Heritage Commerce (HTBK) Competitors

Heritage Commerce (NASDAQ:HTBK) and First Busey (NASDAQ:BUSE) are both finance companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, institutional ownership, earnings, media sentiment, profitability, analyst recommendations, risk and valuation.

Which has stronger earnings & valuation, HTBK or BUSE?

First Busey has higher revenue and earnings than Heritage Commerce. Heritage Commerce is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Heritage Commerce	$251.45M	2.50	$40.53M	$0.68	15.01
First Busey	$663.36M	3.19	$113.69M	$1.07	22.13

Is HTBK or BUSE more profitable?

Heritage Commerce has a net margin of 16.38% compared to First Busey's net margin of 8.32%. First Busey's return on equity of 8.46% beat Heritage Commerce's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Heritage Commerce	16.38%	6.11%	0.76%
First Busey	8.32%	8.46%	0.96%

Is HTBK or BUSE a better dividend stock?

Heritage Commerce pays an annual dividend of $0.52 per share and has a dividend yield of 5.1%. First Busey pays an annual dividend of $1.00 per share and has a dividend yield of 4.2%. Heritage Commerce pays out 76.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. First Busey pays out 93.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. First Busey has raised its dividend for 10 consecutive years. Heritage Commerce is clearly the better dividend stock, given its higher yield and lower payout ratio.

Do analysts recommend HTBK or BUSE?

Heritage Commerce currently has a consensus target price of $11.00, indicating a potential upside of 7.75%. First Busey has a consensus target price of $27.67, indicating a potential upside of 16.83%. Given First Busey's higher possible upside, analysts plainly believe First Busey is more favorable than Heritage Commerce.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Heritage Commerce	0 Sell rating(s)	0 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	3.00
First Busey	0 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.50

Do institutionals & insiders hold more shares of HTBK or BUSE?

75.6% of Heritage Commerce shares are held by institutional investors. Comparatively, 56.5% of First Busey shares are held by institutional investors. 2.7% of Heritage Commerce shares are held by insiders. Comparatively, 3.9% of First Busey shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Which has more volatility and risk, HTBK or BUSE?

Heritage Commerce has a beta of 0.81, indicating that its share price is 19% less volatile than the S&P 500. Comparatively, First Busey has a beta of 0.77, indicating that its share price is 23% less volatile than the S&P 500.

Does the media prefer HTBK or BUSE?

In the previous week, First Busey had 10 more articles in the media than Heritage Commerce. MarketBeat recorded 11 mentions for First Busey and 1 mentions for Heritage Commerce. Heritage Commerce's average media sentiment score of 1.89 beat First Busey's score of 0.97 indicating that Heritage Commerce is being referred to more favorably in the media.

Company	Overall Sentiment
Heritage Commerce	Very Positive
First Busey	Positive

Summary

First Busey beats Heritage Commerce on 11 of the 18 factors compared between the two stocks.