Immersion (IMMR) Competitors

AstroNova (NASDAQ:ALOT) and Immersion (NASDAQ:IMMR) are both small-cap business services companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, community ranking, analyst recommendations, media sentiment, dividends, risk, valuation, profitability and institutional ownership.

Does the MarketBeat Community believe in ALOT or IMMR?

Immersion received 197 more outperform votes than AstroNova when rated by MarketBeat users. Likewise, 71.79% of users gave Immersion an outperform vote while only 69.72% of users gave AstroNova an outperform vote.

Company	Underperform	Outperform
AstroNova	Outperform Votes 228 69.72%	Underperform Votes 99 30.28%
Immersion	Outperform Votes 425 71.79%	Underperform Votes 167 28.21%

Which has preferable earnings & valuation, ALOT or IMMR?

Immersion has lower revenue, but higher earnings than AstroNova. Immersion is trading at a lower price-to-earnings ratio than AstroNova, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
AstroNova	$148.09M	0.74	$4.69M	$0.84	17.31
Immersion	$33.92M	7.92	$33.98M	$2.05	4.06

Do institutionals & insiders hold more shares of ALOT or IMMR?

43.0% of AstroNova shares are owned by institutional investors. Comparatively, 60.6% of Immersion shares are owned by institutional investors. 18.8% of AstroNova shares are owned by insiders. Comparatively, 5.5% of Immersion shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Is ALOT or IMMR more profitable?

Immersion has a net margin of 40.62% compared to AstroNova's net margin of 4.20%. Immersion's return on equity of 27.05% beat AstroNova's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
AstroNova	4.20%	7.77%	4.97%
Immersion	40.62%	27.05%	14.31%

Which has more risk & volatility, ALOT or IMMR?

AstroNova has a beta of 0.55, meaning that its stock price is 45% less volatile than the S&P 500. Comparatively, Immersion has a beta of 1.48, meaning that its stock price is 48% more volatile than the S&P 500.

Does the media refer more to ALOT or IMMR?

In the previous week, Immersion had 6 more articles in the media than AstroNova. MarketBeat recorded 8 mentions for Immersion and 2 mentions for AstroNova. AstroNova's average media sentiment score of 0.73 beat Immersion's score of 0.66 indicating that AstroNova is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
AstroNova	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Immersion	3 Very Positive mention(s)	3 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts rate ALOT or IMMR?

Immersion has a consensus price target of $13.50, suggesting a potential upside of 62.26%. Given Immersion's stronger consensus rating and higher possible upside, analysts clearly believe Immersion is more favorable than AstroNova.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
AstroNova	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Immersion	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Summary

Immersion beats AstroNova on 14 of the 18 factors compared between the two stocks.