a potential upside of 168.07%. Given TrueBlue's stronger consensus rating and higher probable upside, analysts clearly believe TrueBlue is more favorable than Harte Hanks.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score TrueBlue 0 Sell rating(s) 0 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 3.00Harte Hanks 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 SummaryTrueBlue and Harte Hanks tied by winning 9 of the 18 factors compared between the two stocks. Get Harte Hanks News Delivered to You Automatically Sign up to receive the latest news and ratings for HRTH and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HRTH vs. The Competition Export to ExcelMetricHarte HanksDirect Mail Advertising Services IndustryBusiness SectorNASDAQ ExchangeMarket Cap$32.46MN/A$7.16B$7.82BDividend YieldN/AN/A2.63%4.27%P/E Ratio2.87N/A30.7918.44Price / Sales0.18N/A161.24101.46Price / CashN/AN/A31.5134.62Price / Book-0.58N/A4.844.19Net Income-$1.69MN/A$195.49M$248.05M Harte Hanks Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HRTHHarte HanksN/A$4.65+5.0%N/A-35.0%$32.46M$176.90M2.872,434Gap UpHigh Trading VolumeTBITrueBlue3.8608 of 5 stars$4.20-1.4%$11.50+173.8%-59.2%$124.77M$1.57B-1.016,500News CoveragePositive NewsVCSAVacasa1.3397 of 5 stars$5.39flat$4.13-23.5%-27.3%$123.26M$910.49M-0.658,200RCMTRCM Technologies3.6503 of 5 stars$16.18+0.7%$33.50+107.0%-10.3%$122.79M$278.38M8.303,880Analyst DowngradePositive NewsZTEKZentek0.9459 of 5 stars$1.15+7.0%N/A+21.7%$120.05M$64,656.00-16.4324Positive NewsNWTNNWTNN/A$0.41+0.2%N/A-95.0%$116.48M$583,000.000.002Upcoming EarningsShort Interest ↑AISPAirship AI2.7997 of 5 stars$3.59-4.5%$9.00+150.7%-46.2%$113.98M$23.05M-1.3447Short Interest ↓Positive NewsPAYSPaysign4.4286 of 5 stars$2.09-2.8%$6.25+199.0%-48.3%$112.33M$58.38M13.9380TCOAZalatoris AcquisitionN/A$10.51flatN/AN/A$112.14MN/A0.00N/AHigh Trading VolumeMRAMEverspin Technologies1.839 of 5 stars$4.98+0.6%$9.00+80.7%-27.7%$111.31M$50.40M83.0090Upcoming EarningsShort Interest ↑BKKTBakkt0.2618 of 5 stars$8.10-3.9%N/A+2,379.4%$111.05M$3.49B-0.66760 Related Companies and Tools Related Companies TrueBlue Competitors Vacasa Competitors RCM Technologies Competitors Zentek Competitors NWTN Competitors Airship AI Competitors Paysign Competitors Zalatoris Acquisition Competitors Everspin Technologies Competitors Bakkt Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:HRTH) was last updated on 4/27/2025 by MarketBeat.com Staff From Our PartnersElon Set to Shock the World by May 1st ?Tech legend Jeff Brown recently traveled to the industrial zone of South Memphis to investigate what he believ...Brownstone Research | Sponsored$2 Trillion Disappears Because of Fed's Secretive New Move$2 trillion has disappeared from the US government's books. 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