Kirkland's (KIRK) Competitors

Williams-Sonoma (NYSE:WSM) and Kirkland's (NASDAQ:KIRK) are both retail/wholesale companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, institutional ownership, valuation, dividends, earnings, community ranking, media sentiment and profitability.

Do analysts recommend WSM or KIRK?

Williams-Sonoma presently has a consensus target price of $173.28, indicating a potential downside of 7.50%. Kirkland's has a consensus target price of $4.50, indicating a potential upside of 238.35%. Given Kirkland's' stronger consensus rating and higher probable upside, analysts clearly believe Kirkland's is more favorable than Williams-Sonoma.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Williams-Sonoma	2 Sell rating(s)	13 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.11
Kirkland's	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	3.50

Do insiders and institutionals have more ownership in WSM or KIRK?

99.3% of Williams-Sonoma shares are held by institutional investors. Comparatively, 15.4% of Kirkland's shares are held by institutional investors. 1.5% of Williams-Sonoma shares are held by company insiders. Comparatively, 5.0% of Kirkland's shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Which has more risk & volatility, WSM or KIRK?

Williams-Sonoma has a beta of 1.79, indicating that its share price is 79% more volatile than the S&P 500. Comparatively, Kirkland's has a beta of 2.44, indicating that its share price is 144% more volatile than the S&P 500.

Does the MarketBeat Community favor WSM or KIRK?

Williams-Sonoma received 273 more outperform votes than Kirkland's when rated by MarketBeat users. However, 72.17% of users gave Kirkland's an outperform vote while only 49.13% of users gave Williams-Sonoma an outperform vote.

Company	Underperform	Outperform
Williams-Sonoma	Outperform Votes 706 49.13%	Underperform Votes 731 50.87%
Kirkland's	Outperform Votes 433 72.17%	Underperform Votes 167 27.83%

Does the media prefer WSM or KIRK?

In the previous week, Williams-Sonoma had 13 more articles in the media than Kirkland's. MarketBeat recorded 28 mentions for Williams-Sonoma and 15 mentions for Kirkland's. Williams-Sonoma's average media sentiment score of 1.09 beat Kirkland's' score of 0.25 indicating that Williams-Sonoma is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Williams-Sonoma	18 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Kirkland's	1 Very Positive mention(s)	2 Positive mention(s)	10 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Is WSM or KIRK more profitable?

Williams-Sonoma has a net margin of 14.54% compared to Kirkland's' net margin of -4.56%. Williams-Sonoma's return on equity of 51.56% beat Kirkland's' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Williams-Sonoma	14.54%	51.56%	21.24%
Kirkland's	-4.56%	N/A	-6.56%

Which has higher earnings & valuation, WSM or KIRK?

Williams-Sonoma has higher revenue and earnings than Kirkland's. Kirkland's is trading at a lower price-to-earnings ratio than Williams-Sonoma, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Williams-Sonoma	$7.53B	3.06	$949.76M	$8.45	22.17
Kirkland's	$458.41M	0.04	-$27.75M	-$1.60	-0.83

Summary

Williams-Sonoma beats Kirkland's on 13 of the 19 factors compared between the two stocks.