36Kr (KRKR) Competitors

FLUENT (NASDAQ:FLNT) and 36Kr (NASDAQ:KRKR) are both small-cap business services companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, valuation, risk, analyst recommendations, institutional ownership, earnings, profitability and media sentiment.

Does the media prefer FLNT or KRKR?

In the previous week, FLUENT had 4 more articles in the media than 36Kr. MarketBeat recorded 6 mentions for FLUENT and 2 mentions for 36Kr. FLUENT's average media sentiment score of 0.17 beat 36Kr's score of 0.00 indicating that FLUENT is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
FLUENT	0 Very Positive mention(s)	3 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Neutral
36Kr	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do institutionals and insiders believe in FLNT or KRKR?

23.3% of FLUENT shares are held by institutional investors. Comparatively, 0.1% of 36Kr shares are held by institutional investors. 43.5% of FLUENT shares are held by insiders. Comparatively, 39.4% of 36Kr shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Do analysts prefer FLNT or KRKR?

FLUENT currently has a consensus price target of $3.00, suggesting a potential upside of 33.93%. Given FLUENT's stronger consensus rating and higher possible upside, research analysts clearly believe FLUENT is more favorable than 36Kr.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
FLUENT	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
36Kr	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Which has more volatility & risk, FLNT or KRKR?

FLUENT has a beta of 1.58, indicating that its stock price is 58% more volatile than the S&P 500. Comparatively, 36Kr has a beta of 0.69, indicating that its stock price is 31% less volatile than the S&P 500.

Is FLNT or KRKR more profitable?

36Kr has a net margin of 0.00% compared to FLUENT's net margin of -12.82%. 36Kr's return on equity of 0.00% beat FLUENT's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
FLUENT	-12.82%	-95.81%	-24.75%
36Kr	N/A	N/A	N/A

Which has higher earnings and valuation, FLNT or KRKR?

36Kr has lower revenue, but higher earnings than FLUENT. FLUENT is trading at a lower price-to-earnings ratio than 36Kr, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
FLUENT	$254.62M	0.18	-$29.28M	-$1.81	-1.24
36Kr	$31.66M	0.34	-$19M	-$6.00	-0.92

Summary

FLUENT beats 36Kr on 9 of the 15 factors compared between the two stocks.