Lands' End (LE) Competitors

Krispy Kreme (NASDAQ:DNUT) and Lands' End (NASDAQ:LE) are both small-cap consumer staples companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, institutional ownership, community ranking, earnings, dividends, analyst recommendations, valuation and media sentiment.

Do insiders & institutionals believe in DNUT or LE?

81.7% of Krispy Kreme shares are held by institutional investors. Comparatively, 37.5% of Lands' End shares are held by institutional investors. 5.3% of Krispy Kreme shares are held by company insiders. Comparatively, 1.3% of Lands' End shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Is DNUT or LE more profitable?

Krispy Kreme has a net margin of 1.64% compared to Lands' End's net margin of -1.46%. Lands' End's return on equity of 1.24% beat Krispy Kreme's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Krispy Kreme	1.64%	0.53%	0.21%
Lands' End	-1.46%	1.24%	0.35%

Which has more risk and volatility, DNUT or LE?

Krispy Kreme has a beta of 1.36, suggesting that its share price is 36% more volatile than the S&P 500. Comparatively, Lands' End has a beta of 2.75, suggesting that its share price is 175% more volatile than the S&P 500.

Does the MarketBeat Community prefer DNUT or LE?

Lands' End received 269 more outperform votes than Krispy Kreme when rated by MarketBeat users. Likewise, 57.20% of users gave Lands' End an outperform vote while only 41.77% of users gave Krispy Kreme an outperform vote.

Company	Underperform	Outperform
Krispy Kreme	Outperform Votes 33 41.77%	Underperform Votes 46 58.23%
Lands' End	Outperform Votes 302 57.20%	Underperform Votes 226 42.80%

Do analysts rate DNUT or LE?

Krispy Kreme presently has a consensus price target of $15.56, indicating a potential upside of 81.30%. Lands' End has a consensus price target of $20.00, indicating a potential upside of 53.26%. Given Krispy Kreme's higher possible upside, equities research analysts plainly believe Krispy Kreme is more favorable than Lands' End.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Krispy Kreme	0 Sell rating(s)	4 Hold rating(s)	5 Buy rating(s)	1 Strong Buy rating(s)	2.70
Lands' End	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Which has higher earnings and valuation, DNUT or LE?

Krispy Kreme has higher revenue and earnings than Lands' End. Lands' End is trading at a lower price-to-earnings ratio than Krispy Kreme, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Krispy Kreme	$1.69B	0.87	-$37.92M	$0.17	50.47
Lands' End	$1.47B	0.27	-$130.68M	-$0.66	-19.77

Does the media prefer DNUT or LE?

In the previous week, Krispy Kreme had 8 more articles in the media than Lands' End. MarketBeat recorded 12 mentions for Krispy Kreme and 4 mentions for Lands' End. Lands' End's average media sentiment score of 0.50 beat Krispy Kreme's score of 0.03 indicating that Lands' End is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Krispy Kreme	1 Very Positive mention(s)	1 Positive mention(s)	7 Neutral mention(s)	1 Negative mention(s)	2 Very Negative mention(s)	Neutral
Lands' End	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

Krispy Kreme beats Lands' End on 12 of the 19 factors compared between the two stocks.