Kirkland's (KIRK) Competitors

Williams-Sonoma (NYSE:WSM) and Kirkland's (NASDAQ:KIRK) are both retail/wholesale companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, profitability, analyst recommendations, community ranking, dividends, media sentiment, risk, valuation and institutional ownership.

Does the media favor WSM or KIRK?

In the previous week, Williams-Sonoma had 36 more articles in the media than Kirkland's. MarketBeat recorded 49 mentions for Williams-Sonoma and 13 mentions for Kirkland's. Williams-Sonoma's average media sentiment score of 0.80 beat Kirkland's' score of 0.34 indicating that Williams-Sonoma is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Williams-Sonoma	20 Very Positive mention(s)	6 Positive mention(s)	8 Neutral mention(s)	6 Negative mention(s)	0 Very Negative mention(s)	Positive
Kirkland's	2 Very Positive mention(s)	3 Positive mention(s)	2 Neutral mention(s)	4 Negative mention(s)	0 Very Negative mention(s)	Neutral

Does the MarketBeat Community believe in WSM or KIRK?

Williams-Sonoma received 278 more outperform votes than Kirkland's when rated by MarketBeat users. However, 72.17% of users gave Kirkland's an outperform vote while only 49.07% of users gave Williams-Sonoma an outperform vote.

Company	Underperform	Outperform
Williams-Sonoma	Outperform Votes 711 49.07%	Underperform Votes 738 50.93%
Kirkland's	Outperform Votes 433 72.17%	Underperform Votes 167 27.83%

Which has more risk and volatility, WSM or KIRK?

Williams-Sonoma has a beta of 1.76, suggesting that its share price is 76% more volatile than the S&P 500. Comparatively, Kirkland's has a beta of 2.54, suggesting that its share price is 154% more volatile than the S&P 500.

Which has higher valuation and earnings, WSM or KIRK?

Williams-Sonoma has higher revenue and earnings than Kirkland's. Kirkland's is trading at a lower price-to-earnings ratio than Williams-Sonoma, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Williams-Sonoma	$7.71B	2.23	$949.76M	$9.01	15.47
Kirkland's	$458.41M	0.03	-$27.75M	-$1.60	-0.71

Do institutionals & insiders believe in WSM or KIRK?

99.3% of Williams-Sonoma shares are held by institutional investors. Comparatively, 15.4% of Kirkland's shares are held by institutional investors. 1.5% of Williams-Sonoma shares are held by company insiders. Comparatively, 5.0% of Kirkland's shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Is WSM or KIRK more profitable?

Williams-Sonoma has a net margin of 14.54% compared to Kirkland's' net margin of -4.56%. Williams-Sonoma's return on equity of 51.56% beat Kirkland's' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Williams-Sonoma	14.54%	51.56%	21.24%
Kirkland's	-4.56%	N/A	-6.56%

Do analysts recommend WSM or KIRK?

Williams-Sonoma presently has a consensus price target of $178.93, suggesting a potential upside of 28.35%. Kirkland's has a consensus price target of $4.50, suggesting a potential upside of 294.74%. Given Kirkland's' stronger consensus rating and higher possible upside, analysts clearly believe Kirkland's is more favorable than Williams-Sonoma.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Williams-Sonoma	1 Sell rating(s)	11 Hold rating(s)	5 Buy rating(s)	1 Strong Buy rating(s)	2.33
Kirkland's	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	3.50

Summary

Williams-Sonoma beats Kirkland's on 13 of the 18 factors compared between the two stocks.