Life360 (LIF) Competitors

Rentokil Initial (NYSE:RTO) and Life360 (NASDAQ:LIF) are both business services companies, but which is the better stock? We will contrast the two companies based on the strength of their profitability, valuation, risk, media sentiment, analyst recommendations, institutional ownership, community ranking, earnings and dividends.

Is RTO or LIF more profitable?

Rentokil Initial has a net margin of 0.00% compared to Life360's net margin of -4.72%. Rentokil Initial's return on equity of 0.00% beat Life360's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rentokil Initial	N/A	N/A	N/A
Life360	-4.72%	-4.03%	-3.16%

Which has preferable valuation & earnings, RTO or LIF?

Rentokil Initial has higher revenue and earnings than Life360.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rentokil Initial	$5.44B	2.12	$473.93M	$1.51	15.09
Life360	$371.48M	8.42	-$28.17M	N/A	N/A

Does the MarketBeat Community believe in RTO or LIF?

Life360 received 10 more outperform votes than Rentokil Initial when rated by MarketBeat users. Likewise, 83.33% of users gave Life360 an outperform vote while only 35.71% of users gave Rentokil Initial an outperform vote.

Company	Underperform	Outperform
Rentokil Initial	Outperform Votes 5 35.71%	Underperform Votes 9 64.29%
Life360	Outperform Votes 15 83.33%	Underperform Votes 3 16.67%

Do analysts recommend RTO or LIF?

Life360 has a consensus target price of $47.63, suggesting a potential upside of 15.04%. Given Life360's stronger consensus rating and higher probable upside, analysts plainly believe Life360 is more favorable than Rentokil Initial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rentokil Initial	0 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	2 Strong Buy rating(s)	2.71
Life360	0 Sell rating(s)	0 Hold rating(s)	7 Buy rating(s)	1 Strong Buy rating(s)	3.13

Does the media prefer RTO or LIF?

In the previous week, Life360 had 5 more articles in the media than Rentokil Initial. MarketBeat recorded 10 mentions for Life360 and 5 mentions for Rentokil Initial. Rentokil Initial's average media sentiment score of 1.72 beat Life360's score of 1.23 indicating that Rentokil Initial is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rentokil Initial	5 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Life360	5 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do institutionals and insiders hold more shares of RTO or LIF?

9.9% of Rentokil Initial shares are owned by institutional investors. Comparatively, 20.0% of Life360 shares are owned by institutional investors. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

Life360 beats Rentokil Initial on 8 of the 15 factors compared between the two stocks.