Leslie's (LESL) Competitors

Grocery Outlet (NASDAQ:GO) and Leslie's (NASDAQ:LESL) are both small-cap consumer staples companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, risk, analyst recommendations, dividends, institutional ownership, valuation, profitability, community ranking and media sentiment.

Does the MarketBeat Community prefer GO or LESL?

Leslie's received 12 more outperform votes than Grocery Outlet when rated by MarketBeat users. Likewise, 37.29% of users gave Leslie's an outperform vote while only 32.99% of users gave Grocery Outlet an outperform vote.

Company	Underperform	Outperform
Grocery Outlet	Outperform Votes 32 32.99%	Underperform Votes 65 67.01%
Leslie's	Outperform Votes 44 37.29%	Underperform Votes 74 62.71%

Which has more volatility & risk, GO or LESL?

Grocery Outlet has a beta of 0.31, indicating that its share price is 69% less volatile than the S&P 500. Comparatively, Leslie's has a beta of 1.11, indicating that its share price is 11% more volatile than the S&P 500.

Is GO or LESL more profitable?

Grocery Outlet has a net margin of 1.20% compared to Leslie's' net margin of -1.76%. Grocery Outlet's return on equity of 5.25% beat Leslie's' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Grocery Outlet	1.20%	5.25%	2.11%
Leslie's	-1.76%	-6.11%	-0.71%

Does the media refer more to GO or LESL?

In the previous week, Leslie's had 5 more articles in the media than Grocery Outlet. MarketBeat recorded 9 mentions for Leslie's and 4 mentions for Grocery Outlet. Leslie's' average media sentiment score of 0.18 beat Grocery Outlet's score of 0.12 indicating that Leslie's is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Grocery Outlet	1 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Leslie's	1 Very Positive mention(s)	2 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Neutral

Do insiders and institutionals hold more shares of GO or LESL?

99.9% of Grocery Outlet shares are held by institutional investors. 4.5% of Grocery Outlet shares are held by company insiders. Comparatively, 3.5% of Leslie's shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Which has better valuation & earnings, GO or LESL?

Grocery Outlet has higher revenue and earnings than Leslie's. Leslie's is trading at a lower price-to-earnings ratio than Grocery Outlet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Grocery Outlet	$3.97B	0.39	$79.44M	$0.51	31.28
Leslie's	$1.33B	0.30	-$23.38M	-$0.12	-18.00

Do analysts rate GO or LESL?

Grocery Outlet currently has a consensus price target of $18.00, indicating a potential upside of 12.85%. Leslie's has a consensus price target of $3.49, indicating a potential upside of 61.46%. Given Leslie's' higher possible upside, analysts plainly believe Leslie's is more favorable than Grocery Outlet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Grocery Outlet	1 Sell rating(s)	8 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.25
Leslie's	1 Sell rating(s)	7 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Summary

Grocery Outlet beats Leslie's on 13 of the 19 factors compared between the two stocks.