Kraft Heinz (KHC) Competitors

Celsius (NASDAQ:CELH) and Kraft Heinz (NASDAQ:KHC) are both large-cap consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, analyst recommendations, media sentiment, dividends, risk, earnings, valuation and institutional ownership.

Do analysts prefer CELH or KHC?

Celsius presently has a consensus target price of $45.18, suggesting a potential downside of 2.69%. Kraft Heinz has a consensus target price of $30.47, suggesting a potential upside of 14.42%. Given Kraft Heinz's higher possible upside, analysts plainly believe Kraft Heinz is more favorable than Celsius.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Celsius	1 Sell rating(s)	3 Hold rating(s)	13 Buy rating(s)	0 Strong Buy rating(s)	2.71
Kraft Heinz	3 Sell rating(s)	15 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.83

Which has more risk and volatility, CELH or KHC?

Celsius has a beta of 1.45, suggesting that its stock price is 45% more volatile than the S&P 500. Comparatively, Kraft Heinz has a beta of 0.25, suggesting that its stock price is 75% less volatile than the S&P 500.

Does the media prefer CELH or KHC?

In the previous week, Kraft Heinz had 9 more articles in the media than Celsius. MarketBeat recorded 30 mentions for Kraft Heinz and 21 mentions for Celsius. Celsius' average media sentiment score of 0.85 beat Kraft Heinz's score of 0.60 indicating that Celsius is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Celsius	11 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
Kraft Heinz	15 Very Positive mention(s)	1 Positive mention(s)	10 Neutral mention(s)	3 Negative mention(s)	1 Very Negative mention(s)	Positive

Is CELH or KHC more profitable?

Kraft Heinz has a net margin of 10.44% compared to Celsius' net margin of 8.40%. Celsius' return on equity of 42.12% beat Kraft Heinz's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Celsius	8.40%	42.12%	10.05%
Kraft Heinz	10.44%	7.37%	4.06%

Which has preferable earnings & valuation, CELH or KHC?

Kraft Heinz has higher revenue and earnings than Celsius. Kraft Heinz is trading at a lower price-to-earnings ratio than Celsius, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Celsius	$1.33B	9.00	$145.07M	$0.32	145.08
Kraft Heinz	$25.85B	1.22	$2.74B	$2.19	12.16

Do insiders & institutionals have more ownership in CELH or KHC?

61.0% of Celsius shares are held by institutional investors. Comparatively, 78.2% of Kraft Heinz shares are held by institutional investors. 2.6% of Celsius shares are held by insiders. Comparatively, 0.4% of Kraft Heinz shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Summary

Celsius beats Kraft Heinz on 9 of the 16 factors compared between the two stocks.