Jiuzi Holdings Inc. (NASDAQ:JZXN) is a China-based e-commerce company specializing in the online retail of premium edible vegetable oils and related agricultural products. Through its proprietary e-commerce platform and third-party online marketplaces, the company offers a range of cold-pressed and refined cooking oils, with a focus on quality control, traceability and health-oriented attributes. Jiuzi’s core products include peanut oil, soybean oil, rapeseed oil and specialty nut oils, which are sourced directly from partnered farms and regional cooperatives across China’s key agricultural provinces.
In addition to its flagship edible oil offerings, Jiuzi has expanded its product portfolio to include health and nutrition products such as organic grains, nuts, pulses and cold-pressed juices. The company’s vertically integrated supply chain model encompasses procurement, quality testing, bottling and distribution, enabling tight oversight of production standards and efficient logistics. Jiuzi also leverages data analytics and consumer feedback to refine product formulations and packaging, aiming to address evolving dietary preferences among urban and health-conscious customers.
Jiuzi was established in 2014 as a holding entity incorporated in the British Virgin Islands and commenced online retail operations in 2017. Headquartered in Shanghai, the company has built a nationwide distribution network, serving customers in more than 30 provinces and municipalities across mainland China. Its digital marketing strategy combines social media engagement, key opinion leader partnerships and targeted promotions to cultivate brand awareness and drive repeat purchases in an increasingly competitive market.
Led by a management team with extensive experience in e-commerce, food processing and agricultural supply chain management, Jiuzi continues to invest in research and development, including pilot programs for smart farming and precision agriculture. The company’s strategic priorities include deepening its direct-sourcing relationships, enhancing cold-chain logistics capabilities and broadening its product range to capture growth opportunities in China’s fast-growing online grocery segment.
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