Leslie's (LESL) Competitors

Leslie's (NASDAQ:LESL) and Grocery Outlet (NASDAQ:GO) are both small-cap consumer staples companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, risk, community ranking, analyst recommendations, dividends, institutional ownership, valuation, earnings and profitability.

Which has preferable earnings & valuation, LESL or GO?

Grocery Outlet has higher revenue and earnings than Leslie's. Leslie's is trading at a lower price-to-earnings ratio than Grocery Outlet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Leslie's	$1.33B	0.30	-$23.38M	-$0.12	-18.00
Grocery Outlet	$4.26B	0.38	$79.44M	$0.51	32.80

Does the MarketBeat Community prefer LESL or GO?

Leslie's received 12 more outperform votes than Grocery Outlet when rated by MarketBeat users. Likewise, 37.61% of users gave Leslie's an outperform vote while only 32.99% of users gave Grocery Outlet an outperform vote.

Company	Underperform	Outperform
Leslie's	Outperform Votes 44 37.61%	Underperform Votes 73 62.39%
Grocery Outlet	Outperform Votes 32 32.99%	Underperform Votes 65 67.01%

Does the media favor LESL or GO?

In the previous week, Grocery Outlet had 6 more articles in the media than Leslie's. MarketBeat recorded 9 mentions for Grocery Outlet and 3 mentions for Leslie's. Leslie's' average media sentiment score of 0.98 beat Grocery Outlet's score of 0.71 indicating that Leslie's is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Leslie's	1 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Grocery Outlet	3 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do institutionals and insiders hold more shares of LESL or GO?

99.9% of Grocery Outlet shares are owned by institutional investors. 3.5% of Leslie's shares are owned by company insiders. Comparatively, 4.5% of Grocery Outlet shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Which has more volatility and risk, LESL or GO?

Leslie's has a beta of 1.12, indicating that its share price is 12% more volatile than the S&P 500. Comparatively, Grocery Outlet has a beta of 0.25, indicating that its share price is 75% less volatile than the S&P 500.

Is LESL or GO more profitable?

Grocery Outlet has a net margin of 1.20% compared to Leslie's' net margin of -1.76%. Grocery Outlet's return on equity of 5.25% beat Leslie's' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Leslie's	-1.76%	-6.11%	-0.71%
Grocery Outlet	1.20%	5.25%	2.11%

Do analysts prefer LESL or GO?

Leslie's presently has a consensus target price of $3.61, suggesting a potential upside of 67.25%. Grocery Outlet has a consensus target price of $18.00, suggesting a potential upside of 7.59%. Given Leslie's' higher possible upside, research analysts clearly believe Leslie's is more favorable than Grocery Outlet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Leslie's	1 Sell rating(s)	7 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Grocery Outlet	1 Sell rating(s)	8 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.25

Summary

Grocery Outlet beats Leslie's on 14 of the 19 factors compared between the two stocks.