Life360 (LIF) Competitors

Rentokil Initial (NYSE:RTO) and Life360 (NASDAQ:LIF) are both business services companies, but which is the better business? We will contrast the two businesses based on the strength of their media sentiment, dividends, analyst recommendations, community ranking, risk, valuation, profitability, institutional ownership and earnings.

Does the media prefer RTO or LIF?

In the previous week, Life360 had 1 more articles in the media than Rentokil Initial. MarketBeat recorded 4 mentions for Life360 and 3 mentions for Rentokil Initial. Life360's average media sentiment score of 1.36 beat Rentokil Initial's score of 1.27 indicating that Life360 is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rentokil Initial	3 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Life360	3 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Does the MarketBeat Community prefer RTO or LIF?

Life360 received 11 more outperform votes than Rentokil Initial when rated by MarketBeat users. Likewise, 83.33% of users gave Life360 an outperform vote while only 30.77% of users gave Rentokil Initial an outperform vote.

Company	Underperform	Outperform
Rentokil Initial	Outperform Votes 4 30.77%	Underperform Votes 9 69.23%
Life360	Outperform Votes 15 83.33%	Underperform Votes 3 16.67%

Which has preferable earnings & valuation, RTO or LIF?

Rentokil Initial has higher revenue and earnings than Life360.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rentokil Initial	$6.68B	1.98	$473.93M	N/A	N/A
Life360	$304.52M	11.49	-$28.17M	N/A	N/A

Is RTO or LIF more profitable?

Rentokil Initial has a net margin of 0.00% compared to Life360's net margin of -4.72%. Rentokil Initial's return on equity of 0.00% beat Life360's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rentokil Initial	N/A	N/A	N/A
Life360	-4.72%	-4.03%	-3.16%

Do analysts prefer RTO or LIF?

Life360 has a consensus target price of $47.63, suggesting a potential upside of 1.63%. Given Life360's stronger consensus rating and higher possible upside, analysts plainly believe Life360 is more favorable than Rentokil Initial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rentokil Initial	0 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	2 Strong Buy rating(s)	2.71
Life360	0 Sell rating(s)	0 Hold rating(s)	7 Buy rating(s)	1 Strong Buy rating(s)	3.13

Do insiders & institutionals have more ownership in RTO or LIF?

9.9% of Rentokil Initial shares are owned by institutional investors. Comparatively, 20.0% of Life360 shares are owned by institutional investors. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

Life360 beats Rentokil Initial on 9 of the 15 factors compared between the two stocks.